Bottom Line Management Industry News

News

Monday, March 5, 2007

Idearc expands Verizon Directory Coverage in Texas!

To: Certified Marketing Representatives

From: Idearc Media Corp

Subject: Idearc expands Verizon® Directory Coverage in Texas!

Idearc is pleased to announce expansion of coverage area for Fredericksburg (070581), Wimberley (073660), Floresville (070538), and Three Rivers (073332) directories to provide better coverage in the market.

· Additional zip codes added to the directory

· Substantial increase of distribution to all directories

IMPORTANT INFORMATION RELATED TO ORDERS:

Advertisers in the following zip codes of Fredericksburg (070581) will be eligible for a free SRL:

· Added Zip Codes: 78010, 78013, 78024, 78025, 78028, 78029, 78058, 78624, 78631, 78671, 78675

· Town Coverage for Zip Codes: Center Point, Comfort, Hunt, Ingram, Kerrville, Mountain Home, Fredericksburg, Harper, Stonewall, Willow City

· Distribution increase from 24,097 to 45,871

Advertisers in the following zip codes of Wimberley (073660) will be eligible for a free SRL:

· Added Zip Codes: 78610, 78619, 78620, 78640, 78655, 78656, 78666, 78667, 78670, 78676, 78737

· Town Coverage for Zip Codes: Buda, Driftwood, Dripping Springs, Kyle, Martindale, Maxwell, San Marcos, Staples, Wimberley, Austin

· Distribution increase from 37,034 to 66,363

Advertisers in the following zip codes of Floresville (070538) will be eligible for a free SRL:

· Added Zip Codes: 78111, 78112, 78113, 78114, 78116, 78117, 78118, 78121, 78122, 78140, 78143, 78144, 78147, 78159, 78160, 78161

· Town Coverage for Zip Codes: Gillett, Elmendorf, Falls City, Floresville, Hobson, Karnes City, La Vernia, Leesville, Nixon, Pandora, Panna Maria, Poth, Smiley, Stockdale, Sutherland Springs,

· Distribution increase from 16,596 to 25,667

Advertisers in the following zip codes of Three Rivers (073332) will be eligible for a free SRL:

· Added Zip Codes: 78005, 78008, 78011, 78012, 78017, 78022, 78026, 78050, 78057, 78060, 78061, 78062, 78064, 78065, 78069, 78071, 78075

· Town Coverage for Zip Codes: Bigfoot, Campbellton, Charlotte, Christine, Dilley, George West, Jourdanton, Leming, Moore, Oakville, Pearsall, Peggy, Pleasanton, Poteet, Somerset, Three Rivers, Whitsett

· Distribution increase from 14,560 to 28,045

Please contact your Business Development Manager or email us at nationalsales@idearc.com for more information.

posted by Bottom Line Management News # 4:36 PM

YPA Insider's Digest - March Issue

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March 5, 2007

SPECIAL EDITION FEATURING YPA IRIS ONLINE

This edition of the Insider's Digest is addressing frequently asked questions that the YPA receives regarding the YPA IRIS ONLINE product.

DMA's:

Q: What are the top DMA's based on?
A: The top DMA's are based on the ranking from Nielsen Research. "A Designated Market Area (DMA) is a trademarked term of Nielsen Media Research and refers to a group of counties that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed. There are 210 DMAs, covering the entire continental United States, Hawaii, and parts of Alaska. Each county is assigned to only one DMA." ( http://www.nielsenmedia.com/, Feb. 14, 2007)

Q: Am I able to receive a map of the different DMA's?
A: The YPA IRIS ONLINE product currently does not offer this capability, however you can map multiple directories.

DIRECTORY COVERAGE MAPS AND DEMOGRAPHIC DATA:

Q: How often is demographic data updated?
A: Demographic data is based on US census data and is kept current with the latest census information.

Q: What type of demographic data is available in the YPA IRIS ONLINE product?
A:
There are two types of demographic searches in YPA IRIS ONLINE. The first type is based on the number of individuals (or population) within a postal code that matches the search criteria entered. These demographic search criteria include: sex, race/ethnic background and education. The second type of demographic search is based on the demographic criteria of each postal code and is compared to the search criteria entered. These demographic criteria include: age, households and income level.

Q: Are directory coverage maps updated when a directory is rescoped?
A: As long as the publisher changes the zip code coverage in Rates and Data, the directory coverage map will accurately reflect the rescoped directory.

Q: Boundary Data for maps, how often is it updated and who supplies it?
A: The Directory Coverage maps are created based on the zip codes that the publisher provides. If a publisher makes a change to zip codes, the maps will automatically reflect the change in the next weekly update.

Q: Am I allowed to save or print out maps?
A: Yes.

Q: I hit the "Zoom Out" or "Zoom In" button on the directory coverage maps and nothing happens.
A: You need to click on the "Zoom Out" or "Zoom In" button and then click on the map.

Q: Can I map more than one directory at a time?
A: Currently, you can map two directories at a time and we will be increasing this capability in the near future. Select your two directories from the "Directories Results" screen and then click on "Mapping".

Q: Are directory coverage maps available for Canadian directories?
A: Currently no, but The YPA is looking into adding this capability.

GENERAL QUESTIONS:

Q: Can I obtain a User Guide for YPA IRIS ONLINE?
A: Yes. Once you log into the site, click on "My Profile", "Documents", and then YPA IRIS ONLINE User Guide. This document is available for download and explains helpful information regarding the site. This document assumes that the end-user is familiar with YPA Rates & Data terminology.

Q: How often is the YPA IRIS ONLINE product updated?
A: Information is updated on a weekly basis and follows the same update schedule as YPA ELITE.

Q: Can I access historical data using the YPA IRIS ONLINE product?
A:
Yes.

Click on data version.

From the drop down, select the date of the data you would like to view.

Click on the "set" button. Your screen will refresh, and you will see an advisory message in red at the top of the screen reading "Using historical data".

To switch back to the current data set, be sure to use the navigation provided in the application (menu options).

Q: How much is a subscription to YPA IRIS ONLINE?
A: The annual cost is $159 for a single user ID. Discounted multi-user licenses are available, please contact Sharon Grider at Sharon.grider@ypassociation.orgor (248) 244-0745 for more information.

Q: Are advertisers allowed access to the site?
A: Yes, as long as they are paid subscribers.

Q: What are the differences between the YPA IRIS CD product and the YPA IRIS ONLINE product?
A: Both products are valuable and it really depends on the preference of the end-user. The YPA IRIS ONLINE product is more robust than its counterpart with the addition of mapping, radius searches, access to historical data, ability to save searches and the ability to search multiple fields and tabs at one time.

Q: Why would I want this product, when all of the information is already in my system?
A: For many CMRs, different types of products and/or software may be used to access the information, where as the YPA IRIS ONLINE product is the leading product for all your informational needs. If you would like to preview the YPA IRIS ONLINE product, please contact Sharon Grider at Sharon.grider@ypassociation.org and you can receive a three-day trial.

Q: What is the FIPS code?
A: "The Federal Information Processing Standards Codes (FIPS codes) are a standardized set of numeric or alphabetic codes issued by the National Institute of Standards and Technology (NIST) to ensure uniform identification of geographic entities through all federal government agencies. The entities covered include: states and statistically equivalent entities, counties and statistically equivalent entities, named populated and related location entities (such as, places and county subdivisions), and American Indian and Alaska Native areas." ( www.census.gov, 2/2007)

POSTAL CODES:

Q: Does the zip-to-directory information include point zip to residential zip cross reference capability?
A: Zip codes are supplied by the publisher and they may include point zip codes in their Rates & Data submission.

Q: Am I able to search for Canadian Postal codes?
A: If the publisher has supplied the data, you can search for this information. You want to make sure that you include a space, e.g., T1L 1A2.

QUICK RATE LOOK-UP:

Q:
Why is the "State" field not included in this screen?
A:
When this tool was originally created, it was designed with the CMR knowing the directory code number and the assumption was made that the CMR would know the directory name. This information will be added in a future release.

RADIUS SEARCHES:

Q:
Where does the radius data come from and how often is it updated?
A:
Radius data is a calculation based on longitude and latitude. The results that you get back could possibly change once a directory changes zip code coverage.

REPORTING:

Q:
Can I generate an Ad Hoc report from YPA IRIS ONLINE?
A:
Although the reports in the YPA IRIS ONLINE product are canned, the search criteria allows for searches ranging from simple to extremely complex. For custom products and services, contact Barb Parrott at barb.parrott@ypassociation.org or (248) 244-0732.

Q:
What is the "Print Selection Criteria" mean?
A:
If you place a check mark by the print selection criteria option, you will receive a cover sheet to your report. This cover sheet provides you the criteria of your report. If you don't select this option, then the cover sheet will not print.

Q:
Can I export information from YPA IRIS ONLINE?
A:
Yes. If you see the icon in a window, you can export the data into Microsoft Excel or a .csv file.

Q: Why am I unable to export the information.
A:
Exporting cannot be done for more than one directory at a time.

Q:
Is there a limit as to the number of records I can export for a single directory?

A:
No, you can export all data for a single directory.

SPECIAL PRICING:

Q:
I've entered a long list of directories into the main directory search function. I've generated a report to show the basic pricing for the trade items I need. Now I want to take the list of directories and move the whole list to the special pricing page so I can have a report generated for any incentives. However, it's not possible for me to import the list (like you can on the main directory page) and it won't allow me to paste the list in either.

So my question is, is there a way to search for special pricing for several directories without typing them all into the search box?

A:
Not currently YPA will look at this for a future release.

Q:
Where are special pricing programs located in YPA IRIS ONLINE?
A:
To view a list of special pricing programs, you will want to click on the "Special Pricing" link and perform a search for a specific publisher. Special pricing programs and rates may also appear on the directory detail screen for a specific directory.

NEED MORE INFORMATION?

Do you have a question that we didn't answer? Please email Barb Parrott at barb.parrott@ypassociation.org for more information.

Do you want to learn more about the functionality and navigation of this product? The YPA offers an online course on how to maximize the YPA IRIS ONLINE product and the next online session is scheduled for March 20^th. A course description and registration form can be accessed by clicking on www.ypassociation.org/training.

WE WANT TO HEAR FROM YOU!

The YPA is continually improving this innovative marketing tool and we want to hear about any enhancements that you would like to see added to the product. Please email your request to Barb Parrott at barb.parrott@ypassociation.org.

DO YOU NEED A SUBSCRIPTION?

Please contact Sharon Grider at Sharon.grider@ypassociation.org or (248) 244-0745 for questions on subscriptions or multi-user agreements.

| Connell Corporate Park | 200 Connell Drive, Suite 1700 | Berkeley Heights, NJ 07922-2747

If you prefer not to receive any further email from the Yellow Pages Association, please unsubscribe here.

posted by Bottom Line Management News # 2:04 PM

Wichita Metro, KS #105401 -- Free Prototype Offer Closing 3/09/07

WICHITA, KS #105401 -- FREE PROTOTYPE OFFER -- 2007 ISSUE

The User-Friendly Phone Book 0583 (UFP)

CMR’s

Hurry, Get your Free National Orders in for the

Wichita Metro, KS #105401 Directory

Close Date: 03/09/07 - Pub Date: 07/07

Population: 571,388

Distribution: 300,000

Households: 220,397

All clients with orders in the following directory qualify for free national advertising in The User-Friendly Wichita Metro directory #105401, up to what they currently have on order in:

Wichita, KS #028855 (ATT)

Please include the following advice line:

“Free prototype offer 07/07 issue matching #028855"

Please do not add an "F" to the end of the UDACs on your order.

No locally purchased advertising will be cancelled or superseded with a free national order.

For details of next year’s UFP Prototype Conversion Program, click on this link User-Friendly Conversion Program.

If your client is not eligible for the free prototype, please check out the many other Special Pricing incentives offered by User-Friendly.

To access the DMI Website, use the following user name and password:

User name: dmi

Password: rocks

If you have any questions or need assistance, please contact DMI.

DMI
1305 West Main
Greenwood, MO 64034
P: 816.537.7950 F: 816.537.7951
www.DirectoryMarketingInc.com

posted by Bottom Line Management News # 1:42 PM

Outstanding News about Jefferson County,WV (078100) adding 41,901 directories & adding Berkeley County!

Attention CMR Communities:

The Jefferson County, WV (078100) directory has changed names, the new name is Jefferson and Berkeley Counties, WV (078100).

All items UDAC rates were submitted incorrectly for the Jefferson and Berkeley Counties, WV (078100). The inaccurate rate information was not identified until after rate lock, therefore, you need to use the rates attached in the following link for correct rate information: http://www.berrynet.com/images/Jefferson County_yppa_rates.pdf

As you’re evaluating your National advertiser’s program in the Jefferson and Berkeley Counties, WV (078100), you’ll want to consider that the distribution is now 76,795 covering both counties versus 2006 distribution of 34,894. That’s an additional 41,901 directories distributed! The new directory covers a population of 135,329 versus 2006 of 48,217. That’s an additional 87,112 people that will receive this improved directory! We’re now reaching more potential consumers! Click on the following link to learn more: http://www.berrynet.com/images/JeffersonCo.pdf

Please contact your National Accounts Services Manager for more details at 800-366-2379 today!

Thank you!

------------------------------------------------------------------------------ The information transmitted is intended only for the person or entity to which it is addressed and may contain confidential, proprietary and or privileged material. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon this information by persons or entities other than the intended recipient is prohibited. If you received this email in error, please contact the sender and delete the material from all computers.  This electronic mail message was sent from L. M. Berry & Company or Berry Network, Inc. Our primary business address is 3170 Kettering Blvd., Dayton, OH 45439. This message may constitute a commercial solicitation or advertisement as defined by the CAN-SPAM act of 2003. If you do not wish to receive future commercial electronic mail solicitations or advertisements from L. M. Berry & Company or Berry Network, Inc., please send a request to donot.contact@lmberry.com ==============================================================================

posted by Bottom Line Management News # 12:59 PM

Current national closings

Date: March 5, 2007

To: All CMRs

From: Directory Share Ratings

Between March 15, 2007 and April 15, 2007 60 directories, each reporting over 200,000 copied printed will reach their national close date. Some of these directories are used by over 60% of consumers who receive them while others are used by fewer than 10%. Where will you place your ads?

Another 635 Yellow Pages with less than 200,000 copies printed will also close in this period. Which of these directories will consumers use? After all, maximizing advertising performance is all about what CMRs do. As we see it you have 4 choices:

You can do what you did last year.
You can rely upon the proprietary “sponsored usage” claims provided by competing publishers.
You can “hope” that some of these directories appear in the standardized research provided by the publishers through YPA.
You can use Directory Share Ratings to determine the precise usage of each of the directories closing between 3/15 and 4/15. Copy and paste http://dsr.xecinc.com/?do=login into your internet browser to see how you can assure yourself and your advertisers that you are making the best informed placements available.

Now you can determine which Yellow Pages directories distributed in any market will deliver the customers that your advertisers count on. DSR provides the only complete and independent consumer usage comparisons available for over 7,000 Yellow Pages directories and 31,000 ZIP Codes.

All DSR ratings data are collected and reported at the ZIP Code level and can be organized by your advertiser’s market areas not just by directory distribution area. Full methodology can be found at www.directoryshareratings.com.

For more information feel free to call us at 800 225-0420.

Heads-up, major directories in Boston, Omaha, New York, Cleveland, are closing soon.

posted by Bottom Line Management News # 10:00 AM

Yellow Pages Association Membership and Facilities User System Ch anges as of March 5, 2007

*******************************************************************
You are receiving this email because you are a member of Yellow Pages Association ELINC CMR Community. To be removed from this community, send an email message to YPPAELINC_CMR@yppa.org and place "Unsubscribe" (without quote marks) in the subject header and your address will be promptly removed. Thank you.
*******************************************************************

Submitted By: ROSS MELTON, LORI

The following are YPA(tm) membership changes, and updates to the Rates & Data(tm) and/or ELITE(tm) system, as of March 5, 2007.
_____________________________________________________________________________

PUBLISHER ACTIVITY

INTERNET PUBLISHER MEMBER - NEW

Global Property Search Engine (GyPSE)
1400, 350 - 7th Ave. SW
Calgary, Alberta T2P 3N9
Canada
T: (403) 444-0601
Web site: www.gypse.info
Email: tjh@gypse.info
Mr. TJ Hodgkinson, Chief Executive Officer

PUB CODE: 0628
PUB INITIALS: GPS

Publisher Contact List Information:

National YP Manager/Coordinator:
TJ Hodgkinson

Coordinator/Account Inquiries:
B. Brown

Billing List Information:

B. Brown
3-643 4th Ave. NE
Calgary, Alberta T2E 0J9
Canada
_____________________________________________________________________________

PUBLISHER MEMBER - NEW

The Local Phone Book
1227 S. Main
Lumberton, TX 77657
T: (409) 751-0084
F: (409) 751-0074
Web site: www.thelocalphonebook.net
Email: g_spring@thelocalphonebook.net
Ms. Gerri Spring, Operations Manager

PUB CODE: 0620
PUB INITIALS: LPB

Publisher Contact List Information:

National YP Manager:
Gerri Spring
The Local Phone Book
P.O. Box 8070
Lumberton, TX 77657

Billing List Information:

The Local Phone Book
P.O. Box 8070
Lumberton, TX 77657
_____________________________________________________________________________

PUBLISHER MEMBER - NEW

Media Publishing, LLC
P.O. Box 1227
Liberty, TX 77575
T: (877) 336-1129
F: (936) 334-1132
Web site: www.mediapublishingllc.com
Email: yellowpages@flash.net
Ms. Courtney Herrington, National YP Manager/Coordinator

PUB CODE: 0616
PUB INITIALS: MPL

Publisher Contact List Information:

National YP Manager/Coordinator:
Courtney Herrington

Billing List Information:

Media Publishing, LLC
P.O. Box 1227
Liberty, TX 77575
_____________________________________________________________________________

INTERNET PUBLISHER MEMBER - NEW

Tyloon, Inc.
10501 Valley Blvd., Suite 1148
El Monte, CA 91731
T: (626) 618-0101
F: (626) 602-1818
Web site: www.tyloon.com
Email: admin@tyloon.com
Mr. Barry R. Su, President

PUB CODE: 0607
PUB INITIALS: TYL

Publisher Contact List Information:

National YP Manager/Coordinator:
Juan Yanez Carrera
T: (626) 618-0101 x104
F: (626) 602-1818
Email: juan@tyloon.com

Billing List Information:

Grace Su
Tyloon, Inc.
10501 Valley Blvd., Suite 1173
El Monte, CA 91731
_____________________________________________________________________________

PUBLISHER MEMBER - ADDRESS CHANGE ONLY - MEMBERSHIP ROSTER

From:

MiPueblo Publishing
8103 Broadway, Suite 210
San Antonio, TX 78209
Web site: www.mipueblotx.com
Email: terosas@mipueblotx.com
T: (210) 824-3744
F: (210) 829-5030
Mr. Thomas Rosas, Director General

To:

MiPueblo Publishing
428 Baltimore Ave.
San Antonio, TX 78215
Web site: www.mipueblotx.com
Email: terosas@mipueblotx.com
T: (210) 824-3744
F: (210) 829-5030
Mr. Thomas Rosas, Director General

PUB CODE: 0541
PUB INITIALS: MIP
_____________________________________________________________________________

INTERNET PUBLISHER MEMBER - COMPANY NAME CHANGE ONLY - MEMBERSHIP ROSTER

From:

Zip411.net, a Division of Tamec Inc.
197 Spadina Ave., 2nd Floor
Toronto, ON M5T 2C8
Canada
Web site: www.zip411.net
Email: ekunda@redtoronto.com
T: (416) 593-5888
F: (416) 593-0676
Ms. Elaine Kunda, CEO

To:

redCity Search Company Inc.
197 Spadina Ave., 2nd Floor
Toronto, ON M5T 2C8
Canada
Web site: www.zip411.net
Email: ekunda@redtoronto.com
T: (416) 593-5888
F: (416) 593-0676
Ms. Elaine Kunda, CEO

PUB CODE: 0873
PUB INITIALS: ZIP
_____________________________________________________________________________

CMR ACTIVITY

CERTIFIED MARKETING REPRESENTATIVE - COMPANY NAME CHANGE ONLY - MEMBERSHIP ROSTER

From:

BMW Advertising, Inc.
14941 NE 95th Street
Redmond, WA 98052-2559
T: (425) 883-8200
F: (425) 867-1145
Web site: www.bmwadvertising.com
Email: diane@bmwadvertising.com
Ms. Diane Minniear, Vice President

To:

NYPSA, Inc.
National Yellow Pages Service Agency
14941 NE 95th Street
Redmond, WA 98052-2559
T: (425) 883-8200
F: (425) 867-1145
Web site: www.bmwadvertising.com
Email: diane@bmwadvertising.com
Ms. Diane Minniear, Vice President

CMR CODES: 396 and 485

Note: This company is not affiliated with the association formally known as the National Yellow Pages Services Association (NYPSA).

_____________________________________________________________________________

CERTIFIED MARKETING REPRESENTATIVE - TERMINATED CODES ONLY

BVK Direct
Kansas City, MO

CMR CODES: 059, 461, 995

TERMINATED CMR CODES: 083, 242
_____________________________________________________________________________

CERTIFIED MARKETING REPRESENTATIVE - ADDRESS CHANGE ONLY - MEMBERSHIP ROSTER

From:

Directory Advertising & Marketing
18121 Georgia Avenue, Suite 102
Olney, MD 20832
T: (301) 924-9260
F: (301) 924-9261
Web site: www.directoryadvertising.net
Email: marketing@directoryadvertising.net
Ms. Darlene Shaver, President

To:

Directory Advertising & Marketing
The Bentley Building
17810 Meetinghouse Road, Suite 140
Sandy Spring, MD 20860
T: (301) 924-9260
F: (301) 924-9261
Web site: www.directoryadvertising.net
Email: marketing@directoryadvertising.net
Ms. Darlene Shaver, President

CMR CODE: 253
_____________________________________________________________________________

CERTIFIED MARKETING REPRESENTATIVE - COMPANY PURCHASE

Directory Concepts, Inc.
1669-B Lexington Avenue
P.O. Box 8077
Mansfield, OH 44907
T: (419) 756-0252
F: (419) 756-6525
Web site: www.directoryconcepts.com
Email: kault@directoryconcepts.com
Ms. Kristin Ault, Director Client Services

CMR CODES: 092, 435, 474

Acquired:

McClung Advertising Agency
1669-B Lexington Avenue
Mansfield, OH 44907
T: (760) 328-8821
F: (419) 756-6525
Email: kault@directoryconcepts.com
Ms. Kristin Ault, Director Client Services

CMR CODE: 261

Note: Directory Concepts, Inc. has purchased McClung Advertising Agency and will be retaining CMR Code 261.
____________________________________________________________________________

ASSOCIATE ACTIVITY

ASSOCIATE MEMBER - INDUSTRY COLLEGUE - ADDRESS, CONTACT AND INFORMATION CHANGES ONLY - MEMBERSHIP ROSTER

From:

Simmons Market Research, An Experian Co.
230 Park Avenue South
New York, NY 10003
T: (212) 598-5400
F: (212) 598-5401
Web site: www.smrb.com
Email: garyw@smrb.com
Mr. Gary Warech, Vice President, Integrated Marketing & Sales

To:

Simmons Market Research, An Experian Co.
29 Broadway, 2nd Floor
New York, NY 10006
T: (212) 863-4564
F: (212) 863-4495
Web site: www.smrb.com
Email: alant@smrb.com
Mr. Alan Trugman, VP Media Services
____________________________________________________________________________

ASSOCIATE MEMBER - INDUSTRY COLLEGUE - COMPANY NAME AND INFORMATION CHANGES ONLY - MEMBERSHIP ROSTER

From:

StandardCall, A Service of Who's Calling
5210 Carillon Point
Kirkland, WA 98033
T: (425) 889-4257
F: (888) 789-1998
Web site: www.standardcall.com
Email: areynolds@whoscalling.com
Ms. Ali Reynolds, Marketing Specialist, Media

To:

StandardCall, A Division of Who's Calling
5210 Carillon Point
Kirkland, WA 98033
T: (425) 889-4257
F: (888) 789-1998
Web site: www.whoscalling.com
Email: areynolds@whoscalling.com
Ms. Ali Reynolds, Marketing Specialist, Media
_____________________________________________________________________________

ASSOCIATE MEMBER - INDUSTRY AFFILIATE - VOLUNTARY RESIGNATION

AdMission Corporation
3000 Executive Parkway, Suite 150
San Ramon, CA 94583
T: (925) 328-1211
F: (925) 328-0140
Web site: www.admission.net
Email: tara.thomas@admission.net
Ms. Tara Thomas, Director, Marketing Communications
_____________________________________________________________________________

Code numbers are the property of the Association and can be transferred only by the Yellow Pages Association(tm) to other member companies in connection with National Yellow Pages Advertising orders. These changes will appear in all future issues of YPA(tm) publications.

Please ensure this information is copied and forwarded to the appropriate staff members. Any questions may be directed to Lori Ross Melton at 248.244.6237 or email lori.rossmelton@ypassociation.org.

_____________________________________________________________________________

*******************************************************************
Yellow Pages Association
820 Kirts Blvd., Suite 100
Troy, MI 48084
248-244-6200 / 248-244-0700 fax
Internet: http://www.ypassociation.org
*******************************************************************

posted by Bottom Line Management News # 9:31 AM

AT&T - Houston Midi, TX (104107) - Discontinued

AT&T - Houston Midi, TX (104107) - Discontinued

AT&T Pub 0962 is discontinuing publishing the Houston Midi, TX (104107) directory. The November 2006 issue was the last publication for this directory. Effective immediately, standing orders will automatically be cancelled and no further action is required by CMRs. This directory will be removed from the April 2007 issue of YPA Rates and Data.

For existing advertisers in the Houston Midi, TX directory, CMRs should consider recommending to their client that they have complete coverage of the entire Houston, TX market area. Make sure your advertiser has representation in one or all of the following directories below that underlay the Houston, TX (071123) directory. Don't forget to include these directories in your client's solicitation as they all publish in March 2008.

Directory Underlays for Houston, TX (071123)

Midtown-Downtown, TX (071115)

Gr Clear Lake, TX (071126)

Houston North Sub, TX (071128)

Gr Ft. Bend County, TX (071131)

Houston West Sub, TX (071135)

Pasadena, TX ( 072338)

Questions may be directed to Theresa Manning at 314-242-7598.

posted by Bottom Line Management News # 9:08 AM

Bottom Line Management Group, Inc.

BLMG AND INDUSTRY NEWS

News

Monday, March 5, 2007

Idearc expands Verizon Directory Coverage in Texas!

YPA Insider's Digest - March Issue

Wichita Metro, KS #105401 -- Free Prototype Offer Closing 3/09/07

Outstanding News about Jefferson County,WV (078100) adding 41,901 directories & adding Berkeley County!

Current national closings

Yellow Pages Association Membership and Facilities User System Ch anges as of March 5, 2007

AT&T - Houston Midi, TX (104107) - Discontinued

Archives