News
Wednesday, January 31, 2007
New VerizonR Yellow Pages Expansion Market in Stockton, CA!
To: Certified Marketing Representatives
From: Idearc Media Corp
Subject: New Verizon® Yellow Pages Expansion Market in
Idearc is pleased to announce a new flip directory for
| Dir No. | St | Pub Code | Dir Name | Close Date | Pub Date | Distribution |
| 105742 | CA | 0682 | STOCKTON-LODI | 07/20/2007 | 11/2007 | 180,340 |
| 105743 | CA | 0682 | STOCKTON-LODI SP (Y) S | 07/20/2007 | 11/2007 | 55,000 |
Free TMs, TSLs and TALs for all national advertisers!
Why will your advertisers want to be in the new
· A large geographical coverage area for a fraction of the cost! Delivered to areas where Hispanics live (targeted marketing)
·
· Research shows that households possess and utilize multiple directory brands.
Important Information Related to Display Advertising:
Since the CMRs will be unable to transmit orders until the directory resides in Elite, Idearc will accept faxed orders for display advertising in
The CMR must follow up with a transmitted order as soon as the directory is available in Rates & Data. The CMR must transmit the order information corresponding to the faxed order within one week of the directory being available in Rates & Data. Please include an advice line under each item that states "MAINTAIN SALES DATE ON FAXED ORDER DATED MM/DD/YYYY. If an order is not transmitted within this timeframe, the transmission Trans Date will serve as the Sales Date.
***** Please fax orders to Jody Williams at 866-886-0300. *****
The following incentives are available for these directories:
New Business Plan (Program 488) - New primary and foreign advertiser who purchase HS and display ads receive an incentive of 50% year 1, 40% year 2, and 30% year 3.
Expansion BOGO (Program 261) – An incentive for advertisers who purchase display or space advertising items in select expansion directories to receive a free item of equal or lesser value in the same directory for two issues.
Foreign Value Program (Program 299) – Foreign advertisers purchasing select HS, Display or listing items receive 30% off these items.
Expansion Volume Buy (Program 632) – Qualified advertisers who purchase a yellow pages space ad or display item in at least 5 of the qualifying new Verizon directories may receive 50% incentive in year 1 and year 2 and 25% incentive in year 3 on all new or upgraded items.
Easily locate incentive availability in these markets using the VIP Search Tool on the CMR Web site! For more information (zip codes, utility directories, town coverage, etc.) please email us at nationalsales@idearc.com.
Visit the Verizon CMR Web site at http://www.idearcmedia.com/cmr for information on incentives, bulletins, sales collateral, CMR communications, specs & guidelines and more! First time visitors need to contact the help desk at 800-646-8544 for a registration code.
Idearc Offers New Discount Programs for VerizonR Yellow Pages!
To: Certified Marketing Representatives
From: Idearc Media Corp.
Subject: Idearc Offers New Discount Programs for Verizon® Yellow Pages!
Program CRA
Advertisers, who have NI greater than or equal to PI (at the cluster level) in select directories, can replicate their program in the companion directory free of charge.
Program T70, T80, T85
Advertisers that purchase new items into additional headings in select directories can receive a significant discount off their items. The more headings you buy (over your existing heading) the greater your discount!
Note: This program replaces QH7, QH8 and QH0. Advertisers previously on these programs are grandfathered but are encouraged to migrate to the new programs listed above. Grandfathered items must remain unchanged except for copy changes.
Program 75B
Advertisers in the select Market Clusters, who meet the NI/PI requirements, can receive a substantial discount on all new, renewed or upgraded items in all directories in the cluster.
Program M40
All advertisers who purchase items in select headings will receive a discount in the participating directory.
Program KC1, KC6, KCT
All
Program KX1, KX6, KXT
All Florida Core directory advertisers, who purchase new, renew or upgrade eligible items in FL Expansion directories will receive a substantial discount on these items.
Please visit the CMR Web site VIP Search Tool at www.idearcmedia.com/cmr to review all of these program details and for a list of eligible directories.
Contact your Business Development Manager or email us at Tnationalsales@idearc.com for more information.
New Verizon R Companion Directory in WA
To: Certified Marketing Representatives
From: Idearc Media Corp.
Subject: New Verizon ® Companion Directory in WA
In addition to the already announced Companion Directories, Verizon will publish the following new Companion Directory:
| Companion Directory # | Companion Directory | Core Directory # | Core Directories | Close Date | Available in Rates and Data |
| 105717 | WA | 077882 | | 2/23/07 | February |
All Trademarks, Custom Trademarks and related items placed
in the core directory can be duplicated in the Companion Directory at no charge!
Features and Specs:
• All headings in the core directory will be available in the companion directory.
• All ad sizes must be the same as placed in the core directory.
• Verizon will reduce the yellow page ad from the core directory, so it is not necessary to send original art for art-related items in the companion directory. (Note: CMRs should send an artwork transmittal for the companion directory, but they do not need to attach original art. Please include a note on the artwork transmittal that states “USE ART ON FILE.”)
Important Information Related to SRLs:
SRLs are automatically copied into the Companion directory from the Core directory. If an SRL appears in the core directory, it will also appear in the companion directory. It is not necessary for CMRs to place SRLs on the Companion order. This applies to all Companion directories.
Important Information Related to Display Advertising:
Since the CMRs will be unable to transmit orders until the directory resides in Elite, Verizon will accept faxed orders for display advertising. The date the order is faxed will serve as the Sales Date for placement purposes.
The CMR must follow up with a transmitted order as soon as the directory is available in Rates & Data. The CMR must transmit the order information corresponding to the faxed order within one week of the directory being available in Rates & Data. Please include an advice line under each item that states "MAINTAIN SALES DATE ON FAXED ORDER DATED MM/DD/YYYY. If an order is not transmitted within this time frame, the transmission Trans Date will serve as the Sales Date.
***** Please fax orders to Jody Williams at 866-886-0300 *****
So…don’t miss the opportunity to be a part of this powerful new advertising vehicle. The Product Document, Directory List, Training Deck and Companion Aid Sheet are now available on our CMR Web site at http://verizonyellowpages.com/cmr under “Find a Directory”, “Companion Directories – New”.
For additional information, please contact your Business Development Manager or email us at nationalsales@verizon.com.
Windstream's Jamestown/Warren NY 050734
To: The CMR Community
From: Windstream Yellow Pages (0520)
Subject: Windstream’s Jamestown/Warren NY 050734
Jamestown/Warren & Vicinity Directory offers the most value for an advertising dollar spent, *
91% possess it.1
Directory Information:
Directory Name | Jamestown/Warren & Vicinity |
Directory State | NY & parts of PA |
Directory # | 050734 |
Directory Close | 02/26/2007 |
Publication Date | 06/2007 |
Directory Status | Utility |
Directory Coverage | Jamestown/Busti/Celoron/Falconrer/Greenhurst, Ashville, Bemus Point/Maple Springs, Clymer/North Clymer, Ellington/Conewango Valley, Frewsburg, Gerry, Kennedy, Lakewood, Panama/Niobe/WattsFlats, Randolph/East Randolph, Sinclairville,, Steamburg, and Stedman/Stow |
Expanded Distribution Area | Cassadaga, Cattaraugus, Cherry, Creek, Dewittville, Mayville, Sherman, Salamanca, Chandler’s Valley (PA), Pittsfield (PA), Russell (PA), Sugar Grove (PA), Warren (PA), Clarendon (PA), Irvine (PA) and Youngsville (PA) |
Zip Code Coverage | 14701, 14702, 14710, 14712, 14718, 14720, 14722, 14723, 14724, 14726, 14728, 14730, 14732, 14733, 14736, 14738, 14740, 14742, 14747, 14748, 14750, 14752, 14753, 14755, 14756, 14757, 14758, 14759, 14767, 14772, 14779, 14781, 14782, 14783, 14784, 14785, 16312, 16329, 16345, 16350, 1635, 16371 |
Directory Population | 137,067 estimated 2005 |
Local Area # of Households | 56,623 |
Total Bound Copies | 90,244 |
Directory Available Online | |
Key Foreign Markets | Mayville, Fredonia, Westfield, (NY) Warren, Erie (PA) |
Nearby Directories Published by Windstream(Multi-Book Opportunities) | Sheffield, (64267) PA |
Competitive Information:
| Directory Name | Directory # | Publisher |
| Central Area | 049665 | WDP |
| Chautauqua Co Plus | 050058 | IAR |
| Fredonia-Cassadaga | 050238 | LMB |
| Jamestown Warren | 050737 | WDP |
| Lake Shore Area | 050811 | WDP |
| Olean C | 051592 | IAR |
| Southern Tier Area | 052229 | WDP |
Directory Usage:
Possession and Usage Highlights for Jamestown/Warren & Vicinity 050734 directory published June 20062 (Local Exchanges)
| Possession and Usage Information (among those surveyed who possess the Jamestown-Warren & Vicinity 050734 directory) | |
| 91% | Possess it. |
| 96% | Use it. |
| 93% | Use the White Pages. |
| 92% | Use the Yellow Pages. |
| Of the customers who use the Jamestown-Warren & Vicinity 050734 directory: | |
| 78% | Use the directory Yellow Pages monthly or more often. |
| 42% | Use the directory Yellow Pages weekly or more often. |
| 89% | Contacted an advertiser after their last reference. |
| 73% | Of those who contacted an advertiser, actually made a purchase or visited the advertiser. |
| Results indicate that the customers who use the Jamestown-Warren & Vicinity 050734 directory, use it: | |
| 2 | Time per month median usage for the Yellow Pages. |
Directory Overview:
· Windstream is the local phone company for the Jamestown NY market therefore the brand awareness for the Windstream Yellow Pages directory is strong.
· This directory is distributed into the Chautauqua and Cattaraugus Counties in New York, as well as Warren County in Pennsylvania.
· The Flex Plan provides new and current advertisers more valuable incentives and slower rollouts.
- This directory is available online at http://www.windstreamyellowpages.com/tearpages.
Directory Highlights:
White Pages
· This directory offers Yellow Highlight in the White Pages
· White Pages Internet Box Ads
· White Pages Banner/Badges* (5 Slots, 2 Available)
· White Pages Corner Billboard Ads* (5 Slots, 1 Available)
Yellow Pages
Check out Windstream Yellow Pages’ FLEX Plan Incentive Program for discounts on the below items! Discounts of 50% to 100%!
· New! Insurance Guide
· Leader Ads*
· In-column Ads with white knockout and spot color
Cover Items
· Tip-On* (6x6, 4x4 Paper or 4x4-Magnetic)
· Inside Back Cover*
· Front Cover Banner/Badge Adds*
· New! Front Inside Cover*
· Tab Insert*
* The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.
Available Incentives Programs:
| | Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers. All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program. The program takes your existing program and rolls it out in 5% increments every year. * |
| The #512 program applies to foreign advertisers. Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. * | |
| | New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. * |
* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.
Complete coverage information including maps and demographics is available on the website: http://www.windstreamyp.com/. If you have any questions, please call your National Accounts Team.
Cherie Bishop
330 650-7273
Mark Horn
330 650-7407
Betsy Turek
330 650-7274
Shannon Wicker
330 650-7602
*Information obtained from YPA Rates and Data, Sept., ECPM based on the Jamestown/Warren & Vicinity Directory coverage area adult population of 103,765 from MapInfo Corporation, TargetPro 4.7 2005 data and the PUFP Study usage and possession percentages.
1 & 2 Research conducted by Booth Research, Inc., July 2006, with adults (age 18 and over) in the Directory Local distribution area. Interviewing was conducted between July 16th and July 19th, 2006. Results on file at Windstream Yellow Pages, Hudson, Ohio, all rights reserved.
*************************************************************************************** The information contained in this message, including attachments, may contain privileged or confidential information that is intended to be delivered only to the person identified above. If you are not the intended recipient, or the person responsible for delivering this message to the intended recipient, Windstream requests that you immediately notify the sender and asks that you do not read the message or its attachments, and that you delete them without copying or sending them to anyone else.
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