News
Wednesday, March 21, 2007
Permanent Free Trade Mark Program 002879
Reminder to all CMRs the Permanent Free Trade Mark Program is UDAC driven. If the correct UDAC (TMF) is not on the order, we have the right to charge for the UDAC placed. TRL1,2,3,4 or TBLN1,2,3,4 are only allowed with the program.
Tracy Bozarth
National Accounts Assistant
The Valley Yellow Pages
800 350-8887 ext.256
Fax 559 251-1049
tracy.bozarth@valleyyellowpages.com
Free DQC Growth Program
Many of you have not yet taken advantage of the Free DQC Growth Program that Ogden Directories announced in 2006. It will be visible through Rates & Data effective April 1 (if you are on the monthly subsciption) or visible immediately if you subscribe weekly.
This program is only being offered to the national community!!!!! We want clients and CMRs to get a sense of the flexibility and willingness that Ogden has to partner with the advertiser and the CMR so that everyone has the best possible experience in working with Ogden Directories. If you have questions, please feel free to contact Candy Fisher at 800-734-9545 or cfisher@odiyellowpages.com .
Program Name: Restrictions:
Free DQC Growth Program Ad programs must be maintained from the previous
Description: edition to be eligible. This discount cannot be combined
Any advertiser purchasing display programs in any of the ODI with any other ODI discount programs.
Directories is eligible for a free DQC in an additional heading or Item Code:
additional directory. Affix an "F" to the end of all discounted items(DQCF)
Discount: Advice Line:
Free DQC "Free DQC Growth Program (Year of Pub)"
Requirements: Subsequent Roll Outs:
Advertisers must purchase at least on display ad in an ODI dir. Year 2, 50% Disc, Year 3, 25% Disc, Year 4, Full Rate
on the DQCF
Juneau-GCI, AK 103732
To: The CMR Community
From: Windstream Yellow Pages (0520)
Subject: Juneau-GCI, AK 103732
If your client lives in an area only accessible by boat or plane chances are consumers are shopping locally!
Juneau, AK is the only capital in the United States accessible only by boat or plane.
Make the Juneau-GCI, AK 103732 a good start for consumers to find your client!
Directory Information:
Directory Name | Juneau |
Directory State | Alaska |
Directory # | 103732 |
Directory Close | 05/01/2007 |
Publication Date | 09/2007 |
Directory Coverage | Auke Bay, Douglas, Juneau, Lemon Creek and Mendenhall Valley |
Zip Code Coverage | 99801, 99802, 99803, 99811, 99821, 99824, 99850 |
Directory Population | 128,147 estimated 2006 |
Local Area # of Households | 31,455 (2006 estimated) |
Total Bound Copies | 23,162 |
Directory Available Online |
Competitive Information:
| Directory Name | Directory # | Publisher |
| Juneau | 002410 | LMB |
| Southeastern AK Reg | 002965 | PDC |
| Southeastern Alaska | 104866 | TLP |
Directory Usage:
Possession and Usage Highlights for Juneau-GCI, AK 103732 directory published September 2006[i] (Total Exchanges)
| Possession and Usage Information (among those surveyed who possess the Juneau-GCI, AK 103732 directory) | |
| 56% | Possess it. |
| 65% | Use it. |
| 58% | Use the White Pages. |
| 58% | Use the Yellow Pages. |
| Of the customers who use the Juneau-GCI, AK 103732 directory: | |
| 74% | Use the directory Yellow Pages monthly or more often. |
| 21% | Use the directory Yellow Pages weekly or more often. |
| 95% | Contacted an advertiser after their last reference. |
| 82% | Of those who contacted an advertiser, actually made a purchase or visited the advertiser. |
| Results indicate that the customers who use the Juneau-GCI, AK 103732 directory, use it: | |
| 1 | Time per month median usage for the Yellow Pages. |
Directory Information:
- Juneau supports a state and a city museum, symphony orchestra, a university, a lyric opera company and a professional theater company.
- The economy of Juneau is based on state, local and federal government, tourism, mining, and fishing.
- During an average summer, over 800,000 visitors experience Juneau’s spectacular natural beauty.
- This directory is available online at http://www.gcidirectory.com/. All email and web addresses appearing in White and Yellow Pages advertising will automatically be hot-linked for free.
Directory Highlights:
White Pages
· 3-column
· This directory offers Yellow Highlight in the White Pages.
· White Pages Banner Ads* (waitlist only)
· White Pages Corner Billboard Ads* (waitlist only)
· White Pages Internet Box Ads (WIBX or WIBXH)
Yellow Pages
Check out Windstream Yellow Pages’ FLEX Plan Incentive Program for discounts on the below items! Discounts of 50% to 100%!
· 4-column
· Leader Ads* (This item is eligible for a 50% discounts under the FLEX Program)
· Yellow Pages Internet Box Ads (YIBXM)
· Metro Menu Guide (Discounts available for this item under the FLEX Program)
· Tourism Guide (Discounts available for this item under the FLEX Program)
· Coupons Section (Discounts available for this item under the FLEX Program)
Cover Items
· Front Cover Badge/Banner Ads* (waitlist only)
· Outside Back Cover* (available)
· Inside Front Cover* (available)
· Inside Back Cover* (available)
· Tab Insert* (both sides available)
· Tip-On* (6x6 Paper, available)
* The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.
Available Incentives Programs:
| | Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers. All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program. The program takes your existing program and rolls it out in 5% increments every year. * |
| The #512 program applies to foreign advertisers. Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. * | |
| | New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. * |
| | Free Trademark with a purchase of a TBLN at full rate. This program is available to new advertisers as well as existing advertisers. Program is ongoing, non-converting as long as revenue is maintained and/or exceeds current revenue. |
* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.
Complete coverage information including maps and demographics on the website: http://www.windstreamyp.com/. If you have any questions, please call your National Accounts Team.
Cherie Bishop
330 650-7273
Mark Horn
330 650-7407
Betsy Turek
330 650-7274
Shannon Wicker
330 650-7602
[i] Research conducted by Booth Research, Inc., October 2006, with adults (age 18 and over) in the North Willamette Valley Directory Area. Interviewing was conducted between October 11th and October 22nd, 2006. Results on file at Windstream Yellow Pages, Hudson, Ohio, all rights reserved
*************************************************************************************** The information contained in this message, including attachments, may contain privileged or confidential information that is intended to be delivered only to the person identified above. If you are not the intended recipient, or the person responsible for delivering this message to the intended recipient, Windstream requests that you immediately notify the sender and asks that you do not read the message or its attachments, and that you delete them without copying or sending them to anyone else.
CBD Metro Campaign National Close Extended due to overwhelming re sponses from the CMR Community (March 30th)
Attention CMR Community:
Cincinnati Bell & The Berry Company is pleased to extend the National close date for the Metro Campaign to March 30th, 2007 due to the overwhelming response from the CMR Community.
The directories include:
Be sure you are calling for late order to be entered into our contest which rewards you $10 for every order placed. You can win as many times as you place!
Contact your National Accounts Services Manager at 800-366-2379 today & don’t let your advertiser be left out!
Click on the following link to view the contest flyer: http://www.berrynet.com/images/CBD Metro-Don’tBeLeftOutContestFlyer.doc
------------------------------------------------------------------------------ The information transmitted is intended only for the person or entity to which it is addressed and may contain confidential, proprietary and or privileged material. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon this information by persons or entities other than the intended recipient is prohibited. If you received this email in error, please contact the sender and delete the material from all computers. This electronic mail message was sent from L. M. Berry & Company or Berry Network, Inc. Our primary business address is 3170 Kettering Blvd., Dayton, OH 45439. This message may constitute a commercial solicitation or advertisement as defined by the CAN-SPAM act of 2003. If you do not wish to receive future commercial electronic mail solicitations or advertisements from L. M. Berry & Company or Berry Network, Inc., please send a request to donot.contact@lmberry.com ==============================================================================
March and April Online Workshops from the YPA
Never leave your office and attend Yellow Pages courses! Click on the link for a course description and to register.
March:
21st - Sales Lab Unit 1 (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=323
28th - Sales Lab Unit 2 (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=311
April:
2nd - White Pages Preparation (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=241
3rd - CMR Transfers (1:00 pm) = http://www.ypima.net/training/workshop_display.cfm?WID=250
4th - Sales Lab Unit 3 (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=329
10th - Co-Op Service Bureau (FREE) (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=337
10th - YPA Directories Online (FREE) (1:00 pm) = http://www.ypima.net/training/workshop_display.cfm?WID=344
11th - Sales Lab Unit 4 (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=317
12th - Yellow Pages 101 (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=297
12th - Yellow Pages 102 (2:00 pm) = http://www.ypima.net/training/workshop_display.cfm?WID=291
18th - Sales Lab Unit 5 (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=305
19th - ELITE Error Messages and Reports (1:00 pm) = http://www.ypima.net/training/workshop_display.cfm?WID=343
MCA/0784 Announces New Up-Grade Discount!
*******************************************************************
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*******************************************************************
Submitted By: ELINC - [ELINC@NATIONAL-SOLUTIONS.COM]
MCA/0784
Announces New Incentive
Attention All Existing MCA Advertisers!
MCA is now offering 25% off your advertising!
DETAILS:
25% Up-Grade Discount
· Description: Current advertisers increasing their existing ad program are eligible to use a 25% discount in the growth year provided revenue increases from the previous year. This program can be on-going as long as the advertising program has increased.
· Directories: All (024535,070366,071610,072390,000154)
· Requirement: 25% on-going discount as long as advertising program has increased; if adverting program is maintained, discount will be 25% year 1, 15% year 2, and full rate year 3.
· Advise Phrase: Year 1- "25% Upgrade disc/YR1(Issue date)"; YR2- "15% Upgrade disc/YR2(Issue date)"
· Minimum Buy: 3HS
· Exclusion: Cannot be combined with any other offers.
· Requirements: Discount applies in the growth year provided that the advertising program and revenue has increased from the previous year. Existing advertisers must increase revenue AFTER the incentive has been applied in order to be eligible. Advice line MUST be included or entire order will be billed at full rate. If there is a decrease in ad program or revenue, discount is no longer available.
Don't miss out!
Upcoming closes to take advantage of this discount:
| Directory # | Directory | Close Date | Pub Date |
| 072390 | People's Co-Op, TX | 5/31/07 | October 2007 |
| 000154 | US | 8/19/07 | January 2008 |
| 071610 | | 9/23/07 | January 2008 |
| 024535 | SEI Regional, IN | 12/1/07 | April 2008 |
| 070366 | | 12/6/07 | April 2008 |
*New incentive can be found on the April version of Rates & Data.
Please visit any of these directories on-line at:
DISPLAY AD SIZES
| Blk Type | Red Type | |||||||
| C O L | Item Name | Item Abbrev. | Black Size in Picas | Max Pt Size | Min Pt Size | Max Pt Size | Min Pt Size | Red Size In Picas |
| | STANDARD 2 COLUMN | | | | | | | |
| | FOR DIRECTORIES: | | | | | | | |
| | | | | | | | | |
| | | W x H | | | | | | |
2" IN-Column Space AD | 4HS | 14.10 x 12.0 | | | S.A.B. | S.A.B. | Same as Black | |
| 2 | QC | 15.0 x 12.0 | | | S.A.B. | S.A.B. | Same as Black | |
| 2 | Half Column | HC | 15.0 x 25.0 | | | S.A.B. | S.A.B. | Same as Black |
| 2 | Double Quarter Column | DQC | 31.0 x 12.0 | | | S.A.B. | S.A.B. | Same as Black |
| 2 | Half Page | HP | 31.0 x 25.0 | | | S.A.B. | S.A.B. | Same as Black |
| 2 | Triple Quarter Page | TQP | 31.0 x 38.2 | | | S.A.B. | S.A.B. | Same as Black |
| 2 | Full Page | FP | 31.0 x 51.3 | | | S.A.B. | S.A.B. | Same as Black |
| 2 | Trademark | TM | 15.0 x 6.0 | | | S.A.B. | S.A.B. | Same as Black |
| | | | | | | | | |
| | 3 COLUMN - Full Size | | | | | | | |
| | FOR DIRECTORIES: | | | | | | | |
| | | | | | | | | |
| | 024535-SE | | | | | | | |
| | | | W x H | | | | | |
| 3 | Quarter Column | QC | 14.6 x 14.6 | | | S.A.B. | S.A.B. | Same as Black |
| 3 | Double Quarter Column | DQC | 29.6 x 14.6 | | | S.A.B. | S.A.B. | Same as Black |
| 3 | Triple Quarter Column | TQC | 44.6 x 14.6 | | | S.A.B. | S.A.B. | Same as Black |
| 3 | Double Half Column | DHC | *******************************************************************Yellow Pages Association820 Kirts Blvd., Suite 100Troy, MI 48084248-244-6200 / 248-244-0700 faxInternet: http://www.ypassociation.org******************************************************************* ==========================||||||
