News
Tuesday, May 1, 2007
RHD 05/01/07 Updated National Plus bundle Implementation
MEMORANDUM
Date: 05/01/07
To: All CMRs
From: R.H. Donnelley
Pub Codes: 0569, 0626, 0651, 0668, 0687, 0794, 0822, 0883
Re: RHD Updated National Plus Bundle Implementation
________________________________________________________________
To Ensure Inclusion of National Content
Second Zero Dollar Order Must be Entered for
Bundled RHD Plus Directories
The following directories have been added to the R.H. Donnelley National Plus directory bundle offering, effective on Rates and Data 5/01/07:
Directory YPA Core YPA Plus Close Date
Yakima Valley, WA 077930 104609 10/11/07
Fort Collins, CO 008364 104615 10/26/07
Punta Gorda, FL 012762 105333 06/13/07
Richland-Ashland, OH 057738 105305 06/13/07
Idaho Falls, ID 017402 104791 11/23/07
Charlottesville, VA 076186 105230 12/01/07
Tallahassee, FL 012869 105238 12/01/07
Central Florida, FL 012989 105254 01/01/08
A complete list of participating directories is available on www.dexnational.com under Products/Yellow Pages/Plus Directories.
NATIONAL PLUS BUNDLE:
- Two directories, one simple price. The core directory and a smaller, more convenient plus directory bundled at one price.
- Rates for the affected Plus directories are bundled in with the rates of the core directory.
- Plus directories will indicate a $0.00 rate in Rates & Data.
- Bundles do not include coupons, specialty or awareness products such as Cover Ads, Tabs, etc. These are of limited availability and will be sold separately from the core directory.
Placing Orders: IMPORTANT!
- Orders for the core directories remain unchanged.
- Orders will need to be replicated from the core directory and submitted for the Plus directory.
- If an order has already been submitted for one of these core directories, you will need to submit a second order for the related Plus directory.
- If no order is submitted for the Plus directory, advertising will not appear in the Plus directory.
- If changes are made to order in the core directory, a replication of the changes must be made for the Plus directory. Both change orders must be submitted.
Ad Copy/Artwork for Plus Directories:
· Pub Codes: 0569, 0626, 0651, 0668, 0687, & 0883 --
· Additional or separate copy is not required for the Plus directory, however a separate Artwork Transmittal (AWT) form is required. The AWT for the Plus directory should refer to the Art ID, core directory name, core directory number. A photocopy of the core ad on the Plus AWT is also necessary.
· Pub Codes: 0794 & 0822 --
· Additional separate copy and art transmittals are required for the Plus directories.
Additional Information:
· For All Pub codes: 0569, 0626, 0651, 0668, 0687 & 0883; 0794 & 0822
· www.dexnational.com
1 From home page select Products/Yellow Pages/Plus Directories
If you have questions or need late order approval, please contact DMI, your National Account Manager or National Sales Representative. DMI is working with RHD on this directory and you may contact them at 816-537-7950 or via email at Dex@DirectoryMarketingInc.com for further information.
* All dates subject to revision at any time by R.H. Donnelley.
Keystone Directories, LLC - Gloucester Regional VA Directory #103 386 to be Discontinued for 2008
Joan - I need for you to send out an elinc announcing the following (feel free to change the format):
Gloucester Regional VA Discontinued (103386)
Keystone Directories, LLC
Pub code 0914 (KES)
Keystone Directories, LLC has announced that the Gloucester Regional VA directory (103386) will be discontinued for 2008. The book is being removed from Rates & Data.
Keystone Directories, LLC will continue to publish six directories, five located in North Carolina and one in Louisiana.
Please contact your DMI Marketing Representative at 816-537-7950 if you have any questions.
Joan Frakes
Directory Marketing Inc.
1305 West Main
Greenwood, MO 64034
P: 816.537.7950 F:816.537.7951
www.DirectoryMarketingInc.com
Superpages.com Pay For Performance Bundles
From: Idearc Media Corp.
Subject: Superpages.com Pay For Performance Bundles
Superpages.com now offers Performance-Based product packages suited toward CMR customers. Six Packages are now available with varying price points depending on the type of customer: Three Pay Per Click packages and Three Pay for Calls packages. The three price points were created to allow for small, medium and larger businesses. These packages are available for sale as of 4-23-07. Each package will require a $2.50 minimum max bid. The rates for these new bundles are available on the CMR Rate Card.
Each package includes:
- URL (PPC) / Business Profile (PFC)
- Defined bid $2.50 / click
- Pay for Calls: Minimum call bids by category apply.
- No Full Service Fees
- No $15 minimums
Targeting these packages:
Pay Per Click: Perfect for businesses that want to drive traffic to their website.
Pay Per Calls: Perfect for service based businesses that want to take leads over the phone.
Please contact your National Sales Manager or visit the CMR Web site at http://idearcmedia.com/cmr for more information.
Superpages.com Order Processing change effective May 1st 2007
To: Certified Marketing Representatives
From: Idearc Media Corp.
Subject: Superpages.com Order Processing change effective May 1st 2007
Due to the high volume of orders being received we find it necessary to reconsider the processing time of contracts to ensure that we are providing realistic expectations to our clients.
The number of contracts received annually has more than doubled in the last couple of years, but we have never addressed the processing time. Previously our goal was to process an order within 7-10 business days. Changing the goal to 10-15 business days provides a more accurate turn around time for the CMR and Client.
For more information please contact your National Sales Manager or visit the CMR Web site at http:www.idearcmedia.com/cmr
YLO launches Yellow Pages Auto Edition
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Submitted By: NATIONAL CHANNEL - [NATIONAL.CHANNEL@YPG.COM]
************************************************************************************************************
TO: CMRs
FROM: Yellow Pages Group
Subject: YLO launches Yellow Pages Auto Edition in Toronto & Central
Ontario
Introducing a unique collaboration between Yellow Pages GroupTM and Auto
TraderTM
Extend your automotive clients' advertising reach in a new format
advertising publication, the Yellow Pages Auto Edition. A stylish,
removable, pocket-sized directory will feature the highly recognizable
Yellow Pages brand logo and appear in each issue of the Toronto & Central
Auto Trader.
The Yellow Pages Auto Edition will be published quarterly and each
quarter's content will be inserted with the weekly Auto Trader for three
months. There are four quarters and each quarter is represented by a
unique YPA directory number. We recommend that CMRs sell and process all
four quarters simultaneously so that their client is eligible for the
4-quarter discount and other Offers such as additional heading, and
additional directory. NOTE: Single quarter purchases are not eligible for
discounts or Offers.
YPA now carries rates and data in the following directories for the Toronto
& Central Ontario four quarters:
Pubco. 507
Directory # / Directory name / Close Date / Pub Date
106065 / Auto Q3 Toronto/Central Ontario / May 2, 2007 / July 2007
106066 / Auto Q4 Toronto/Central Ontario / August 1, 2007 / October 2007
106063 / Auto Q1 Toronto/Central Ontario / October 31, 2007 / January 2008
106064 / Auto Q2 Toronto/Central Ontario / January 30, 2008 / April 2008
For more information including UDACs, Ad Size specs, coverage, headings,
rates for single quarter and four quarter purchases, national order and
artwork process, a Yellow Pages Auto Edition - CMR Manual will be loaded on
the CMR Centre website by the end of this week.
Please go to www.national.yellowpages.ca
Under Products, on the Print Products Guide main page you will see a
headline for "Yellow Pages Auto Edition".
As well, a similar publication will be available for Greater Montreal and
more details will follow.
In the meantime, YPA now carries rates and data in the following
directories for the Greater Montreal four quarters:
Pubco. 510
Directory # / Directory name / Close Date / Pub Date
106070 / Auto Q4 Greater Montreal / July 4, 2007 / September 2007
106067 / Auto Q1 Greater Montreal / October 3, 1007 / December 2007
106068 / Auto Q2 Greater Montreal / January 2, 2008 / March 2008
106069 / Auto Q3 Greater Montreal / April 2, 2008 / June 2008
Thank you,
National CMR Sales Channel
Yellow Pages Group
1-800-551-0387
416-412-7124
national.channel@ypg.com
CMR Centre: www.national.yellowpage.ca
*******************************************************************
Yellow Pages Association
820 Kirts Blvd., Suite 100
Troy, MI 48084
248-244-6200 / 248-244-0700 fax
Internet: http://www.ypassociation.org
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AT&T Southeast, formally BellSouth Advertising & Publishing-Publi sher 1913
Dex Sioux City Area Rescope
Memorandum
Date: 05/01/07
To: All CMRs
From: R.H. Donnelley
RE: Dex Sioux City, Siouxland South & Siouxland North Rescopes
The Sioux City, IA directory (026712) is being rescoped to include the Siouxland South directory (026723) as well as a portion of the Siouxland North directory (026715). The Siouxland South directory is being discontinued and there will be no 2007 issue.
SIOUX CITY (026712)
Distribution of the Sioux City directory has changed and will now include the following zip codes:
Zip Locality Zip Locality
51001 Akron 57049 North Sioux City
68710 Allen 51040 Onawa/Turin
51003 Alton 51041 Orange City
51004 Anthon 51044 Oto
51523 Blencoe 51045 Oyens
51007 Bronson 68047 Pender
51008 Brunsville 51048 Pierson
51010 Castana 51050 Remsen
51011 Chatsworth 51051 Rodney
51015 Climbing Hill 51052 Salix
51016 Correctionville 51054 Sergeant Bluff
68731 Dakota City 51250 Sioux Center
51019 Danbury 51055 Sloan
57025 Elk Point 51056 Smithland
68733 Emerson 51572 Soldier
51022 Granville 68776 South Sioux City
51023 Hawarden 68062 Thurston
51024 Hinton 68784 Wakefield
68030 Homer 68785 Waterbury
51026 Hornick 51062 Westfield
68741 Hubbard 51063 Whiting
51027 Ireton 68071 Winnebago
68743 Jackson 51101 Sioux City
57038 Jefferson 51102 Sioux City
51028 Kingsley 51103 Sioux City
51030 Lawton 51104 Sioux City
51031 Le Mars 51105 Sioux City
51034 Mapleton 51106 Sioux City
51036 Maurice 51108 Sioux City
51038 Merrill 51109 Sioux City
51558 Moorhead 51111 Sioux City
51039 Moville
SIOUXLAND NORTH (026715)
The northern half of the Siouxland North directory, plus the business listings for Sioux Falls, Canton, Harrisburg and Worthing will now comprise the white and yellow page scope of this directory.
Distribution of the Siouxland North directory has changed to include the following zip codes:
Zip Code Locality Name
56110 Adrian, MN
57001 Alcester, SD
51230 Alvord
51232 Ashton
57004 Beresford, SD
51234 Boyden
51235 Doon
56129 Ellsworth, MN
57027 Fairview, SD
51237 George
57034 Hudson, SD
51239 Hull
51240 Inwood
51241 Larchwood
51242 Lester
51243 Little Rock
51244 Matlock
51350 Melvin
51246 Rock Rapids
51247 Rock Valley
56168 Rushmore, MN
51248 Sanborn
51201 Sheldon
51249 Sibley
57013* Canton
57032* Harrisburg
57103* Sioux Falls
57104* Sioux Falls
57105* Sioux Falls
57106* Sioux Falls
57107* Sioux Falls
57108* Sioux Falls
57110* Sioux Falls
57197* Sioux Falls
57056* Rowena
57077* Worthing
*Advertisers receive directory if they have paid advertising in directory
SIOUXLAND SOUTH (026723) - DISCONTINUED
If you have orders placed in this directory for 2007 you will need to move them to the Sioux City directory.
If you have any questions please contact your RHD National Sales Manager.
Dex Taos Plus Directory Discontinued (104955)
Memorandum
Date: 05/01/07
To: All CMRs
From: R.H. Donnelley
RE: Dex Taos Plus Directory Discontinued (104955)
The Taos Plus portion (104955) of the Dex Northern New Mexico Plus directory (Santa Fe/Taos sandwich companion book) has been discontinued. The book is being removed from Rates & Data. The Santa Fe Plus directory (104956) will continue to publish as planned and will also distribute to the Taos market.
If you have any questions please contact your RHD National Sales Manager.
Tulare, CA National Prototype Info
The Tulare, CA directory (105696) is closing soon. See original elinc below for more information.
From: Hughes, Patti (YBUSA-KOP)
Sent: Thursday, February 01, 2007 11:52 AM
To: 'YPPAELINC_CMR@yppa.org'
Subject: Tulare, CA National Prototype Info
National E-Linc To: All Certified Marketing Representatives
Subject:
Yellow Book
This prototype offer is NOT available under the “Attorneys,” “Florists,” or “Plumbers” headings.
This is a National-only prototype. Local advertising will be paid. Ad seniority dates will be set based on this first issue. Free prototype ads will appear after paid advertising (local or national). If you would like to secure the best space positioning for your client, please use standard item codes on your orders (no F prefix). Paid orders will be billed upon publication. We ask that all orders for this directory contain an advice line indicating whether the order is a “free prototype order” or a “paid order.”
Below is the information you will need when researching and transmitting your order:
Prototype directory:
Directory Code: 105696
Source Directories: Kings-Tulare (005995) and Kings-Tulare (100489)
Distribution: 26,000
Columns: 2
Major towns covered: see below
Counties covered:
Close Date: 5/17/07
Pub Date: 8/07
When keying orders, please add an “F” at the beginning of each item code, and please use the advice line, “all advertising free for the 8/07 issue.” Orders keyed without “F” udacs will be billed at full rate.
The following are available item codes for this directory:
| F2HS |
| F3HS |
| F4HS |
| FABLN |
| FAL |
| FBLN |
| FCPPF |
| FCPWP |
| FCTM |
| FDQC |
| FDQC1 |
| FDQCW |
| FDQW1 |
| FDQWP |
| FEL |
| FFP |
| FFP1 |
| FFPW |
| FFPW1 |
| FFPWP |
| FHP |
| FHP1 |
| FHPW |
| FHPW1 |
| FHPWP |
| FIBAN |
| FINT |
| FMFC |
| FMFP |
| FMFPW |
| FMFWC |
| FMFWP |
| FQC |
| FQC1 |
| FQCW |
| FQCW1 |
| FQCWP |
| FRL |
| FTAL |
| FTBLN |
| FTE |
| FTM1 |
| FTN |
| FTRL |
| FWAL |
| FWBLN |
| FWCRL |
| FWEL |
| FWFN |
| FWLOG |
| FWRL |
| FWSBH |
Artwork may be sent to:
Yellow Book
Attn: National Publishing
2004 Renaissance Blvd.
Here is a list of towns and zip codes included in the Tulare, CA (105696) directory:
| 93256 | Pixley |
| 93272 | Tipton |
| 93274 | |
| 93275 | |
If you require additional information, please contact your National Account Manager or call the Yellow Book USA National Hotline at (800) 937-5285. Be sure to check out our CMR website at www.nationalsales.yellowbook.com. Call 610-731-2530 for a user name and password.
CLOSE & PUB DATE CHANGES FOR MN DIRECTORY
TO: ALL CMR Representatives, Account Executives and Managers
FR:
DT: 5/1/2007
Please note important close and pub date changes effective in the 6/2007 edition of rates & data:
Directory Name: Wild Rivers
State:
Directory Code: 105731
TENTATIVE NEW CLOSE DATE: 5/26/2008
Previous Close Date: 5/26/2007
TENTATIVE NEW PUB DATE: 10/2008
Previous Pub Date: 10/2007
Pub Initials & Code: PDC #0833
These are tentative dates only. Be on the lookout for more information in future elincs. If you have any questions or require additional information, please contact Anderson Directory Sales.
Thank you!
Phone: 303-649-1199
Email:
CLOSE & PUB DATE CHANGES FOR IL DIRECTORY
TO: ALL CMR Representatives, Account Executives and Managers
FR:
DT: 5/1/2007
Please note important close and pub date changes effective in the 6/2007 edition of rates & data:
Directory Name:
State:
Directory Code: 105811
TENTATIVE NEW CLOSE DATE: 4/21/2008
Previous Close Date: 4/21/2007
TENTATIVE NEW PUB DATE: 8/2008
Previous Pub Date: 8/2007
Pub Initials & Code: PDC #0833
These are tentative dates only. Be on the lookout for more information in future elincs. If you have any questions or require additional information, please contact Anderson Directory Sales.
Thank you!
Phone: 303-649-1199
Email:
Spring Into Action Contest-Week four winner!
To: All Certified Marketing Representatives
From: Windstream Yellow Pages
Subject: Spring Into Action Contest
Spring Into Action
Week 4 Winner!
Congratulations
Jessie Icaro at TMP Directional Marketing (Atlanta)
Don’t Forget about your Chance to Win a $50 Gift Card*
Here is an easy & inexpensive color option!
Upgrade your client’s incolumn ad to an incolumn ad with white knockout and your choice of 3 spots colors. Click here for a list of directories that offer this product.
Discounts of up to 50% are available!
*Want more information on the Spring Into Action Contest. Click here to learn more about contest rules and requirements
*************************************************************************************** The information contained in this message, including attachments, may contain privileged or confidential information that is intended to be delivered only to the person identified above. If you are not the intended recipient, or the person responsible for delivering this message to the intended recipient, Windstream requests that you immediately notify the sender and asks that you do not read the message or its attachments, and that you delete them without copying or sending them to anyone else.
Habersham, White & Surrounding Counties 13880 Closes 08/25/2007
To: The CMR Community
From: Windstream Yellow Pages (0520)
Subject: Habersham, White & Surrounding Counties 13880 Closes 08/25/2007
If you have clients in NE Georgia,
they must be in the
Windstream Habersham, White & Surrounding Counties 13880 Utility Directory
Directory Information:
Directory Name | Habersham, White & Surrounding Counties |
Directory State | Georgia |
Directory # | 13880 |
Directory Close | 08/25/2007 |
Publication Date | 12/07 |
Directory Status | Utility |
Directory Coverage | Alto, Baldwin, Batesville, Clarkesville, Cleveland, Cornelia, Demorest, Helen, Mt. Airy, Tallulah Falls |
Total Bound Copies | 52,967 |
Initial Distribution | 10,329 by hand 36,671 by mail |
Zip Code Coverage | 30510, 30511, 30523, 30528, 30531, 30535, 30544, 30545, 30563, 30573 and 30596 |
Directory Population | 69,000 Est. 2006 |
Nearby Windstream Directories(Multi-Book Opportunities) | Greater Rabun (13710), Greater Stephens (15610), Greater Lumpkin (13960) and Greater Jackson (13820) |
Key Foreign Markets | Gainesville and Toccoa |
Competitive Information:
| Directory Name | Directory # | Publisher |
| GA White-Habersham | 103578 | SDP |
Directory Highlights:
· Windstream is the local phone company for the Habersham, White & Surrounding Counties, GA market therefore the brand awareness for the Windstream Yellow Pages directory is strong.
· Habersham, White, Hall and Stephens counties are all nestled in the NE corner of Georgia.
· The Flex Plan provides new and current advertisers more valuable incentives and slower rollouts.
· Local customers are entitled to a free Internet Guide listing, featuring a website or email address.
· This book is available online at: http://www.windstreamdirectory.com/dir/HAB
White Pages:
· This directory offers Yellow Highlight in the White Pages.
· White Pages Banner Ads* (4 Slots, 1 Available)
· White Pages Corner Billboard Ads* (4 Slots, 2 Available)
Yellow Pages:
Check out Windstream Yellow Pages’ FLEX Plan Incentive Program for discounts on the below items! Discounts of 50% to 100%!
· Home Improvement Guide (Discounts available for this item under the FLEX Program)
· Metro Menu Guide (Discounts available for this item under the FLEX Program)
· Leader Ads* (This item is eligible for a 50% discounts under the FLEX Program)
· Yellow Pages Internet Box Ads
Specialty Items:
· Tip-On* 6x6 or 4x4 Paper or 4x4-Magnetic
· Front Cover Banner/Badge Ads* (Waiting List Only)
· Front Inside Front Cover*
· Front Inside Back Cover*
· Tab Insert*
· Spine*
*The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.
Directory Usage
Possession and Usage Highlights for Habersham, White & Surrounding Counties, GA 13880 directory published December 2006.1
| Possession and Usage (among those surveyed who possess the Habersham, White & Surrounding Counties, GA 13880 directory) | |
| 85% | Possess it. |
| 89% | Use it. |
| Of the customers who use the directory | |
| 88% | Of those surveyed used the directory to contact a business |
| 82% | Of those who contacted an advertiser, actually made a purchase or visited the advertiser. |
All information above is based on the survey conducted by Booth Research. More information is available at http://www.windstreamyp.com/.
Available Incentives Programs:
| Flex Program | Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers. All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program. The program takes your existing program and rolls it out in 5% increments every year. * |
| The #512 program applies to foreign advertisers. Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. * | |
| | New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. * |
* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.
Complete coverage information including maps and demographics is available on the website: http://www.windstreamyp.com/. If you have any questions, please call your National Accounts Team.
| Cherie Bishop 330 650-7273 cherie.bishop@windstream.com | Mark C. Horn 330 650-7407 | Betsy Turek 330 650-7274 | Shannon Wicker 330-650-7602 |
[1] Research conducted by Booth Research, Inc., January 2007, with adults (age 18 and over) in the Windstream Yellow Pages local distribution area. Interviewing was conducted January 19 to January 21, 2007. Results on file at Windstream Yellow Pages, Hudson, Ohio, all rights reserved.
*************************************************************************************** The information contained in this message, including attachments, may contain privileged or confidential information that is intended to be delivered only to the person identified above. If you are not the intended recipient, or the person responsible for delivering this message to the intended recipient, Windstream requests that you immediately notify the sender and asks that you do not read the message or its attachments, and that you delete them without copying or sending them to anyone else.
Archives
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