Bottom Line Management Industry News

News

Tuesday, March 6, 2007

 

Perry Regional, GA 013510 Directory Magnetic Tip-On Available

To: The CMR Community

From: Windstream Yellow Pages (0520)

Subject: Perry Regional, GA 013510 Directory Magnetic Tip-On Available

 

For less than the cost of a stamp …

 

Your client could have the Perry Regional, GA 13510

Utility Directory Magnetic Tip-On

 

A total handle-delivered distribution of 76,240 copies will only cost your client approximately 35 cents per home and business reached with the purchase of the Magnetic Tip-On. With value and exposure like that, the Perry Regional, GA 013510 is one book you can judge by its cover.

 

* The above item require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.

 

Directory Information:

Directory Name

Perry Regional

Directory State

Georgia

Directory #

013510

Directory Close

02/27/2007

Publication Date

06/07

Directory Status
Utility
Directory Coverage

Bonaire, Byron, Byromville, Centerville, Danville, Ideal, Jeffersonville, Kathleen, Marshallville, Montezuma, Montrose, Oglethorpe, Perry, Unadilla

Total Bound Copies (Est.)

94,490 est.

Initial Distribution

45,959 hand delivered

Expanded Coverage

Warner Robins

Expanded Distribution

30,281 hand delivered

Total Distribution

76,240 hand delivered

Zip Code Coverage

31005, 31007, 31008, 31017, 31028, 31041, 31044, 31047, 31057, 31063, 31065, 31068, 31069, 31088, 31091, 31093, 31095, 31098 and 31099

Directory Population

163,244 est. 2005

 

Directory Overview:

·         Windstream is the local phone company for the Perry Regional market therefore the brand awareness for the Windstream Yellow Pages directory is strong.

·         The Perry Regional market is located in Central Georgia and Perry is the County Seat for Houston County. The area is also known as the “Crossroads of Georgia” due to its location at the intersection of Highways US 341, US 41, GA 127 and I-75.

·         The Flex Plan provides new and current advertisers more valuable incentives and slower rollouts.

·         This directory is available online at http://www.windstreamyellowpages.com/tearpages.

 

Directory Usage

Possession and Usage Highlights for Perry Regional, GA  013510 directory published June 2005.1

Possession and Usage (among those surveyed who possess the Perry Regional, GA  013510

73%

Possess it.

78%

Use it.

Of the customers who use the Perry Regional, GA  013510

87%

Of those surveyed used the directory to contact a business

78%

Of those who contacted an advertiser, actually made a purchase or visited the advertiser.

All information above is based on the survey conducted by Booth Research. More information is available at http://www.windstreamyp.com/. 

 

Available Incentives Programs:

Flex Program

 

Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers.  All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program.  The program takes your existing program and rolls it out in 5% increments every year. *

Program #512

The #512 program applies to foreign advertisers.   Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. *

Program #535

 

 

New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. *

 

 

* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.

 

Complete coverage information including maps and demographics is available on the website: http://www.windstreamyp.com/.  If you have any questions, please call your National Accounts Team. 


 

 

 


Cherie Bishop

330 650-7273

cherie.bishop@windstream.com

                                  

Mark C. Horn

330 650-7407

mark.horn@windstream.com

 

Betsy Turek

330 650-7274

betsy.turek@windstream.com

 

Shannon Wicker

330 650-7602

shannon.wicker@windstream.com

 

[1] Research conducted by Booth Research, Inc., July 2005, with adults (age 18 and over) in Windstream’s Perry Regional, GA Directory local distribution area. Interviewing was conducted between July 8th and July 10th, 2005.

***************************************************************************************  The information contained in this message, including attachments, may contain  privileged or confidential information that is intended to be delivered only to the  person identified above. If you are not the intended recipient, or the person  responsible for delivering this message to the intended recipient, Windstream requests  that you immediately notify the sender and asks that you do not read the message or its  attachments, and that you delete them without copying or sending them to anyone else. 

 

#0877-ODI-2007 PUTNAM CO WV #103765

DIRECTORY COLUMN NUMBER CHANGED-#103765-PUTNAM CO WV
 
 
DUE TO CIRCUMSTANCES BEYOND OUR CONTROL...
THE PUTNAM CO WV DIRECTORY #103765 HAS CHANGED FROM A 2 COLUMN  DIRECTORY TO A 3 COLUMN DIRECTORY.
 
IF YOU HAVE AN EXISTING ORDER THAT REQUIRES ARTWORK TO BE PICKED UP FROM THE 2006 ISSUE, NEW ARTWORK MUST BE SUBMITTED NO LATER THAN WEDNESDAY, MARCH 21.
 
PLEASE MAKE SURE THAT THE ARTWORK IS REFORMATTED TO FIT A 3 COLUMN DIRECTORY.  AD SPECS ARE ON OUR WEBSITE AT WWW.ODIYELLOWPAGES.COM
 
THANK YOU FOR YOUR PROMPT RESPONSE.
 
Candy Fisher, Nat'l Sales Mgr
Ogden Directories Inc.- #0877
(p)  800-734-9545
(p)  814-946-7442
(f)  814-946-4141
cfisher@odiyellowpages.com
 
 

 

FREE ADVERTISING AVAILABLE IN NEW ILLINOIS DIRECTORY

TO:       ALL CMR Representatives, Account Executives and Managers

FR:       Dawn Wood, National Operations Manager - Anderson Directory Sales

            dawn@andersoninfo.com

            Brandy Mooney, National Marketing Manager – Anderson Directory Sales

            brandy@andersoninfo.com  

 

           

DT:       3/6/2007

 

 

New Directory and Free Advertising Opportunity From PDC!!

 

Directory Name: Lower Fox River Valley
Directory Code:
105811
St
ate: Illinois
Close Date:  April 11, 2007
Pub Date: August 2007

Publisher Initials & Code:  PDC 0762
Projected Distribution: 54,000

**Directory will appear in the 4/2007 issue of rates and data**

 

Guidelines:

Source Directories: 102020 YBC, 105067 RHD & 105203 RHD
The Double Truck item is excluded from the free offer; please contact Anderson for available discounts.

Please note that there will be a difference in the items available within the directories. You are entitled to a comparable item in the new directory published by PDC for free. Please contact sales@andersoninfo.com if you have any questions.

Any client that has signed a local contract is not eligible for this free offer.

Advice Phrase (no special UDAC’s are needed): Free to national 2007 Issue per Elinc dated 2/26/2007

 

Roll out information: All display items, trademarks and in-column are 50% off in the 2008 issue for advertisers who maintain their order. These items are 25% off in 2009 with a maintained order. All listings are full rate in 2008 and beyond. Again, no special UDAC’s are needed for roll-out discounts just an advice phrase that states the discount amount, item and issue date.

Contact Anderson Directory Sales if you have any questions or if you require additional information.

Thank you!!

Email: sales@andersoninfo.com
Phone:
303-649-1199

 

 

 

 

 

 

 


 

March Online Workshops from the YPA

MARCH ONLINE WORKSHOPS FROM YPA 

 

Never leave your office and attend Yellow Pages courses!  Click on the link for a course description and to register. 

 

15th - Deciphering UDACS and Special Pricing (1:00 pm) = http://www.ypima.net/training/workshop_display.cfm?WID=262

 

15th - Sales Lab Graduate (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=275

 

16th - Utilizing the YPA Co-Op Service Bureau (FREE) = http://www.ypima.net/training/workshop_display.cfm?WID=336

 

20th - Maximizing YPA IRIS ONLINE (2:00 pm) = http://www.ypima.net/training/workshop_display.cfm?WID=342

 

21st - Sales Lab Unit 1 (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=323

 

28th - Sales Lab Unit (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=311

 

Note:  The next Order Processing and Procedures serminar is being held May 15th-17th in Atlanta, GA and a registration form can be downloaded at http://www.ypima.net/training/courses_display.cfm?CourseID=20 . 

 

Need more information?

Please contact Rachel Grimm at (248) 244-0711 or rachel.grimm@ypassociation.org for a training catalog, questions and block pricing information.   The 2007 YPA Training & Development catalog is now available for download at www.ypassociation.org/training.  

 
 

 

Windstream's Douglas, GA 014070 Closes 03/12/2007

To: The CMR Community

From: Windstream Yellow Pages (0520)

Subject: Windstream’s Douglas, GA 014070

 

New! Leader Ads*

(This item is eligible for a 50% discounts under the FLEX Program)

 

Windstream’s Douglas, GA 14070

Closes 03/12/2007

 

Directory Information:

Directory Name
Douglas
Directory State

Georgia

Directory #

014070

Directory Close

03/12/2007

Publication Date

06/2007

Directory Status
Utility
Directory Coverage

Ambrose, Broxton, and Douglas, GA

Zip Code Coverage

31512, 31519, 31533, 31534, 31535

Total Bond Copies (Est.)

29,074

Directory Population

37,904 estimated 2005

Key Foreign Markets

Tifton, Valdosta, and Waycross GA

Nearby Windstream Directories
(Multi-Book Opportunities)

McRae (14940), Adel (13030) and Fitzgerald (14230)

 

 

Competitive Information:

Directory Name

Directory #

Publisher

Alma Telephone Co

013090

ETC

 

 

Market Overview:

·            Windstream is the phone company for the Douglas market; therefore the brand awareness for the Windstream Yellow Pages directory is strong.

·            The Flex Plan provides new and current advertisers more valuable incentives and slower rollouts.

·            Online Directory http://www.windstreamyellowpages.com/tearpages

 

 

Directory Highlights:

 

White Page Features

·         This directory offers Yellow Highlight in the White Pages

·         New! White Page Internet Box

·         White Page Banner Ads*(2 slots, 1 sold)

·         White Page Display Ads

 

 

Yellow Pages Features

·         Check out Windstream Yellow Pages’ FLEX Plan Incentive Program for discounts on the below items!  Discounts of 50% to 100%!

·         This directory offers White Knockout & Process Color in the Yellow Pages

·         New! Yellow Pages Internet Box

·         New! Leader Ads*(This item is eligible for a 50% discounts under the FLEX      Program)

 

 

Cover Item Features

·         New! Front Cover Gatefold*

·         Tip-On* (4x4-Paper or 4x4-Magnetic)

·         Front Cover Banner Ads*

·         Inside Back Cover*

·         New! Half Inside Back Cover*

·         Outside Back Cover*

·         New! Half Outside Back Cover*

·         Tab Insert* (Left & Right)

 

 

* The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.

 

 

Available Incentives Programs:

Flex Program

 

Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers.  All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program.  The program takes your existing program and rolls it out in 5% increments every year. *

Program #512

The #512 program applies to foreign advertisers.   Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. *

Program #535

 

New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. *

 

 

* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.

 

 

Complete coverage information including maps and demographics is available on the website: www.windstreamyp.com.  If you have any questions, please call your National Accounts Team.   


 

 

 

 

 


Cherie Bishop

330 650-7273                                  

cherie.bishop@windstream.com 

 

Mark C. Horn

330 650-7407

mark.horn@windstream.com

 

Betsy Turek

330 650-7274

betsy.turek@windstream.com

 

Shannon Wicker

330 650-7602

shannon.wicker@windstream.com

 

 

***************************************************************************************  The information contained in this message, including attachments, may contain  privileged or confidential information that is intended to be delivered only to the  person identified above. If you are not the intended recipient, or the person  responsible for delivering this message to the intended recipient, Windstream requests  that you immediately notify the sender and asks that you do not read the message or its  attachments, and that you delete them without copying or sending them to anyone else. 

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