What We Do

Search Engine Marketing (SEM)
Our Search Engine Marketing Program is very different from the typical SEM program. We spend time up front with you to define what a conversion would be for your specific business. This allows us to not only track the conversions but optimize to that specific event and specific channel the prospect used. We are constantly updating your keywords and analyzing your results to assure that qualified prospects are being brought to your site. We also take into consideration the factors that might impact your program (seasonality, volume of searches and competition) and make the necessary adjustments to keep your budget in line. In addition to managing your search campaign, we also provide reporting to track the activity of your customers which may include phone calls, emails and web events.

Search Engine Optimization (SEO)
With over 13 billion online searches each month and social media sites that rival populations of large countries, there's unlimited opportunity on the Internet. But to truly take advantage of that opportunity, it is crucial to rank high in the search engines, to leverage social media and to utilize pay-per-click advertising.

Many companies decide on a whim to jump on the SEO bandwagon without really understanding the ramifications. While SEO is becoming more and more vital to a successful business model, there are many things that need to be considered before moving forward.

Gruen Marketing is a search marketing firm with the knowledge, skills, and a proven process that consistently delivers results. Results that generate a significant increase in traffic and a measurable return on investment.

We form a strategic Internet marketing plan around search engine optimization(SEO), pay-per-click advertising (PPC), social media marketing, conversion optimization and search-optimized Web design.

Every day, your prospects use search engines to find products or services. 90% of those people will click links on the first page of the search results. Is your site on that first page? Are your competitors? To earn those coveted ranks in the search engines, and to get the most out of your marketing spend, employ Gruen Marketing's proven service.

There are many factors when it comes to optimizing your website and here at Gruen Marketing we have the tools and knowledge to help improve your website's ranking. 

Re-optimization
If you are unimpressed with the current ranking of your website there are many things that can be done to improve it. Whether it is on page factors such as optimizing code or off page promotional methods, our goal is to increase traffic and leads to your website.

Maintenance
In addition to optimizing your current site we also have maintenance plans to keep your website up to date. Search engines are continually changing their method of ranking sites which makes it important to change with them. We will work within your budget to make a plan that will fit your needs.

Custom Landing Pages
Custom landing pages go hand in hand with a well optimized website. If you are trying to promote a special or want to increase awareness on a particular subject within your site, a good idea is to have a custom landing page. We will create landing pages to match the feel of your current website.

Internet Yellow Pages (IYP)
The Internet Yellow Pages is a place for consumers to find and visit a local business. Internet Yellow Pages offer listings based on different criteria than standard search engines.  Search engines return results based on relevancy to search terms, while IYPs return results based on a geographic area and very specific business features. There has been an increase in traffic to the major IYPs due to the ever growing network that distributes the IYP's content. The result of this increase in visits contributes to the IYP's attractive Return on Investment. Key IYP sites are Superpages.com, Yellowpages.com, and Dexknows.com. We continually monitor the dynamic platform, including the fluctuating changes in usage on each site, and make recommendations based on this information.

Print Yellow Pages
Print Yellow Pages remain a vital component of any advertising mix. In fact, independent research shows that a significant number of people still use print Yellow Pages. Print advertising continues to connect buyers to sellers when the customer is ready to buy. If you utilize any of the online advertising options, print Yellow Pages provides value by expanding the reach of all other advertising media. Gruen Marketing places print advertising throughout the United States, Canada, Mexico and the Caribbean. We use our expertise to make your print advertising program very easy for you because we manage it so you don't have to. We focus on getting you the best return on investment by placing you in primary/major directories at the best price and offer you a variety of options to monitor your results.

Other Services
Gruen Marketing can help in many other technical arenas as well:

 - PPC Social Programming
 - Telephony Analytics and Conversion Analysis 
 - Mobile Messaging Programs
 - Mobile Display
 - Social Media/Directive Search Programs
 - Customer Cloning
 - Conversion Optimization
 - Market Profiling
 - Web Site Development
 - Smart Phone App Development
 - Direct Mail
 - Direct Insurance Agent Marketing Programs
 - Granular Reporting Capabilities

Management of online advertising requires work of experienced professionals who are actively engaged in many different concurrent campaigns. This industry is constantly changing. Gruen Marketing is constantly changing with it.