Bottom Line Management Industry News

News

Thursday, February 22, 2007

 

Revision: Urgent! New Verizon Yellow Pages in Virginia

To:          Certified Marketing Representatives

From:     Idearc Media Corp.

 

Subject: Revision: Urgent! New Verizon® Yellow Pages in Virginia

  

 

Please note the column size is incorrect on the original announcement. The directory will publish at 4 columns. The correction is noted below. We apologize for the confusion.

 

A new specialty directory is being introduced in the Virginia Beach, Virginia area. The directory closes on March 7, 2007 so your immediate attention is necessary!  We apologize for any inconvenience this late announcement may cause.

 

Directory #

Directory

Close Date

Pub Date

105757

VA, The Beach Book

03/07/2007

5/2007

 

*Available in March rates and data

 

Features and Specs:

  • This directory will be distributed just prior to Memorial Day along the Virginia Beach Oceanfront to primarily target tourists.
  • The book will be distributed to rental properties, hotels and free racks along the oceanfront
  • Distribution - 35,000
  • The directory size will be 7 ½ x9 and 3 columns.
  • Yellow Pages only, including all traditional items, coupons and all specialty products.

 

Important Information Related to Display Advertising:

Since the CMRs will be unable to transmit orders until the directory resides in Elite, Idearc will accept faxed orders for display advertising in this directory.  The date the order is faxed will serve as the Sales Date for placement purposes. 

 

The CMR must follow up with a transmitted order as soon as the directory is available in Rates & Data.  The CMR must transmit the order information corresponding to the faxed order within one week of the directory being available in Rates & Data.  Please include an advice line under each item that states "MAINTAIN SALES DATE ON FAXED ORDER DATED MM/DD/YYYY.  If an order is not transmitted within this timeframe, the transmission Trans Date will serve as the Sales Date.

***** Please fax orders to Jody Williams at 866-886-0300. *****

 

 

Visit the CMR Web site at http://www.idearcmedia.com/cmr for information on incentives, bulletins, sales collateral, CMR communications, specs & guidelines and more!  First time visitors need to contact the help desk at 800-646-8544 for a registration code.

 

 


 

FREE ADVERTISING & UPDATED SOURCE BOOK INFO FOR EXISTING CA DIREC TORY

TO:       ALL CMR Representatives, Account Executives and Managers

FR:       Dawn Wood, National Operations Manager - Anderson Directory Sales

            dawn@andersoninfo.com

            Brandy Mooney, National Marketing Manager – Anderson Directory Sales

            brandy@andersoninfo.com  

 

           

DT:       2/22/2007
**Please note changes and additions to the source directories**


**Please note important coverage changes not included on original elinc sent 2/19/07**

 

 

Legacy Directories is pleased to offer NEW ADVERTISERS FREE ADS in an EXISTING (one year old) CA Directory.  


Directory Name: Mountain Book
Directory Code:
005142
State:
California
Close Date:  March 31, 2007
Pub Date: June 2007

Publishing 44,000 Copies!
Publisher Initials & Code:  LEG #0564

Distributed to the following communities: Big Bear City, Big Bear Lake, Blue Jay, Cedar Glen, Cedarpines Park, Crest Park, Crestline, Fawnskin, Green Valley Lake, Lake Arrowhead, Pinecrest, Rimforest, Running Springs, Skyforest, Sugarloaf and Twin Peaks.

Distributed to the following zip codes: 92314, 92386, 92315, 92317, 92321, 92322, 92326, 92325, 92333, 92341, 92352, 95314, 95364, 95375, 92378, 92382, 92385, 92386 & 92391.



GUIDELINES Please read carefully!
Source Directories: 006035 (IAR), 006519 (YBC), 005141 (IAR) & 105294 (YBC)
The DT item is not included in the free offer. Please contact Anderson for special discounts.

New advertisers only are entitled to a comparable item in the LEG directory for free. Please contact sales@andersoninfo.com if you have any questions.
Existing National Advertisers are eligible to upgrade one ad size for the same price currently paid.

Any client that has signed a local contract is not eligible for the free offer. Current National Advertisers (unless stepping up as previously stated) or Local to National Transfers are not eligible for the free offer.

Advice Phrase (no special UDAC’s are needed): Free to national 2007 Issue Per ELINC 2/19/07 or 2/22/07

 

Roll out information: All display items, trademarks and in-column are 50% off in the 2008 issue for advertisers who maintain their order. These items are 25% off in 2009 with a maintained order. All listings are full rate in 2008 and beyond.
Contact Anderson Directory Sales if you have any questions or require additional information.

Thank you!!

Email: sales@andersoninfo.com
Phone: 303 649-1199

 

 

 

 

 

 

 


 

FREE ADVERTISING & UPDATED COVERAGE INFO FOR EXISTING CA DIRECTOR Y

TO:       ALL CMR Representatives, Account Executives and Managers

FR:       Dawn Wood, National Operations Manager - Anderson Directory Sales

            dawn@andersoninfo.com

            Brandy Mooney, National Marketing Manager – Anderson Directory Sales

            brandy@andersoninfo.com  

 

           

DT:       2/22/2007
**Please note important coverage changes not included on original elinc sent 2/19/07**

 

 

Legacy Directories is pleased to offer NEW ADVERTISERS FREE ADS in an EXISTING (one year old) CA Directory.  


Directory Name: Mountain Book
Directory Code:
005142
State:
California
Close Date:  March 31, 2007
Pub Date: June 2007

Publishing 44,000 Copies!
Publisher Initials & Code:  LEG #0564

Distributed to the following communities: Big Bear City, Big Bear Lake, Blue Jay, Cedar Glen, Cedarpines Park, Crest Park, Crestline, Fawnskin, Green Valley Lake, Lake Arrowhead, Pinecrest, Rimforest, Running Springs, Skyforest, Sugarloaf and Twin Peaks.

Distributed to the following zip codes: 92314, 92386, 92315, 92317, 92321, 92322, 92326, 92325, 92333, 92341, 92352, 95314, 95364, 95375, 92378, 92382, 92385, 92386 & 92391.



GUIDELINES Please read carefully!
Source Directories: 006676 (ATT) & 005141 (YBC)
The DT item is not included in the free offer. Please contact Anderson for special discounts.

New advertisers only are entitled to a comparable item in the LEG directory for free. Please contact sales@andersoninfo.com if you have any questions.
Existing National Advertisers are eligible to upgrade one ad size for the same price currently paid.

Any client that has signed a local contract is not eligible for the free offer. Current National Advertisers (unless stepping up as previously stated) or Local to National Transfers are not eligible for the free offer.

Advice Phrase (no special UDAC’s are needed): Free to national 2007 Issue Per ELINC 2/19/07 or 2/22/07

 

Roll out information: All display items, trademarks and in-column are 50% off in the 2008 issue for advertisers who maintain their order. These items are 25% off in 2009 with a maintained order. All listings are full rate in 2008 and beyond.
Contact Anderson Directory Sales if you have any questions or require additional information.

Thank you!!

Email: sales@andersoninfo.com
Phone: 303 649-1199

 

 

 

 

 

 

 


 

AT&T - Revision to Free Internet Extra Line Program # 001858

AT&T - Revision to Free Internet Extra Line Program # 001858
 
 
AT&T - Effective immediately, the Incentive Advice Code used for the Free Internet Extra Line Program # 001858 is changing.  The new incentive code that will be used is listed below. 
 
Free Internet Extra Line Program # 001858
Incentive Advice Code is changing from $FOIL to $SFIE
 
 
This program is valid for West (Pub 836, 829, 514) directories only.   CMRs will be advised to change the Incentive Advice Code on their order to the new Incentive Code effective with April 2007 publications and moving forward.   The April 2007 issue of YPA Rates and Data will reflect this change.  Questions may be directed to Theresa Manning at 314-242-7958 or via e-mail at tn5452@att.com.
 

 

Greater Lumpkin & Dawson Counties/Greater Towns & Union Counties, GA (013960) Closes 02/23/2007

To: The CMR Community

From: Windstream Yellow Pages (0520)

Subject: Greater Lumpkin & Dawson Counties/Greater Towns & Union Counties, GA (013960) Closes 02/23/2007

 

There is still time to maximize your client’s presence

in the Greater Lumpkin & Dawson Counties

& Greater Towns and Union Counties,

Utility Directory 013960 directory

 

Note: This directory has two separate versions and two distinct, separate and different distributions.  Version #1 is called Greater Towns & Union Counties, GA.  Version #2 is called Greater Lumpkin & Dawson Counties, GA. They share the same Yellow Page section. This directory was formerly a two-version book known only as Dahlonega, GA. 

 

Directory Information:

Directory Name

Greater Lumpkin & Dawson Counties/Greater Towns & Union Counties

Directory State

Georgia

Directory #

013960

Directory Close

02/23/2007

Publication Date

06/2007

Directory Status

Utility

Directory Coverage

Version 1 : Blairsville, Hiawassee, Young Harris

Version 2 : Big Canoe*, Dahlonega, Dawsonville, Suches

Total Bound Copies (Est.)

Version 1: 34,050

Version 2: 36,119

Zip Code Coverage

30143, 30512, 30514, 30533, 30546, 30572, 30582 and 30597

Directory Population

71,158 Est. 2005

Key Foreign Markets

Cumming and Gainesville (GA) and

Hayesville and Murphy (NC)

 

Directory Highlights:

           

White Pages

·         This directory offers Yellow Highlight in the White Pages

·         White Pages Internet Boxes

·         White Pages Banner/Badges* (4 Slots, 3 Available)

·         White Pages Corner Billboard Ads*  (4 Slots, 4 Available)

 

Yellow Pages

·         Yellow Pages Internet Boxes

·         Metro Menu Guide

·        Home Improvement Guide

·         New! Leader Ads*

·        New! Coupons

·         

Cover Items

·         Gatefold*

·         4X4 Tip-On* (Magnetic and/or Paper)

·         Inside Front Cover*

·         Front Cover Banner/Badges* (Waiting List Only)

·         Tab Insert*

 

*The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.

 

Directory Overview:

·         Windstream is the phone company for both Greater Lumpkin and Dawson Counties and Greater Towns and Union Counties, so the brand awareness for this Windstream directory is strong.

·         The Flex Plan provides new and current advertisers more valuable incentives and slower rollouts.

·         Greater Lumpkin & Dawson Counties and Greater Towns & Union Counties are located in the Northeastern region of Georgia and the two are separated by the Blue Ridge Mountains.

·         This book is available online at http://www.windstreamyellowpages.com/tearpages.

·          With no rate increase for the 2007 directory, you can take advantage of this opportunity to get your client maximum ad value and exposure.

 

Directory Usage

Possession and Usage Highlights for Greater Lumpkin, Dawsonville, Towns, Union Counties, GA directory 013960 directory published April 2006.

 

Possession and Usage (among those surveyed who possess the Greater Lumpkin, Dawsonville, Towns, Union Counties, GA directory 013960)

83%

Possess it.

94%

Use it.

Of the customers who use the Greater Lumpkin, Dawsonville, Towns, Union Counties, GA directory 013960

93%

Of those surveyed used the directory to contact a business

88%

Of those who contacted an advertiser, actually made a purchase or visited the advertiser.

All information above is based on the survey conducted by Booth Research. More information is available at http://www.windstreamyp.com/. 

 

Available Incentives Programs:

Flex Program

Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers.  All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program.  The program takes your existing program and rolls it out in 5% increments every year. *

Program #512

The #512 program applies to foreign advertisers.   Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. *

Program #535

 

 

New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. *

 

 

* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.

 

Complete coverage information including maps and demographics is available on the website: http://www.windstreamyp.com/.  If you have any questions, please call your National Accounts Team. 


 

 

 


Cherie Bishop

330 650-7273

cherie.bishop@windstream.com

                                  

Mark C. Horn

330 650-7407

mark.horn@windstream.com

 

Betsy Turek

330 650-7274

betsy.turek@windstream.com

 

Shannon Wicker

330 650-7602

shannon.wicker@windstream.com

 

I Research conducted by Booth Research, Inc., with adults (age 18 and over) in Windstream’s Greater Lumpkin & Dawson Counties/Greater Towns & Union Counties, GA directory 013960 local distribution area. Interviewing was conducted from July 29 through August 2, 2006.

***************************************************************************************  The information contained in this message, including attachments, may contain  privileged or confidential information that is intended to be delivered only to the  person identified above. If you are not the intended recipient, or the person  responsible for delivering this message to the intended recipient, Windstream requests  that you immediately notify the sender and asks that you do not read the message or its  attachments, and that you delete them without copying or sending them to anyone else. 

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