Bottom Line Management Industry News

News

Wednesday, February 7, 2007

 

DATE CHANGE FOR MT DIRECTORY

TO:       ALL CMR Representatives, Account Executives and Managers

FR:       Dawn Wood, National Operations Manager - Anderson Directory Sales

            dawn@andersoninfo.com

            Brandy Mooney, National Marketing Manager – Anderson Directory Sales

            brandy@andersoninfo.com  

 

           

DT:       2/7/2007

 

 

 

PLEASE NOTE THE FOLLOWING DATE CHANGES:

 

State: Montana

Directory Name: Missoula County      

Directory Code: 104202

NEW Close Date: April 14, 2007

(Old Close Date: February 24, 2007)
Pub Date will REMAIN: July 2007
Publisher Initials & Code: PDC #0762

 

 

 

Please contact Anderson Directory Sales if you have any questions!

Email: sales@andersoninfo.com

Phone: 303 649-1199

 

 

 


 

ANDERSON WELCOMES BACK COLORADO/NEW MEXICO PUBLISHER!!

TO:       ALL CMR Representatives, Account Executives and Managers

FR:       Dawn Wood, National Operations Manager - Anderson Directory Sales

            dawn@andersoninfo.com

            Brandy Mooney, National Marketing Manager – Anderson Directory Sales

            brandy@andersoninfo.com  

 

           

DT:       2/7/07

Originally sent: 11/15/06

 

For Immediate Release:

 

Anderson Directory Sales is pleased to announce that we are AGAIN your national contact for Directory Plus!!!

 

Name: Directory Plus

Initials: DP

Publisher Code: 0797
CMR Commission: 20%

 

 

Directory Name, Code and State:

Alamogordo Ruidoso-048029-NM


Gallup Grants-104640-NM


Las Cruces-048438-NM


Pagosa Springs-105552-CO

 

San Juan County-048285-NM

 

Southwest Colorado-008287-CO

 

Truth or Consequences-103589-NM

 

Trinidad-104446-CO

Valencia & Soccoro-104290-NM

 

National Contact: Anderson Directory Sales

National Sales, Special Pricing, Late order Approval and Etc.:

Phone: 303-649-1199

Email: sales@andersoninfo.com

 

Operations, Orders, Billing, Artwork, Etc.:

Phone: 605-892-0237

Email: dawn@andersoninfo.com

* If you will be maintaining standing artwork for the upcoming issue - please fax a copy of the artwork transmittal to 605 892-4421 for our files. *

 


 

AT&T - Changes to Applying Incentives for Pub 717, 815, 724, 997

AT&T - Changes to Applying Incentives for Pub 717, 815, 724, 997
 
 
AT&T is pleased to announce Pub 717, 815, 724, 997 is changing the method used for applying an incentive to an item.  Effective with March 1, 2007 closes, CMRs may now begin to use the Incentive Advice Code format for all incentive programs instead of using the Special Pricing UDAC format.  This change aligns the incentive format used with that of Pub 962, 927, 760, 829, 836 and 514 directories.  CMRs are not required to rehandle any accounts they may have already processed using the Special Pricing UDAC format.  Beginning with November 2007 publications and moving forward, AT&T will begin querying CMRs to change the Special Pricing UDAC to the new Incentive Advice Code format. 
 
Beginning with the March 2007 issue of YPA Rates and Data, each Special Pricing program will be updated  to reflect the new Incentive Advice Code format that should be used for Pub 717, 815, 724 & 997 directories.  A summary of the format changes are outlined below.  CMRs will be using the same Incentive Advice Code that is currently used all other AT&T directories.
 
CMRs may also visit AT&T's CMR website at www.nationalyp.com and go to the Pricing tab.  Each special pricing program has been modified to reflect the new Incentive Advice Code to use for each pricing program.   A matrix titled "Incentive Code Summary - All Directories", also located on the Pricing tab, outlines the "Current Format" and the "New Format" that is used for each pricing program for Pub 717, 815, 724 & 997.
 
Questions regarding these changes may be directed to Theresa Manning at 314-242-7598 or via e-mail at tn5452@att.com.
 
 
Summary of Incentive Program Changes for Pub 717, 815, 724 & 997
NOTE:  For the New Format, CMRs will use the Full Rated UDAC, then key the Incentive Advice Code on the line following the UDAC and/or Artwork ID (if applicable).  Please refer to the Special Pricing program verbiage in YPA Rates and Data for program details and qualifications.   CMRs may also visit AT&T's National CMR website at www.nationalyp.com and go to the Pricing tab for program details.
 
 
Special Pricing Program Name:  Value Advantage Pricing Program
Program # 002911
Current Format:  UDACs ending in "3" or "K"
New Format:  $NV30 or $NV10
 
Special Pricing Program Name: National Growth Incentive Program  
Program # 000904
Current Format:  UDACs ending in "3" or "J" or "K"
New Format:  $NG30 or $NG20 or $NG10
Note:  Qualified accounts should transition to Value Advantage Pricing Program # 002911
 
Special Pricing Program Name: Opportunity Heading Program
Program # 002007
Current Format:  UDACs ending in "S" or "6" or "5"
New Format:  $NHG70 or $NHG7B or $NHG60 or $NHG50
 
Special Pricing Program Name: Process Color - Hi Impact Program
Program # 002589
New Format:  Continue using UDACs ending in "HI".  To apply additional incentives, please use the new Incentive Advice Code format specified in the guidelines of the incentive program that is being used in conjunction with the Process Color - Hi Impact Program.
 
Special Pricing Program Name: Tradename Upsell Program
Program # 001871
Current Format:  Special Pricing UDAC:  TM00
New Format:  $NTMTA
Note:  No change to the Trade Listing (TSLTN)
 
Special Pricing Program Name: Market Focus - Multi Book Buy Program
Program # 001715
Current Format:  UDACs ending in "4" or "3" or "J" or "K"
New Format:  $NMF40 or $NMF4B or $NMF30 or $NMF20 or $NMF10
 
Special Pricing Program Name: Small Account Motivator (SAM)
Program # 002118
Current Format:  UDACs ending in "6" or "5" (for Space) or "7" or "70" or "6" (for Display)
New Format:  $NG60 or $NG50 (Space) or $NG70 or $NG60 (Display)
 
Special Pricing Program Name: Secondary Headings Program
Program # 000468
Current Format:  UDACs ending in "3"
New Format:  $NZ30
 
Special Pricing Program Name: Healthcare Incentive Plan
Program # 002619
Current Format:  UDACs ending in "6"
New Format:  $NG60
 
Special Pricing Program Name: Free Extra Line Program
Program # 000456
Current Format:  Special Pricing UDAC:  EL0
New Format:  $GAEL
 
Special Pricing Program Name: NGIP Coupon Incentive Program
Program # 001693
Current Format:  UDACs ending in "3" or "J" or "K"
New Format:  $NG30 or $NG20 OR $NG10
 
Special Pricing Program Name: Menu Ad Incentive Program
Program # 001861
Current Format:  UDACs ending in "5" or "0"
New Format:  $NG50 or $NG00
 
Special Pricing Program Name: Business to Business Builder Program
Program # 001795
Current Format:  UDACs ending in "8" or "7" or "6"
New Format:  $NG80 or $NG70 OR $NG60
 
Special Pricing Program Name: Consumer Editorial Guide Pricing Program
Program # 002591
Current Format:  Special Pricing UDAC:  EDGD6
New Format:  $NG60
 
Special Pricing Program Name: Leader Ad Incentive Program
Program # 002691
Current Format:  Special Pricing UDAC:  LAW6
New Format:  $NG60
 
 
 
 

 

~ White Directory Publishers ~ February Newsletter ~

WHITE DIRECTORY PUBLISHERS & ASSOCIATED PUBLISHING CO.

February 2007 – Newsletter – Issue IX

 

TMP Wins 2nd Annual “IT” Award

White Directory Publishers and Associated Publishing Company is proud to announce that the second annual “Independent Thinker” or “IT” Award winner is CMR 320, TMP Directional Marketing located in Fredrick, Maryland.  The “IT” award recognizes the CMR who has demonstrated the ability to evaluate, equally, all directory advertising options to their clients. WDP and APC Director of National Sales, David Bowling, presented the award to General Manager, Jeff Protono, at a luncheon on January 31, 2007.

            “Jeff and his staff have been very accessible over the past year. All the reps are willing to take the time to discuss, in detail, information pertaining to each individual account,” said Nancy Elia, WDP/APC Account Executive for TMP.

            Jeff’s office not only had the highest total revenue increase for a single CMR number, but also the highest percentage of increase from the previous year. We extend our congratulations to TMP’s 320 team!

 

Ask Nancy National

Dear Nancy:

My dilemma concerns space precedence. I have a client that will be going from local to national and they currently have first position in the “insurance” heading in several books. Obviously, I want to insure that they will maintain their positioning when the transfer is complete. If I place an advice line on my insert order, will that do the trick?

-  Keeping the Space

Dear Keeping:

Placing an advice line on your order is not a bad idea, but it does not always guarantee positioning on a local to national transfer. To insure and protect your client it is always wise to follow YPA guidelines. When maintaining local to national space precedence, the first thing you’ll want to do is place a line with CL in the SPINS field under the art ID line of the UDAC being maintained. Then place your client’s local phone number with area code in the Advertising Data field of the CL line. This procedure is the only one that can guarantee your clients ad positioning

- Nancy

 

 

Februarys' Featured Directories

Abilene TX #069026

Located in the home of APC headquarters, the Abilene Area-Wide phone book has been serving Abilene and surrounding areas for more than 10 years. 

Niagara Falls NY #051508 & Lockport NY #050931

The Talking Phone Book has been serving the Niagara Falls and Lockport-Medina communities over 20 years.

 

Feb & March Closes

 

2/16/07                   

Burlington NC # 053166    

Fayetteville NC # 100294     

Thomasville GA # 105122

2/23/07                              

Rio Grande TX # 104318  

3/2/07                              

Lake City FL # 103654    

Wilmington NC # 054916

3/9/07                         

Abilene TX # 069026     

Augusta-Aiken GA # 103798 

River Valley 3 Co PA # 103776

Lockport-Medina NY # 050931

Niagara Falls NY # 051508  

West of the Pecos TX # 070550

3/16/07                  

Jacksonville Beaches FL #103769

Saratoga NY # 104436    

Winston-Salem NC # 100021

3/23/07                            

Gulf Breeze FL # 012323    

Jacksonville FL # 103902

3/30/07                   

Brunswick GA # 104999   

Laconia-Conway ME # 104437

 

 

 

For more information visit www.CMRwhitedirectory.com or call your National Account Executive.

 

 


 

North Willamette Valley, OR 061593

To: The CMR Community

From: Windstream Yellow Pages (0520)

Subject: North Willamette Valley, OR 061593

 

North Willamette Valley, OR 061593

 Maximizes your Client’s Yellow Pages Spending!

 

The North Willamette Valley, OR directory is the

#1 choice among area residents and businesses[i]

 

Directory Information:

Directory Name
North Willamette Valley
Directory State

Oregon

Directory #

061593

Directory Close

03/02/2007

Publication Date

06/2007

Directory Status
Utility
Directory Coverage

Aurora, Canby, Charbonneau, Colton, Gervais, Molalla, Monitor, Mt. Angel, Redland and St. Paul

Expanded Distribution Area

Beavercreek, Hubbard, Silverton, Scotts Mills, Woodburn

Zip Code Coverage

97002, 97004, 97013, 97017, 97026, 97032, 97038, 97045, 97070, 97071, 97137, 97362, 97375, 97381

Directory Population

128,147 estimated 2005

Local Area # of Households

36,421

Total Bound Copies

64,345

Directory Available Online

www.nwvdirectory.com

Mini Directory

Mini version available (8,000 estimated distribution)

Nearby Directories Published by Windstream
(Multi-Book Opportunities)

Estacada (061247) and Santiam Valley (061790)

 

Competitive Information:

Directory Name

Directory #

Publisher

Marion County

061245

VZ

Clackamas Co-Port So

061649

RHD

Salem

061772

RHD

Salem Regional

061777

YBC

North Willamette

103294

YBC

Salem-Keizer

104199

PDC

 

Directory Usage:

Possession and Usage Highlights for North Willamette Valley, OR 061593 directory published June 2006[ii] (Local Exchanges)

Possession and Usage Information (among those surveyed who possess the North Willamette Valley, OR 061593 directory)

82%

Possess it.

87%

Use it.

80%

Use the White Pages.

76%

Use the Yellow Pages.

Of the customers who use the North Willamette Valley, OR 061593 directory:

75%

Use the directory Yellow Pages monthly or more often.

18%

Use the directory Yellow Pages weekly or more often.

95%

Contacted an advertiser after their last reference.

89%

Of those who contacted an advertiser, actually made a purchase or visited the advertiser.

Results indicate that the customers who use the North Willamette Valley, OR 061593 directory, use it:

1

Time per month median usage for the Yellow Pages.

 

Directory Information:

  • The North Willamette Valley directory is the Utility or Local directory for a consortium of Telco operations: Canby Telephone Association, Clear Creek Mutual, CenturyTel, Colton Telephone, Gervais Telephone, Molalla Communications, Monitor Cooperative, Mount Angel Telephone and St. Paul Cooperative Telephone Association.
  • This directory is available online at www.nwvdirectory.com.  All email and web addresses appearing in White and Yellow Pages advertising will automatically be hot-linked for free.

 

Directory Highlights:

White Pages

·         3-column

·         This directory offers Yellow Highlight in the White Pages.

·         White Pages Banner Ads* (1 of 4 slots available)

·         White Pages Corner Billboard Ads* (4 of 4 slots sold, waitlist only)

·         White Pages Internet Box Ads (WIBX or WIBXH)

 

Yellow Pages

Check out Windstream Yellow Pages’ FLEX Plan Incentive Program for discounts on the below items!  Discounts of 50% to 100%!

·         4-column

·         Leader Ads* (This item is eligible for a 50% discounts under the FLEX Program)

·         In-column Ads with white knockout and spot color

·         Yellow Pages Internet Box Ads (YIBXM)

·         Metro Menu Guide (Discounts available for this item under the FLEX Program)

·         Home Improvement Guide (Discounts available for this item under the FLEX Program)

·         Coupons Section  (Discounts available for this item under the FLEX Program)

 

Cover Items

·         Gatefold*

·         Outside Back Cover* (Waitlist Only)

·         Tab Insert* (both sides available)

 

* The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.

 

Important RLF Information:

The following area codes/prefixes are considered Foreign Listings, but all businesses receive a free SRL-type listing in the Yellow Pages section.  These listings are called RLF’s. The following area codes and prefixes are included in the North Willamette Valley, OR 061593 as RLFs:

 

Area Code

Prefix

503

446, 518, 632, 732, 873, 874, 980, 981, 982

971

216, 983

503

446, 873, 874

 

Special Discount: Any current RLF advertiser appearing in the North Willamette Valley, OR 061593 expanding it’s listing to a BLN will be eligible for our special 50% discount. Call Windstream’s National Account Team for more information and required special advice phrase.

 

Available Incentives Programs:

Flex Program

 

Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers.  All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program.  The program takes your existing program and rolls it out in 5% increments every year. *

Program #512

The #512 program applies to foreign advertisers.   Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. *

Program #535

 

 

New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. *

 

 

* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.

 

Complete coverage information including maps and demographics on the website: http://www.windstreamyp.com/.  If you have any questions, please call your National Accounts Team. 


 

 

 


Cherie Bishop

330 650-7273

cherie.bishop@windstream.com

                                  

Mark Horn

330 650-7407

mark.horn@windstream.com

 

Betsy Turek

330 650-7274

betsy.turek@windstream.com

 

Shannon Wicker

330 650-7602

shannon.wicker@windstream.com

 



[i] Research conducted by Booth Research, Inc., July 2006, with adults (age 18 and over) in the North Willamette Valley Directory Area. Interviewing was conducted between July 22nd and July 28th, 2006. Results on file at Windstream Yellow Pages, Hudson, Ohio, all rights reserved

[ii] Research conducted by Booth Research, Inc., July 2006, with adults (age 18 and over) in the North Willamette Valley Directory Area. Interviewing was conducted between July 22nd and July 28th, 2006. Results on file at Windstream Yellow Pages, Hudson, Ohio, all rights reserved

 

***************************************************************************************  The information contained in this message, including attachments, may contain  privileged or confidential information that is intended to be delivered only to the  person identified above. If you are not the intended recipient, or the person  responsible for delivering this message to the intended recipient, Windstream requests  that you immediately notify the sender and asks that you do not read the message or its  attachments, and that you delete them without copying or sending them to anyone else. 

 

St. Mary's, GA 015280-Rate Change

To: The CMR Community

From: Windstream Yellow Pages (0520)

Subject: St. Mary’s, GA 015280-Rate Change

 

Rate Change for Select Specialty Items in the

St. Mary’s, GA 015280!

 

Please note that the following items in the St. Mary’s, GA 015280 have had a rate change: Gatefold, Magnetic Tip-on and the Tab.

 

A marketing decision was made to lower the rates of these items to bring them more aligned with the market.  The more competitive pricing is a permanent change; this is not a fire sale rate.  The St. Mary’s, GA 015280 has a distribution of 42,274.

 

These changes will not be reflected in Rates & Data due to this book being in rate lock.  If you are interested in purchasing these items, they will have to be hand rated with the lower rate on your national order.  Please remember that all specialty these items require a reservation.  If you have a client interested in purchasing a specialty item contact a National Accounts Team member for availability.

 

Item

Item Code

Old Rate

New Rate

6" Gatefold-Back of Front Cover w/Process Color

GF6BP

$6,934.80

$6,876.00

6" Gatefold Front Cover w/Process Color

GF6FP

$19,813.20

$8,256.00

4”X4”Magnetic Tipon

MTIP4

$38,476.20

$22,896.00

Tab Left Side Full Page Insert Process Color

TLCI

$24,440.40

$14,040.00

Tab Right Side Full Page Insert Process Color

TRCI

$24,440.40

$14,040.00

 

If you have any questions, please call your National Accounts Team. 


 

 

 


Cherie Bishop

330 650-7273

cherie.bishop@windstream.com

                                   

Mark Horn

330 650-7407

mark.horn@windstream.com

 

Betsy Turek

330 650-7274

betsy.turek@windstream.com

 

Shannon Wicker

330 650-7602

shannon.wicker@windstream.com

 

***************************************************************************************  The information contained in this message, including attachments, may contain  privileged or confidential information that is intended to be delivered only to the  person identified above. If you are not the intended recipient, or the person  responsible for delivering this message to the intended recipient, Windstream requests  that you immediately notify the sender and asks that you do not read the message or its  attachments, and that you delete them without copying or sending them to anyone else. 

 

St. Mary's, GA 015280

To: The CMR Community

From: Windstream Yellow Pages (0520)

Subject: St. Mary’s, GA 015280

 

St. Mary’s, GA 015280 continues to be the directory of choice in the local market.

 St. Mary’s, GA 015280 offers the Best Value for your client’s advertising dollars[i].

 

Directory Information:

Directory Name
St. Mary’s
Directory State

Georgia

Directory #

015280

Directory Close

03/27/2007

Publication Date

07/2007

Directory Status
Utility
Directory Coverage

Kings Bay, Kingsland, St. Mary’s Woodbine

Zip Code Coverage

31547, 31548, 31558, 31569

Directory Population

46,574 estimated 2006

Local Area # of Households

16,392

Total Bound Copies

42,274

New! Directory Available Online

www.tds-directories.com/stmarys (directory will be made available online after book publishes in July of 2007)

Nearby Directories Published by Windstream
(Multi-Book Opportunities)

Folkston, GA (14250) and Callahan, FL (12113)

 

Competitive Information:

Directory Name

Directory #

Publisher

Camden

14670

YBC

 

Directory Usage:

Possession and Usage Highlights for St. Mary’s, GA 15280 directory published July 2005[ii] (Local Exchanges)

Possession and Usage Information (among those surveyed who possess the St. Mary’s, GA 015280 directory)

85%

Possess it.

94%

Use it.

78%

Use the White Pages.

88%

Use the Yellow Pages.

Of the customers who use the St. Mary’s, GA 015280 directory:

86%

Use the directory Yellow Pages monthly or more often.

37%

Use the directory Yellow Pages weekly or more often.

92%

Contacted an advertiser after their last reference.

81%

Of those who contacted an advertiser, actually made a purchase or visited the advertiser.

Results indicate that the customers who use the St. Mary’s, GA 015280 directory, use it:

2

Time per month median usage for the Yellow Pages.

 

Directory Information:

  • TDS Telecom is the phone company for the St. Mary’s, GA market; therefore the brand awareness is strong in the local area.
  • NEW! This directory will be made available online for the 2007 issue at www.tds-directories.com/stmarys.  All email and web addresses appearing in White and Yellow Pages advertising will automatically be hot-linked for free.
  • Residential developments are currently under construction in the King Bay area, which is approximately 25 miles north of Jacksonville, FL.

 

Directory Highlights:

White Pages

·         This directory offers Red Highlight in the White Pages.

·         New! White Pages Banner Ads* (2 of 2 slots sold, waitlist only)

·         New! White Pages Corner Billboard Ads* (2 of 2 slots sold, waitlist only)

·         White Pages Internet Box Ads (WIBX or WIBXH)

 

Yellow Pages

Check out Windstream Yellow Pages’ FLEX Plan Incentive Program for discounts on the below items!  Discounts of 50% to 100%!

·         Leader Ads* (This item is eligible for a 50% discounts under the FLEX Program)

·         Yellow Pages Internet Box Ads (YIBXM)

·         Metro Menu Guide (Discounts available for this item under the FLEX Program)

·         Home Improvement Guide (Discounts available for this item under the FLEX Program)

 

Cover Items

·         New! Front Cover Badge & Banner Advertising (1 of 3 spot ads sold)

·         Gatefold*

·         Inside Back Cover* (waitlist Only)

·         Inside Front Cover*

·         Outside Back Cover* (waitlist Only)

·         Tab Insert*

·         Tip-On* (4x4 Paper or 4x4-Magnetic)

 

* The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.

 

Available Incentives Programs:

Flex Program

 

Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers.  All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program.  The program takes your existing program and rolls it out in 5% increments every year. *

Program #512

The #512 program applies to foreign advertisers.   Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. *

Program #535

 

 

New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. *

 

 

* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.

 

Complete coverage information including maps and demographics on the website: http://www.windstreamyp.com/.  If you have any questions, please call your National Accounts Team. 


 

 

 


Cherie Bishop

330 650-7273

cherie.bishop@windstream.com

                                  

Mark Horn

330 650-7407

mark.horn@windstream.com

 

Betsy Turek

330 650-7274

betsy.turek@windstream.com

 

Shannon Wicker

330 650-7602

shannon.wicker@windstream.com

 



[i] Research conducted by Booth Research, Inc., August 2005, with adults (age 18 and over) in the St. Mary’s, GA Directory local distribution area. Interviewing was conducted between August 17th and 21st, 2006. Results on file at Windstream Yellow Pages, Hudson, Ohio, all rights reserved

 

[ii] Research conducted by Booth Research, Inc., August 2005, with adults (age 18 and over) in the St. Mary’s, GA Directory local distribution area. Interviewing was conducted between August 17th and 21st, 2006. Results on file at Windstream Yellow Pages, Hudson, Ohio, all rights reserved

 

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