Bottom Line Management Industry News

News

Tuesday, February 27, 2007

 

Patterson, CA 006795 Closes 05/04/2007

To: The CMR Community

From: Windstream Yellow Pages (0520)

Subject: Patterson, CA 006795 Closes 05/04/2007

 

Patterson, CA 006795 is the Utility directory

for Patterson, Grayson, San Antonio and Westley

 

Directory Information:

Directory Name
Patterson
Directory State

California

Directory #

062047

Directory Close

05/04/2007

Publication Date

08/2007

Directory Status
Utility
Directory Coverage

Westley, Grayson, Patterson, San Antonio

Total Bound Copies

11,557 est.

Zip Code Coverage

094550, 095363 and 095387

Directory Population

121,737 Est. 2006

Nearby Windstream Directories
(Multi-Book Opportunities)

Livingston (006175)

Key Foreign Markets

Turlock, Modesto, Tracy

 

Competitive Information:

Directory Name

Directory #

Publisher

Stanislaus

007337

VYP

West Side

101943

YB

Enlace -StocktnMdesto

104973

BG

 

Directory Highlights:

  • Patterson is located in the Central California, in Stanislaus County. It is east of San Francisco and northeast of San Jose.
  • Stanislaus County has had a growth rate of 20% since 1990 and Patterson doubled its population from 1990 to 2000.
  • The Flex Plan provides new and current advertisers more valuable incentives and slower rollouts.

 

White Pages:

·         This directory offers Yellow Highlight in the White Pages.

·         White Pages Internet Box Ads

·         White Pages Banner Ads* (3 Slots, 3 Available)

·         White Pages Corner Billboard Ads*  (3 Slots, 3 Available)

 

Specialty Items:

·         Inside Front Cover*

·         Inside Back Cover*

 

Available Incentives Programs:

Flex Program

 

Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers.  All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program.  The program takes your existing program and rolls it out in 5% increments every year. *

Program #512

The #512 program applies to foreign advertisers.   Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. *

Program #535

 

 

New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. *

 

 

* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.

 

Complete coverage information including maps and demographics is available on the website: http://www.windstreamyp.com/.  If you have any questions, please call your National Accounts Team. 


 

 

 


Cherie Bishop

330 650-7273

cherie.bishop@windstream.com

                                  

Mark C. Horn

330 650-7407

mark.horn@windstream.com

 

Betsy Turek

330 650-7274

betsy.turek@windstream.com

 

Shannon Wicker

330 650-7602

shannon.wicker@windstream.com

 

***************************************************************************************  The information contained in this message, including attachments, may contain  privileged or confidential information that is intended to be delivered only to the  person identified above. If you are not the intended recipient, or the person  responsible for delivering this message to the intended recipient, Windstream requests  that you immediately notify the sender and asks that you do not read the message or its  attachments, and that you delete them without copying or sending them to anyone else. 

 

AT&T - Pub 962 - 3 Column Narrow Directories

AT&T - Pub 962 - 3 Column Narrow Directories
 
 
Below is a list of 3 Column Narrow directories for Pub 0962.  YPA Rates and Data lists these directories as 3 Column.  The specifications are different for a 3 Column versus a 3 Column Narrow.  As a reminder, the ad size specifications for display ads are listed for each directory in YPA Rates and Data.  Questions may be directed to Theresa Manning at 314-242-7598 or via e-mail at tn5452@att.com
 
 

Pub 0962 - 3 Column Narrow Directories

 

ARKANSAS:

Conway (004169)                                                                                 

El Dorado (004260)                                             

Gr Texarkana (004417)                                 

Pine Bluff (004728)                                 

                                                                       

KANSAS:                                                                                                                              

Hutchinson (027839)         

Wyandotte County (027920)                                             

Manhattan (028163)                                             

Olathe (028379)                                             

Salina (028639)                                             

Johnson County Kansas Area (028474)                        

Southeast Kansas (027317)                     

                                                                       

MISSOURI: 

Blue Springs (040128)

Cape Girardeau (040348)                                 

Greater Jefferson Co (040617)                     

Independence (040775)                                 

Lee's Summit (041029)                                 

North of River (040858)                                 

Poplar Bluff (041506)                                             

Gr Franklin Cnty Reg (041970)

St. Louis North (041717)

St. Louis South (041718)

St. Louis West (041719)

St. Louis Mid (041724)

                                                                       

OKLAHOMA:

Ardmore (059128)

Bartlesville (059167)

Broken Arrow, OK (105049)

Canadian Co (059639)

Edmond (059600)

Enid Regional (059659)

Green County (060311)

Gtr Shawnee (060451)

Lake Texoma (059580)

Lawton (059874)

McAlester (060011)

Midwest-Del City (060154)

Muskogee (060051)

Ponca City (060271)

Sapulpa (060371)

Stillwater (060511)

 

TEXAS:

Abilene (069024)

Amarillo (069094)

Austin NW (069245)

Bellville (069356)

Beeville Regional (069342)

Brazosport (069489)

Cleveland (069846)

Denison (070227)

Midtown-Downtown (071115)

Galveston (070641)

Longview (071666)

Rockport (104093)

San Antonio NW Sub (102143)

Seguin (072924)

Southeast Texas Reg, Tx (071232)

South Central Texas Reg (069510)

South Greater Coastal (069052)

Texas City (073318)

Tyler (073416)

Uvalde (073444)

Wichita Falls (073638)


 

FREE Prototype - #105024 Ocean County-Central(NJ)

Publisher #526 Active Adult Yellow Pages is prototyping new national customers into #105024 Ocean County-Central(NJ).  The national close is March 15 with a June 07 pub.  Please note that this is version 1 of this directory.
 
Each of this publisher's directories, including #105024, has targeted distribution
to over 20,000 residents of adult communities(55yo+), mailed directly to the homes
via the US Postal Service.
 
The directory is free for all new national customers who purchase UDACs in the
utility source book --  #047838 Verizon - Ocean County Area.
Local revenue customers cannot transfer to national for this prototype.    
                       
Orders will be accepted with the UDACs listed for this directory in Rates & Data.
Please use the advice phrase "2007 FREE Prototype".  If the advice phrase does
not appear, full rate will be charged.   Artwork should be submitted with the order
wherever possible, or by Monday, March 19 at the latest. 
 
If the national account has a display ad larger than a half-page in the source book,
there are two options available for this prototype edition:
1. use a distinct phone number which is trackable - the national account pays
for the RCF line and shares the results with the publisher, or 2. place a half-page ad.
 
In Year Two(2008) of the prototype program, there will be a 50% discount on all
displays, in-columns and TMs.  Listings and TNs will be at full rate in Year Two.
 
For production-related questions, please contact Sarah Walters at 937-439-7880
or sarahw@psanda.com.  For questions on sales, rates or udacs, please contact Peter Salzberg at 239-566-9289 or psalzberg@psanda.com.

 

FREE ADVERTISING AVAILABLE IN NEW WASHINGTON DIRECTORY

TO:       ALL CMR Representatives, Account Executives and Managers

FR:       Dawn Wood, National Operations Manager - Anderson Directory Sales

            dawn@andersoninfo.com

            Brandy Mooney, National Marketing Manager – Anderson Directory Sales

            brandy@andersoninfo.com  

 

           

DT:       2/26/2007

 

 

New Directory and Free Advertising Opportunity from Banana Pages!!

 

Directory Name: Sammamish
Directory Code:
105423
St
ate: Washington
Close Date:  May 1, 2007
Pub Date: August 2007
Publisher Initials & Code:  BAN #0758

Guidelines:

Source Directories: 077260 IAR, 077049 RHD & 077502 LMB
The Double Truck ad is excluded from the free offer; please contact Anderson for discount options.

Please note that there will be a difference in the items available within the directories. You are entitled to a comparable item in the new directory published by Banana Pages for free. Please contact sales@andersoninfo.com if you have any questions.

Any client that has signed a local contract is not eligible for this free offer.

Advice Phrase (no special UDAC’s are needed): Free to national 2007 Issue per Elinc dated 2/26/2007

 

Roll out information: All display items, trademarks and in-column are 50% off in the 2008 issue for advertisers who maintain their order. These items are 25% off in 2009 with a maintained order. All listings are full rate in 2008 and beyond. Again, no special UDAC’s are needed for roll-out discounts just an advice phrase that states the discount amount, item and issue date.

Contact Anderson Directory Sales if you have any questions or if you require additional information.

Thank you!!

Email: sales@andersoninfo.com
Phone:
303-649-1199

 

 

 

 

 

 

 


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