News
Wednesday, March 14, 2007
Updated Distribution Figures
Valley Yellow Pages has updated our distribution figures for all 46 markets:
Directory Code Directory Name Distrubition Directory Code Directory Name Distrubition
102559 Auburn 97,000 006637 Oakland 416,000
005105 Bakersfield 295,000 102565 Palo Alto 150,000
103090 Butte County 126,000 103153 Placerville 76,000
101905 Calaveras 56,000 102030 Roseville 129,000
100532 Campbell 90,000 006936 Sacramento 545,000
005321 Central Contra Costa 270,000 103204 Santa Cruz 152,500
101819 East Contra Costa 122,000 103094 San Francisco 604,000
005619 Farifield 115,000 100412 Sanger 77,000
102029 Fair Oaks-Folsom 91,000 007023 San Jose 533,000
005677 Fremont 270,000 103095 San Luis Obispo 158,500
005699 Fresno 306,000 103375 Shasta 134,000
103374 Glenn-Tehama 45,000 103931 Santa Maria 102,500
103201 Grass Valley 53,000 102563 San Mateo Central 170,000
100489 Kings-Tulare 206,000 102564 San Mateo North 89,000
103373 Lake Mendocino 93,500 103096 Sonoma County 288,000
103271 Lassen-Plumas 31,250 007337 Stanislaus County 250,000
101890 Lodi-Galt 58,000 007357 Stockton 158,000
100127 Los Altos 145,000 007434 Tracy-Manteca 76,000
100411 Madera-Kerman 53,000 007431 Tri-Valley 166,000
103202 Marin County 180,000 101865 Vallejo-Benicia 80,000
006437 Merced County 105,000 103106 Contra Costa West 116,000
103203 Montery County 225,000 101838 Yolo County 72,000
101837 Napa Valley 70,000 102560 Yuba & Sutter Counties 84,500
Total Distribution 7,729,750
Thank you
Tracy Bozarth
Tracy Bozarth
National Accounts Assistant
The Valley Yellow Pages
800 350-8887 ext.256
Fax 559 251-1049
tracy.bozarth@valleyyellowpages.com
YellowPages.ca - local Online products for Alberta and BC - now p rocessed via ELITE
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Submitted By: NATIONAL CHANNEL - [NATIONAL.CHANNEL@YPG.COM]
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TO: CMRs (attn: Internet Specialist)
FROM: Yellow Pages Group - Pubco. 612, 671
Subject: Local Online products for YellowPages.ca now processed on Print
national order
Good news for internet advertisers in Pubco. 612 and 671!
CMRs can now set up their clients' local online products for YellowPages.ca
on the Print national orders for Alberta and British Columbia, based on
listing name/telephone #, directory and category (heading).
Like the process which is already in place for local online eProducts in
Ontario, Quebec and Atlantic Canada, the UDACs are available on YPA's Rates
and Data for the following products:
Local Priority Placement (URLL)
Basic URL Link (URL1)
Improved URL Link (URL2)
Premium URL Link (URL3)
as well as:
Additional Category for Local Priority Placement (CAT1)
Additional Category for Hotlink - or URL Link (CAT2)
Previously, the only means of purchasing these products was through a
separate contract. Any CMRs with advertisers who have Alberta and BC local
online products should insert the online products on the national order
associated with the Print advertising.
OFFER
To support the CMRs' selling efforts, a special Online Directory Addition
offer has been created for Alberta and BC purchases. Advertisers who
purchase a Local Priority Placement or URL Link product can purchase
additional directory areas at a discount. Certain conditions apply. For
example: discounts for URLLs (local priority placement) range from 60% to
75% depending on the purchased directory area.
For more details regarding processing the products, the additional
category, and the Online Directory Addition offer,
please visit the CMR Centre: www.national.yellowpages.ca
The documents can be found by clicking the left menu: Products / Online
Products Guide
Thank you,
National CMR Sales Channel
Yellow Pages Group
1-800-551-0387
416-412-7124
national.channel@ypg.com
CMR Centre: www.national.yellowpages.ca
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Yellow Pages Association
820 Kirts Blvd., Suite 100
Troy, MI 48084
248-244-6200 / 248-244-0700 fax
Internet: http://www.ypassociation.org
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Usage Ratings
Idearc updates additional VerizonR Directory Coverage in Texas!
From: Idearc Media Corp
Subject: Idearc updates additional Verizon® Directory Coverage in
Idearc is pleased to announce expansion of coverage area for Boerne (069398), Gonzales (070750).
· Name change to New Braunfels-Seguin
· Directory size change from 3 to 2 columns
· Eliminate zip codes that have moved to the Wimberley and Boerne directories
Boerne & Gonzales
· Additional zip codes added to the directory
· Substantial increase of distribution to all directories
IMPORTANT INFORMATION RELATED TO ORDERS:
Advertisers in the following zip codes of
· Deleted Zip Codes: 78666, 78027, 78004, 78070, 78163
· Town Coverage for Zip Codes: Bergheim,
· Distribution decreased from 96,510 to 65,000
Advertisers in the following zip codes of Boerne (069398) will be eligible for a free SRL:
· Added Zip Codes: 78004, 78006, 78015, 78023, 78027, 78070, 78163, 78254, 78255, 78256, 78257, 78258, 78259, 78260, 78261
· Town Coverage for Zip Codes: Bergheim, Boerne, Helotes, Kendalia, Spring Branch,
· Distribution increase from 11,979 to 82,554
Advertisers in the following zip codes of Gonzales (070750) will be eligible for a free SRL:
· Added Zip Codes: 78115, 78155, 78156, 78604, 78614, 78616, 78629, 78632, 78638, 78644, 78648, 78658, 78670, 78677, 78959
· Town Coverage for Zip Codes: Geronimo,
· Distribution increase from 14,168 to 41,816
Please contact your Business Development Manager or email us at nationalsales@idearc.com for more information.
Color Kicker Programs help Advertisers Stand Out!
To: Certified Marketing Representatives
From: Idearc Media Corp.
Subject: Color Kicker Programs help Advertisers Stand Out!
The Color Kicker Program (Programs COLKICK40, 65, 70, 75) provides advertisers with a significant discount when they purchase process color on a Regional MVP program.
Idearc is thrilled that so many advertisers have taken advantage of the Color Kicker Programs and see the benefits and impact of color in their ad. Color makes an ad “pop” off a page and stand out from the clutter of other competitive ads in a heading. Color gets your advertiser seen by the customer!
Don’t miss out on this great opportunity to make your advertiser “pop” off the page! Contact your BDM and see how we can help you with the Color Kicker Program.
March 2007 Genesis Express Newsletter
- by subscribing for email delivery via the nationals@genesispubservices.com email address
- by downloading current and past issues from http://www.genesispubservices.com/cmr_information_4.htm
Here's what's happening this month:
Canadian Phone Directories (CPD 0575) - www.canpages.ca
-Canadian Phone Directories extends the close date on their Toronto Central directory (Page 4).
-Canadian Phone Directories acquires directories from Osprey Media Group (Page 5).
Gannett Directories (MDC 0959) - www.finditnow.com
-Go with the proven directory in Oakland County...Royal Oak Area, MI directory #037017 (Page 6).
-Important information on Gannett Directories closing in April and May (Page 6-7).
MEGA Publishing (MEG 0806)
-MEGA Publishing distributes successful neighborhood directories in
Review Directories Inc. (REV 0808) - www.thephoneguide.com
-RDI publishes two directories in
Southern Pages (SOU 0845) - www.southernpages.com
-Southern Pages just closed their prototype directory for
Reminder Yellow Pages (REM 0592) - www.reminderyellowpages.com
-The Hispanic Section:
-Testing the Reminder markets--We're willing to prove our value to your clients (Page 8).
Ad-Ventures Publishing (ADV 0759) - www.ad-ventureshawaii.com
-Ad-Ventures publishes some of the most popular directories on the
West Coast Yellow Pages (WCD 0637) - www.wcyp.net
-West Coast Yellow Pages announces their
-Don't forget about the free DQC growth program (Page 10).
Gulf Publishing (GPC 0614) - www.gulfpublishing.com
-Gulf Publishing - official phone book in
Northwest Directories (NWD 0563) - www.nwd247.com
-Northwest Directories publishes six directories in
Citywide Directories LLC. (CWD 0560) - www.citywidedirectories.com
-Citywide Directories publishes the
Great Lakes Community Directories (GLC 0580) - www.glcommunitydirectories.com
-Great Lakes Community Directories close date changes for East Grand Rapids #105393 and Forest Hills #105394 (Pg 2).
Your Town Yellow Pages (YTY 0597) - www.yourtownyp.com
-Your Town Yellow Pages announces five new prototypes (Page 2).
Your Local Directory (YLD 0550) - www.yld247.com
-The results are in: Your Local Directories are gaining market share (page 3).
Metropolitan Publishing (MET 0578) - www.metro-yellow.com
-Metropolitan Publishing finishes up a successful campaign in
Everyday Yellow Pages (EYP 0670) - www.everydayyp.com
-North Tarrant County directory #105129 50% conversion directory (Page 3).
Classified Directories Inc. (CDI 0744)
-
The Directories Inc. - The Directories Inc. present the Directory of Woodbury and Cottage Grove #105605 (Page 11).
Saia Publishing - www.saiapublishing.com - Saia Publishing distributes 2 directories in
Tony Vermaas
National YP Manager
Genesis Publisher Services
616-831-2800 x8858
616-831-0831 FAX
Date Changes for Alabama Directories
TO: ALL CMR Representatives, Account Executives and Managers
FR: Dawn Wood, National Operations Manager -
Brandy Mooney, National Marketing Manager –
DT: 3/14/2007
Please make note of the following date changes:
State:
Publisher: Alabama Publishing Group
Publisher Code & Initials: APG #0944
Directory Name: Greater Calhoun
Directory Code: 103619
NEW Close Date: 9/30/2007 (was 7/1/07)
NEW Pub Date: 12/2007 (was 11/07)
Directory Name: Clay-Cleburne
Directory Code: 104871
NEW Close Date: 1/8/2008 (was 8/23/07)
NEW Pub Date: 3/2008 (was 2/2008)
Date Changes for Colorado Directories
TO: ALL CMR Representatives, Account Executives and Managers
FR: Dawn Wood, National Operations Manager -
Brandy Mooney, National Marketing Manager –
DT: 3/14/2007
Please make note of the following date changes:
State:
Publisher: Echo Pages
Publisher Code & Initials: RMC #0998
Directory Name:
Directory Code: 104413
NEW Close Date: 6/9/2007 (was 6/30/07)
NEW Pub Date: 8/2007 (was 9/07)
Directory Name:
Directory Code: 104380
NEW Close Date: 9/15/2007 (was 7/31/07)
NEW Pub Date: 12/2007 (was 10/2007)
Yellow Pages Association Membership and Facilities User System Ch anges as of March 14, 2007
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You are receiving this email because you are a member of Yellow Pages Association ELINC CMR Community. To be removed from this community, send an email message to YPPAELINC_CMR@yppa.org and place "Unsubscribe" (without quote marks) in the subject header and your address will be promptly removed. Thank you.
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Submitted By: ROSS MELTON, LORI
The following are YPA(tm) membership changes, and updates to the Rates & Data(tm) and/or ELITE(tm) system, as of March 14, 2007.
_____________________________________________________________________________
PUBLISHER ACTIVITY
PUBLISHER MEMBER - NEW
LocalTel, Inc.
210 Bear Hill Road, Suite 400
Waltham, MA 02451
T: (781) 890-2134
F: (781) 622-5724
Web site: www.localtel.com
Email: sgalligan@localtel.com
Mr. Steve Galligan, CEO
PUB CODE: 0603
PUB INITIALS: LTI
Publisher Contact List Information:
National YP Manager:
Don Flanders
Email: dflanders@localtel.com
Billing List Information:
LocalTel, Inc.
P.O. Box 785176
Philadelphia, PA 19178-5176
_____________________________________________________________________________
INTERNET PUBLISHER MEMBER - NEW
PhonePages
1410 Stanley St., Suite 1020
Montreal, QC H3A 1P8
Canada
T: (514) 313-1304
F: (514) 223-4670
Web site: www.phonepagesinc.com
Email: mkron@phonepagesinc.com
Mr. Michael Kron, CEO
PUB CODE: 0615
PUB INITIALS: PPI
Publisher Contact List Information:
National YP Manager:
Michael Kron
Billing List Information:
Accounts Receivable
1410 Stanley St., Suite 1020
Montreal, QC H3A 1P8
_____________________________________________________________________________
PUBLISHER MEMBER - ADDRESS CHANGE ONLY - MEMBERSHIP ROSTER
From:
Hispanic Yellow Pages of America
6001 N. Clark Street
Chicago, IL 60660
T: (773) 632-4000
F: (773) 973-4972
Web site: www.hypa.info
Email: mreagan@hypa.info
Mr. Michael Reagan, Executive V.P. and General Manager
To:
Hispanic Yellow Pages of America
770 N. Halsted, Suite 207
Chicago, IL 60622
T: (773) 632-4000
F: (773) 973-4972
Web site: www.hypa.info
Email: mreagan@hypa.info
Mr. Michael Reagan, Executive V.P. and General Manager
PUB CODE: 0977
PUB INITIALS: HYA
_____________________________________________________________________________
PUBLISHER MEMBER - ADDRESS CHANGE ONLY - MEMBERSHIP ROSTER
From:
Legacy Directories Inc.
1400 Bristol Street North
Newport Beach, CA 92660
T: (949) 224-0099
F: (949) 224-0097
www.legacydirectories.com
jerryb@legacydir.com
Ms. Jerry Beckstead, CEO
To:
Legacy Directories Inc.
P.O. Box 159
766 E. 100 North
Payson, UT 84651
T: (949) 224-0099
F: (949) 224-0097
www.legacydirectories.com
jerryb@legacydir.com
Ms. Jerry Beckstead, CEO
_____________________________________________________________________________
PUBLISHER MEMBER - CONTACT AND INFORMATION CHANGES ONLY - MEMBERSHIP ROSTER
From:
WVT Communications
P.O. Box 592
47 Main Street
Warwick, NY 10990
T: (845) 986-8080
F: (845) 986-2776
Web site: www.wvtc.com
Email: g.quackenbush@wvtc.com
Ms. Ginny Quackenbush, Directory Manager
To:
WVT Communications
P.O. Box 592
47 Main Street
Warwick, NY 10990
T: (845) 986-3115
F: (845) 986-2776
Web site: www.wvtc.com
Email: k.neu@wvtc.com
Ms. Kathy Neu, Directory Manager
PUB CODE: 0894
PUB INITIALS: WVT
_____________________________________________________________________________
ASSOCIATE ACTIVITY
ASSOCIATE MEMBER - INDUSTRY COLLEAGUE - NEW
FAST
117 Kendrick Street, Suite 100
Needham, MA 02494
T: (781) 304-2400
F: (781) 304-2410
Web site: www.fastsearch.com
Email: leah.colern@fastsearch.com
Ms. Leah Colern, Alliance Manager
FAST (Fast Search & Transfer) is the leading global provider of enterprise search solutions, providing a complete search, content access and monetization platform for many of the world's leading media, publishing and communications companies.
Industry Guide Category: Internet Directory Publishing
_____________________________________________________________________________
ASSOCIATE MEMBER - INDUSTRY COLLEAGUE - COMPANY NAME CHANGE
From:
James, Stevens and Daniels, Inc.
1283 College Park Dr.
Dover, DE 19904
T: (800) 305-0773
F: (302) 735-4679
Web site: www.jsdinc.net
Email: dvannewkirk@jsdinc.net
Mr. David Van Newkirk, Director of Client Sales and Finance
To:
James, Stevens and Daniels
1283 College Park Dr.
Dover, DE 19904
T: (800) 305-0773
F: (302) 735-4679
Web site: www.jsdinc.net
Email: dvannewkirk@jsdinc.net
Mr. David Van Newkirk, Director of Client Sales and Finance
_____________________________________________________________________________
ASSOCIATE MEMBER - INDUSTRY COLLEAGUE - VOLUNTARY RESIGNATION
LEADS.com
10021 Balls Ford Road, Suite 200
Manassas, VA 20109
T: (866) 671-8137
F: (703) 257-2978
Web site: www.leads.com
Email: pkeller@leads.com
Ms. Patricia Keller, Director of Business Development
_____________________________________________________________________________
FACILITY USER ACTIVITY
AGREEMENT FOR USE OF FACILITIES - NEW
Gold Pages Publishing, Inc.
P.O. Box 586
Rapid City, SD 57709
T: (605) 342-6200
F: (605) 718-5037
Web site: www.goldpagesphonebook.com
Email: ang@bhgoldpages.com
Ms. Angela Wolter, President
PUB CODE: 0857
PUB INITIALS: GPP
Publisher Contact List Information:
National YP Manager:
Kari Simpson
Directory Marketing, Inc.
1305 W. Main Street
Greenwood, MO 64034-9648
T: (816) 537-7950
F: (816) 537-7951
Email: karis@directorymarketinginc.com
Billing, adjustment and collection inquiries:
Bridget Simpson
T: (816) 537-7950
Email: bridgetg@directorymarketing.com
ELITE Inquiries:
Janette Turner
T: (816) 537-7950
Email: inquiry@directorymarketinginc.com
Billing List Information:
Directory Marketing, Inc.
1305 W. Main Street
Greenwood, MO 64034-9648
_____________________________________________________________________________
Code numbers are the property of the Association and can be transferred only by the Yellow Pages Association(tm) to other member companies in connection with National Yellow Pages Advertising orders. These changes will appear in all future issues of YPA(tm) publications.
Please ensure this information is copied and forwarded to the appropriate staff members. Any questions may be directed to Lori Ross Melton at 248.244.6237 or email lori.rossmelton@ypassociation.org.
_____________________________________________________________________________
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Yellow Pages Association
820 Kirts Blvd., Suite 100
Troy, MI 48084
248-244-6200 / 248-244-0700 fax
Internet: http://www.ypassociation.org
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AT&T - Heading Name Change for Specialty Items
ELITE Distribution Email List
Newark-Zanesville Regional, OH 058044 Closes 05/18/2007
To: The CMR Community
From: Windstream Yellow Pages (0520)
Subject: Newark-Zanesville Regional, OH 058044 Closes 05/18/2007
If your clients do business in Central Ohio…
Shouldn’t they advertise in the
Newark-Zanesville Regional, OH 58044
Utility directory?
Directory Information:
Directory Name | Newark |
IRIS Name | Newark-Zanesvl Reg |
Directory State | Ohio |
Directory # | 058044 |
Directory Close | 05/18/2007 |
Publication Date | 09/2007 |
Directory Status | Utility |
Directory Coverage | Granville, Gratiot, Hanover, Heath, Marne, Newark, St. Louisville |
Total Bound Copies | 146,205 est. |
Initial Distribution | 68,147 by hand |
Expanded Coverage | Alexandria, Buckeye Lake, Croton, Frazeysburg, Glenford, Hebron, Homer, Johnstown, Kirkersville, Pataskala, Thornville, Utica and Zanesville |
Expanded Distribution | 62,263 by hand |
Zip Code Coverage | 43001, 43008, 43013, 43023, 43025, 43027, 43031, 43033, 43055, 43056, 43058, 43062, 43071, 43076, 43080, 43093, 43098, 43701, 43702, 43739, 43740 and 43822 |
Directory Population | 221,761 Est. 2006 |
Nearby Windstream Directories(Multi-Book Opportunities) | Quaker City (058370) |
Key Foreign Markets | Pataskala/Kirkersville, Zanesville, Hebron/ Buckeye Lake, Alexandria/Croton/Johnstown, Mt. Vernon, Columbus, Reynoldsburg, Lancaster |
Competitive Information:
| Directory Name | Directory # | Publisher |
| Columbus Southeast | 056240 | AT&T |
| Columbus | 056668 | AT&T |
| Licking & Knox Co. | 057595 | HP |
| Zanesville | 058952 | AT&T |
Directory Highlights:
· Windstream is the phone company for Newark-Zanesville Regional, OH, so the brand awareness for this Windstream directory is strong.
· The market is located in the Central Eastern section of the state, and is less than 40 miles east of the state capital of Columbus. State Route I-70 cuts through Newark and connects with many of the main arteries of the state such as I-71, I-75 and I-77.
· The White Page section has added the following communities to be interlocked with the local White Page section: Alexandria/Croton/Johnstown, Frazeysburg, Glenford, Hebron-Buckeye Lake, Millersport, Pataskala-Kirkersville, Thornville and Utica/Homer.
· The Flex Plan provides new/current advertisers more valuable incentives and slower rollouts.
· Local utility customers are entitled to a free Internet Guide listing, with a website or email address.
· This book is available online at: http://www.windstreamdirectory.com/dir/NEW/
White Pages:
· This directory offers Yellow Highlight in the White Pages.
· White Pages Internet Box Ads
· White Pages Banner Ads* (Six Slots, Five Available)
· White Pages Corner Billboard Ads* (Six Slots, Six Available)
Yellow Pages:
Check out Windstream Yellow Pages’ FLEX Plan Incentive Program for discounts on the below items! Discounts of up to 50% to 100%!
· Yellow Pages Internet Box Ads
· Home Improvement Guide (Discounts available for this item under the FLEX Program)
· Metro Menu Guide (Discounts available for this item under the FLEX Program)
· Coupon Section (Discounts available for this item under the FLEX Program)
· New! In-Column White Knockout ads
Specialty Items:
· Gatefold Cover* (Front Taken, Back Available)
· Tip-On* (4x4 Paper Taken, 4x4-Magnetic Available)
· Front Cover Banner/Badge Ad*
· Inside Back Cover**
· Tab Insert*
· New! Sprayed Edge Ads* (Top and Bottom Available)
· Spine* (Two Available)
· Leader Ads*
· Coupons
* The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.
Directory Usage
Possession/Usage Highlights for the Windstream Newark-Zanesville Regional OH 058044 directory published Sept. 20051.
| Possession and Usage (among those surveyed who possess the directory) | |
| 83% | Possess it. |
| 82% | Use it. |
| Of the customers who use the Windstream Newark-Zanesville Regional OH 058044 | |
| 93% | Of those surveyed used the directory to contact a business |
| 80% | Of those who contacted an advertiser, actually made a purchase or visited the advertiser. |
All information above is based on the survey conducted by Booth Research. More information is available at http://www.windstreamyp.com/.
Available Incentives Programs:
| Flex Program | Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers. All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program. The program takes your existing program and rolls it out in 5% increments every year. * |
| The #512 program applies to foreign advertisers. Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. * | |
| | New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. * |
* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.
Complete coverage information including maps and demographics is available on the website: http://www.windstreamyp.com/. If you have any questions, please call your National Accounts Team.
Cherie Bishop
330 650-7273
Mark C. Horn
330 650-7407
Betsy Turek
330 650-7274
Shannon Wicker
330 650-7602
I Research was conducted by Booth Research, Inc., Sept. 2005 with adults (age 18 and over) in Windstream’s Newark-Zanesville Regional, OH directory 058044 local distribution area. Interviewing was conducted from Sept 1st through Sept. 3rd, 2005. Results are on file at Windstream Yellow Pages, Hudson, Ohio, all rights reserved.
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