Bottom Line Management Industry News

News

Friday, March 23, 2007

Hastings, NE 044385 Closes 04/25/2007

To: The CMR Community

From: Windstream Yellow Pages (0520)

Subject: Hastings, NE 044385 Closes 04/25/2007

Exposure in Windstream Hastings, NE 44385

is all about choice …

Are your clients maximizing their exposure?

With no rate increase for the 2007 directory, your clients can maximize their ad presence and value by reserving the available specialty items and using the discount programs listed below.

Directory Information:

Directory Name	Hastings
Directory State	Nebraska
Directory #	044385
Directory Close	04/25/2007
Publication Date	08/2007
Directory Status	Utility
Directory Coverage	Clay Center, Deweese, Edgar, Fairfield, Glenvil (including Pauline), Guide Rock, Hansen (including Prosser), Hardy, Harvard, Hastings (including Ayr and Inland), Juniata, Kenesaw, Nelson (including Angus, Nora and Oak), Ruskin, Superior (including Bostwick), Sutton (including Saronville)
Total Bound Copies	42,759
Initial Distribution	24,310 by hand 12,918 by mail 37,228 total initial distribution
Expanded Coverage	Doniphan, Bladen, Rosemont, Blue Hill, Lawrence, Minden, Norman, Roseland, Trumbull
Expanded Distribution	5,321
Zip Code Coverage	68832, 68883, 68901, 68902, 68925, 68928, 68930, 68933, 68934, 68935, 68938, 68941, 68942, 68943, 68944, 68954, 68955, 68956, 68957, 68959, 68961, 68964, 68973, 68974, 68975, 68978, 68979 and 68980
Directory Population	49,854 Est. 2005
Nearby Windstream Directories (Multi-Book Opportunities)	Beatrice (44156), Lincoln (44458) and York (44970)
Key Foreign Markets	Grand Island and Kearney

Directory Highlights:

The market is located in the South Central region of Nebraska and has a coverage area that touches the Kansas state line to its south. It is also the county seat of Adams County.

· The Flex Plan provides new and current advertisers more valuable incentives and slower rollouts.

· All local customers are entitled to a free Internet Guide listing, featuring their website or email address.

This book is available online at: http://www.windstreamdirectory.com/dir/HAS/

White Pages:

· This directory offers Red Highlight in the White Pages.

· White Pages Internet Box Ads

· White Pages Banner Ads* (Waiting List Only)

· White Pages Corner Billboard Ads* (Waiting List Only)

Yellow Pages:

Check out Windstream Yellow Pages’ FLEX Plan Incentive Program for discounts on the below items! Discounts of 50% to 100%!

· Yellow Pages Internet Box Ads

· New! Home Improvement Guide (Discounts available for this item under the FLEX Program)

· New! Metro Menu Guide (Discounts available for this item under the FLEX Program)

· Coupon Section (Discounts available for this item under the FLEX Program)

Specialty Items:

· Gatefold Advertising*

· Tip-On* (Comes in 6x6 or 4x4 Paper or 4x4-Magnetic)

· Front Cover Banner and Badge Ad*

· Inside Back Cover**

· Tab Insert*

* The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.

Directory Usage

Possession/Usage Highlights for the Windstream Hasting, NE 44385 directory published Sept. 2006.¹

Possession and Usage (among those surveyed who possess the directory)
93%	Possess it.
98%	Use it.
Of the customers who use the Windstream Hasting, NE 44385 directory
86%	Of those surveyed used the directory to contact a business
82%	Of those who contacted an advertiser, actually made a purchase or visited the advertiser.

All information above is based on the survey conducted by Booth Research. More information is available at http://www.windstreamyp.com/.

Available Incentives Programs:

Flex Program

Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers. All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program. The program takes your existing program and rolls it out in 5% increments every year. *

Program #512

The #512 program applies to foreign advertisers. Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. *

Program #535

New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. *

* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.

Complete coverage information including maps and demographics is available on the website: http://www.windstreamyp.com/. If you have any questions, please call your National Accounts Team.

Cherie Bishop

330 650-7273

cherie.bishop@windstream.com

Mark C. Horn

330 650-7407

mark.horn@windstream.com

Betsy Turek

330 650-7274

betsy.turek@windstream.com

Shannon Wicker

330 650-7602

shannon.wicker@windstream.com

^[1] Research conducted by Booth Research, Inc., September 2006, with adults (age 18 and over) in the Windstream Yellow Pages local distribution area. Interviewing was conducted between September 15th and September 17th, 2006. Results on file at Windstream Yellow Pages, Hudson, Ohio, all rights reserved.

***************************************************************************************  The information contained in this message, including attachments, may contain  privileged or confidential information that is intended to be delivered only to the  person identified above. If you are not the intended recipient, or the person  responsible for delivering this message to the intended recipient, Windstream requests  that you immediately notify the sender and asks that you do not read the message or its  attachments, and that you delete them without copying or sending them to anyone else.

posted by Bottom Line Management News # 2:34 PM

Free Prototype offers for NEW Clients in Northern California.

National E-Linc

TO: All Certified Marketing Representatives

FROM: United Yellow Pages - 0988

SUBJECT: Free Prototype for NEW Clients in Northern California.

United Yellow Pages is offering Free Prototype advertising to all NEW Clients for the following directories, Antioch/Pittsburg, Brentwood/Oakley and Contra Costa South.  Clients who currently have advertising in the utility directories and are new to our prototype directories qualify to place the same ads for free. This prototype offer is available under all headings. Free prototype ads will appear after paid advertising (local & national). If you would like to secure the best space position for your client, please use the standard item codes on your order.

We recommend you take advantage of our "Free Unlimited Call Measurement Lines," with these incentive programs.

Antioch/Pittsburg -006806:

Source Book: 005322, 101819

Circulation: 45,900

Revised Close date 4/9/2007

Revised Pub June 2007

Columns: 3

Towns Coverage: Antioch, Bay Point, Nichols, Pittsburg

Zip Codes: 94509, 94531, 94565

Brentwood/Oakley -005161:

Source Book: 005322, 101819

Circulation: 22,200

Revised Close date 4/9/2007

Revised Pub June 2007

Columns: 3

Towns Coverage: Brentwood, Bethel Island, Byron, Discovery Bay, Knightsen, Oakley

Zip Codes: 94511, 94513, 94514, 94561, 94548

Contra Costa South- 006094:

Source Book: 005320, 005321

Circulation: 53,250

Revised Close date 4/9/2007

Revised Pub June 2007

Columns: 3

Towns Coverage: Lafayette, Moraga, Orinda, Walnut Creek, Clayton

Zip Codes: 94549, 94596, 94597, 94598, 94556, 94517

Please use the following information to transmit orders. All requirements apply to the directories.

All item codes qualify for discount program.

First Year = FREE Please use the suffix "F" at the end of all item codes.

2nd Year = 50% off full rate - replace the "F" with a "5".

3rd Year = 30% off full rate - replace the "F" with a "3".

Must include advice line: "Free Prototype for 2007 issue"

If late order is needed please use advice line “LOA – New Client per Heather”

Orders without advice line will be billed at full rate.

Artwork may be sent to:                    Or             Email to cmrart@unitedyp.com

United Yellow Pages

National Sales Department

12442 Knott Street

Garden Grove, CA 92841

www.unitedyellowpages.com/cmr

For all questions, please call or email to:

Heather Durham

National Sales Marketing  Representative

hdurham@unitedyp.com

714-889-5309

posted by Bottom Line Management News # 1:31 PM

Great Incentive Programs for NEW Clients in Southern California S OUTH BAY AREA

National E-Linc

TO: All Certified Marketing Representatives

FROM: United Yellow Pages - 0988

SUBJECT: Great Incentive Programs for NEW Clients in Southern California SOUTH BAY AREA

At United Yellow Pages we are offering great incentive programs for your clients in the following directories, San Pedro/Carson, Hawthorne/Lawndale, Hermosa Beach and South Bay. These offers are available in a two directory version format. The first version has a 9 month life, publishing in June 2007 and the second version has a 12 month life, publishing in March 2008.

Incentive Programs Available:

Option A (available on all new orders)

80% off full rate for both the 9 month publication, publishing June 2007 and the 12 month publication, publishing March 2008.

·        Advice line:  "Option A - 80% off full rate for 9 and 12 month pubs."

·        Item Codes: Please use standard Item Codes.

Option B (available on all new orders)

Prototype for FREE in the 9 month publication, publishing June 2007 and renew at 50% off full rate for the 12 month publication, publishing March 2008.

·        Advice line:   "Option B - Free proto for the 9 month publication and renew at 50% off for the 12 month publication."

·        Item Codes:  First Year = FREE Please use the suffix "F" at the end of all item codes.  2nd Year = 50% off full rate - replace the "F" with a "5".



Orders without advice lines will be billed at full rate.

Free Prototype ads are positioned after the same size paid ads.

We recommend you take advantage of our "Free Unlimited Call Measurement Lines," with these incentive programs.

Please see the attached file in regards to the keying of Free Call Measurement orders.

San Pedro/Carson -100214:

Source Book: 006235, 007285, 007289

Circulation: 52,000

Revised Close date 4/9/2007

Revised Pub June 2007, Life: 9 months; March 2008, Life: 12 months

Columns: 4

Towns Coverage: San Pedro, Carson, Terminal Island, Wilmington.

Zip Codes: 90731, 90732, 90733, 90744, 90745, 90746, 90747, 90748, 90749

Hawthorne/Lawndale -005811:

Source Book: 006855, 005009, 007285, 007289

Circulation: 53,450

Revised Close date 4/9/2007

Revised Pub June 2007, Life: 9 months; March 2008, Life: 12 months

Columns: 4

Towns Coverage: Hawthorne, Lawndale, Gardena, Moneta.

Zip Codes: 90247, 90248, 90249, 90250, 90260

Hermosa Beach -005819:

Source Book: 006855, 005009, 007289

Circulation: 30,900

Revised Close date 4/9/2007

Revised Pub June 2007, Life: 9 months; March 2008, Life: 12 months

Columns: 4

Towns Coverage: El Segundo, Hermosa Beach, Manhattan Beach.

Zip Codes: 90245, 90254, 90266

South Bay -007288:

Source Book: 006855, 007285, 007289

Circulation: 125,000

Revised Close date 4/9/2007

Revised Pub June 2007, Life: 9 months; March 2008, Life: 12 months

Columns: 4

Towns Coverage: Harbor City, Lomita, Palos Verdes Peninsula, Redondo Beach, Torrance.

Zip Codes: 90274, 90275, 90277, 90278, 90501, 90502, 90503, 90504, 90505, 90510, 90710, 90717

Artwork may be sent to:                    Or             Email to cmrart@unitedyp.com

United Yellow Pages

National Sales Department

12442 Knott Street

Garden Grove, CA 92841

www.unitedyellowpages.com/cmr

For all questions, please call

Heather Durham

National Sales Marketing representative

714-889-5309

posted by Bottom Line Management News # 1:25 PM

YPA Training Questionnaire Reminder

Today is your last day to enter for a chance to win a free Apple iPod(tm)!

The Yellow Pages Association(tm) (YPA(tm)) is committed to providing products and services that add value and enhance your membership. Please take a few minutes and complete the online survey, the deadline for participation is March 23, 2007. The information you provide will assist our training team in planning future training sessions and ensure that our current products and course offerings are meeting your business needs.

To thank you for your participation, each completed survey will be entered in a drawing to win an Apple iPod(tm). The drawing will be held on March 26, 2007 and the winner will be notified via email.

Please take a few moments and go to http://www.zoomerang.com/survey.zgi?p=WEB2266Z6SWW74 to complete this survey. We appreciate your participation and look forward to working with you.

posted by Bottom Line Management News # 8:00 AM

Using Alternative Approaches to ROI online workshop from YPA

Yellow Pages Association

Announces

ROI: Using Alternative Approaches to Return on

Investment to Competitively Position the Yellow Pages

This session, conducted by Dr. Joel Davis, Associate Professor of Advertising at San Diego State University, will provide different approaches for calculating ROI and can be used in different client contexts to demonstrate the value of the Yellow Pages versus competitive media.

COURSE DETAILS:

Date:  May  9

Time: 1:00 pm (Eastern time)

Course length:  60 minutes

Course level: 2; Professionals should have a basic understanding of Yellow Pages research tools.

LEARN ABOUT:

ROI and research that discusses the increasing importance of ROI for today's advertisers

Traditional approaches to calculating ROI (sales and profitability)

ROI and the setting of call goals and Yellow Pages ad budgets

ROI in the context of total advertising spending

COURSE FEE:

Includes one telephone connection and course materials
Member: $125

REGISTRATION:

Visit http://www.ypima.net/training/workshop_display.cfm?WID=285 for course information and registration.

QUESTIONS:

Further questions may be directed to Rachel Grimm at (248) 244-0711 or by e-mail at Rachel.Grimm@ypassociation.org.

posted by Bottom Line Management News # 6:27 AM

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BLMG AND INDUSTRY NEWS

News

Friday, March 23, 2007

Hastings, NE 044385 Closes 04/25/2007

Directory Name

Hastings

Directory State

Directory #

Directory Close

Publication Date

Directory Status

Utility

Directory Coverage

Total Bound Copies

Initial Distribution

Expanded Coverage

Expanded Distribution

Zip Code Coverage

Directory Population

Nearby Windstream Directories

(Multi-Book Opportunities)

Key Foreign Markets

Free Prototype offers for NEW Clients in Northern California.

Great Incentive Programs for NEW Clients in Southern California S OUTH BAY AREA

YPA Training Questionnaire Reminder

Using Alternative Approaches to ROI online workshop from YPA

Archives