March 2, 2007

National E-Linc To:  All Certified Marketing Representatives

Subject:  Hudson Valley, NY Format Change

Yellow Book USA (Pub Co 999) announces that the Hudson Valley, NY directory (104187, Close 3/16/07, Pub 6/07) is changing from a three-column format to a full-size 9 x 11, four-column.  New artwork will be required for all ads due to the format change.  Specifications for four-column directories are listed below. 

4 Column Directories             Ad Size in Points and Picas

Please call for coupon template (800) 937-5285

If you have any questions, please contact your National Account Manager or call the National Hotline at (800) 937-5285.  Be sure to check out the Yellow Book USA National CMR website at www.nationalsales.yellowbook.com.  Call 610-731-2530 for a user name and password.

The Hanford-Lemoore, CA directory (105645) is closing soon.  See original elinc below for more information.

January 5, 2007

National E-Linc To:  All Certified Marketing Representatives

Subject:  Hanford-Lemoore, CA National Prototype Info

Yellow Book USA will be publishing a Pub Co 999 prototype directory for the Hanford-Lemoore, CA area in June 2007.  The Hanford-Lemoore, CA directory (105645) will be closing March 16, 2007.  This directory will overlay parts of two utility directories (see below).  It will be delivered to 40,500 homes and businesses.  All national advertisers currently advertising in one of the source directories will be offered the same unit of advertising “free” with no future obligation in this directory.  This means if your client has a half page ad in one of the source directories, they are eligible for a half page ad in the Hanford-Lemoore, CA Yellow Book, published by Yellow Book USA.  Display, Space Listings, and Trademarks will convert to “H” rates in year 2, and full rate in year 3.  Listings and Trade Listings convert to full rate in year 2.  You will need to transmit the order and send the appropriate artwork on disk. 

This prototype offer is NOT available under the “Attorneys,” “Florists,” or “Plumbers” headings.

This is a National-only prototype.  Local advertising will be paid.  Ad seniority dates will be set based on this first issue.  Free prototype ads will appear after paid advertising (local or national).  If you would like to secure the best space positioning for your client, please use standard item codes on your orders (no F prefix).  Paid orders will be billed upon publication.  We ask that all orders for this directory contain an advice line indicating whether the order is a “free prototype order” or a “paid order.”  

Below is the information you will need when researching and transmitting your order:

Prototype directory:               Hanford-Lemoore, CA            

Directory Code:                      105645

Source Directories:                Kings-Tulare (005995) and Kings-Tulare Co (100489)

Distribution:                            40,500

Columns:                                 2

Major towns covered:            see below

Counties covered:                  Fresno and Kings Counties, CA

Close Date:                             3/16/07

Pub Date:                                6/07

When keying orders, please add an “F” at the beginning of each item code, and please use the advice line, “all advertising free for the 6/07 issue.”  Orders keyed without “F” udacs will be billed at full rate. 

The following are available item codes for this directory:

Artwork may be sent to:

Yellow Book USA

Attn:  National Publishing

2004 Renaissance Blvd.

King of Prussia, PA.  19406

Here is a list of towns and zip codes included in the Hanford-Lemoore, CA (105645) directory:

If you require additional information, please contact your National Account Manager or call the Yellow Book USA National Hotline at (800) 937-5285.  Be sure to check out our CMR website at www.nationalsales.yellowbook.com.  Call 610-731-2530 for a user name and password. 

Date:  March 2, 2007

To:        All CMRs

From:    Directory Share Ratings

In just 7 days 2 of the top 3 directories in the Seattle–Tacoma-Bellevue (WA) metropolitan area are closing.  Do you want to place your ads in directories that can maximize your advertiser’s exposure – in directories that consumers use -  or will you simply do what you did last year, listen to the inflated claims of  the competing publishers.    

To try something new just go to http://dsr.xecinc.com/?do=login to determine which of the 48 Yellow Pages directories distributed in SEA-TAC will deliver the customers that your advertisers count on. 

Directory Share Ratings is an unbiased third-party source of syndicated directory usage data.  DSR has no ties to publishers and accepts no publisher support.  All DSR ratings data are determined at the ZIP Code level and can be organized by your advertiser’s market areas not just by directory distribution area.  Full methodology can be found at www.directoryshareratings.com.  

For more information feel free to call us at 800 225-0420.

Also, keep in mind that major directories in New York, Cleveland, Las Vegas, and San Diego are closing soon.    

CMR’s - Get a Jump on March, April and May 2007

Free Prototypes Offered by DMI Publishers!

Following are the Free Prototype Directories closing in March, April & May 2007. To access directory information, click on the Directory Name & Number; for details of next year's Prototype Conversion Programs, click on the Publisher's Name.

Following are all the details you need for these fantastic offers!

·        If your client has an order in the matching utility directory, they are entitled to a FREE MATCHING ORDER in the DMI Publisher’s directory.

·        These directories are being prototyped on a national level only. No locally purchased advertising will be cancelled or superseded with a free national order

·        Insert an advice line on your order stating:

“Free Prototype Offer Matching #?????? for ??/07 issue.”
Insert the matching directory code & the pub date of the prototype directory

Please do not add an "F" to UDACs on your order.

If you need further details or late order approval, contact DMI at 816-537-7950.

If you do not have a User name and Password for the DMI website, please feel free to use:

User Name: dmi

Password: rocks

Directory Marketing Inc (DMI)

1305 West Main Street

Greenwood, MO 64034

P: 816-537-7950

F: 816-537-7951

Email: dmi@DirectoryMarketingInc.com

Website: http://www.directorymarketinginc.com/