Bottom Line Management Industry News

News

Wednesday, March 7, 2007

 

Winner of the License To Sell Contest presented by Cincinnati Bel l

Attention CMR Community:

 

Cincinnati Bell is pleased to announce the grand prize winner of the Metro 07 “License To Sell” Contest.  Marta from The Wahlstrom Group is the winner of the contest. 

 

We appreciate all entries submitted and please keep a look out for an additional contest in Cincinnati Metro 2007 that starts tomorrow and ends March 23rd.

 

Thank you!

 

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AT&T - Incorrect Directory Code on Spine - San Francisco Mini, CA

 Incorrect Directory Code on Spine - San Francisco Mini, CA
 
 
AT&T (Pub 0829) - The December 2006 issue of the San Francisco Mini, CA (104509) directory printed with an incorrect directory code on the spine of the directory.  The directory code that is appearing on the spine is 6981M.  The correct directory code should be 104509.  Please notify those individuals within your organization that this may impact. 
 
Questions may be directed to Theresa Manning at 314-242-7598. 

 

Change in Publisher

This is being sent on behalf of Coastal Publishing of the Carolinas, Inc. Pub 0556

 

Re:     Change in Publisher

Directory #054314

            Randolph Regional

           

Please be advised that effective with the 12/2007 issue the Randolph Regional Directory 054314 will no longer be published by publisher 0556.  The new publisher is unknown at this time.

 

Pursuant to YPA guidelines, all standing orders on file will be cancelled for the 12/2007 directory by publisher 0556.

 

As you should be aware, we are not using the Elite system for processing orders.  If we have any standing orders on file from 12/2006, or if we have received change orders for the 12/2007 directory, we will be following up with mailed memos shortly.

 

Any questions relating to the new publisher should be directed to:

 

Aaryn M. Slafky

Director of Marketing & Communications

Randolph Telephone

3733 Old Cox Rd.

Asheboro, NC  27205

336-879-7960

aslafky@rtelco.net

 

 

Sincerely,

 

Lee Thelen

Coastal Publishing of the Carolinas, Inc.

Pub 0556


 

HURRY FOR FREE ADVERTISING IN NEW GEORGIA DIRECTORY

 

TO:       ALL CMR Representatives, Account Executives and Managers

FR:       Dawn Wood, National Operations Manager - Anderson Directory Sales

            dawn@andersoninfo.com

            Brandy Mooney, National Marketing Manager – Anderson Directory Sales

            brandy@andersoninfo.com  

 

           

DT:       3/7/2007
Original elinc sent 2/22/07

 

 

New Directory and Free Advertising Opportunity From Southern Directory Publishing!  

 

Directory Name: Lake Oconee
Directory Code:
105783
St
ate: Georgia
Close Date:  March 9, 2007
Pub Date:
April 2007
Projected Distribution: 34,000 Copies
Publisher Initials & Code:  SDP #0540

Important Note!!!! This brand new directory will not appear in rates and data until the 4/2007 issue!!! Below are the coverage towns and zips for your reference.

Towns: Bostwick, Buckhead, Eatonton, Greensboro, Madison, Monticello, Rutledge, Siloam, Union Point, White Plains

Zip Codes: 30623, 30625, 30642, 30650, 30663, 30665, 30669, 30678, 31024, 31064

 

Guidelines:

Source Directories: 014860 (BSA) & 103041 (YBC)

Please note that there will be a difference in the items available within the directories. You are entitled to a comparable item in the new directory published by Southern for free. Please contact sales@andersoninfo.com if you have any questions.

Any client that has signed a local contract is not eligible for this free offer.

Advice Phrase (no special UDAC’s are needed): Free to national 2007 Issue per Elinc dated 2/22/2007 & 3/7/07

 

Roll out information: All display items, trademarks and in-column are 50% off in the 2008 issue for advertisers who maintain their order. These items are 25% off in 2009 with a maintained order. All listings are full rate in 2008 and beyond. Again, no special UDAC’s are needed for roll-out discounts just an advice phrase that states the discount amount, item and issue date.

Contact Anderson Directory Sales if you have any questions or if you require additional information.

Thank you!!

Email: sales@andersoninfo.com
Phone:
303-649-1199

 

 

 

 

 

 

 


 

Windstream's Live Oak, FL 012526 Closes 05/04/2007

To: The CMR Community

From: Windstream Yellow Pages (0520)

Subject: Windstream’s Live Oak, FL 012526

 

Do not over look Live Oak, FL 012526 official directory for the market.

In 2006 consumers in the Live Oak directory distribution area spent over $826 Million on goods and services*.

Closes 05/04/2007

 

Directory Information:

Directory Name
Live Oak
Directory State

Florida

Directory #

012526

Directory Close

05/04/2007

Publication Date

8/2007

Directory Status
Utility
Directory Coverage

Branford, Dowling Park, Florida Sheriffs Boys Ranch, Jasper, Jennings, Live Oak, Luraville, Mayo, McAlpin, O’Brien, Wellborn, White Springs

Zip Code Coverage

32008, 32052, 32053, 32060, 32062, 32062, 32064, 32066, 32071, 32094, and 32096

Directory Population

53,265 estimated 2006

Local Area # of Households

22,729

Total Bound Copies

44,030

 Directory Available Online

http://www.windstreamyellowpages.com/tearpages

Key Foreign Markets

Lake City, FL and Valdosta, GA

Nearby Directories Published by Windstream
(Multi-Book Opportunities)

Alachua, Citra and Hastings, FL

Homerville and Folkston, GA

 

Competitive Information:

Directory Name

Directory #

Publisher

Lake City

012480

BSA

Lake City-Live Oak

012484

YBC

Gainesville

012837

YBC

 

Directory Information:

  • Windstream is the phone company for the Live Oak market; therefore the brand awareness is strong in the local area.
  • All email and web addresses appearing in White and Yellow Pages advertising will automatically be hot-linked for free.
  • Live Oak is situated just off I -10 at junction of US 90 and 129, a few miles west of I-75. It is about midway between Tallahassee on the west and Jacksonville on the Atlantic coast, about an hour and a half drive to either city.

 

Directory Highlights:

White Pages

·         This directory offers Yellow Highlight in the White Pages.

·         White Pages Banner Ads* (2 slots, waitlist only)

·         White Pages Corner Billboard Ads* (2 slots, waitlist only)

·         NEW! White Pages Internet Box Ads

 

Yellow Pages

Check out Windstream Yellow Pages’ FLEX Plan Incentive Program for discounts on the below items!  Discounts of 50% to 100%!

·         NEW! Leader Ads* (This item is eligible for a 50% discounts under the FLEX Program)

·         NEW! Yellow Pages Internet Box Ads

·         NEW! Coupons (single, half page, full page, display package)

 

Cover Items

·         NEW! Gatefold*

·         Full Inside Back Cover*

·         Full Outside Back Cover*

·         NEW! Half Outside Back Cover*

·         NEW! Front Cover Banner/Spot Ads*

·         Tab Insert*

·         Tip-On* (4x4, 6x6 Paper or 4x4-Magnetic)

 

* The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.

 

Available Incentives Programs:

Flex Program

 

Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers.  All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program.  The program takes your existing program and rolls it out in 5% increments every year. *

Program #512

The #512 program applies to foreign advertisers.   Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. *

Program #535

 

 

New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. *

 

 

* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.

 

Complete coverage information including maps and demographics on the website: http://www.windstreamyp.com/.  If you have any questions, please call your National Accounts Team. 


 

 

 


Cherie Bishop

330 650-7273

cherie.bishop@windstream.com

                                  

Mark Horn

330 650-7407

mark.horn@windstream.com

 

Betsy Turek

330 650-7274

betsy.turek@windstream.com

 

Shannon Wicker

330 650-7602

shannon.wicker@windstream.com

 

*Source: Mapinfo Corporation, TargetPro 4.7, 2006 data based on the local distribution area.

 

 

***************************************************************************************  The information contained in this message, including attachments, may contain  privileged or confidential information that is intended to be delivered only to the  person identified above. If you are not the intended recipient, or the person  responsible for delivering this message to the intended recipient, Windstream requests  that you immediately notify the sender and asks that you do not read the message or its  attachments, and that you delete them without copying or sending them to anyone else. 

 

FREE Prototype -- #105760 Cleveland County(NC)

Plus Pages is prototyping new national customers into #105760 Cleveland County(NC). 

The national close is April 6 with a June 07 pub.  Please note that this is version #1.

 

The directory is free for all new national customers who purchase UDACs in the

utility source book:

       #054489 Shelby/Kings Mountain(Bell South)

Local revenue customers cannot transfer to national for this prototype.    

                    

Orders will be accepted with display advertising up to a half-page size (nothing larger than a HP, please).

Please use UDACs as listed in Rates & Data -- no "F", "X" or "Z" suffixes -- and use the advice phrase

"2007 FREE Prototype".  Artwork should be submitted with the order whenever possible, or by Friday, April 13 at the latest.

 

In Year Two(2008) of the prototype program, there will be a 50% discount on all

displays, in-columns and TMs.  Listings and TNs will be at full rate in Year Two.

 

For production-related questions about this directory, please refer to our website

psanda.com or contact Missi Seifert at missis@psanda.com or 937-439-7880.

For sales-related questions, please contact Peter Salzberg at peters@psanda.com or 239-566-9289.


 

Upcoming YPA Order Processing & Procedures course in Atlanta

Yellow Pages Association

 

Order Processing & Procedures Course

 

Do you have a new position or completely new to the Yellow Pages industry?  End the confusion by attending the Atlanta Order Processing & Procedures course from May 15th-17th. 

 
The seminar covers all functions pertaining to processing, maintenance and billing of national advertising orders.  Since the session is conducted in combined groups of Publishers and CMRs, ideas can be exchanged and the impact of company decisions on the processing of advertising orders can be explored.  
 
If a representative from your company is interested in attending this seminar, please complete a reservation form and return it to the Yellow Pages Association as soon as possible.  
 
 
CLASS DETAILS:
    
Dates:            May 15-17, 2007        
Location:       Atlanta, GA - Courtyard Atlanta Midtown/Georgia Tech 
Room Rate:   $12(Yellow Pages Association will handle hotel reservations.) 
Deadline:      April 23, 2007  
 
REGISTRATION: 
 
Register online at http://www.ypima.net/training/courses_display.cfm?CourseID=20 or complete the form shown below.
 
 
 ORDER PROCESSING & PROCEDURES TRAINING RESERVATION FORM 
 
Please complete and return the following information, accompanied with payment, to the Yellow Pages Association, Attn:  Julie Majewski, 820 Kirts Blvd., Suite 100, Troy, MI 48084, or fax (248) 244-0700. 
 
Please register me for the upcoming Order Processing & Procedures course! 
  
CLASS DETAILS: 
 
Dates:            May 15-17, 2007        
Location:       Atlanta, GA - Courtyard Atlanta Midtown/Georgia Tech 
Room Rate:   $12(Yellow Pages Association will handle hotel reservations.) 
Deadline:      April 23, 2007 

Attendee___________________________________________________________________________

Name for Badge_____________________________________________________________________

Title_____________________________________________________________________________

Company____________________________________________________________________________

Address____________________________________________________________________________

City, State, Zip_______________________________________

Tel # ( )_______________________

E-Mail _____________________________________________

Fax # ( )_______________________

_____I Do Not Need a Hotel Room

_____Please Reserve a Hotel Room

_____Smoking Room     _____Single Room

_____Non-Smoking Room     _____Room with Two Beds

Arrival Date___________________________

Departure Date_________________________

Please provide a credit card number to hold your hotel reservation.

Name on Card (please print)_________________________________________________________________

Card Number____________________________________________

Exp._____________________________

My check for registration is enclosed:

_____$1,315 (member)

_____$1,879 (non-member) 

Please make checks payable to: YELLOW PAGES ASSOCIATION    

Please charge my credit card the following:

_____$1,315 (member)

_____$1,879 (non-member)

Card Number ____________________________________________________

Name on Card (please print)_________________________________________________________________

Expiration Date__________________________________________________

BILL TO: (If Different)

Attention ________________________________________________________________________________

Company ________________________________________________________________________________

Address _________________________________________________________________________

City, State, Zip ____________________________________________________________________________

Cancellation Notice:  If you cancel your registration up to five business days before the workshop, your company will incur a $100 administration charge.            
 
 Source Code:  YPA122

 

QUESTIONS:
 
Further questions may be directed to Rachel Grimm at (248) 244-0711 or by e-mail at Rachel.Grimm@ypassociation.org.     

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