Bottom Line Management Industry News

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Monday, March 12, 2007

FREE Prototype -- #105473 Freehold(NJ)

Publisher #956 Local Yellow Pages is prototyping new national customers into

#105473 Freehold(NJ). The national close is 4/1/07 with a December 07 pub.

The directory is free for all new national customers who purchase UDACs in

the utility source directory -- #047250 Freehold(Idearc)

Local revenue customers cannot transfer to national for this prototype.

Orders will be accepted with the UDACs listed for this directory in Rates & Data.

Please use the advice phrase "2007 FREE Prototype". If the advice phrase does

not appear, full rate will be charged. Artwork should be submitted with the order

whenever possible, or by Monday, April 9 at the latest.

If the national account has a display ad larger than a half-page in the source book,

there are two options available for this prototype edition:

1. use a distinct phone number which is trackable - the national account pays

for the RCF line and shares the results with the publisher, or 2. place a half-page ad.

In Year Two(2008) of the prototype program, there will be a 50% discount on all

displays, in-columns and TMs. Listings and TNs will be at full rate in Year Two.

For production-related questions about this directory, please refer to our website

psanda.com or contact Sarah Walters-Maher at sarahw@psanda.com or 937-439-7880.

For sales-related questions, please contact Michelle Misuraca at michellem@psanda.com

or 720-344-9470.

posted by Bottom Line Management News # 11:40 AM

AT&T - Artwork 3HS Now Available for Michigan Directories

AT&T - Artwork in 3HS (1 1/2" Space) Ad Sizes Now Available for Michigan (Pub 724)

AT&T - This is an update to the ELINC dated December 20, 2006, where AT&T announced Pub 717 (Indiana), 815 (Ohio) and 997 (Wisconsin) are now offering 3HS (1 1/2" Space) with artwork. Effective immediately, 3HS (1 1/2" Space) with artwork ads are now available for Pub 724 (Michigan) directories. Up until now, only 4HS-8HS ad sizes allowed artwork. A list of the 3HS with artwork UDACs along with the specifications and guidelines for these items are outlined below. Rates for Pub 724 (Michigan) directories will begin to appear in YPA Rates and Data. Questions may be directed to Theresa Manning at 314-242-7598 or via e-mail at tn5452@att.com.

UDAC List - 3HS with Artwork

1 1/2 INCH SPACE LISTING UDACS

3HSA - 1 1/2 Inch Space Listing with Artwork

3HAM1 - 1 1/2 Inch Space Listing with Artwork Multicolor - 1 color

3HSAW - 1 1/2 Inch Space Listing White Knockout

3HAW1 - 1 1/2 Inch Space Listing with Artwork - 1 color White Knockout

X3HSA - 1 1/2 Inch Space Listing with Artwork with Rainbow Background

3HSAF - 1 1/2 Inch Space Listing with Artwork and Superbold Finding Line

3HAMF - 1 1/2 Inch Space Listing with Artwork and Superbold Finding Line Multicolor

3AW1F - 1 1/2 Inch Space Listing with Artwork and Superbold Finding Line White Knockout with Color

X3HAF - 1 1/2 Inch Space Listing with Artwork and Superbold Finding Line and Rainbow Color

A3HSA - Anchor 1 1/2 Inch Space Listing with Artwork

A3HAC - Anchor 1 1/2 Inch Space Listing with Artwork Multicolor

A3HAW - Anchor 1 1/2 Inch Space Listing with Artwork White Knockout

A3AW1 - Anchor 1 1/2 Inch Space listing with Artwork White Knockout Color

XA3HA - Anchor 1 1/2 Inch Space listing with Artwork Rainbow Color

Specifications & Guidelines

Up to two logos are permissible in an artwork HS, if they originate in art form or velox format.
If two logos are utilized, they must appear side by side and can't appear in different locations within the ad.
The logo(s) do not have to match the finding line but the advertiser must be authorized to use any national logos he does not own.
Text, addresses, and/or telephone numbers may appear above, below, or adjacent to an illustration in artwork, space permitting.
An illustration may appear close to the left or right borders (top, middle, or bottom) or in the center of the ad (top, middle, or bottom)
An illustration or logo containing words, letters, or numerals which might be confused with text requires a border (unless the design itself encloses the type) A one point rule is the standard border.
The overall dimensions of an illustration cannot exceed 1" deep x 1-1/2" wide or 1-1/2" deep x 1" wide. If you use the 1-1/2" deep x 1" wide, it will decrease the lines of text available.
Areas for illustrations are screened at 30%, 40%, 50%, 60%, and 70% as appropriate and screens at 85 lines per inch.
Logos may appear in two (2) colors. (Black is counted as one color)
Only one color may be used in the text and it must be black and/or one of the colors appearing in the logo.
Photos of people, places and things may be in the logo. These photos will be set in black and white and will be reduced to fit the logo size requirement.

General Rules for counting text in Artwork HSA's

There are many variables to consider concerning the amount of text that will fit in HSA's. How will the logo be laid out, horizontally or vertically? Do you want text next to the logo? With the text be in color?

In an attempt to give some rules of thumb to clarify this situation, the following assumptions have been made to support the information provided below.

All text is considered black (Color requires more space between the lines of text)
The finding line does not overrun
All text appears under the logo
The phone number is centered and large
Text will range from a minimum of 6 pt to a maximum of 16 pt in size (Be aware that if you select 16 pt type, you will only get one or two words on a line in a 4 or 5 column book.
The size and position of the logo effects the amount of space that can be allotted to text. (see examples below)

Example: 3HS w/Artwork - # of lines of text

Horizontal Logo w/ 6 pt font = 6 lines of text

Horizontal Logo w/ 16 pt font = 3 lines of text

Vertical Logo w/ 6 pt font = 3 lines of text

Vertical Logo w/ 16 pt font = 1 line of text

Display Anchor 3HS Specifications

Each Anchor Space listing must contain specific reference to Anchor Line information. For example:

The anchor phrase must be preceded by a star.
Anchor Line must read "See Display Ad This Classification", and
A2HS - A4HS = 7 pt type
Anchor Line cannot make reference to advertising appearing under a different heading.

Lines of text

Below is the maximum # of lines permitted for 3HS Anchor Space listing (not including the allowed Anchor Line and a single line address/telephone number.)

Anchor 3HS lines of text

# of text lines allowed is = 11

# of "all capitals" text lines allowed is = 5

Overruns: One line of text must be removed for each listing or address overrun (too many letters and for each additional telephone number (AL) that is listed).

posted by Bottom Line Management News # 10:59 AM

Telephone Service Down at National Solutions, Inc.

Due to telephone company “facility” trouble, we only have one phone line available for incoming and outgoing calls. The phone company has been notified of the problem and is working to have it resolved as soon as possible.

If you need to get in touch with someone right away, please feel free to email info@national-solutions.com. Your email will be forwarded to the appropriate person for an immediate response. Thank you for your understanding; we apologize for any inconvenience this may cause.

National Solutions, Inc.

321 East John Sims Parkway

Niceville, FL 32578

850-729-1141 PH

850-729-1151 FAX

www.national-solutions.com

info@national-solutions.com

posted by Bottom Line Management News # 10:30 AM