January 30, 2007

National E-Linc To:  All Certified Marketing Representatives

Subject:  No Orange Co, CA Market Plan Prototype Info (UPDATED)

Yellow Book USA will be publishing a Pub Co 999 prototype directory for the No Orange County Market Plan, CA in June 2007.  The No Orange County Market Plan (105607) will be closing April 10, 2007.  Directories included in this market plan are:

·        Anaheim Hills-Orange, CA (105485, Close 4/10/07, Pub 6/07, Distribution 102,000)

·        Anaheim-Buena Park, CA (105484, Close 4/10/07, Pub 6/07, Distribution 130,500)

·        Fullerton-Brea, CA (104335, Close 4/10/07, Pub 7/07, Distribution 122,000)

This market plan will overlay parts of six utility directories (see below).  It will be delivered to 354,500 homes and businesses.  All national advertisers currently advertising in one of the source directories will be offered the same unit of advertising “free” with no future obligation in this directory.  That means if your client has a half page ad in one of the source directories, they are eligible for a half page ad in the No Orange Co Market Plan, which puts your client in the Anaheim Hills-Orange (105485), Anaheim-Buena Park (105484) and Fullerton-Brea (104335) directories.  Display, Space Listings, and Trademarks will convert to “H” rates in year 2, and full rate in year 3.  Listings and Trade Listings convert to full rate in year 2.  You will need to transmit the order and send the appropriate artwork on disk. 

This prototype offer is NOT available under the “Attorneys,” “Florists,” or “Plumbers” headings.

This is a National-only prototype.  Local advertising will be paid.  Ad seniority dates will be set based on this first issue.  Free prototype ads will appear after paid advertising (local or national).  If you would like to secure the best space positioning for your client, please use standard item codes on your orders (no F prefix).  Paid orders will be billed upon publication.  We ask that all orders for this directory contain an advice line indicating whether the order is a “free prototype order” or a “paid order.”  

Below is the information you will need when researching and transmitting your order:

Prototype directory:               No Orange Co Market, CA                 

Directory Code:                      105607

Source Directories:            Anaheim-BuenaPk-Full (006687), Anaheim Hills-Orange (105050), Anaheim Hills-Org-Yl (006683), Fullerton-Brea (105043), Orange Co Inld Cons C (006682), and Orange Co No Cons C (006677)

Distribution:                            354,500

Columns:                                 3

Major towns covered:            see below

Counties covered:                  Orange County, CA

Close Date:                             4/10/07/

Pub Date:                                6/07

When keying orders, please add an “F” at the beginning of each item code, and please use the advice line, “all advertising free for the 6/07 issue.”  Orders keyed without “F” udacs will be billed at full rate. 

The following are available item codes for this directory:

Artwork may be sent to:

Yellow Book USA

Attn:  National Publishing

2004 Renaissance Blvd.

King of Prussia, PA.  19406

The following zip codes are included in the No Orange Co Market Plan (105607) directory:

If you require additional information, please contact your National Account Manager or call the National hotline at (800) 937-5285.  Be sure to check out our CMR website at www.nationalsales.yellowbook.com.  Call 610-731-2530 for a user name and password.