Bottom Line Management Industry News

News

Monday, February 26, 2007

 

FREE ADVERTISING AVAILABLE IN NEW WISCONSIN DIRECTORY

 

 

 

TO:       ALL CMR Representatives, Account Executives and Managers

FR:       Dawn Wood, National Operations Manager - Anderson Directory Sales

            dawn@andersoninfo.com

            Brandy Mooney, National Marketing Manager – Anderson Directory Sales

            brandy@andersoninfo.com  

 

           

DT:       2/26/2007

 

 

New Directory and Free Advertising Opportunity From PDC!!

 

Directory Name: Lake Shore Area
Directory Code:
105764
St
ate: Wisconsin
Close Date:  May 12, 2007
Pub Date: September 2007

Publisher Initials & Code:  PDC 0762
Projected Distribution: 45,000

 

Guidelines:

Source Directory: 080897 (ATT)

The DT Items are excluded from any free offer - please contact ADS for discounts.

Please note that there will be a difference in the items available within the directories. You are entitled to a comparable item in the new directory published by PDC for free. Please contact sales@andersoninfo.com if you have any questions.

Any client that has signed a local contract is not eligible for this free offer.

Advice Phrase (no special UDAC’s are needed): Free to national 2007 Issue per Elinc dated 2/26/2007

 

Roll out information: All display items, trademarks and in-column are 50% off in the 2008 issue for advertisers who maintain their order. These items are 25% off in 2009 with a maintained order. All listings are full rate in 2008 and beyond. Again, no special UDAC’s are needed for roll-out discounts just an advice phrase that states the discount amount, item and issue date.

Contact Anderson Directory Sales if you have any questions or if you require additional information.

Thank you!!

Email: sales@andersoninfo.com
Phone:
303-649-1199

 

 

 

 

 

 

 


 

FREE ADVERTISING AVAILABLE IN NEW COLORADO DIRECTORY

TO:       ALL CMR Representatives, Account Executives and Managers

FR:       Dawn Wood, National Operations Manager - Anderson Directory Sales

            dawn@andersoninfo.com

            Brandy Mooney, National Marketing Manager – Anderson Directory Sales

            brandy@andersoninfo.com  

 

           

DT:       2/26/2007

 

 

New Directory and Free Advertising Opportunity From PDC!!

 

Directory Name: Woodland Park
Directory Code:
105403
St
ate: Colorado
Close Date:  April 28, 2007
Pub Date: September 2007
Publisher Initials & Code:  PDC 0762
Projected Distribution: 23,000

 

Guidelines:

Source Directories: 105180 RMC, 103232 IAR & 008208 RHD
The Double Truck ad is excluded from the free offer; please contact Anderson for discount options.

Please note that there will be a difference in the items available within the directories. You are entitled to a comparable item in the new directory published by PDC for free. Please contact sales@andersoninfo.com if you have any questions.

Any client that has signed a local contract is not eligible for this free offer.

Advice Phrase (no special UDAC’s are needed): Free to national 2007 Issue per Elinc dated 2/26/2007

 

Roll out information: All display items, trademarks and in-column are 50% off in the 2008 issue for advertisers who maintain their order. These items are 25% off in 2009 with a maintained order. All listings are full rate in 2008 and beyond. Again, no special UDAC’s are needed for roll-out discounts just an advice phrase that states the discount amount, item and issue date.

Contact Anderson Directory Sales if you have any questions or if you require additional information.

Thank you!!

Email: sales@andersoninfo.com
Phone:
303-649-1199

 

 

 

 

 

 

 


 

FREE ADVERTISING IN EXISTING WI DIRECTORY FROM PDC

TO:       ALL CMR Representatives, Account Executives and Managers

FR:       Dawn Wood, National Operations Manager - Anderson Directory Sales

            dawn@andersoninfo.com

            Brandy Mooney, National Marketing Manager – Anderson Directory Sales

            brandy@andersoninfo.com  

 

           

DT:       2/26/2007
**Please see correction to source directories!!!!

 

 

PDC is pleased to offer NEW ADVERTISERS FREE ADS in an EXISTING WI Directory.  


Directory Name: Rock County Regional
Directory Code:
101726
State:
Wisconsin
Close Date:  April 17, 2007
Pub Date:
August 2007
Publisher Initials & Code:  PDC #0762



GUIDELINES Please read carefully!
Source Directories: 080625 ATT &
080626 YBC
The DT item is not included in the free offer. Please contact Anderson for special discounts.

New advertisers only are entitled to a comparable item in the PDC directory for free. Please contact sales@andersoninfo.com if you have any questions.
Existing National Advertisers are eligible to upgrade one ad size for the same price currently paid.

Any client that has signed a local contract is not eligible for the free offer. Current National Advertisers (unless stepping up as previously stated) or Local to National Transfers are not eligible for the free offer.

Advice Phrase (no special UDAC’s are needed): Free to national 2007 Issue Per ELINC 2/26/2007

 

Roll out information: All display items, trademarks and in-column are 50% off in the 2008 issue for advertisers who maintain their order. These items are 25% off in 2009 with a maintained order. All listings are full rate in 2008 and beyond.
Contact Anderson Directory Sales if you have any questions or require additional information.

Thank you!!

Email: sales@andersoninfo.com
Phone: 303 649-1199

 

 

 

 

 

 

 


 

FREE ADVERTISING IN EXISTING WI DIRECTORY FROM PDC

TO:       ALL CMR Representatives, Account Executives and Managers

FR:       Dawn Wood, National Operations Manager - Anderson Directory Sales

            dawn@andersoninfo.com

            Brandy Mooney, National Marketing Manager – Anderson Directory Sales

            brandy@andersoninfo.com  

 

           

DT:       2/26/2007

 

 

PDC is pleased to offer NEW ADVERTISERS FREE ADS in an EXISTING WI Directory.  


Directory Name: Rock County Regional
Directory Code:
101726
State:
Wisconsin
Close Date:  April 17, 2007
Pub Date:
August 2007
Publisher Initials & Code:  PDC #0762



GUIDELINES Please read carefully!
Source Directories: 080625 ATT & 006799 YBC
The DT item is not included in the free offer. Please contact Anderson for special discounts.

New advertisers only are entitled to a comparable item in the PDC directory for free. Please contact sales@andersoninfo.com if you have any questions.
Existing National Advertisers are eligible to upgrade one ad size for the same price currently paid.

Any client that has signed a local contract is not eligible for the free offer. Current National Advertisers (unless stepping up as previously stated) or Local to National Transfers are not eligible for the free offer.

Advice Phrase (no special UDAC’s are needed): Free to national 2007 Issue Per ELINC 2/26/2007

 

Roll out information: All display items, trademarks and in-column are 50% off in the 2008 issue for advertisers who maintain their order. These items are 25% off in 2009 with a maintained order. All listings are full rate in 2008 and beyond.
Contact Anderson Directory Sales if you have any questions or require additional information.

Thank you!!

Email: sales@andersoninfo.com
Phone: 303 649-1199

 

 

 

 

 

 

 


 

Verizon Yellow Pages FAQ for New National Criteria

To:          Certified Marketing Representatives

From:     Idearc Media Corp.

 

Subject: Verizon® Yellow Pages FAQ for New National Criteria

  

 

Idearc Media Corporation announced new National Criteria on December 20, 2006.  To reiterate, to qualify for consideration as National Yellow Pages Services advertising, an account must meet the following definition:

 

·         is published by two (2) or more publishers;

·         appears in twenty (20) or more print Directories;

·         is distributed in at least three (3) States; and

·         has at least thirty percent (30%) of the advertising revenue ordered for Directories outside the Primary State;

·         is for an advertiser that has greater than 20% of U.S. locations outside of IDEARC scoped boundaries; and

·         appears in Directories, greater than 20% of which are outside of IDEARC Directory scoped boundaries.

 

Additional conditions for qualification include the following;

 

·         IDEARC will consider for advertising branches if they can be classified as: (a) parent company owned branches; or (b) independently owned local outlets or franchises of national firms.  The local outlets or franchises must be part of a closed trade or brand program that includes a central control plan that provides such services as lease arrangements and purchasing and placement of advertising.  Use of a common name is required.

·         National advertising programs of major national companies that operate through individually owned outlets with names other than that of the national advertiser may qualify for the NYPS Dedicated Dealer Program.  IDEARC will consider for acceptance Dealer Advertising Programs if at least 50% of the advertising placed is corporately funded.  IDEARC may require an affidavit from the account confirming that these qualifications (or any of them) are met.

·         IDEARC will not accept orders for NYPS from companies that perform management functions or group purchasing for similar businesses that are separately owned and will no longer accept Emerging National accounts.

·         IDEARC reserves the right to accept NYPS Orders from accounts that do not qualify under these qualifications if (a) the account meets the NYPS qualifications in effect immediately prior to January 19, 2007, and (b) the account’s size exceeds the IDEARC’s local sales division’s capacity to meet its needs.  For your reference, this information is available on IDEARC National Accounts Online.

 

In response to numerous questions received regarding the new National Criteria, we have created an FAQ that can be found on the CMR Web site (http://www.idearcmedia.com/cmr) on Tuesday under “References”, “Forms” and then “Channel Changes and Financial Reporting”.

 

If you have additional questions, please contact your Business Development Manager or email us at National.CustCare@idearc.com.


 

FREE Prototype -- #105476 Manalapan(NJ)

Publisher #956 Local Yellow Pages is prototyping new national customers into
#105476 Manalapan(NJ).  The national close is 3/1/07 with an October 07 pub.
 
The directory is free for all new national customers who purchase UDACs in
the utility source directory --  #047250 Freehold(Idearc) 
Local revenue customers cannot transfer to national for this prototype.    
                       
Orders will be accepted with the UDACs listed for this directory in Rates & Data.
Please use the advice phrase "2007 FREE Prototype".  If the advice phrase does
not appear, full rate will be charged.   Artwork should be submitted with the order
whenever possible, or by Monday, March 5 at the latest.
 
If the national account has a display ad larger than a half-page in the source book,
there are two options available for this prototype edition:
1. use a distinct phone number which is trackable - the national account pays
for the RCF line and shares the results with the publisher, or 2. place a half-page ad.
 
In Year Two(2008) of the prototype program, there will be a 50% discount on all
displays, in-columns and TMs.  Listings and TNs will be at full rate in Year Two.
 
For production-related questions about this directory, please refer to our website
psanda.com or contact Sarah Walters-Maher at sarahw@psanda.com or 937-439-7880.
For sales-related questions, please contact Peter Salzberg at peters@psanda.com
or 239-566-9289.

 

FREE Prototype -- #105637 Barrington-Lake Zurich(IL)

First Choice Yellow Pages(pub #0987) is prototyping national customers into
Barrington-Lake Zurich(#105637).  The national close is March 2 with a
July 07 pub - artwork must be submitted by March 9.  This is version #1.
 
The directory is free for all national customers who purchase udacs
in the utility source book -- #104782 Barrington Area (RHD).
 
Orders will be accepted with the udacs listed for this directory in R&D.
Please use the advice phrase "2007 FREE Prototype".  If the advice
phrase does not appear, full rate will be charged.
 
In Year Two(2008) of the prototype program, there will be a 50% discount
on all displays, in-columns and TMs.  In Year Three(2009), there will be a
25% discount on all displays, in-columns and TMs.  Listings and TNs
will be at full rate starting in Year Two.
 
******************** IMPORTANT NOTE -- EXCEPTIONS ******************
No free prototype orders will be accepted for coupons, covers, spines,
tabs or double-trucks.  No free prototype orders will be accepted at the
following headings: "Doors", "Plumbing Contractors", and "Garage Doors
& Operating Devices - Sales & Repair".
 
For this free prototype offer, the following headings are limited to nothing
larger than a 3HS or TM + listings:  "Air Conditioning Contractors & Systems",
Appliances-Home, Dealers & Service", Carpet & Rug Cleaners,
"Electric Contractors", "Glass-Auto, Plate & Window" and "Water Heaters".
 
If the national advertiser has a display ad larger than a half-page in the
source book, there are two options available:  1. use a distinct phone number
which is trackable - the national advertiser pays for the RCF line and shares
the results with the publisher, or 2. place a half-page ad.
 
Ad specs and a coverage map for this directory can be found at www.psanda.com
by clicking on "First Choice Yellow Pages" and then choosing the appropriate
file in the upper right corner of the First Choice page.
 
For production or artwork questions, please contact Sarah Walters-Maher at
sarahw@psanda.com or 937-439-7880.  For sales-related questions,
contact Peter Salzberg at peters@psanda.com or 239-566-9289.

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