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Submitted By: NATIONAL CHANNEL - [NATIONAL.CHANNEL@YPG.COM]

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                                Elinc to CMRs
   March 30, 2007

   TO:            CMRs

   From:          Yellow Pages Group - Pubco. 719

   Subject: Manitoba (MTS) Regional and Provincial directories - Update

   Please note that unless specified otherwise, the following news does not
   apply to:
         Winnipeg #87900 2008 issue
         Winnipeg On the Move (OTM) #104963 2008 issue.

   Yellow Pages Group is pleased to provide an update for the MTS Regional
   and Provincial directories regarding the following:

   1) YellowPages.ca product portfolio now available in Manitoba (including
   #87900)
   2) Creative Products available
   3) Alpha and Core directory products not changing
   4) Special Pricing

   YellowPages.ca Product Portfolio - available in ALL Manitoba markets

   YellowPages.ca products are now available for sale in Manitoba and, as a
   result, there have been some changes to the historical MTS online
   product portfolio.  Most notably Directory Plus ($D+15), NPPs, PPPs,
   URLLs, and URL links are now available for sale.  Please visit the CMR
   Centre to review the new product line and what the recommended
   transitions for current online advertisers are.  (Please note: Online
   orders submitted for Winnipeg #87900 2007 issue will need to be
   re-worked to incorporate the new product line.)  All products are
   available for sale immediately and their rates are on YPA's rates and
   data.  The Online Additional Directory offer now also applies to
   Manitoba.

   Go to:   www.national.yellowpages.ca        Products / Online Products
   Guide

   Yellow Pages Specialty Products now available - applies to all markets
   other than Winnipeg and OTM.  Please refer to YPA IRIS for product rates
   and the Specialty Products inventory site ( http://premium.yp.ca ) for
   product availability.

   The following products are available for sale (based on availability):

   a)  Covers - Inside Front, Inside Back, Outside Back
   b)  Tip-Ons - only available for:  Manitoba Provincial 2007, Northern
   Lights 2007, South Central 2007, Interlake 2007, Brandon 2007.   All
   2008 editions starting with Prairie Mountain 2008, Eastern 2008 and
   onward will no longer offer a Tip-On product.  It will be replaced with
   the Cover Peel-off.
   c)  Spine - applies to Manitoba Provincial 2007 only
   d)  Tabs - Front and Back
   e)  Gatefold - both single business card and full page sizes
   f)  Bookmark
   g)  Ride Along
   h)  Coupons - Only available in the Brandon 2007 book

   Alpha and Core Directory Ad Types

   Alpha and Core directory ad types and specifications are not changing
   for any of the Regional or Provincial directories.  Please refer to YPA
   IRIS for current rates and information.

   Special Pricing

   The following offers will be available for the Regional and Provincial
   books.  Offers for Winnipeg and OTM 2008 have yet to be announced:

   a)  Size Upgrade
   b)  Colour Upgrade
   c)  New Heading
   d)  New Market
   e)  Alpha Pages
   f)  MTS Renewal Offers

   You can find these offer documents on the CMR Centre.  The MTS Renewal
   Offers document is located at the bottom of the Special Pricing page.

   Go to:   www.national.yellowpages.ca       Special Pricing

   Thank you,

   National CMR Sales Channel
   Yellow Pages Group
   1-800-551-0387
   416-412-7124
   national.channel@ypg.com
   CMR Centre:   www.national.yellowpages.ca

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Yellow Pages Association
820 Kirts Blvd., Suite 100
Troy, MI  48084
248-244-6200 / 248-244-0700 fax
Internet: http://www.ypassociation.org
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If one picture is worth 1,000 words what are 7,200 pictures worth?

Announcing the 2007 Map Sea-rch Directory Distribution Maps

on CD-ROM.

For those familiar with Map Sea-rch, the 2007 version will be available at the end of April.  The newest version will include directory distribution maps for all directories listed in May 2007 Rates and Data.  The maps will continue to appear as overlays on maps presenting cities, states, major roads, rivers, lakes, etc.   The have been several thousand changes in directory distribution since the 2006 was published.

For those unfamiliar or those who have not used Map Sea-rch  before,  it is a CD-ROM based set of consistent directory distribution maps  that are color coded  by distribution type; core distribution – the directory (or a portion of the directory) is published by its telephone company affiliate,  or an overlay directory – the directory (or a portion of the directory) overlays a core directory.

Each map is a unique GIF file and can be viewed using the Map Sea-rch software supplied with the directory boundary files.  A few mouse clicks and you have opened one or more distribution maps.  All maps use the same formats and present a consistent means of presenting directory distribution areas.  Maps can be printed or copied into word processing documents, spreadsheets, or PowerPoint presentations.

There are scores of uses for Map Sea-rch distribution maps.   These include but are not limited to:

a. The presentation quality maps can be used to show advertisers where their advertising dollars are spent.  They can accompany your ad recommendations or to show where you have purchased advertising.

b.  Business locations and radii can be plotted on directory distribution maps to evaluate a directory’s geographic relationship to the advertiser’s business location or service area.

c. Media planners can differentiate between core distribution and extended distribution to help them develop efficient plans.

d. Map Sea-rch can be used to demonstrate your capabilities to prospective advertisers.

The cost of a Map Sea-rch CD-ROM, including the Map Sea-rch extraction and print program is $500.  If you would like to see a sample map just send an email to: MAPSEA-RCH@SEA-RCH.com.  To order a Map Sea-rch CD please complete the order form below and either email it to MAPSEA-RCH@SEA-RCH.com or fax it to (914) 422-0003.  Of course we’d be happy to answer any questions you may have.  Please call  David Glazer at (914) 428-6175.

Contact Name: ________________________________

Company Name: _______________________________

Address (1): ___________________________________

Address (2): ___________________________________

City/State/ZIP: _________________________________

[   ]  Number of copies of Map Sea-rch required. 

        Should you find that you are dissatisfied with Map Sea-rch for any reason you may return within 30 days for a full refund.

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You are receiving this email because you are a member of Yellow Pages Association ELINC CMR Community. To be removed from this community, send an email message to YPPAELINC_CMR@yppa.org and place "Unsubscribe" (without quote marks) in the subject header and your address will be promptly removed. Thank you.
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Submitted By: HUGHES, PATTI (YBUSA-KOP) - [PATTI.HUGHES@YELLOWBOOK.COM]

***************************************************************************************  The information contained in this message, including attachments, may contain  privileged or confidential information that is intended to be delivered only to the  person identified above. If you are not the intended recipient, or the person  responsible for delivering this message to the intended recipient, Windstream requests  that you immediately notify the sender and asks that you do not read the message or its  attachments, and that you delete them without copying or sending them to anyone else.