News
Tuesday, March 6, 2007
Perry Regional, GA 013510 Directory Magnetic Tip-On Available
To: The CMR Community
From: Windstream Yellow Pages (0520)
Subject: Perry Regional, GA 013510 Directory Magnetic Tip-On Available
For less than the cost of a stamp …
Your client could have the Perry Regional, GA 13510
Utility Directory Magnetic Tip-On
A total handle-delivered distribution of 76,240 copies will only cost your client approximately 35 cents per home and business reached with the purchase of the Magnetic Tip-On. With value and exposure like that, the Perry Regional, GA 013510 is one book you can judge by its cover.
* The above item require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.
Directory Information:
Directory Name | Perry Regional |
Directory State | Georgia |
Directory # | 013510 |
Directory Close | 02/27/2007 |
Publication Date | 06/07 |
Directory Status | Utility |
Directory Coverage | Bonaire, Byron, Byromville, Centerville, Danville, Ideal, Jeffersonville, Kathleen, Marshallville, Montezuma, Montrose, Oglethorpe, Perry, Unadilla |
Total Bound Copies (Est.) | 94,490 est. |
Initial Distribution | 45,959 hand delivered |
Expanded Coverage | Warner Robins |
Expanded Distribution | 30,281 hand delivered |
Total Distribution | 76,240 hand delivered |
Zip Code Coverage | 31005, 31007, 31008, 31017, 31028, 31041, 31044, 31047, 31057, 31063, 31065, 31068, 31069, 31088, 31091, 31093, 31095, 31098 and 31099 |
Directory Population | 163,244 est. 2005 |
Directory Overview:
· Windstream is the local phone company for the Perry Regional market therefore the brand awareness for the Windstream Yellow Pages directory is strong.
· The Perry Regional market is located in Central Georgia and Perry is the County Seat for Houston County. The area is also known as the “Crossroads of Georgia” due to its location at the intersection of Highways US 341, US 41, GA 127 and I-75.
· The Flex Plan provides new and current advertisers more valuable incentives and slower rollouts.
· This directory is available online at http://www.windstreamyellowpages.com/tearpages.
Directory Usage
Possession and Usage Highlights for Perry Regional, GA 013510 directory published June 2005.1
| Possession and Usage (among those surveyed who possess the Perry Regional, GA 013510 | |
| 73% | Possess it. |
| 78% | Use it. |
| Of the customers who use the Perry Regional, GA 013510 | |
| 87% | Of those surveyed used the directory to contact a business |
| 78% | Of those who contacted an advertiser, actually made a purchase or visited the advertiser. |
All information above is based on the survey conducted by Booth Research. More information is available at http://www.windstreamyp.com/.
Available Incentives Programs:
| Flex Program | Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers. All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program. The program takes your existing program and rolls it out in 5% increments every year. * |
| The #512 program applies to foreign advertisers. Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. * | |
| | New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. * |
* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.
Complete coverage information including maps and demographics is available on the website: http://www.windstreamyp.com/. If you have any questions, please call your National Accounts Team.
Cherie Bishop
330 650-7273
Mark C. Horn
330 650-7407
Betsy Turek
330 650-7274
Shannon Wicker
330 650-7602
[1] Research conducted by Booth Research, Inc., July 2005, with adults (age 18 and over) in Windstream’s Perry Regional, GA Directory local distribution area. Interviewing was conducted between July 8th and July 10th, 2005.
*************************************************************************************** The information contained in this message, including attachments, may contain privileged or confidential information that is intended to be delivered only to the person identified above. If you are not the intended recipient, or the person responsible for delivering this message to the intended recipient, Windstream requests that you immediately notify the sender and asks that you do not read the message or its attachments, and that you delete them without copying or sending them to anyone else.
#0877-ODI-2007 PUTNAM CO WV #103765
Ogden Directories Inc.- #0877
(p) 800-734-9545
(p) 814-946-7442
(f) 814-946-4141
cfisher@odiyellowpages.com
FREE ADVERTISING AVAILABLE IN NEW ILLINOIS DIRECTORY
TO: ALL CMR Representatives, Account Executives and Managers
FR:
DT: 3/6/2007
New Directory and Free Advertising
Directory Name:
Directory Code: 105811
State:
Close Date: April 11, 2007
Pub Date: August 2007
Publisher Initials & Code: PDC 0762
Projected Distribution: 54,000
**Directory will appear in the 4/2007 issue of rates and data**
Guidelines:
Source Directories: 102020 YBC, 105067 RHD & 105203 RHD
The Double Truck item is excluded from the free offer; please contact
Please note that there will be a difference in the items available within the directories. You are entitled to a comparable item in the new directory published by PDC for free. Please contact
Any client that has signed a local contract is not eligible for this free offer.
Advice Phrase (no special UDAC’s are needed): Free to national 2007 Issue per Elinc dated 2/26/2007
Roll out information: All display items, trademarks and in-column are 50% off in the 2008 issue for advertisers who maintain their order. These items are 25% off in 2009 with a maintained order. All listings are full rate in 2008 and beyond. Again, no special UDAC’s are needed for roll-out discounts just an advice phrase that states the discount amount, item and issue date.
Contact Anderson Directory Sales if you have any questions or if you require additional information.
Thank you!!
Email:
Phone: 303-649-1199
March Online Workshops from the YPA
Never leave your office and attend Yellow Pages courses! Click on the link for a course description and to register.
15th - Deciphering UDACS and Special Pricing (1:00 pm) = http://www.ypima.net/training/workshop_display.cfm?WID=262
15th - Sales Lab Graduate (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=275
16th - Utilizing the YPA Co-Op Service Bureau (FREE) = http://www.ypima.net/training/workshop_display.cfm?WID=336
20th - Maximizing YPA IRIS ONLINE (2:00 pm) = http://www.ypima.net/training/workshop_display.cfm?WID=342
21st - Sales Lab Unit 1 (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=323
28th - Sales Lab Unit 2 (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=311
Windstream's Douglas, GA 014070 Closes 03/12/2007
To: The CMR Community
From: Windstream Yellow Pages (0520)
Subject: Windstream’s Douglas, GA 014070
New! Leader Ads*
(This item is eligible for a 50% discounts under the FLEX Program)
Windstream’s Douglas, GA 14070
Closes 03/12/2007
Directory Information:
Directory Name | Douglas |
Directory State | Georgia |
Directory # | 014070 |
Directory Close | 03/12/2007 |
Publication Date | 06/2007 |
Directory Status | Utility |
Directory Coverage | Ambrose, Broxton, and Douglas, GA |
Zip Code Coverage | 31512, 31519, 31533, 31534, 31535 |
Total Bond Copies (Est.) | 29,074 |
Directory Population | 37,904 estimated 2005 |
Key Foreign Markets | Tifton, Valdosta, and Waycross GA |
Nearby Windstream Directories(Multi-Book Opportunities) | McRae (14940), Adel (13030) and Fitzgerald (14230) |
Competitive Information:
| Directory Name | Directory # | Publisher |
| Alma Telephone Co | 013090 | ETC |
Market Overview:
· Windstream is the phone company for the Douglas market; therefore the brand awareness for the Windstream Yellow Pages directory is strong.
· The Flex Plan provides new and current advertisers more valuable incentives and slower rollouts.
· Online Directory http://www.windstreamyellowpages.com/tearpages
Directory Highlights:
White Page Features
· This directory offers Yellow Highlight in the White Pages
· New! White Page Internet Box
· White Page Banner Ads*(2 slots, 1 sold)
· White Page Display Ads
Yellow Pages Features
· Check out Windstream Yellow Pages’ FLEX Plan Incentive Program for discounts on the below items! Discounts of 50% to 100%!
· This directory offers White Knockout & Process Color in the Yellow Pages
· New! Yellow Pages Internet Box
· New! Leader Ads*(This item is eligible for a 50% discounts under the FLEX Program)
Cover Item Features
· New! Front Cover Gatefold*
· Tip-On* (4x4-Paper or 4x4-Magnetic)
· Inside Back Cover*
· New! Half Inside Back Cover*
· Outside Back Cover*
· New! Half Outside Back Cover*
· Tab Insert* (Left & Right)
* The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.
Available Incentives Programs:
| | Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers. All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program. The program takes your existing program and rolls it out in 5% increments every year. * |
| The #512 program applies to foreign advertisers. Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. * | |
| | New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. * |
* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.
Complete coverage information including maps and demographics is available on the website: www.windstreamyp.com. If you have any questions, please call your National Accounts Team.
Cherie Bishop
330 650-7273
Mark C. Horn
330 650-7407
Betsy Turek
330 650-7274
Shannon Wicker
330 650-7602
*************************************************************************************** The information contained in this message, including attachments, may contain privileged or confidential information that is intended to be delivered only to the person identified above. If you are not the intended recipient, or the person responsible for delivering this message to the intended recipient, Windstream requests that you immediately notify the sender and asks that you do not read the message or its attachments, and that you delete them without copying or sending them to anyone else.
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