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Tuesday, February 6, 2007

 

Canadian Phone Directories Extends the Close Date on their Toront o Central Directory #105501

Canadian Phone Directories would like to announce that they have extended the close date for their Toronto Central directory #105501 to 3/15/07.


CPD currently has four directories that will segment Toronto into a North, East, West and Toronto Central directories with a total distribution of over 1.1 million.  The North directory will be the North York directory #105499; the East directory will be Scarborough #105498; the west book will be Etobicoke #105500; and there will be a Toronto Central directory #105501.  Please see the below schedule for more information. 

 

Dir Code   Directory       Cls Date    Pub Date    Distribution

105501      Toronto C        03/15/07       Jul            525,000

105499      North York      07/15/07       Nov           225,000

105498      Scarborough   07/15/07       Nov           200,000

105500      Etobicoke       07/15/07       Nov           150,000

 

All four books will include the business listings for the Toronto metro area.  Canadian Phone Directories is offering attractive advertising incentives for multi-market buys along with all of the standard discount information included in Rates & Data.  The multi-market buy is appearing in Rates & Data as the Toronto Multi Market Buy Program.  In order to qualify, your client must buy like items in all four of the CPD Toronto directories.  The advice line for this discount program is "GTA Multi Market Buy, YR 1 2007" and all item codes should have a 'T' affixed to the end of all discounted UDAC's.  Because the four books are closing at different times, the order for the Toronto Metro directory must be submitted by the 2/15 close date.  This order will hold your incentive for the other three books.  The other three orders must be submitted and finalized by the 7/15 close date for the suburban books.  If all three of the finalized orders aren't submitted by the 7/15 close date, your client will be billed full rate for the program they have placed in the Toronto Central directory when the book pub's at the end of July.  In order to ease the process of computing rates, we have included the Toronto Multi Market Buy rate card below for all items offered in these four books.  This rate card is also keyed into the Special Pricing Verbiage as well.  When rating your orders please split the 50% of the revenue into the Toronto Central directory #105501 and 16.7% in the three remaining directories.  We've included the pricing following the standard item codes, but please ensure you affix the 'T' when you submit your order.
 

Item Code*   Multi Market Rate   Item Code*   Multi Market Rate

2HS                839.00                    IFC                    45,783.00

2HSA              916.00                   OBC                   78,849.00 

3HS              1221.00                    QCW                    2950.00

3HSA            1501.00                    QCWP                 2950.00

4HS              1628.00                    RL                          118.00 

4HSA            1908.00                    SRL                           - 

ABLN              266.00                    TAB                   45,783.00

ARL                   -                          TAL                        118.00

AL                  118.00                    TBLN                      266.00

BLN                266.00                    TE                          118.00

CBL                266.00                    TM                        1628.00

CRL                118.00                    TN                          839.00

CTM              1908.00                    TNAL                      118.00

DCW          21,315.00                    TNE                        118.00

DCWP        21,315.00                    TNRL                      118.00

DQCW         5,748.00                     TRL                        118.00

DQCWP       5,748.00                    WAL                       118.00

DTW          46,343.00                    WBLN                     266.00

DTWP        46,343.00                    WCBL                    266.00

EL                  118.00                    WCRL                    118.00

FPW          31,946.00                    WEL                      118.00

FPWP        31,946.00                    WLL                       941.00         

HPW          16,380.00                    WRL                      118.00

HPWP        16,380.00                    WSBLN                  560.00

IBC             55,957.00                    WSRL                       -

*Please affix a 'T' to all item codes.  For any item code that will be too long with the 'T', please use a normal item code and be sure to include the above advice line.

CPD is also offering other special pricing programs to incentivize national client placement.  The only program that can be combined with the Toronto Multi Market is the Buy One, Try One discount listed in Rates & Data.  All other programs must be used as a stand alone discount.  Please consult Rates & Data Special Pricing for more information.

You can find detailed information on Canadian Phone Directories at their website, www.cdnphonedir.net or on the Genesis website at www.genesispubservices.com Based on surveys conducted by the Ipsos Reid Group, local interest in these products is extremely high.  Upon being surveyed, over 75% of consumers in Toronto city indicated they would prefer to use just one directory for all of the businesses in Toronto city, 83% said they would likely to use a book that included listings for both Etobicoke and Toronto city, 81% said they would likely use a book that included listings for both North York and Toronto and 78% said they would likely use a directory that included listings for both Scarborough and Toronto city.  Early indications are that these books will quickly become the directories of choice.  Genesis will be releasing a special e-linc outlining the multi-market pricing that will be available to all clients interested in buying in all four markets, so be on the look out for that.  Please contact Tony Vermaas at 616-831-2800 x8858 with any questions or requests for additional information.  For a pdf of the full Ipsos Reid survey, please email tvermaas@genesispubservices.com.

Tony Vermaas
National YP Manager
Genesis Publisher Services
616-831-2800 x8858
616-831-0831 FAX
tvermaas@genesispubservices.com
www.genesispubservices.com


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