What Can a CMR Do?
First and foremost, a CMR should help assure that you are getting
cost-effective use of your advertising budget. They must understand
your goals and how the options available in various publisher programs
apply to you so as to be sure you are neither under nor over
represented in the directories and headings that apply to your markets.
The CMR should also make efficient use of your time. You are entitled
to the data you need to effectively manage your program, in a format
that makes sense to you -- without extraneous information that confuses
rather than illuminates. And that data should be provided early enough
to avoid last minute deadline pressures. Meetings should be scheduled
when you need them and efficiently address the issues at hand so you
can get back to running your business. Calls should be returned and
questions answered promptly.
A CMR should
•Work for you, protecting your interests and acting as your advocate,
rather than the publisher's
•Provide a comprehensive audit of your advertising program with cost
analysis and specific recommendations for a cost-effective program
•Perform competitive analyses in the books and headings that matter to
you, assessing competitors' ads and profiles in an unbiased way
•Manage your entire program across multiple publishers and communities,
assuring continuity
•Have access to rate information and directory distribution data to
help you assess your options and trade-offs
•Know about the promotions and "freebies" available to you -- and pass
them on
•Provide copy, layout, and graphic services -- normally at no
additional charge to you
•Work diligently with the publishers, reviewing their paperwork and
answering their questions
At Bottom Line Management Group, we respect your time and your budget,
assuring that you get cost-effective use of both. We'll sweat the
details so you don't have to. We put together customized,
comprehensive, and cohesive programs designed to deliver maximum
impact. We work with the publishers so you don't have to, coordinating
and following up to be sure you get the program you want -- and the
program you need.
Do You Qualify For A CMR's Services?
You don't have to be big and you don't have to be "national" to be part
of the national channel. What you do need is some kind of advertising
(even a simple listing) in
20 or more directories
directories in at least 3 different states
directories from more than 1 publisher
Even if you don't meet the above criteria, you may still be eligible
for our assistance. Bottom Line Management Group has worked with a
variety of local and regional advertisers who, even though not
"national," desire professional assistance.
Not sure how you fit in or how we can be of assistance? Contact us so
that, together, we can explore how Bottom Line Management Group can
best be of service to you.