DirectWest would like to remind CMRs that the Calgary directory (105343) will be closing on Friday February 16^th.  Please ensure that all artwork is submitted to the DirectWest National department before Friday afternoon. 

The following incentives are available for this directory:

The EZ Buy Program (002973): DirectWest is happy to offer CMRs a new tiered incentive program available for new publications including Calgary & Winnipeg. All display and informational advertising is 50% off in year one. If advertising is maintained in year 2, the advertiser is eligible for a 25% discount.

The Hotel Program (002670): Any Hotel or Motel with 20 rooms or more that agree to use the PBC Business Finder™ for Calgary and Area will receive an inventory of phone books (50% more than the # of rooms), a customized cover design of their choice, and a credit according to the below standards:

• 20-49 rooms guarantees a credit equivalent to a QCWP
• 50-149 rooms guarantees a credit equivalent to a DQCWP
• over 150 rooms guarantees a credit equivalent to a TQCWP

Multi-Heading Program (002608):  For each display ad purchased at the regular rate, a second display ad may be placed in an additional heading at 50% off.  There is no limitation on the number of display ads placed.  Use the standard item code with the advice phrase, “Multi-Heading” for the second, fourth… ad placed.

For order processing questions please contact Shirley Wolfe at 1-800-667-3585. 

Linda Patzwald

DirectWest Corporation

National Product Consultant

linda.patzwald@directwest.com

(306)777.0384

Get a jump on Free Prototypes Offered by DMI Publishers!

Following are the Free Prototype Directories closing in February, March & April 2007. To access directory information, click on the Directory Name & Number; for details of next year's Prototype Conversion Programs, click on the Publisher's Name.

Following are all the details you need for these fantastic offers! (See additional instructions below for Metro Directories)

·        If your clients have an order in the matching utility directories, they are entitled to a FREE MATCHING ORDER in the DMI Publisher’s directories.

·        These directories are being prototyped on a national level only. No locally purchased advertising will be cancelled or superseded with a free national order

·        Insert an advice line on your order stating:

“Free Prototype Offer Matching #?????? for ??/07 issue.”
Insert the matching directory code & the pub date of the prototype directory

Please do not add an "F" to UDACs on your order.

.

For Metro Directories: All half-page (HP) and larger display ads are required to use a free RCF test line through StandardCall; an additional advice line must be inserted on your order stating:

“RCF Required: Termination Number is ___ ___ ____"
(Include the area code desired for your RCF line).

·        DMI will respond with an advice line of the RCF number to be used in the art and wherever the terminating number appears on the order.

·        Please do not add an “F” to UDACs.

·        No locally purchased advertising will be cancelled or superseded with a free national order.

If you need further details or late order approval, contact DMI at 816-537-7950.

If you do not have a User name and Password for the DMI website, please feel free to use:

User Name: dmi

Password: rocks

Directory Marketing Inc (DMI)

1305 West Main Street

Greenwood, MO 64034

P: 816-537-7950

F: 816-537-7951

Email: dmi@DirectoryMarketingInc.com

Website: http://www.directorymarketinginc.com/

February 2, 2007

National E-Linc To:  All Certified Marketing Representatives

Subject:  Visalia, CA National Prototype Info

Yellow Book USA will be publishing a Pub Co 999 prototype directory for the Visalia, CA area in February, 2008.  The Visalia, CA directory (105697) will be closing November 7, 2007.  This directory will overlay parts of two utility directories (see below).  It will be delivered to 61,500 homes and businesses.  All national advertisers currently advertising in one of the source directories will be offered the same unit of advertising “free” with no future obligation in this directory.  This means if your client has a half page ad in one of the source directories, they are eligible for a half page ad in the Visalia Yellow Book, published by Yellow Book USA.  Display, Space Listings, and Trademarks will convert to “H” rates in year 2, and full rate in year 3.  Listings and Trade Listings convert to full rate in year 2.  You will need to transmit the order and send the appropriate artwork on disk. 

This prototype offer is NOT available under the “Attorneys,” “Florists,” or “Plumbers” headings.

This is a National-only prototype.  Local advertising will be paid.  Ad seniority dates will be set based on this first issue.  Free prototype ads will appear after paid advertising (local or national).  If you would like to secure the best space positioning for your client, please use standard item codes on your orders (no F prefix).  Paid orders will be billed upon publication.  We ask that all orders for this directory contain an advice line indicating whether the order is a “free prototype order” or a “paid order.”  

Below is the information you will need when researching and transmitting your order:

Prototype directory:               Visalia, CA                  

Directory Code:                      105697

Source Directories:                Kings-Tulare (100489) and Kings-Tulare (005995)

Distribution:                            61,500

Columns:                                 2

Major towns covered:            see below

Counties covered:                  Tulare County, CA

Close Date:                             11/7/07

Pub Date:                                2/08

When keying orders, please add an “F” at the beginning of each item code, and please use the advice line, “all advertising free for the 2/08 issue.”  Orders keyed without “F” udacs will be billed at full rate. 

The following are available item codes for this directory:

Artwork may be sent to:

Yellow Book USA

Attn:  National Publishing

2004 Renaissance Blvd.

King of Prussia, PA.  19406

Here is a list of towns and zip codes included in the Visalia, CA (105697) directory:

If you require additional information, please contact your National Account Manager or call the Yellow Book USA National Hotline at (800) 937-5285.  Be sure to check out our CMR website at www.nationalsales.yellowbook.com.  Call 610-731-2530 for a user name and password. 

February 2, 2007

National E-Linc To:  All Certified Marketing Representatives

Subject:  Akron, OH National Prototype Info

Yellow Book USA will be publishing a Pub Co 999 prototype directory for the Arkon, OH area in November 2007.  The Akron, OH directory (105695) will be closing August 23, 2007.  This directory will overlay parts of two utility directories (see below).  It will be delivered to 285,000 homes and businesses.  All national advertisers currently advertising in one of the source directories will be offered the same unit of advertising “free” with no future obligation in this directory.  This means if your client has a half page ad in one of the source directories, they are eligible for a half page ad in the Akron Yellow Book, published by Yellow Book USA.  Display, Space Listings, and Trademarks will convert to “H” rates in year 2, and full rate in year 3.  Listings and Trade Listings convert to full rate in year 2.  You will need to transmit the order and send the appropriate artwork on disk. 

This prototype offer is NOT available under the “Attorneys,” “Florists,” or “Plumbers” headings.

This is a National-only prototype.  Local advertising will be paid.  Ad seniority dates will be set based on this first issue.  Free prototype ads will appear after paid advertising (local or national).  If you would like to secure the best space positioning for your client, please use standard item codes on your orders (no F prefix).  Paid orders will be billed upon publication.  We ask that all orders for this directory contain an advice line indicating whether the order is a “free prototype order” or a “paid order.”  

Below is the information you will need when researching and transmitting your order:

Prototype directory:               Akron, OH                  

Directory Code:                      105695

Source Directories:                Akron/Medina (056027) and Akron/Medina (104776)

Distribution:                            285,000

Columns:                                 3

Major towns covered:            see below

Counties covered:                  Stark and Summit Counties, OH

Close Date:                             8/23/07

Pub Date:                                11/07

When keying orders, please add an “F” at the beginning of each item code, and please use the advice line, “all advertising free for the 11/07 issue.”  Orders keyed without “F” udacs will be billed at full rate. 

The following are available item codes for this directory:

Artwork may be sent to:

Yellow Book USA

Attn:  National Publishing

2004 Renaissance Blvd.

King of Prussia, PA.  19406

Here is a list of towns and zip codes included in the Akron, OH (105695) directory: