Bottom Line Management Industry News

News

Friday, April 20, 2007

Idearc adds VerizonR Directory Distribution in South Carolina!

To: Certified Marketing Representatives

From: Idearc Media Corp

Subject: Idearc adds Verizon® Directory Distribution in South Carolina!

Idearc is pleased to announce increased distribution for Grand Strand-Horry County (066622). These changes allow Idearc to provide better coverage in the market.

· Additional zip codes added to the directory

· Increase of distribution

IMPORTANT INFORMATION RELATED TO ORDERS:

Advertisers in the following zip codes will be eligible for a free SRL:

· Added Zip Codes: 28467, 28468, 28469

· Town Coverage for Zip Codes: Calabash, Sunset Beach, Ocean Isle Beach

· Distribution increase: 8,400

Please contact your Business Development Manager or email us at nationalsales@idearc.com for more information.

posted by Bottom Line Management News # 4:07 PM

YPA Insider's Digest - Special YPA Conference Edition

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April 20, 2007

SPECIAL 2007 YPA CONFERENCE EDITION

While attending this year's bigger than ever "Masters of Transformation" Exhibition, make it a point to stop by the YPA booth (101) to see the new and enhanced suite of products and services your association has developed over the past year. Also, be sure and look over the two 37" Dell TV/monitors at the booth. Both of these new state-of-art TV's are being raffled off, along with other fantastic prizes, as part of the annual conference raffle. Don't forget to purchase your tickets!

YPA CO-OP ONLINE

The YPA will be showcasing a NEW YPA CO-OP ONLINE database for the first time at our conference. This product enables sales representatives to search for Co-Op programs by brand name, manufacturer name or heading. The powerful reporting features will ensure that a sales representative is completely prepared with Co-Op opportunities before visiting a client. Every sales representative is going to need this invaluable product!

Stop by for a demonstration and ask about our FREE YPA CO-OP ONLINE database course on May 23^rd or contact Rachel Grimm at rachel.grimm@ypassociation.org.

If you would like to preview the YPA CO-OP ONLINE database, please contact Sharon Grider at sharon.grider@ypassociation.org. Members can receive a three-day trial.

FREE Related Heading List Demo CD

Our new Related Headings List contains over 36,000 entries and encompasses data for directories across the U.S. and Canada. A free CD (headings A-D) can be obtained, as well as a demonstration of the product at the YPA booth.

YPA DIRECTORIES ONLINE

If you haven't seen the YPA Directories Online tear page library, now is the time to check it out! The library has nearly 2,000 directories and the list is growing daily. Publishers, don't lose out on having your directories included in this valuable tool. The YPA has different options available to assist you in loading your directories and indexing them at the heading level. Our knowledgable staff is available to answer your questions.

YPA IRIS ONLINE Enhancements

In an ongoing effort to provide "One Source", the YPA is proud to announce another release of enhancements to the YPA IRIS ONLINE product.
New enhancements include: Ability to copy text fields to the clipboard The elimination of the dreaded "Close Window" when you login All reports will contain the date in the footer for the data being viewed Quick searching if you know the Publisher Name, Publisher Code, Publisher Initials in all sections Quick access to all publisher links from the Directory Detail screen Sender will automatically be CC'd for directory inquires Directory Headings at the Directory Detail level Complete directory history New fresh look Integrated ELINC And More....



If you would like to preview the YPA IRIS ONLINE product, please contact Sharon Grider at sharon.grider@ypassociation.org and you can receive a three-day trial.

Workshop Reminder

YPA is excited to present an overview of current and future products at our workshop, "Your Association, Today, Tomorrow and Beyond". A publisher and CMR will share their perspective on how ELITE E-Billing is saving them time and money as well as some of their insights on the implementation process. An industry leader in Co-Op will provide an overview of the new YPA CO-OP Service Bureau and how publishers can use this tool to increase sales, as well as highlight some Co-Op opportunities for CMRs. You don't want to miss this workshop!

YPA Rates & Data - FTP Updates

The new YPA Rates & Data will be effective June 1, 2007 and allow publishers to update their Rates & Data information via FTP. Currently, the only method to submit updates is via modem. YPA has developed a process that provides easy transition for those companies with their own in-house systems.

For additional details, please contact Robert Zink at 248-244-0721 or robert.zink@ypassociation.org.

It's Not too Late to Register for the Conference

Come hear from industry leaders and thought-provoking experts on how the Yellow Pages industry can transform to meet the future needs of advertisers and consumers to drive usage and growth.

The 2007 Yellow Pages Association Conference and Exhibition is an event you don't want to miss! Register online by visiting www.ypassociation.org.

See you at the 2007 YPA Conference in Las Vegas!

| Connell Corporate Park | 200 Connell Drive, Suite 1700 | Berkeley Heights, NJ 07922-2747

If you prefer not to receive any further email from the Yellow Pages Association, please unsubscribe here.

posted by Bottom Line Management News # 2:18 PM

Looks what is availabe Windstream's Union County-Matthews-Monroe- Pineville, NC 054024

To: The CMR Community

From: Windstream Yellow Pages (0520)

Subject: Union County-Matthews-Monroe- Pineville, NC 054024

Windstream’s

Union County-Matthews-Monroe-Pineville, NC 054024

Position your client’s advertising message where they will be prominently displayed before potential customers.

· Spine*(Open)

Ø Positioned advertising attracts consumers by using the most valuable advertising space available

· Banner Ads* (10 slots, 10 available)

Ø Unique placement at the bottom of the white pages section can take your clients business to the top!

· Corner Billboard Ads* (10 slots, 9 available)

Ø Exclusive location attracts customers, with repetitive advertising throughout the white pages section.

· Leader Ads*

(This item is eligible for a 50% discounts under the FLEX Plan Incentive Program)**

Ø Effective and Affordable-Reach consumers first under product heading.

All of these product items connect potential customers to your clients business by giving consumers a quick, effective tool for locating information. Please contact us to reserve your client today!

* The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.

**See website for complete information on our incentive programs: http://www.windstreamyp.com/.

Complete coverage information including maps and demographics on the website: http://www.windstreamyp.com/. If you have any questions, please call your National Accounts Team.

In final closing, we wanted to provide you with some information for your client for the Union County Matthews NC directory 54024. With this book being right outside of Charlotte, a lot of national accounts are finding the value of being in this expanding utility directory, which reaches more than 250,000 residents and businesses.

This utility market directory is the book of choice in its region. And, of the 83% of the residents and businesses who possess it, 80% use it to make purchases or make a visit to a business.

Please review with your client(s) the specialty items available and let me know how we may assist you in securing placement in this utility market directory by the national close of 06/26/2007.

We appreciate your business!

Thank You,

National Account Team

Cherie Bishop

330 650-7273

cherie.bishop@windstream.com

Mark C. Horn

330 650-7407

mark.horn@windstream.com

Betsy Turek

330 650-7274

betsy.turek@windstream.com

Shannon Wicker

330-650-7602

shannon.wicker@windstream.com

***************************************************************************************  The information contained in this message, including attachments, may contain  privileged or confidential information that is intended to be delivered only to the  person identified above. If you are not the intended recipient, or the person  responsible for delivering this message to the intended recipient, Windstream requests  that you immediately notify the sender and asks that you do not read the message or its  attachments, and that you delete them without copying or sending them to anyone else.

posted by Bottom Line Management News # 11:43 AM

Idearc's E-Billing for Verizon Print Directories

To: Certified Marketing Representatives

From: Idearc Media Corp.

Subject: Idearc’s E-Billing for Verizon Print Directories

Idearc Media has invoiced the following using the YPA E-Billing Processes:

005817 HEMET-SAN JACINTO, CA

006841 TEMECULA/MURRIETA/LK ELSINORE/CANYON LK, CA

019550 FLORA, IL

020200 LAWRENCEVILLE, IL

020286 LITTLE WABASH RIVER REGIONAL, IL

020650 MONTICELLO, IL

038172 CHANHASSEN-CHASKA, MN

038389 LAKE MINNETONKA AREA, MN

052720 SOUTHERN WESTCHESTER / PUTNAM, NY

079078 TRI COUNTY COMPANION, WI

The coverbills are dated April 23rd.

posted by Bottom Line Management News # 10:22 AM

SMC Danvers-Middleton Area, MA #103552 CLOSES 5/01/07

“DON’T MISS OUT ON THIS GREAT DIRECTORY! CLOSING SOON”

Shamrock Media Inc. 0983 (SMC)

North of Boston, MA Market

Danvers-Middleton Area, MA #103552

“Published Since 1994”

Close Date: 5/01/07 - Pub Date: 09/07

Population: 66,000 - Distribution: 22,000

The SMC Danvers-Middleton Area directories are 6 3/4” X 10 3/4” in size and come in a 2-column white and yellow pages format. Shamrock Media has been publishing high quality community directories in the Boston market for 13 years using beautiful high quality paper with the latest printing technology.

COMPETING UTILITY
North Shore North Edition Beverly-Cape, MA #033069 (IAR)

ADJACENT SMC DIRECTORY
Beverly Area, MA #103548
Ipswich-Georgetown Area, MA #103547

For a map of the coverage area with town and zip code information, use this link: Danvers-Middleton Area 103552!

SMC has many great Special Pricing Programs to offer. Just click here for SMC Special Pricing!

For information regarding SMC Ad Specs and art instructions, use this link: SMC Ad Specs!

If you do not have a user name and password for the DMI website, please contact Alan Simpson via email: AlanS@DirectoryMarketingInc.com.

If you have any questions regarding this directory, please contact DMI, your marketing specialist will answer any questions or concerns you may have. Click on the DMI live-link for direct email or call us at the phone number below.

DMI

1305 West Main St

Greenwood, MO 64034

P: 816-537-7950

F: 816-537-7951

DMI@DirectoryMarketingInc.com

Joan Frakes
DMI Communications
Directory Marketing Inc.
1305 West Main
Greenwood, MO 64034
P: 816.537.7950 F:816.537.7951
www.DirectoryMarketingInc.com

posted by Bottom Line Management News # 8:55 AM

FREE Prototype -- #105760 Gaston-Lincoln-4County(NC)

Plus Pages has re-scoped #105760 and renamed it "Gaston-Lincoln-4 County" --

the book was formerly known as "Cleveland County". The revised national close

date for #105760 is May 18, with a September pub. This is version 1.

The directory is free for all new national customers who purchase UDACs in any of the

utility source books from the four-county area of Gaston-Lincoln-Cleveland-Rutherford(NC):

#053474 Gaston County(Bell South) -- #053248 Cherryville(Bell South)

#054240 Lake Norman(Bell South) -- #053894 Lincolnton(Bell South)

#054489 Shelby/Kings Mountain(Bell South) -- #054412 Rutherford(Bell South)

Local revenue customers cannot transfer to national for this prototype.

If the national account has a display ad larger than a half-page in the source book, there are two options available for this prototype edition:

1. use a distinct phone number which is trackable - the national account pays

for the RCF line and shares the results with the publisher, or 2. place a half-page ad.

Please use UDACs as listed in Rates & Data -- no "F", "X" or "Z" suffixes -- and use the advice phrase "2007 FREE Prototype". Artwork should be submitted with the order whenever possible, or by Friday, May 25 at the latest.

In Year Two(2008) of the prototype program, there will be a 50% discount on all

displays, in-columns and TMs. Listings and TNs will be at full rate in Year Two.

For production-related questions about this directory, please refer to our website

psanda.com or contact Missi Seifert at missis@psanda.com or 937-439-7880.

For sales-related questions, please contact Peter Salzberg at peters@psanda.com

or 239-566-9289.

posted by Bottom Line Management News # 8:33 AM

FREE Prototype -- #104797 Shafter-Wasco(CA)

Publisher #910 Valley Direct is prototyping new national customers into

#104797 Shafter-Wasco(CA). The national close is May 11 with a September 07 pub.

The directory is free for all new national customers who purchase UDACs

in the utility source book -- #005100 Bakersfield(CA)-SBC.

Local revenue customers cannot transfer to national for this prototype.

Orders will be accepted with the UDACs listed for this directory in Rates & Data.

Please use the advice phrase "2007 FREE Prototype". If the advice phrase does

not appear, full rate will be charged. Artwork should be submitted with the order

wherever possible, or by Monday, May 14 at the latest.

If the national account has a display ad larger than a half-page in the source books,

there are two options available for this prototype edition:

1. use a distinct phone number which is trackable - the national account pays

for the RCF line and shares the results with the publisher, or 2. place a half-page ad.

In Year Two(2008) of the prototype program, there will be a 50% discount on all

displays, in-columns and TMs. Listings and TNs will be at full rate in Year Two.

For production-related questions, please contact Missi Seifert at 937-439-7880

or missis@psanda.com. For questions on sales, rates or udacs, please contact

Peter Salzberg at 239-221-8093 or psalzberg@psanda.com

posted by Bottom Line Management News # 8:03 AM

CPH Wayland-Cochituate #104114 Closes 4/20/07 25% Off

Community Phonebook 0862 CPH

Wayland-Cochituate, MA #104114

Closing 4/20/07 - Pub: 06/07
Published Since 1975

Population: 13,063 - Distribution: 6,000

Households: 4,942 - Businesses 479

Average Income: $101,585

Home Value: $700,000

Published since 1975, the Wayland Community Phonebook was originally produced by the Town Crier. The directory features a history of the town, as well as important contact information regarding schools, parks and recreation and town services.

Maintaining or Increasing Prototype Orders Receive 25% Off.

National advertisers must renew prototype order AS IS OR INCREASE to qualify for the conversion program. Receive a 25% discount off all Display, Trademarks and HS advertising in the second year conversion directory.

Insert an advice line on your order stating
"Prototype Conversion 25% Off Promotion 2007 2nd Year."

Replace the "X" with a "Z" on each item code.

This Prototype Conversion offer does not include Trade Names, Trade Listings or Listings.

Click here to view Prototype Conversion instructions!

If your client is not eligible for the conversion program, CPH has many great special pricing programs to offer. Just click here for CPH Special Pricing offers!

For information regarding CPH ad specs and art instructions, please click here CPH Ad Specs!

If you have any questions regarding this directory, please contact DMI, your marketing specialist will get with you to answer any questions or concerns you may have. Click on the DMI live-link for direct email or call us at the phone number below.

DMI