Bottom Line Management Industry News

News

Tuesday, March 20, 2007

 

Directory Name change

 

 

 

 

 

 

 

 

 

 

 

Effective with the September 2007 issue of the Pell City, AL directory,  the directory name will change to
Pell City-St. Clair County, AL.

 

 

Sandi Branham

National Publishing Unit Manager

Berry Company

937.296.4759

Fax 937.297.2438

Sandi.Branham@lmberry.com

 

 

------------------------------------------------------------------------------ The information transmitted is intended only for the person or entity to which it is addressed and may contain confidential, proprietary and or privileged material. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon this information by persons or entities other than the intended recipient is prohibited. If you received this email in error, please contact the sender and delete the material from all computers.  This electronic mail message was sent from L. M. Berry & Company or Berry Network, Inc. Our primary business address is 3170 Kettering Blvd., Dayton, OH 45439. This message may constitute a commercial solicitation or advertisement as defined by the CAN-SPAM act of 2003. If you do not wish to receive future commercial electronic mail solicitations or advertisements from L. M. Berry & Company or Berry Network, Inc., please send a request to donot.contact@lmberry.com ============================================================================== 


 

URGENT Information for Graphic Designers regarding ypOne Publishi ng (0754)

URGENT – URGENT – URGENT! – MISSING ART!

ART IS BEING SENT TO THE WRONG SERVICE BUREAU!

 

Please share the following information with your Graphics Department. Art for ypOne Publishing’s directories must be sent to DMI.  

 

If art has been sent to Genesis Publisher Services since January 2007, please resend or re-email to the following:

 

SEND ART TO:

DMI

1305 West Main Street

Greenwood, MO 64034

 

OR EMAIL TO:

Art@DirectoryMarketingInc.com

 

Please include the following on the email subject line:

Directory Name & Number, CMR-Client #, Client Name

 

AWT must be mailed, emailed or faxed to 816-537-7951 for verification of electronic files.

 

If you have any questions regarding this publisher, please contact DMI at 816-537-7950.

 

Joan Frakes - Communications
DMI
1305
West Main
Greenwood, MO 64034
P: 816.537.7950  F:816.537.7951
www.DirectoryMarketingInc.com

 


 

YLO-IMPORTANT MESSAGE from National Publishing group

*******************************************************************
You are receiving this email because you are a member of Yellow Pages Association ELINC CMR Community.  To be removed from this community, send an email message to YPPAELINC_CMR@yppa.org and  place "Unsubscribe" (without quote marks) in the subject header and your address will be promptly removed. Thank you.
*******************************************************************

Submitted By: RANDEEP BHELA - [RANDEEP.BHELA@YPG.COM]



Please be advised on Thursday March 22 the National Publishing team will be
attending a department meeting and will not be available from 9am to 12pm.
We ask  you to hold all question or concerns till after 12pm on Thursday.

We appreciate your co-operation in the above and if you have any questions
please contact Randeep Bhela @ 416-412-5474 or Sue Duncan @ 416-412-5420.

Thank you,

National Publishing

*******************************************************************
Yellow Pages Association
820 Kirts Blvd., Suite 100
Troy, MI  48084
248-244-6200 / 248-244-0700 fax
Internet: http://www.ypassociation.org
*******************************************************************


 

Idearc Media "The Big Idea" Trivia Sweepstakes

To:          Certified Marketing Representatives

From:     Idearc Media Corp.

 

Subject: Idearc Media “The Big Idea” Trivia Sweepstakes

  

 

Idearc Media is hosting 6 trivia sweepstakes just for CMR employees!  “The Big Idea” Trivia Sweepstakes are designed to test your knowledge of designated products and CMR website resources.  We don’t expect you to know all the answers - yet!  If a question has you stumped, don’t guess.  The answers can all be found on the Idearc CMR Website.

 

PRIZES!   PRIZES!   PRIZES!

 

Idearc Media will award $100 AMEX Gift Checks to 10 lucky winners for each of the 6 sweepstakes.  Each month, CMR employees who participate during the specified sweepstakes period and answer all the questions correctly will be entered into the drawing.

 

GRAND PRIZE!

 

Play all 6 contests and answer all questions correctly and you will be entered into the drawing for the grand prize, a 42” FLAT SCREEN LCD TV!

 

 

“THE BIG IDEA” SWEEPSTAKES #1 – VERIZON® YELLOW PAGES COMPANION TRIVIA

MARCH 20, 2007 - APRIL 30, 2007

VISIT http://idearcmedia.com/cmr TO PLAY AND SEE A COMPLETE LIST OF RULES.

 

 

Don’t miss the opportunity to win cash prizes and improve your knowledge of Idearc Media products.  

 

And remember, you have to play all 6 sweepstakes to have a chance at the grand prize!

 

 

For additional information, please contact your Business Development Manager or email us at nationalsales@idearc.com.

 


 

Windstream's Harrison-Mountain Home Regional, AR 004382 Closes 05 /17/2007

To: The CMR Community

From: Windstream Yellow Pages (0520)

Subject: Windstream’s Harrison-Mountain Home Regional, AR 004382

 

 Advertise your client in

Harrison-Mountain Home Regional, AR 004382 and attract more potential customers.

Closes 05/17/2007

 NEW! Expanded Coverage

Directory Information:

Directory Name
Harrison-Mountain Home Regional
Directory State

Arkansas

Directory #

004382

Directory Close

05/17/2007

Publication Date

9/2007

Directory Status
Utility
Directory Coverage

Berryville, Green Forest, Harrison, Leslie, Marshall, Oak Grove, Rudd, Witts Springs

Expanded Coverage

 Ash Flat, Bull Shoals, Calico Rock/Pineville, Cherokee Village, Cotter/Gassville, Diamond City, Eureka Springs/Beaver/Busch/Holiday Island, Evening Shade, Flippin, Franklin, Gamaliel, Hardy, Henderson, Horseshoe Bend, Lakeview, Lead Hill, Mallard Point, Melbourne, Midway, Mount Pleasant/Guion, Mountain Home, Omaha, Oxford, Ozark Acres/Willford, Pyatt, Salem, Salesville/Norfork, Tracy Ferry, Viola, Whiteville, and Yellville/Summit

NEW! Expanded Coverage

Alpena, Compton, Deer, Jasper, Lurton, Mt. Judea, Osage, Ponca, St. Joe and Western Grove,

Zip Code Coverage

72482, 72512, 72513, 72519, 72525, 72529, 72532, 72536, 72537, 72540, 72542, 72544, 72556, 72561, 72565, 72566, 72576, 72583, 72601, 72602, 72613, 72616, 72619, 72626, 72630, 72631, 72632, 72634, 72635, 72638, 72642, 72644, 72645, 72645, 72650, 72651, 72653, 72654, 72658, 72659, 72660, 72662, 72672, 72677, 72686, 72687,

Directory Population

170,587 estimated 2006

Local Area # of Households

66,795

Total Bound Copies

106,546 Est.

 Directory Available Online

http://www.windstreamyellowpages.com/tearpages

Key Foreign Markets

Mt. Home, Branson and Eureka Springs

Nearby Directories Published by Windstream
(Multi-Book Opportunities)

Elkins (04270), Greenbrier (04360), Mountain View (04655), and Clinton (04161)

 

Important RLF Information:

The following area codes/prefixes are considered Foreign Listings, but all businesses receive a free SRL-type listing in the Yellow Pages section.  These listings are called RLF’s. The following area codes and prefixes are included in the Harrison-Mountain Home Regional, AR 04382 as RLFs:

 

Area Code

Prefix

417

213, 231, 239, 243, 266, 292, 297, 330, 332, 334, 335, 336, 337, 338, 339, 348, 544, 617, 696, 791, 973

479

253, and 363

870

257, 258, 266, 294, 297, 322, 346, 368, 420, 422, 424, 425, 426, 427, 428, 429, 430, 431, 434, 435, 436, 437, 439, 445, 446, 449, 453, 458, 467, 481, 488, 491, 492, 499, 508, 553, 670, 856, 861, 895, 966, 994

Special Discount: Any current RLF advertiser appearing in the expanding Harrison-Mountain Home Regional, AR 04382 it’s listing to a BLN will be eligible for our special 50% discount. Call Windstream’s National Account Team for more information and required special advice phrase.

 

 

 

Competitive Information:

Directory Name

Directory #

Publisher

Fayetteville

004300

ATT

Hardy

004373

LMB

Harrrison-Mtn Home

004377

KWB

Mountain Home

004650

LMB

NW Arkansas

004796

KWB

Ozark Regional

004694

IPS

 

Directory Information:

  • Windstream is the phone company for the Harrison-Home Mountain Regional market; therefore the brand awareness is strong in the local area.
  • All email and web addresses appearing in White and Yellow Pages advertising will automatically be hot-linked for free.

·         Harrison is located in the heart of the Ozarks, and the County Seat of Boone County, Arkansas, which is a community of approximately 13,000 residents who live, work and play in a city which has the conveniences of an urban setting with the benefits of small town friendliness.

·         Harrison is 35 miles south of Branson, MO and 43 miles east of Eureka Springs, AR. It is nationally recognized as one of the " 100 Best Small Towns in America" with a downtown lake and a beautiful town square complete with hanging flower baskets and old-time whittlers relaxing on the park benches.*

 

Directory Usage

Possession and Use [among those surveyed who possess the Windstream Harrison-Mountain Home Regional, AR (004382) directory.[i]

Possession and Usage [among those surveyed who possess the Windstream Harrison-Mountain Home Regional, AR (004382) directory]:

78%

Possess it.

87%

Use it.

Of the customers who use the Windstream Harrison-Mountain Home Regional, AR (004382)

89%

Of those surveyed used the directory to contact a business

82%

Of those who contacted an advertiser, actually made a purchase or visited the advertiser.

All information above is based on the survey conducted by Booth Research. More information is available at http://www.windstreamyp.com/. 

 

 

Directory Highlights:

White Pages

·         This directory offers Yellow Highlight in the White Pages.

·         White Pages Banner Ads*(6 slots, 5 available)

·         White Pages Corner Billboard Ads*(6 slots, 5 available)

·         White Page In-column Ads

·         White Pages Full and Half Display Ads

 

Yellow Pages

Check out Windstream Yellow Pages’ FLEX Plan Incentive Program for discounts on the below items!  Discounts of 50% to 100%!

·          NEW! In-Column White Knockout Ads

·         Coupons Section (Discounts available for this item under the FLEX Program)

·         Metro Menu Guide (Discounts available for this item under the FLEX Program)

 

 

Cover & Specialty Items

·         NEW! Gatefold*

·         Lower Rate Spine*

·         Lower Rate Tab Insert*

·         Full Outside Back Cover* (Waitlist Only)

·         Front Cover Banner/Spot Ads* (Waitlist Only)

·         Tip-On*(4x4, 6x6 Paper or NEW! 4x4-Magnetic)

 

* The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.

 

Available Incentives Programs:

Flex Program

 

Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers.  All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program.  The program takes your existing program and rolls it out in 5% increments every year. *

Program #512

The #512 program applies to foreign advertisers.   Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. *

Program #535

 

 

New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. *

 

 

* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.

 

Complete coverage information including maps and demographics on the website: http://www.windstreamyp.com/.  If you have any questions, please call your National Accounts Team. 


 

 

 


Cherie Bishop

330 650-7273

cherie.bishop@windstream.com

                                  

Mark Horn

330 650-7407

mark.horn@windstream.com

 

Betsy Turek

330 650-7274

betsy.turek@windstream.com

 

Shannon Wicker

330 650-7602

shannon.wicker@windstream.com

 



* www.harrison-chambers.com

 

[i] Research conducted by Booth Research, Inc., October, 2006 , withadults (age 18 and over) in the Windstream Directory local distribution area. Interviewing was conducted between October 15th and October 18th, 2006. Results on file at Windstream Yellow Pages, Hudson, Ohio, all rights reserved. Reproduction by any means is prohibited without written permission of Windstream Yellow Pages. A sample of 250 respondents at a 95% confidence level yields + or –6.2% margin of error.

 

 

***************************************************************************************  The information contained in this message, including attachments, may contain  privileged or confidential information that is intended to be delivered only to the  person identified above. If you are not the intended recipient, or the person  responsible for delivering this message to the intended recipient, Windstream requests  that you immediately notify the sender and asks that you do not read the message or its  attachments, and that you delete them without copying or sending them to anyone else. 

 

Upcoming YPA Order Processing & Procedures course in Atlanta

 

Yellow Pages Association

 

Order Processing & Procedures Course

 

Do you have a new position or completely new to the Yellow Pages industry?  End the confusion by attending the Atlanta Order Processing & Procedures course from May 15th-17th. 

 
The seminar covers all functions pertaining to processing, maintenance and billing of national advertising orders.  Since the session is conducted in combined groups of Publishers and CMRs, ideas can be exchanged and the impact of company decisions on the processing of advertising orders can be explored.  
 
If a representative from your company is interested in attending this seminar, please complete a reservation form and return it to the Yellow Pages Association as soon as possible.  
 
 
CLASS DETAILS:
    
Dates:            May 15-17, 2007        
Location:       Atlanta, GA - Courtyard Atlanta Midtown/Georgia Tech 
Room Rate:   $12(Yellow Pages Association will handle hotel reservations.) 
Deadline:      April 23, 2007  
 
REGISTRATION: 
 
Register online at http://www.ypima.net/training/courses_display.cfm?CourseID=20 or complete the form shown below.
 
 
 ORDER PROCESSING & PROCEDURES TRAINING RESERVATION FORM 
 
Please complete and return the following information, accompanied with payment, to the Yellow Pages Association, Attn:  Julie Majewski, 820 Kirts Blvd., Suite 100, Troy, MI 48084, or fax (248) 244-0700. 
 
Please register me for the upcoming Order Processing & Procedures course! 
  
CLASS DETAILS: 
 
Dates:            May 15-17, 2007        
Location:       Atlanta, GA - Courtyard Atlanta Midtown/Georgia Tech 
Room Rate:   $12(Yellow Pages Association will handle hotel reservations.) 
Deadline:      April 23, 2007 

Attendee___________________________________________________________________________

Name for Badge_____________________________________________________________________

Title_____________________________________________________________________________

Company____________________________________________________________________________

Address____________________________________________________________________________

City, State, Zip_______________________________________

Tel # ( )_______________________

E-Mail _____________________________________________

Fax # ( )_______________________

_____I Do Not Need a Hotel Room

_____Please Reserve a Hotel Room

_____Smoking Room     _____Single Room

_____Non-Smoking Room     _____Room with Two Beds

Arrival Date___________________________

Departure Date_________________________

Please provide a credit card number to hold your hotel reservation.

Name on Card (please print)_________________________________________________________________

Card Number____________________________________________

Exp._____________________________

My check for registration is enclosed:

_____$1,315 (member)

_____$1,879 (non-member) 

Please make checks payable to: YELLOW PAGES ASSOCIATION    

Please charge my credit card the following:

_____$1,315 (member)

_____$1,879 (non-member)

Card Number ____________________________________________________

Name on Card (please print)_________________________________________________________________

Expiration Date__________________________________________________

BILL TO: (If Different)

Attention ________________________________________________________________________________

Company ________________________________________________________________________________

Address _________________________________________________________________________

City, State, Zip ____________________________________________________________________________

Cancellation Notice:  If you cancel your registration up to five business days before the workshop, your company will incur a $100 administration charge.            
 
 Source Code:  YPA122

 

QUESTIONS:
 
Further questions may be directed to Rachel Grimm at (248) 244-0711 or by e-mail at Rachel.Grimm@ypassociation.org.     

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