Bottom Line Management Industry News

News

Wednesday, March 14, 2007

 

Updated Distribution Figures

Valley Yellow Pages has updated our distribution figures for all 46 markets:
               

Directory Code  Directory Name  Distrubition            Directory Code  Directory Name  Distrubition   
102559  Auburn  97,000          006637  Oakland 416,000
005105  Bakersfield     295,000         102565  Palo Alto       150,000
103090  Butte County    126,000         103153  Placerville     76,000 
101905  Calaveras       56,000          102030  Roseville       129,000
100532  Campbell        90,000          006936  Sacramento      545,000
005321  Central Contra Costa    270,000         103204  Santa Cruz      152,500
101819  East Contra Costa       122,000         103094  San Francisco   604,000
005619  Farifield       115,000         100412  Sanger  77,000 
102029  Fair Oaks-Folsom        91,000          007023  San Jose        533,000
005677  Fremont 270,000         103095  San Luis Obispo 158,500
005699  Fresno  306,000         103375  Shasta  134,000
103374  Glenn-Tehama    45,000          103931  Santa Maria     102,500
103201  Grass Valley    53,000          102563  San Mateo Central       170,000
100489  Kings-Tulare    206,000         102564  San Mateo North 89,000 
103373  Lake Mendocino  93,500          103096  Sonoma County   288,000
103271  Lassen-Plumas   31,250          007337  Stanislaus County       250,000
101890  Lodi-Galt       58,000          007357  Stockton        158,000
100127  Los Altos       145,000         007434  Tracy-Manteca   76,000 
100411  Madera-Kerman   53,000          007431  Tri-Valley      166,000
103202  Marin County    180,000         101865  Vallejo-Benicia 80,000 
006437  Merced County   105,000         103106  Contra Costa West       116,000
103203  Montery County  225,000         101838  Yolo County     72,000 
101837  Napa Valley     70,000          102560  Yuba & Sutter Counties  84,500 
                                Total Distribution    7,729,750                
                                                       
                                                       

Thank you
Tracy Bozarth
 
Tracy Bozarth
National Accounts Assistant
The Valley Yellow Pages
800 350-8887 ext.256
Fax 559 251-1049
tracy.bozarth@valleyyellowpages.com
 


 

YellowPages.ca - local Online products for Alberta and BC - now p rocessed via ELITE

*******************************************************************
You are receiving this email because you are a member of Yellow Pages Association ELINC CMR Community.  To be removed from this community, send an email message to YPPAELINC_CMR@yppa.org and  place "Unsubscribe" (without quote marks) in the subject header and your address will be promptly removed. Thank you.
*******************************************************************

Submitted By: NATIONAL CHANNEL - [NATIONAL.CHANNEL@YPG.COM]




*****************************************************************
TO:         CMRs (attn:  Internet Specialist)

FROM:       Yellow Pages Group - Pubco. 612, 671

Subject:    Local Online products for YellowPages.ca now processed on Print
national order


Good news for internet advertisers in Pubco. 612 and 671!


CMRs can now set up their clients' local online products for YellowPages.ca
on the Print national orders for Alberta and British Columbia, based on
listing name/telephone #, directory and category (heading).

Like the process which is already in place for local online eProducts in
Ontario, Quebec and Atlantic Canada, the UDACs are available on YPA's Rates
and Data for the following products:

      Local Priority Placement (URLL)

      Basic URL Link (URL1)
      Improved URL Link (URL2)
      Premium URL Link (URL3)

as well as:

      Additional Category for Local Priority Placement (CAT1)
      Additional Category for Hotlink - or URL Link (CAT2)

Previously, the only means of purchasing these products was through a
separate contract.  Any CMRs with advertisers who have Alberta and BC local
online products should insert the online products on the national order
associated with the Print advertising.


OFFER
To support the CMRs' selling efforts, a special Online Directory Addition
offer has been created for Alberta and BC purchases.  Advertisers who
purchase a Local Priority Placement or URL Link product can purchase
additional directory areas at a discount.  Certain conditions apply.  For
example:  discounts for URLLs (local priority placement) range from 60% to
75% depending on the purchased directory area.


For more details regarding processing the products, the additional
category, and the Online Directory Addition offer,
please visit the CMR Centre:    www.national.yellowpages.ca

The documents can be found by clicking the left menu: Products / Online
Products Guide


Thank you,

National CMR Sales Channel
Yellow Pages Group
1-800-551-0387
416-412-7124
national.channel@ypg.com
CMR Centre:   www.national.yellowpages.ca

*******************************************************************
Yellow Pages Association
820 Kirts Blvd., Suite 100
Troy, MI  48084
248-244-6200 / 248-244-0700 fax
Internet: http://www.ypassociation.org
*******************************************************************


 

Usage Ratings

Affordable Directory Usage Ratings
 
YPA, ADM, ADP, all CMRs and publishers agree that we need to prove directory value in order to compete effectively amongst all media for the limited advertising dollars out there.  While broadcast and other print media are proving value through syndicated research the Yellow Pages industry has relied on individual publisher's proprietary research to fill the void.  Now there is an affordable alternative available to all industry stakeholders.
 
DSR MONTHLY is a new service from Directory Share Ratings, the only Yellow Pages research company to provide syndicated usage ratings for all Yellow Pages directories.  Here's the deal:
 
Within the first few days of each month DSR will send you an EXCEL(tm) spreadsheet that contains usage ratings for all directories that will close within the next 60-90 day window.  For example, on May 1, 2007 we'd send you ratings for all books closing in July 2007.  On June 1, you would receive ratings for all books closing in August, etc.  This will provide sufficient time for you to review your placements and fine-tune your program where necessary.  High usage levels may suggest buying up in your heading.  Low levels may pinpoint areas where you can save or reallocate budget to increase placement effectiveness and efficiency.
 
For each directory you will receive:
 
1.  Directory code and name,
2.  State and publisher identification,
3.  Printed copies as reported to YPA,
4.  Close and publication dates,
5.  Total households in the distribution area,
6.  Directory Share Ratings, and  
7.  The number of households using the directory.  (defined as the number of households relying on the directory as their primary YP resource.)
 
CMRs may opt for a 3 month subscription @ $300 per month ($900), 6 month subscription @ $250 per month ($1,500) or a 12 month subscription @ $200 per month ($2,400).  Subscribe prior to April 1, 2007 and we will include the DSR for June 2007 directory closes at no additional cost.  
 
To subscribe just return this email to DSR@SEA-RCH .com and ask for a subscription agreement.  We will send an agreement to you by email.  
 
DSR MONTHLY  is an affordable way to improve advertiser Yellow Pages performance and compete more effectively within the media community.
 
 

 

Idearc updates additional VerizonR Directory Coverage in Texas!

To:         Certified Marketing Representatives

From:    Idearc Media Corp

 

Subject: Idearc updates additional Verizon® Directory Coverage in Texas!

   

Idearc is pleased to announce expansion of coverage area for Boerne (069398), Gonzales (070750).  Central Texas Reg (103860) will have other significant changes applied to the directory.   These changes to the directories allow Idearc to provide better coverage in the markets.    

 

Central Texas

·         Name change to New Braunfels-Seguin

·         Directory size change from 3 to 2 columns

·         Eliminate zip codes that have moved to the Wimberley and Boerne directories

 

Boerne & Gonzales

·         Additional zip codes added to the directory

·         Substantial increase of distribution to all directories

 

IMPORTANT INFORMATION RELATED TO ORDERS:

 

Advertisers in the following zip codes of Central Texas Reg (New Braunfels-Seguin) (103860) will no longer be eligible for a free SRL:

 

·         Deleted Zip Codes:  78666, 78027, 78004, 78070, 78163

·         Town Coverage for Zip Codes:  Bergheim, San Marcos, Kendalia, Spring Branch

·         Distribution decreased from 96,510 to 65,000

 

 

Advertisers in the following zip codes of Boerne (069398) will be eligible for a free SRL:

 

·         Added Zip Codes:  78004, 78006, 78015, 78023, 78027, 78070, 78163, 78254, 78255, 78256, 78257, 78258, 78259, 78260, 78261

·         Town Coverage for Zip Codes:  Bergheim, Boerne, Helotes, Kendalia, Spring Branch, San Antonio

·         Distribution increase from 11,979 to 82,554

 

 

Advertisers in the following zip codes of Gonzales (070750) will be eligible for a free SRL:

 

·         Added Zip Codes:  78115, 78155, 78156, 78604, 78614, 78616, 78629, 78632, 78638, 78644, 78648, 78658, 78670, 78677, 78959

·         Town Coverage for Zip Codes:  Geronimo, Seguin, Belmont, Cost, Dale, Gonzales, Harwood, Kingsbury, Lockhart, Luling, Ottine, Staples, Wrightsboro, Waelder

·         Distribution increase from 14,168 to 41,816

 

 

Please contact your Business Development Manager or email us at nationalsales@idearc.com for more information.


 

Color Kicker Programs help Advertisers Stand Out!

To:          Certified Marketing Representatives

From:     Idearc Media Corp.

 

Subject:   Color Kicker Programs help Advertisers Stand Out!

 

 

The Color Kicker Program (Programs COLKICK40, 65, 70, 75) provides advertisers with a significant discount when they purchase process color on a Regional MVP program. 

 

Idearc is thrilled that so many advertisers have taken advantage of the Color Kicker Programs and see the benefits and impact of color in their ad.   Color makes an ad “pop” off a page and stand out from the clutter of other competitive ads in a heading.    Color gets your advertiser seen by the customer!

 

Don’t miss out on this great opportunity to make your advertiser “pop” off the page!   Contact your BDM and see how we can help you with the Color Kicker Program.     

 

 

Contact your Business Development Manager or email us at Tnationalsales@idearc.com for more information.

 

March 2007 Genesis Express Newsletter

The Genesis Express is a monthly online newsletter that updates you with the latest information for publishers that we represent. It's a helpful resource to let you know of any recent changes to directory schedules, features and benefits, to learn about the newest books added, and read about the success stories of our publisher's books.  You can receive Genesis Express one of two ways:

 

- by subscribing for email delivery via the nationals@genesispubservices.com email address

- by downloading current and past issues from http://www.genesispubservices.com/cmr_information_4.htm

 

Here's what's happening this month:

Canadian Phone Directories (CPD 0575) - www.canpages.ca

-Canadian Phone Directories extends the close date on their Toronto Central directory (Page 4).

-Canadian Phone Directories acquires directories from Osprey Media Group (Page 5).

Gannett Directories  (MDC 0959) - www.finditnow.com

-Go with the proven directory in Oakland County...Royal Oak Area, MI directory #037017 (Page 6).

-Important information on Gannett Directories closing in April and May (Page 6-7).

MEGA Publishing  (MEG 0806)

-MEGA Publishing distributes successful neighborhood directories in St. Louis, MO.                

Review Directories Inc.  (REV 0808) - www.thephoneguide.com

-RDI publishes two directories in Northern Michigan.  Their Charlevoix-Emmet Cty directory is number one in the market.

Southern Pages  (SOU 0845) - www.southernpages.com

-Southern Pages just closed their prototype directory for Athens, GA #105480.  Late order is available.                                     

Reminder Yellow Pages  (REM 0592) - www.reminderyellowpages.com

-The Hispanic Section:  Willimantic Mansfield, CT Reminder directory #100364 (Page 8).

-Testing the Reminder markets--We're willing to prove our value to your clients (Page 8).  

Ad-Ventures Publishing (ADV 0759) - www.ad-ventureshawaii.com

-Ad-Ventures publishes some of the most popular directories on the Hawaiian islands.

West Coast Yellow Pages (WCD 0637) - www.wcyp.net

-West Coast Yellow Pages announces their Castro-San Francisco, CA free prototype directory #105782 (Page 9).

Ogden Directories  (ODI 0877) - www.odiyellowpages.com

-Don't forget about the free DQC growth program (Page 10).                                              

Gulf Publishing (GPC 0614) - www.gulfpublishing.com

-Gulf Publishing - official phone book in Foley, AL.

Northwest Directories (NWD 0563) - www.nwd247.com

-Northwest Directories publishes six directories in Oregon.

Citywide Directories LLC. (CWD 0560) - www.citywidedirectories.com

-Citywide Directories publishes the Lufkin, TX directory #105422.

Great Lakes Community Directories (GLC 0580) - www.glcommunitydirectories.com

-Great Lakes Community Directories close date changes for East Grand Rapids #105393 and Forest Hills #105394 (Pg 2).

Your Town Yellow Pages (YTY 0597) - www.yourtownyp.com

-Your Town Yellow Pages announces five new prototypes (Page 2).

Your Local Directory (YLD 0550) - www.yld247.com

-The results are in: Your Local Directories are gaining market share (page 3).

Metropolitan Publishing (MET 0578) - www.metro-yellow.com

-Metropolitan Publishing finishes up a successful campaign in Tomball, TX.

Everyday Yellow Pages (EYP 0670) - www.everydayyp.com

-North Tarrant County directory #105129 50% conversion directory (Page 3).

Classified Directories Inc.  (CDI 0744)

-Devils Lake - North Dakota Telephone Company directory #055186. (Page 2)

The Directories Inc. - The Directories Inc. present the Directory of Woodbury and Cottage Grove #105605 (Page 11).

Saia Publishing - www.saiapublishing.com - Saia Publishing distributes 2 directories in South Carolina.

 

Tony Vermaas

National YP Manager

Genesis Publisher Services

616-831-2800 x8858

616-831-0831 FAX

tvermaas@genesispubservices.com

www.genesispubservices.com


 

Date Changes for Alabama Directories

TO:       ALL CMR Representatives, Account Executives and Managers

FR:       Dawn Wood, National Operations Manager - Anderson Directory Sales

            dawn@andersoninfo.com

            Brandy Mooney, National Marketing Manager – Anderson Directory Sales

            brandy@andersoninfo.com  

 

           

DT:       3/14/2007

 

 

Please make note of the following date changes:

 

State: Alabama

Publisher: Alabama Publishing Group

Publisher Code & Initials: APG #0944

 

Directory Name: Greater Calhoun

Directory Code: 103619

NEW Close Date: 9/30/2007 (was 7/1/07)

NEW Pub Date: 12/2007 (was 11/07)

 

Directory Name: Clay-Cleburne

Directory Code: 104871

NEW Close Date: 1/8/2008 (was 8/23/07)

NEW Pub Date: 3/2008 (was 2/2008)

 


 

Date Changes for Colorado Directories

TO:       ALL CMR Representatives, Account Executives and Managers

FR:       Dawn Wood, National Operations Manager - Anderson Directory Sales

            dawn@andersoninfo.com

            Brandy Mooney, National Marketing Manager – Anderson Directory Sales

            brandy@andersoninfo.com  

 

           

DT:       3/14/2007

 

 

Please make note of the following date changes:

 

State: Colorado

Publisher: Echo Pages

Publisher Code & Initials: RMC #0998

 

 

Directory Name: Arvada

Directory Code: 104413

NEW Close Date: 6/9/2007 (was 6/30/07)

NEW Pub Date: 8/2007 (was 9/07)

 

Directory Name: Highlands Ranch

Directory Code: 104380

NEW Close Date: 9/15/2007 (was 7/31/07)

NEW Pub Date: 12/2007 (was 10/2007)

 

 

 


 

Yellow Pages Association Membership and Facilities User System Ch anges as of March 14, 2007

*******************************************************************
You are receiving this email because you are a member of Yellow Pages Association ELINC CMR Community.  To be removed from this community, send an email message to YPPAELINC_CMR@yppa.org and  place "Unsubscribe" (without quote marks) in the subject header and your address will be promptly removed. Thank you.
*******************************************************************

Submitted By: ROSS MELTON, LORI

The following are YPA(tm) membership changes, and updates to the Rates & Data(tm) and/or ELITE(tm) system, as of March 14, 2007.
_____________________________________________________________________________

PUBLISHER ACTIVITY

PUBLISHER MEMBER - NEW

LocalTel, Inc.
210 Bear Hill Road, Suite 400
Waltham, MA  02451
T:  (781) 890-2134
F:  (781) 622-5724
Web site:  www.localtel.com
Email:  sgalligan@localtel.com
Mr. Steve Galligan, CEO

PUB CODE:  0603
PUB INITIALS:  LTI

Publisher Contact List Information:

National YP Manager:
Don Flanders
Email:  dflanders@localtel.com

Billing List Information:

LocalTel, Inc.
P.O. Box 785176
Philadelphia, PA  19178-5176
_____________________________________________________________________________

INTERNET PUBLISHER MEMBER - NEW

PhonePages
1410 Stanley St., Suite 1020
Montreal, QC H3A 1P8
Canada
T:  (514) 313-1304
F:  (514) 223-4670
Web site:  www.phonepagesinc.com
Email:  mkron@phonepagesinc.com
Mr. Michael Kron, CEO

PUB CODE:  0615
PUB INITIALS:  PPI

Publisher Contact List Information:

National YP Manager:
Michael Kron

Billing List Information:

Accounts Receivable
1410 Stanley St., Suite 1020
Montreal, QC H3A 1P8
_____________________________________________________________________________

PUBLISHER MEMBER - ADDRESS CHANGE ONLY - MEMBERSHIP ROSTER

From:
 
Hispanic Yellow Pages of America
6001 N. Clark Street
Chicago, IL  60660
T:  (773) 632-4000
F:  (773) 973-4972
Web site:  www.hypa.info
Email:  mreagan@hypa.info
Mr. Michael Reagan, Executive V.P. and General Manager

To:

Hispanic Yellow Pages of America
770 N. Halsted, Suite 207
Chicago, IL  60622
T:  (773) 632-4000
F:  (773) 973-4972
Web site:  www.hypa.info
Email:  mreagan@hypa.info
Mr. Michael Reagan, Executive V.P. and General Manager

PUB CODE:  0977
PUB INITIALS:  HYA
_____________________________________________________________________________

PUBLISHER MEMBER - ADDRESS CHANGE ONLY - MEMBERSHIP ROSTER  

From:
Legacy Directories Inc.
1400 Bristol Street North
Newport Beach, CA 92660
T: (949) 224-0099
F: (949) 224-0097
www.legacydirectories.com
jerryb@legacydir.com
Ms. Jerry Beckstead, CEO
To:
Legacy Directories Inc.
P.O. Box 159
766 E. 100 North
Payson, UT  84651
T: (949) 224-0099
F: (949) 224-0097
www.legacydirectories.com
jerryb@legacydir.com
Ms. Jerry Beckstead, CEO
_____________________________________________________________________________

PUBLISHER MEMBER - CONTACT AND INFORMATION CHANGES ONLY - MEMBERSHIP ROSTER

From:

WVT Communications
P.O. Box 592
47 Main Street
Warwick, NY  10990
T:  (845) 986-8080
F:  (845) 986-2776
Web site:  www.wvtc.com
Email:  g.quackenbush@wvtc.com
Ms. Ginny Quackenbush, Directory Manager

To:

WVT Communications
P.O. Box 592
47 Main Street
Warwick, NY  10990
T:  (845) 986-3115
F:  (845) 986-2776
Web site:  www.wvtc.com
Email:  k.neu@wvtc.com
Ms. Kathy Neu, Directory Manager

PUB CODE:  0894
PUB INITIALS:  WVT
_____________________________________________________________________________

ASSOCIATE ACTIVITY

ASSOCIATE MEMBER - INDUSTRY COLLEAGUE - NEW

FAST
117 Kendrick Street, Suite 100
Needham, MA  02494
T:  (781) 304-2400
F:  (781) 304-2410
Web site:  www.fastsearch.com
Email:  leah.colern@fastsearch.com
Ms. Leah Colern, Alliance Manager

FAST (Fast Search & Transfer) is the leading global provider of enterprise search solutions, providing a complete search, content access and monetization platform for many of the world's leading media, publishing and communications companies.

Industry Guide Category:  Internet Directory Publishing
_____________________________________________________________________________

ASSOCIATE MEMBER - INDUSTRY COLLEAGUE - COMPANY  NAME CHANGE

From:

James, Stevens and Daniels, Inc.
1283 College Park Dr.
Dover, DE  19904
T:  (800) 305-0773
F:  (302) 735-4679
Web site:  www.jsdinc.net
Email:  dvannewkirk@jsdinc.net
Mr. David Van Newkirk, Director of Client Sales and Finance

To:

James, Stevens and Daniels
1283 College Park Dr.
Dover, DE  19904
T:  (800) 305-0773
F:  (302) 735-4679
Web site:  www.jsdinc.net
Email:  dvannewkirk@jsdinc.net
Mr. David Van Newkirk, Director of Client Sales and Finance
_____________________________________________________________________________

ASSOCIATE MEMBER - INDUSTRY COLLEAGUE - VOLUNTARY RESIGNATION

LEADS.com
10021 Balls Ford Road, Suite 200
Manassas, VA  20109
T:  (866) 671-8137
F:  (703) 257-2978
Web site:  www.leads.com
Email:  pkeller@leads.com
Ms. Patricia Keller, Director of Business Development
_____________________________________________________________________________

FACILITY USER ACTIVITY

AGREEMENT FOR USE OF FACILITIES - NEW

Gold Pages Publishing, Inc.
P.O. Box 586
Rapid City, SD  57709
T: (605) 342-6200
F: (605) 718-5037
Web site: www.goldpagesphonebook.com
Email: ang@bhgoldpages.com
Ms. Angela Wolter, President

PUB CODE:  0857
PUB INITIALS:  GPP

Publisher Contact List Information:

National YP Manager:

Kari Simpson
Directory Marketing, Inc.
1305 W. Main Street
Greenwood, MO  64034-9648
T: (816) 537-7950
F: (816) 537-7951
Email: karis@directorymarketinginc.com

Billing, adjustment and collection inquiries:
Bridget Simpson
T: (816) 537-7950
Email: bridgetg@directorymarketing.com

ELITE Inquiries:
Janette Turner
T: (816) 537-7950
Email: inquiry@directorymarketinginc.com

Billing List Information:

Directory Marketing, Inc.
1305 W. Main Street
Greenwood, MO  64034-9648
_____________________________________________________________________________

Code numbers are the property of the Association and can be transferred only by the Yellow Pages Association(tm)  to other member companies in connection with National Yellow Pages Advertising orders. These changes will appear in all future issues of YPA(tm) publications.

 
Please ensure this information is copied and forwarded to the appropriate staff members. Any questions may be directed to Lori Ross Melton at 248.244.6237 or email lori.rossmelton@ypassociation.org.

_____________________________________________________________________________






*******************************************************************
Yellow Pages Association
820 Kirts Blvd., Suite 100
Troy, MI  48084
248-244-6200 / 248-244-0700 fax
Internet: http://www.ypassociation.org
*******************************************************************


 

AT&T - Heading Name Change for Specialty Items

AT&T - Heading Name Change for Specialty Items
 
 
AT&T (Pub 962, 927, 760, 717, 815, 724, 997)  The heading name used for placing Specialty Items is changing.  Prior to now, the heading name, "National Sales", was used when placing Covers, Spines, Tip-Ons, Tabs and Front of Book items.  The new heading names that will be used moving forward are listed below.  CMRs will be advised on those upcoming directories requiring the heading name to be changed.  Specialty items for AT&T Pubco 836, 829, 514 directories are currently not handled via Elite, therefore no action will be taken at this time. 
 
 
NEW SPECIALTY HEADING NAMES
 
Heading Name:  Covers
Items Include: 
Front Cover Photo 
Front Cover Billboards
EDGE Advertising
Cover Items
Spine Items
Tip Ons
 
Heading Name:  Full Page Tab
Items Include
Tab Items
 
Heading Name:  Community Living Front of the Book Ads
Items Include
Front of Book Items
 
 
 
A directory effective list is available on request only.  Please forward your request and any questions regarding these changes to Theresa Manning at 314-242-7598 or via e-mail at tn5452@att.com
 
 
 

 

ELITE Distribution Email List

To All ELITE CMR and Publishers Users:
 
With the many changes that have occurred throughout the ELITE User community over the past several years, the YPA is updating its ELITE User e-mail distribution list.  This distribution list provides a means to notify ELITE Users of companies being added or removed from the ELITE system and, system operations that may affect users.
 
If you feel your name should be added, retained or removed from the ELITE User distribution list, please return an e-mail to Ed Halasz at ed.halasz@ypassociation.org with the following information:  
 
Add/Retain/Remove <--- indicate one
First and Last Name
Company Name
Indicate if you are a CMR or Publisher
E-mail Address
 
If you have any questions, please direct them to Ed Halasz, via e-mail.
 
 

 

Newark-Zanesville Regional, OH 058044 Closes 05/18/2007

To: The CMR Community

From: Windstream Yellow Pages (0520)

Subject: Newark-Zanesville Regional, OH 058044 Closes 05/18/2007

 

If your clients do business in Central Ohio…

 

Shouldn’t they advertise in the

Newark-Zanesville Regional, OH 58044

Utility directory?

 

Directory Information:

Directory Name
Newark
IRIS Name
Newark-Zanesvl Reg
Directory State

Ohio

Directory #

058044

Directory Close

05/18/2007

Publication Date

09/2007

Directory Status
Utility
Directory Coverage

Granville, Gratiot, Hanover, Heath, Marne, Newark, St. Louisville

Total Bound Copies

146,205 est.

Initial Distribution

68,147 by hand

Expanded Coverage

Alexandria, Buckeye Lake, Croton, Frazeysburg, Glenford, Hebron, Homer, Johnstown, Kirkersville, Pataskala, Thornville, Utica and Zanesville

Expanded Distribution

62,263 by hand

Zip Code Coverage

43001, 43008, 43013, 43023, 43025, 43027, 43031, 43033, 43055, 43056, 43058, 43062, 43071, 43076, 43080, 43093, 43098, 43701, 43702, 43739, 43740 and 43822

Directory Population

221,761 Est. 2006 

Nearby Windstream Directories
(Multi-Book Opportunities)

Quaker City (058370)

Key Foreign Markets
Pataskala/Kirkersville, Zanesville, Hebron/ Buckeye Lake, Alexandria/Croton/Johnstown, Mt. Vernon, Columbus, Reynoldsburg, Lancaster

 

Competitive Information:

Directory Name

Directory #

Publisher

Columbus Southeast

056240

AT&T

Columbus

056668

AT&T

Licking & Knox Co.

057595

HP

Zanesville

058952

AT&T

 

Directory Highlights:

·         Windstream is the phone company for Newark-Zanesville Regional, OH, so the brand awareness for this Windstream directory is strong.

·         The market is located in the Central Eastern section of the state, and is less than 40 miles east of the state capital of Columbus. State Route I-70 cuts through Newark and connects with many of the main arteries of the state such as I-71, I-75 and I-77.

·         The White Page section has added the following communities to be interlocked with the local White Page section: Alexandria/Croton/Johnstown, Frazeysburg, Glenford, Hebron-Buckeye Lake, Millersport, Pataskala-Kirkersville, Thornville and Utica/Homer.

·         The Flex Plan provides new/current advertisers more valuable incentives and slower rollouts.

·         Local utility customers are entitled to a free Internet Guide listing, with a website or email address.

·         This book is available online at: http://www.windstreamdirectory.com/dir/NEW/

 

White Pages:

·         This directory offers Yellow Highlight in the White Pages.

·         White Pages Internet Box Ads

·         White Pages Banner Ads* (Six Slots, Five Available)

·         White Pages Corner Billboard Ads* (Six Slots, Six Available)

 

Yellow Pages:

Check out Windstream Yellow Pages’ FLEX Plan Incentive Program for discounts on the below items!  Discounts of up to 50% to 100%!

·         Yellow Pages Internet Box Ads

·         Home Improvement Guide (Discounts available for this item under the FLEX Program)

·         Metro Menu Guide (Discounts available for this item under the FLEX Program)

·         Coupon Section (Discounts available for this item under the FLEX Program)

·         New! In-Column White Knockout ads

 

Specialty Items:

·         Gatefold Cover* (Front Taken, Back Available)

·         Tip-On* (4x4 Paper Taken, 4x4-Magnetic Available)

·         Front Cover Banner/Badge Ad*

·         Inside Back Cover**

·         Tab Insert*

·         New! Sprayed Edge Ads* (Top and Bottom Available)

·         Spine* (Two Available)

·          Leader Ads*

·          Coupons

 

* The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.

 

Directory Usage

Possession/Usage Highlights for the Windstream Newark-Zanesville Regional OH 058044 directory published Sept. 20051.

Possession and Usage (among those surveyed who possess the directory)

83%

Possess it.

82%

Use it.

Of the customers who use the Windstream Newark-Zanesville Regional OH 058044

93%

Of those surveyed used the directory to contact a business

80%

Of those who contacted an advertiser, actually made a purchase or visited the advertiser.

All information above is based on the survey conducted by Booth Research. More information is available at http://www.windstreamyp.com/. 

 

Available Incentives Programs:

Flex Program

 

Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers.  All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program.  The program takes your existing program and rolls it out in 5% increments every year. *

Program #512

The #512 program applies to foreign advertisers.   Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. *

Program #535

 

 

New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. *

 

 

* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.

 

Complete coverage information including maps and demographics is available on the website: http://www.windstreamyp.com/.  If you have any questions, please call your National Accounts Team. 


 

 

 


Cherie Bishop

330 650-7273

cherie.bishop@windstream.com

                                  

Mark C. Horn

330 650-7407

mark.horn@windstream.com

 

Betsy Turek

330 650-7274

betsy.turek@windstream.com

 

Shannon Wicker

330 650-7602

shannon.wicker@windstream.com

 

I Research was conducted by Booth Research, Inc., Sept. 2005 with adults (age 18 and over) in Windstream’s Newark-Zanesville Regional, OH directory 058044 local distribution area. Interviewing was conducted from Sept 1st through Sept. 3rd, 2005.  Results are on file at Windstream Yellow Pages, Hudson, Ohio, all rights reserved.

 

***************************************************************************************  The information contained in this message, including attachments, may contain  privileged or confidential information that is intended to be delivered only to the  person identified above. If you are not the intended recipient, or the person  responsible for delivering this message to the intended recipient, Windstream requests  that you immediately notify the sender and asks that you do not read the message or its  attachments, and that you delete them without copying or sending them to anyone else. 

Archives

Jan 5, 2007   Jan 8, 2007   Jan 9, 2007   Jan 10, 2007   Jan 11, 2007   Jan 12, 2007   Jan 15, 2007   Jan 16, 2007   Jan 17, 2007   Jan 18, 2007   Jan 19, 2007   Jan 22, 2007   Jan 24, 2007   Jan 25, 2007   Jan 26, 2007   Jan 29, 2007   Jan 30, 2007   Jan 31, 2007   Feb 1, 2007   Feb 2, 2007   Feb 5, 2007   Feb 6, 2007   Feb 7, 2007   Feb 8, 2007   Feb 9, 2007   Feb 12, 2007   Feb 13, 2007   Feb 14, 2007   Feb 15, 2007   Feb 16, 2007   Feb 19, 2007   Feb 21, 2007   Feb 22, 2007   Feb 23, 2007   Feb 26, 2007   Feb 27, 2007   Feb 28, 2007   Mar 1, 2007   Mar 2, 2007   Mar 4, 2007   Mar 5, 2007   Mar 6, 2007   Mar 7, 2007   Mar 8, 2007   Mar 9, 2007   Mar 12, 2007   Mar 13, 2007   Mar 14, 2007   Mar 15, 2007   Mar 16, 2007   Mar 19, 2007   Mar 20, 2007   Mar 21, 2007   Mar 22, 2007   Mar 23, 2007   Mar 26, 2007   Mar 27, 2007   Mar 28, 2007   Mar 29, 2007   Mar 30, 2007   Apr 2, 2007   Apr 3, 2007   Apr 4, 2007   Apr 5, 2007   Apr 6, 2007   Apr 9, 2007   Apr 10, 2007   Apr 11, 2007   Apr 12, 2007   Apr 13, 2007   Apr 16, 2007   Apr 17, 2007   Apr 18, 2007   Apr 19, 2007   Apr 20, 2007   Apr 23, 2007   Apr 24, 2007   Apr 25, 2007   Apr 26, 2007   Apr 27, 2007   Apr 30, 2007   May 1, 2007   May 2, 2007   May 3, 2007   May 4, 2007   May 7, 2007   May 8, 2007   May 9, 2007   May 10, 2007   May 11, 2007   May 14, 2007   May 15, 2007   May 16, 2007   May 17, 2007   May 18, 2007   May 21, 2007   May 22, 2007   May 23, 2007   May 24, 2007   May 25, 2007   May 29, 2007   May 30, 2007   May 31, 2007   Jun 1, 2007   Jun 4, 2007   Jun 5, 2007   Jun 6, 2007   Jun 7, 2007   Jun 8, 2007   Jun 11, 2007   Jun 12, 2007   Jun 13, 2007   Jun 14, 2007   Jun 15, 2007   Jun 18, 2007   Jun 19, 2007   Jun 20, 2007   Jun 21, 2007   Jun 22, 2007   Jun 25, 2007   Jun 27, 2007   Jun 28, 2007   Jun 29, 2007   Jul 2, 2007   Jul 3, 2007   Jul 5, 2007   Jul 6, 2007   Jul 9, 2007   Jul 10, 2007   Jul 11, 2007   Jul 12, 2007   Jul 13, 2007   Jul 16, 2007   Jul 17, 2007   Jul 18, 2007   Jul 19, 2007   Jul 20, 2007   Jul 23, 2007   Jul 24, 2007   Jul 25, 2007   Jul 26, 2007   Jul 27, 2007   Jul 30, 2007   Jul 31, 2007   Aug 1, 2007   Aug 2, 2007   Aug 3, 2007   Aug 6, 2007   Aug 7, 2007   Aug 8, 2007   Aug 9, 2007   Aug 10, 2007   Aug 13, 2007   Aug 14, 2007   Aug 15, 2007   Aug 16, 2007   Aug 17, 2007   Aug 20, 2007   Aug 21, 2007   Aug 22, 2007   Aug 23, 2007   Aug 24, 2007   Aug 27, 2007   Aug 28, 2007   Aug 29, 2007   Aug 30, 2007   Aug 31, 2007   Sep 2, 2007   Sep 4, 2007   Sep 5, 2007   Sep 6, 2007   Sep 7, 2007   Sep 10, 2007   Sep 11, 2007   Sep 13, 2007   Sep 14, 2007   Sep 17, 2007   Sep 18, 2007   Sep 19, 2007   Sep 20, 2007   Sep 21, 2007   Sep 24, 2007   Sep 25, 2007   Sep 26, 2007   Sep 27, 2007   Sep 28, 2007   Sep 30, 2007   Oct 1, 2007   Oct 2, 2007   Oct 3, 2007   Oct 4, 2007   Oct 5, 2007   Oct 8, 2007   Oct 9, 2007   Oct 10, 2007   Oct 11, 2007   Oct 12, 2007   Oct 13, 2007   Oct 14, 2007   Oct 15, 2007   Oct 16, 2007   Oct 17, 2007   Oct 18, 2007   Oct 19, 2007   Oct 22, 2007   Oct 23, 2007   Oct 24, 2007   Oct 25, 2007   Oct 26, 2007   Oct 29, 2007   Oct 30, 2007   Oct 31, 2007   Nov 1, 2007   Nov 2, 2007   Nov 5, 2007   Nov 6, 2007   Nov 7, 2007   Nov 8, 2007   Nov 9, 2007   Nov 12, 2007   Nov 13, 2007   Nov 14, 2007   Nov 15, 2007   Nov 16, 2007   Nov 19, 2007   Nov 20, 2007   Nov 21, 2007   Nov 23, 2007   Nov 26, 2007   Nov 27, 2007   Nov 28, 2007   Nov 29, 2007   Nov 30, 2007   Dec 3, 2007   Dec 4, 2007   Dec 5, 2007   Dec 6, 2007   Dec 7, 2007   Dec 10, 2007   Dec 11, 2007   Dec 12, 2007   Dec 13, 2007   Dec 14, 2007   Dec 15, 2007   Dec 17, 2007   Dec 18, 2007   Dec 19, 2007   Dec 20, 2007   Dec 21, 2007   Dec 24, 2007   Dec 27, 2007   Dec 28, 2007   Jan 2, 2008   Jan 3, 2008   Jan 4, 2008   Jan 7, 2008   Jan 8, 2008   Jan 9, 2008   Jan 10, 2008   Jan 11, 2008   Jan 14, 2008   Jan 15, 2008   Jan 16, 2008   Jan 17, 2008   Jan 18, 2008   Jan 21, 2008   Jan 22, 2008   Jan 23, 2008   Jan 24, 2008   Jan 25, 2008   Jan 28, 2008   Jan 29, 2008   Jan 30, 2008   Jan 31, 2008   Feb 1, 2008   Feb 2, 2008   Feb 4, 2008   Feb 5, 2008   Feb 6, 2008   Feb 7, 2008   Feb 8, 2008   Feb 9, 2008   Feb 10, 2008   Feb 11, 2008   Feb 12, 2008   Feb 13, 2008   Feb 14, 2008   Feb 15, 2008   Feb 16, 2008   Feb 17, 2008   Feb 18, 2008   Feb 19, 2008   Feb 20, 2008   Feb 21, 2008   Feb 22, 2008   Feb 23, 2008   Feb 25, 2008   Feb 26, 2008   Feb 27, 2008   Feb 28, 2008   Feb 29, 2008   Mar 3, 2008   Mar 4, 2008   Mar 5, 2008   Mar 6, 2008   Mar 7, 2008   Mar 8, 2008   Mar 10, 2008   Mar 11, 2008   Mar 12, 2008   Mar 13, 2008   Mar 14, 2008   Mar 16, 2008   Mar 17, 2008   Mar 18, 2008   Mar 19, 2008   Mar 20, 2008   Mar 24, 2008   Mar 25, 2008   Mar 26, 2008   Mar 27, 2008   Mar 28, 2008   Mar 31, 2008   Apr 1, 2008  

This page is powered by Blogger. Isn't yours?

Subscribe to Posts [Atom]