***************************************************************************************  The information contained in this message, including attachments, may contain  privileged or confidential information that is intended to be delivered only to the  person identified above. If you are not the intended recipient, or the person  responsible for delivering this message to the intended recipient, Windstream requests  that you immediately notify the sender and asks that you do not read the message or its  attachments, and that you delete them without copying or sending them to anyone else. 

Yellow Pages Association  Announces    The Sales Lab Online Series

 

 

The Yellow Pages Association is proud to offer "The Sales Lab", an advanced Yellow Pages sales series.

 

This online series will empower you with new concepts and vocabulary to conduct business discussions with your advertisers that will increase your advertisers' understanding of Yellow Pages advertising.

 

What some CMRs have said about the series: 

"I enjoyed the series.  It has helped me look at what I've been doing the last 15 years a little differently."

- RoseAnna Scruggs, Wahlstrom Group

 

"Tom Davis presents proven material that relates to each one of my clients on different levels.  I am looking forward to applying the concepts to better my clients results."  - Laura Cleveland, National Multimedia Marketing

 

"If you want to learn how to influence your client, take this course.  It takes advertising principles and simplifies them with logical thinking." - Whitney Gartzke, TMP (Unit 3)

 

 "I think it is a great series that represents an opportunity for all sales people to learn unique approaches and conversation starters." - Charlie May, Marquette Group

 

 Upcoming Course Dates: 

• Unit One - The Occupancy Theory (Feb. 14, Mar. 21, May 16)
• Unit Two - The Snowball Effect (Feb. 21, Mar. 28, May 23)
• Unit Three - A Mirror of the Market (Feb. 28, April 4, May 30)
• Unit Four - The Definition of Usage (Mar. 7, April 11, June 6)
• Unit Five - Putting It All Together (Mar. 14, April 18, June 13)

The first four sessions may be taken in any order and purchased separately, but session five must be the last session completed.  Receive a complementary book, job-aid, and certificate upon completion of all coursework.        

 

This series will be conducted by Tom Davis from the Better Business Builders, Inc. and author of the book, The Truth About Yellow Pages.

 

Audience:  CMRs, account managers, account planners and sales managers

 

Course Fee Per Unit:  $99 member

 

Course Descriptions and Registration: Complete the downloadable registration form or register online at www.ypassociation.org/training. 

 

Questions:  Further questions may be directed to Rachel Grimm at (248) 244-0711 or by e-mail at Rachel.Grimm@ypassociation.org.