News

 The release of a new survey, Local Media Tracking Study, has shed new light on the continued effectiveness of print and online Yellow Pages. Below are some great articles that highlight these findings.
 

The Yellow Pages Aren't Extinct Yet, Study Finds 
Don't count out the Yellow Pages just yet. The print and online Yellow Pages are still the most trusted information source for consumers shopping locally, even though use of the print pages has declined, new research shows. But print still has power; print Yellow Pages and white pages still outrank search engines in terms of trust accuracy and ease of use. Continue Reading...

New LSA Data Show Search in the Lead, but YP Still Matters
Yellow Pages has yielded the top spot for local business lookups to search engines like Google and Bing, but it still holds a significant spot in the local search hierarchy, according to new data released today by the Local Search Association. Continue Reading... 

Search Engines Solidify Position as Source of Local Business Info; Some Groups Still Turn to Yellow Pages First
Usage of directories has been in decline for years, with the internet replacing many of the function once fulfilled by print yellow or white pages. According to research from the Loca Search Assocation(formerly the Yellow Pages Association) conducted by Burke, search has taken over as the top way to find local businesses for the most demographics. Continue Reading...

Survey: Print Yellow Pages More Trusted Than Search Engines & Social Networks
Who still uses yellow pages? San Francisco has even banned delivery without permission, assuming no one wants them. But a yellow pages industry group has a new survey saying that yellow pages are more trusted, more widely used and perceived by consumers to be more accurate when it comes to local information than search engines and social networks. Continue Reading... 

Despite Search, Yellow Pages Are Alive and Kicking
At least for the younger generation, the concept of using yellow pages for anything more than a doorstop seems somewhat bizarre. But years of built trust and reputation have served the yellow pages well. A recent study showed yellow pages, in both its online and offline form, remained the most trusted and popular way to find local business information. Continue Reading...