News
Thursday, March 15, 2007
Verizon Yellow Pages - Late Order and Dedicated Dealer Policy Upd ate
To: Certified Marketing Representatives
From: Idearc Media Corp.
Subject: Verizon® Yellow Pages – Late Order and Dedicated Dealer Policy Update
Following are summaries of two important policies that CMRs encounter on a regular basis when advertising in Verizon Yellow Pages:
LATE ORDER POLICY:
Idearc will allow the following late activity:
· Corrections for accuracy
· Upgrades and changes to existing national advertising when schedule allows (must be same name, telephone number, heading).
· Insertion of additional items for existing national advertising (same name, address, telephone)
· Insertion of Closed trade advertising when there is no locally placed advertising on the same finding line
· New item for a location that has not advertised previously as long as the advertiser has not already been contacted by Idearc Local Sales
· Cancellation if the business is closed (documentation is required)
· Cancellation if the business is no longer authorized or affiliated with the national advertiser (documentation is required)
Idearc will not allow the following late activity:
· Cancels and downgrades of national advertising
· Cancels and downgrades due to advertiser failing to pay the CMR.
· ** New ** Transfer of items from local to national when advertising was placed in the previous issue by Idearc Local Sales.
Refer to Exhibit E of the Idearc Terms & Conditions for the complete Late Order Policy for Print Advertising; and www.idearcmedia.com/cmr/references/channel_changes then select “Qualifying a NYPS Advertiser” for complete information regarding the changes to the Local to National transfer process.
THE FOLLOWING DEDICATED DEALER SPECIFICATIONS APPLY TO ALL VERIZON DIRECTORIES:
Dedicated dealers are national programs of major national advertisers that generally operate through individually owned outlets with listed names other than that of the national advertiser. In order to accommodate these types of advertising programs, Idearc accepts national advertising for such programs within the following criteria:
Associations and groups do not qualify for this program.
Listed Name Requirements
If the listed name is not the national advertiser’s name, then the name must incorporate both the national and local name.
Acceptable Names
Brown’s True Value Hardware, or
True Value/Brown’s Hardware, or
True Value Hardware
Display Advertising Requirements
· The anchor name must meet the above listed name criteria.
· The national brand name or service and integrated logo, where applicable, must be larger, bolder and more predominant than the local outlet name and integrated logo, where applicable.
· At least one-half of the copy content and space of the ad must feature information about the national advertiser’s product/service.
· The local outlet name, i.e. Brown’s Hardware, may appear in the ad.
· Only one local outlet business name can appear in each ad (multiple local outlets may qualify for Trademark Display).
· The advertising space may not be subdivided into smaller advertisements by the use of lines.
· Display advertising may include photographs of agents, distributors, etc… of the national advertiser.
· Brand names that are competitive are not allowed.
Visit www.idearc.com for information about our new company, or visit the Idearc CMR Web site at www.idearcmedia.com/cmr for product and directory information.
Larose, LA 030538 Closes 03/22/2007
To: The CMR Community
From: Windstream Yellow Pages (0520)
Subject: Larose, LA 030538 Closes 03/22/2007
What’s New in Larose, LA 030538?
Try these Specialty Items!
* The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.
Directory Information:
Directory Name | Larose |
Directory State | Louisiana |
Directory # | 030538 |
Directory Close | 03/22/2007 |
Publication Date | 07/2007 |
Directory Status | Utility |
Directory Coverage | Cut Off, Galliano, Golden Meadow, Larose, Grand Isle, Leeville |
Total Bound Copies (Est.) | 20,697 |
Zip Code Coverage | 70345, 70354, 70357, 70358 and 70373 |
Directory Population | 27,148 est. 2005 |
Key Foreign Markets | Houma, Thibodaux, New Orleans |
Competitive Information:
| Directory Name | Directory # | Publisher |
| Bayou Region-HOU-THI | 030068 | SSP |
| Houma-Thibodaux | 034018 | YB |
| West Bank NewOrleans | 030567 | SSP |
Directory Overview:
· The Larose coverage area is located in Southeastern Louisiana and is just west of where the Mississippi River empties into the Gulf of Mexico.
· The Larose directory coverage area encompasses Highway 1, which is known as “The Longest Street in the World”.
· The Flex Plan provides new and current advertisers more valuable incentives and slower rollouts.
· This directory is available online at http://www.windstreamyellowpages.com/tearpages.
Directory Usage
Possession and Usage Highlights for Larose, LA 030538 directory published August 20061.
| Possession and Usage (among those surveyed who possess the Larose, LA 030538 directory) | |
| 94% | Possess it. |
| 99% | Use it. |
| Of the customers who use the Larose, LA 030538 directory | |
| 89% | Of those surveyed used the directory to contact a business |
| 86% | Of those who contacted an advertiser, actually made a purchase or visited the advertiser. |
All information above is based on the survey conducted by Booth Research. More information is available at http://www.windstreamyp.com/.
Available Incentives Programs:
| Flex Program | Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers. All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program. The program takes your existing program and rolls it out in 5% increments every year. * |
| The #512 program applies to foreign advertisers. Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. * | |
| | New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. * |
* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.
Complete coverage information including maps and demographics is available on the website: http://www.windstreamyp.com/. If you have any questions, please call your National Accounts Team.
Cherie Bishop
330 650-7273
Mark C. Horn
330 650-7407
Betsy Turek
330 650-7274
Shannon Wicker
330 650-7602
1 Research conducted by Booth Research, Inc., with adults (age 18 and over) in the Windstream Yellow Pages local distribution area. Interviewing was conducted between August 20th and August 24th, 2006. Results on file at Windstream Yellow Pages, Hudson, Ohio, all rights reserved.
*************************************************************************************** The information contained in this message, including attachments, may contain privileged or confidential information that is intended to be delivered only to the person identified above. If you are not the intended recipient, or the person responsible for delivering this message to the intended recipient, Windstream requests that you immediately notify the sender and asks that you do not read the message or its attachments, and that you delete them without copying or sending them to anyone else.
YLO Pubco. 671 - Calgary market - new Companion Directory
*******************************************************************
You are receiving this email because you are a member of Yellow Pages Association ELINC CMR Community. To be removed from this community, send an email message to YPPAELINC_CMR@yppa.org and place "Unsubscribe" (without quote marks) in the subject header and your address will be promptly removed. Thank you.
*******************************************************************
Submitted By: NATIONAL CHANNEL - [NATIONAL.CHANNEL@YPG.COM]
**********************************************************************************
TO: CMRs
FROM: Yellow Pages Group - Pubco. 671
Subject: New advertising opportunity in the Calgary market - Calgary
Companion Directory
Yellow Pages Group is pleased to announce the addition of a new Companion
Directory to our current product portfolio in the Calgary, Alberta market.
The Companion Directory is a lighter and more compact version of the
current Calgary Yellow Pages directory, for use in the home office, a
second phone or while on the move.
BENEFITS FOR USERS
§ Convenient and portable directory - smaller format, more portable and
lighter.
§ Useful for the home office, garage, second phone, in the car, etc.
§ Another complete source of information - All businesses with a free
listing in the Calgary Yellow Pages are also entitled to a free listing in
the Companion Directory.
BENEFITS FOR ADVERTISERS
§ For an investment of 15% above their spend in the Calgary Yellow
Pages directory, advertisers can reproduce their advertising in the
Companion Directory and get 60% more exposure (415,000 Companion
Directories will be distributed in addition to the 663,000 core directories
hereby generating 60% additional exposure).
§ Get more opportunities to be found if they advertise in the Calgary
core and in the Companion directory (40% more calls on average*)
§ More books in the market = More usage, frequency and look-ups + More
calls, clicks and visits
§ Maximum impact with a minimal investment! This results in an
Increased Return on Investment.
Details on the Companion directory will be released shortly.
(Note for CMRs: you will need to insert your client's SRL onto the
national order for the Calgary Companion Directory. A directory number and
rates will be available in YPA's rates and data shortly.)
Yellow Pages Group is continually investing in new opportunities and
looking for ways to refine our products that encourage users to keep and
consult our directories more often. We are confident that this new product
will be appreciated by both users and advertisers.
*CRM Associates 2006: Based on over 900 measured ad studies in Companion
directories in the US in 2005 and 2006.
Thank you,
National CMR Sales Channel
Yellow Pages Group
1-800-551-0387
416-412-7124
national.channel@ypg.com
CMR Centre: www.national.yellowpages.ca
*******************************************************************
Yellow Pages Association
820 Kirts Blvd., Suite 100
Troy, MI 48084
248-244-6200 / 248-244-0700 fax
Internet: http://www.ypassociation.org
*******************************************************************
DMI Website - Login Information
IMPORTANT INFORMATION REGARDING THE DMI WEBSITE
For security purposes, a unique user-name and password is now required for the DMI website. Please contact Alan Simpson at DMI, AlanS@DirectoryMarketingInc.com for login information. You will be notified of your user-name and password by the next business day. We apologize for any inconvenience this may have caused.
The DMI website is a very helpful tool; following are some of the excellent features of our website:
· Special Pricing
· Prototype Conversion Information
· Ad Specifications
· Directory Information which includes demographic information, maps, and other useful information.
· Links to Publisher’s websites
· Tear Page Request Form
We encourage you take a look for yourself, if you have any questions or comments, please email DMI@DirectoryMarketingInc.com or call 816-537-7950 with your suggestions.
1305 West Main
Greenwood, MO 64034
P: 816.537.7950 F:816.537.7951
www.DirectoryMarketingInc.com
Ashland Area, KY 103351 Closes 003/26/2007
To: The CMR Community
From: Windstream Yellow Pages (0520)
Subject: Ashland Area, KY 103351 Closes 03/26/2007
Special Yellow Page features still available
for your clients in Ashland Area, KY 103351
Click on these links for Yellow Page features
Specialty Items
· Yellow Pages Internet Box Ads
· Leader Ads*
White Pages
· This directory offers Yellow Highlight in the White Pages
· White Pages Internet Box Ads
· White Pages Banner/Badges* (6 Slots, 5 Available)
· White Pages Corner Billboard Ads* (6 Slots Taken, Waiting List Only
Cover Items/Specialty Items
· Gatefold*
· Tip-On* (Magnetic 4x4 and Paper 6x6)
· Coupons
· Tab Insert* (One Side Available)
* The above item require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.
Directory Information:
Directory Name | Ashland Area |
Directory State | Kentucky |
Directory # | 103351 |
Directory Close | 03/26/2007 |
Publication Date | 07/07 |
Directory Status | Utility |
Directory Coverage | Ashland (includes the community of Bellefonte), Catlettsburg, Greenup, Meads, Russell (includes the communities of Flatwoods, Kenwood, Raceland & Worthington), South Shore |
Total Bound Copies (Est.) | 63,926 est. |
Zip Code Coverage | 41101, 41102, 41105, 41114, 41129, 41139, 41144, 41169, 41175 and 41183 |
Directory Population | 83,835 est. 2005 |
Nearby Windstream Directories(Multi-Book Opportunities) | Grayson-Olive Hill and Vanceburg KY Hamlin, WV |
Key Foreign Markets | Huntington, WV, Portsmouth, Ironton and Chesapeake OH |
Competitive Information:
| Directory Name | Directory # | Publisher |
| Ashland | 029010 | VZ |
| Tri-State – Greater | 104006 | YB |
Directory Overview:
· Windstream is the phone company for the Ashland Area, KY market therefore the brand awareness for the Windstream Yellow Pages directory is strong.
· Ashland is located in the N.E. Kentucky and runs along the state borders of West Virginia and Ohio.
· The Flex Plan provides new and current advertisers more valuable incentives and slower rollouts.
· This directory is available online at http://www.windstreamyellowpages.com/tearpages.
Available Incentives Programs:
| Flex Program | Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers. All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program. The program takes your existing program and rolls it out in 5% increments every year. * |
| The #512 program applies to foreign advertisers. Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. * | |
| | New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. * |
* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.
Complete coverage information including maps and demographics is available on the website: http://www.windstreamyp.com/. If you have any questions, please call your National Accounts Team.
Cherie Bishop
330 650-7273
Mark C. Horn
330 650-7407
Betsy Turek
330 650-7274
Shannon Wicker
330 650-7602
*************************************************************************************** The information contained in this message, including attachments, may contain privileged or confidential information that is intended to be delivered only to the person identified above. If you are not the intended recipient, or the person responsible for delivering this message to the intended recipient, Windstream requests that you immediately notify the sender and asks that you do not read the message or its attachments, and that you delete them without copying or sending them to anyone else.
Pub code transfer PDC Directories
TO: ALL CMR Representatives, Account Executives and Managers
FR: Dawn Wood, Operations Manager - Anderson Information, Inc
DT: 3/15/07
EFFECTIVE 3/31/07:
Phone Directories Co, LP will convert ALL directories currently under pub code 0762 to 0833. Please adjust your systems accordingly.
All artwork should continue to be mailed to:
Or emailed to: robint@andersoninfo.com
Please refer any questions to
Ph: 303 649-1199
Email: sales@andersoninfo.com
AT&T - Enhancements to Art Submission Guidelines for Non-Elite fo r Graphics Users
AT&T - Enhancements to Art Submission Guidelines for Non-Elite for Graphics Users
New Internal System Enhancements for Non-Elite for Graphics Users for Pub 962, 927, 760, 836, 829, 514, 717, 815, 724 & 997
As of February 26, 2007, all AT&T Pubcos require that Art IDs must be unique for a specific ad appearance:
Ø Art IDs must be unique per art piece and can have no content variations under that same Art ID
Ø Art IDs can only be inserted in orders where there is an identical UDAC and column size
Ø Art IDs can only be reused within the same AT&T region due to ad size and appearance differences between regions
There are no checks in place like in Elite for Graphics, so it will be the CMR's responsibility to ensure the above guidelines are followed.
All CMR Art IDs become our Pubco's internal Ad IDs allowing our Pubco to track CMR items using your CMR Art ID. Replicated Art IDs will be converted into our publishing system once by the Art ID assigned by the CMR. Subsequent submissions of that same Art ID in other orders will insert that same art into the ordered appearances.
While converting our system over to the Art ID numbers from CMR's orders, some accounts will be queried to submit a new Art ID as a result of two replicated items of different ad size pointing to one Art ID number. These queries are due to CMRs using replication without guidelines or checks being in place and must be handled. NEVER USE THE SAME ART ID FOR DIFFERING AD SIZES OR APPEARANCES.
Guidelines for submitting your copy if replicating your art:
Ø If the same Art ID is to appear at multiple headings or directories, you must submit an artwork transmittal for each. Other options are available by contacting AT&T Service Bureau Groups.
Ø CMRs can replicate Art IDs on all AT&T Mini/Companion directories when copying art from the full size directory.
Ø Change to artwork will require a new Art ID
AT&T encourages the use of Elite for Graphics as the means for artwork transmission. Checks within Elite for Graphics ensure accuracy for both the publisher and CMR and automatically ensure the above guidelines are followed. Please contact an AT&T Service Bureau to begin testing if you have already been approved by YPA for Elite for Graphics.
AT&T Pubco Regions:
Southwest/East Region (Pubco's: 962, 927 & 760)
Midwest Region (Pubco's: 717, 815, 997 & 724)
West Region (Pubco's: 836, 829 & 514)**
** Note for West (Pub 836, 829, 514): CMRs will need to continue sending Art & Artwork Transmittals (AWT) for all items being replicated until further notice.
Questions regarding these changes may be directed to the following AT&T Service Bureau Groups:
Southwest/East (Pubco's: 962, 927 & 760)
877-767-5516
Midwest (Pubco's: 717, 815, 997 & 724)
248-637-5765
West (Pubco's: 836, 829 & 514)
800-565-1122
White KnockOut In-Column Ads now available in Select San Diego Ve rizon Yellow Pages
To: Certified Marketing Representatives
From: Idearc Media Corp.
Subject: White KnockOut In-Column Ads now available in Select San Diego Verizon® Yellow Pages
Idearc Media is expanding the Verizon Yellow Pages in-column product line in select
Product Overview
· White Knockout ads are available in in-column sizes 4HS and 6HS
· 100% white background
o Colored or color screened backgrounds are not allowed
· Available with the following design options:
o White Knockout only
o White Knockout with artwork
o White Knockout with 1 color from a 60 color palette
o White Knockout with artwork and 1 color from a 60 color palette
UDACs
| White Knockout In-Column Ads | UDACs |
| White Knockout only | 4HSW/6HSW |
| White Knockout with artwork | 4HSAW/6HSAW |
| White Knockout with 1 color | 4HSW1/6HSW1 |
| White Knockout with artwork and 1 color spot | 4HAW1/6HAW1 |
Directory Availability
| Directory # | St | Directory | NYPS Close | Pub Date | Pub Code |
| 103336 | CA | San Diego North | 05/24/07 | 09/07 | 0682 |
| 103338 | CA | | 03/30/07 | 07/07 | 0682 |
| 103339 | CA | | 03/30/07 | 07/07 | 0682 |
| 103228 | CA | San Diego Metro | 12/26/07 | 04/08 | 0682 |
| 103229 | CA | | 12/26/07 | 04/08 | 0682 |
For more information, please contact your Business Development Manager or email us at nationalsales@idearc.com.
AT&T/BellSouth Rates & Data Information
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