News
Wednesday, February 28, 2007
New Guide Incentives are available for select Bilingual Directori es!
To: Certified Marketing Representatives
From: Idearc Media Corp.
Subject: New Guide Incentives are available for select Bilingual Directories!
Idearc is pleased to announce that Program MQB and MQG are now available for advertisers that want to purchase the Quinceañera Guide in select bilingual directories.
Program MQB
All advertisers, who purchase the same size display items in two or more qualifying bilingual directories in the Quinceañera Guide, can receive a significant discount on these items.
Program MQG
All advertisers, who purchase a display ad in both their primary heading of a qualifying bilingual directory and in the Quinceañera Guide, can receive a discount on the Guide item (only).
Please visit the CMR Web site VIP Search Tool at www.idearcmedia.com/cmr to review programs MQB and MQG details and for a list of eligible directories.
Contact your Business Development Manager or email us at Tnationalsales@idearc.com for more information.
Verizon Yellow Pages Greater Durham, NC Rescope
To: Certified Marketing Representatives
From: Idearc Media Corp.
Subject: Verizon® Yellow Pages Greater
The following Companion directory is being renamed and rescoped to include new core books:
| Companion Directory # | New Companion Directory Name | Core Directory # | Core Directories for Ad Replication into Companion | Close Date |
| 104568 | NC Triangle | 053342 104158 104159 | | 8/17/07 |
The new Triangle Companion book will be distributed into select zip codes in Raleigh and Chapel Hill. Covered zip codes are available on the CMR Web site.
All Trademarks, Custom Trademarks and related items placed in the core directory can be duplicated in the Companion Directory at no charge! Your advertisers may also now use the Regional MVP programs in Companion books as long as NI>PI!
Features and Specs:
• All headings in the core directory will be available in the companion directory.
• All ad sizes must be the same as placed in the core directory.
• Idearc will reduce the yellow page ad from the core directory, so it is not necessary to send original art for art-related items in the companion directory. (Note: CMRs should send an artwork transmittal for the companion directory, but they do not need to attach original art. Please include a note on the artwork transmittal that states “USE ART ON FILE.”)
Important Information Related to SRLs:
SRLs are automatically copied into the Companion directory from the Core directory. If an SRL appears in the core directory, it will also appear in the companion directory. It is not necessary for CMRs to place SRLs on the Companion order. This applies to all Companion directories.
So…don’t miss the opportunity to be a part of this powerful new advertising vehicle. The Product Document, Directory List, Training Deck and Companion Aid Sheet are now available on our CMR Web site at http://idearcmedia.com/cmr under “Find a Directory”, “Companion Directories”.
For additional information, please contact your Business Development Manager or email us at nationalsales@idearc.com.
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