Bottom Line Management Industry News

News

Friday, January 26, 2007

 

0977/HYA Aquires 13 Northwestern Hispanic Directories

FOR IMMEDIATE RELEASE

Adam Trynoski

National Solutions, Inc.

(850) 729-1141 x301

atrynoski@national-solutions.com

 

Hispanic Yellow Pages of America now reaches over 1 million Hispanic households in the United States

With the acquisition of 13 northwestern Hispanic directories, HYPA now reaches the Hispanic market in 9 states

 

Chicago, IL – (January 11, 2007) – Hispanic Yellow Pages of America (HYPA) announced the completion of its acquisition of Travel Media Northwest Inc. (TMNW), and Hispanic Impact Media Inc. (HIM), who, as partners, are the leading Spanish-language yellow page publisher in the Oregon-Washington-Idaho and Utah region.  With this acquisition, HYPA is set to reach over one million Hispanic households in the U.S.

 

HYPA’s growth mimics that of the Hispanic market.  According to the Association of Hispanic Advertising Agencies the Hispanic advertising industry is outpacing all other sectors of advertising growing 4 times faster and is now a more than $4 billion industry.  

 

HYPA currently publishes Spanish yellow page directories in Wisconsin, Illinois, Colorado, Arizona and Nevada.  With the addition of Oregon, Washington, Idaho and Utah, HYPA will reach more than a million Hispanic households with a total buying power of over $13 billion.  HYPA's directories go beyond traditional yellow page offerings by providing in depth community information and other vital information via supplementary Spanish directory products in order to help enrich the lives of Hispanics in the U.S.

 

"Travel Media Northwest and Hispanic Media have a solid customer base, a great reputation in the market, and an outstanding operation that extends our national market presence throughout the Northwest, Midwest and Southwestern United States,” says Michael Reagan, HYPA's EVP & GM.

 

Published under HYA/0977, the following directories will be available in the March issue of Rates & Data:

 

 

Directory Name

Directory #

State

Close Date

Pub Date

Boise Hispanic

105711

ID

2/16/07

5/2007

Wenatchee Hisp

105729

WA

2/28/07

6/2007

Salem Hispanic

105724

OR

4/30/07

8/2007

Idaho Falls/Twin Falls Hisp

105709

ID

7/13/07

10/2007

Seattle – Tricities Hisp

105712

WA

7/31/07

11/2007

Medford Hisp

105725

OR

7/31/07

11/2007

Salt Lake City / Provo Hisp

105722

UT

8/31/07

12/2007

Seattle North Hisp

105714

WA

9/28/07

1/2008

Portland Hispanic

105713

OR

11/14/07

3/2008

Ogden / Logan Hisp

105723

UT

11/30/07

3/2008

Moses Lake/Wenatchee Hisp

105721

WA

1/15/08

5/2008

Seattle South Hisp

105720

WA

3/11/08

6/2008

Eugene Hispanic

105710

OR

12/29/07

4/2008

 

 

For more information on HYPA visit  www.TusAmarillas.com / www.hypa.info.

 

About Hispania Capital Partners Hispania Capital Partners is a Chicago-based private equity fund focusing on investment opportunities in later-stage companies serving the U.S. Hispanic market in the numerous areas including print, broadcasting, business services, financial sector, information technology, and food manufacturing and distribution. http://www.hispaniapartners.com.

 

###

 


**For national sales information contacts Adam Trynoski with National Solutions, Inc. atrynoski@national-solutions.com or call (850) 729-1141 x301.

 

NATIONAL

SOLUTIONS

I   N   C   O   R   P   O   R   A   T   E   D

 

 

 


 

Changes to Vermont Verizon Print Directories

To:          Certified Marketing Representatives

From:     Idearc Media Corp.

 

Subject: Changes to Vermont Verizon® Print Directories

 

============================================================

PLEASE NOTE: The last sentence of this elinc should begin with, "For more information, please..." If that sentence is missing, please email nationalsales@idearc.com for the complete elinc to be forwarded. Thank you.
============================================================
 
To comply with new Vermont Regulatory requirements, Verizon® White Pages and Yellow Pages will be published and distributed separately for select Northeast markets. Below is a list of impacted directories with detail of the print and distribution changes.
 
 

Dir Name

ST

YP Dir

Details

North Adams

MA

33606

YPs & WPs will be printed and distributed together.

Berlin

NH

46010

YPs & WPs will be printed and distributed together. Shares common WP section with Lancaster NH #46525.

Lancaster

NH

46525

YPs & WPs will be printed and distributed together. Shares common WP section with Berlin NH #46010.

Newport YP

VT

75625

YPs & WPs will be printed and distributed separately. WP section is common to and will print with St. Johnsbury #75875.

St Johnsbury YP *Newport/St. Johnsbury WP

VT

75875

YPs & WPs will be printed and distributed separately. Shares common WP section with Newport #75625.

Burlington

VT

75300

YPs & WPs will be printed and distributed separately. Orders will continue to be keyed using the same directory number.

Rutland

VT

75750

YPs & WPs will be printed and distributed separately. Orders will continue to be keyed using the same directory number.

Bennington

VT

75150

YPs & WPs will be printed and distributed separately. Orders will continue to be keyed using the same directory number.

Brattleboro

VT

75225

YPs & WPs will be printed and distributed separately. Orders will continue to be keyed using the same directory number.

St Albans

VT

75825

YPs & WPs will be printed and distributed separately. Orders will continue to be keyed using the same directory number.

Barre

VT

75075

YPs & WPs will be printed and distributed separately. Orders will continue to be keyed using the same directory number.

 

With the exception of the White and Yellow page split, these directories will be the same as in previous issues. There will be no changes to:

 

·         Directory numbers and how orders are submitted

·         Directory sizes and available products

·         Existing schedules, with the exception that the WP and YP directories will be delivered one day apart

·         Existing pricing programs

 

*075875 St Johnsbury C White Page Rates

The white page rates were removed in error and, due to rate hold, cannot be added back to Rates & Data.  Below are the available udacs and rates that will be billed for the 2007 issue: 

 

W1BH

$315.60

W6HH

$1,248.00

WILE

$139.20

W1BM

$265.20

W6HS

$870.00

WILW

$139.20

W2BH

$466.80

W8HH

$1,651.20

WLF

$0.00

W2BM

$391.20

W8HS

$1,134.00

WABL

$0.00

W3BH

$618.00

WABLB

$290.40

WPCB

$1,033.20

W3BM

$517.20

WBLN

$290.40

WPCBH

$1,184.40

W3HH

$806.40

WC1H

$542.40

WPFP

$7,321.20

W3HS

$554.40

WC2H

$730.80

WPFPH

$8,782.80

W4BH

$781.20

WC3H

$856.80

WPHP

$3,679.20

W4BM

$643.20

WCBL

$290.40

WPHPH

$4,410.00

W4HH

$856.80

WEL

$176.40

WPSB

$579.60

W4HS

$592.80

WFEL

$176.40

WPSBH

$705.60

W5BH

$932.40

WFL

$478.80

WSIL

$265.20

W5BM

$781.20

WFNNH

$554.40

WSN

$579.60

W5HH

$1,058.40

WFN

$478.80

WSNH

$705.60

W5HS

$744.00

WFNBY

$554.40

WUPN

$1,046.40

 

For additional information, please contact your Business Development Manager or email us at nationalsales@idearc.com.


 

New Verizon Yellow Pages in VT and NH (#105701)

To:          Certified Marketing Representatives

From:     Idearc Media Corp.

 

Subject: New Verizon® Yellow Pages in VT and NH (#105701)

 

 

A new directory is being introduced in the Vermont and New Hampshire markets.

 

Directory #

Directory

Overlay Directory #

Overlay Directories

Pub Date

105701

Northeast Kingdom

075625

075875

046525

046010

Newport, VT

St Johnsbury, VT

Lancaster, NH

Berlin, NH

11/07

 
 

Features and Specs:

  • The directory will have two different covers/versions – one for VT and one for NH.
    • Newport & St Johnsbury are common white pages that will appear in the VT version. 
    • Berlin & Lancaster are common white pages that will appear in the NH version. 
    • Yellow pages will be common for each version and appear the same in both versions.
  • The directory size will be 7x11 and 3 columns.
  • Requires 10-digit dialing.

 

 

*Please note - All 3235s should be sent to the following address for this directory only:

 

ATTN: Tamara Choppy

400 Jordan Rd, 2nd Fl.

Troy NY 12180

Email - tamara.choppy@idearc.com

Phone - 518-285-3770

Fax - 518-285-3901

 

 

For additional information, please contact your Business Development Manager or email us at nationalsales@idearc.com.

 


 

DMI Press Release Announcing Renewed Partnership with Gold Pages Publishing, Inc!

Press Release                                                                                                                 

 

Directory Marketing Inc. (DMI) welcomes back Gold Pages Publishing, Inc.

 

Kansas City, MO January 26, 2007

 

Directory Marketing, Inc. (DMI), a full-service, national yellow pages marketing and management provider for directory publishers, is very proud to announce their renewed partnership with Gold Pages Publishing, Inc.

 

About Gold Pages Publishing, Inc.

Family-owned, Gold Pages Publishing, Inc is located in Rapid City, South Dakota and began business in 2002. The company serves the Black Hills counties of Pennington, Meade, Butte, and Fall River & Custer County in South Dakota, as well as, Hulette, Sundance & Newcastle in Wyoming. For complete town and zip code information, please contact DMI.

 

In November 2006 a third party survey found that 74% of all residents have used Gold Page Phone Book. Dawn Laskowski, Deadwood Gulch Resort Marketing Directory said, “We make the right choice advertising in Gold Pages, because it is the directory that gets used. Thanks, Gold Pages!”  In addition, Deadwood Gulch Resort has used Gold Pages as the official in-room directory for all of their hotel rooms. Visit Gold Pages Publishing website at http://www.goldpagesphonebook.com/.

 

Gold Pages Publishing, Inc. will appear in the March 2007 issue of Rates & Data; they will not be on Elite. Orders may be sent in via mail or emailed to: inquiry@directorymarketinginc.com or faxed to 816-537-7951.

 

About DMI

Directory Marketing, Inc. (DMI) is in the business of growing national revenues for publishers through targeted sales and marketing.  DMI offers national yellow pages marketing, sales and order management for yellow pages publishers. DMI is responsible for growing national revenue in more than 350 directories for independent and utility publishers with a staff of approximately 25 people. Every directory is thoroughly researched on an individual basis by DMI’s marketing department to uncover directory development and revenue opportunities. For more information about DMI, visit www.DirectoryMarketingInc.com.   

 

Please feel free to contact DMI for further information.

 

Directory Marketing, Inc. (DMI)

1305 West Main Street

Greenwood, MO 64034

816-537-7950 Phone

816-537-7951 Fax

 


 

DMI Press Release Announces Partnership with ypOne!

Press Release

 

ypOne Publishing, LLC joins forces with Directory Marketing Inc. (DMI)

 

Kansas City, MO January 26, 2007

 

Directory Marketing, Inc. (DMI), a full-service, national yellow pages marketing and management provider for directory publishers, is very proud to announce their newest partnership with the ypOne Publishing, LLC (YPO/0754).

 

DMI will begin marketing ypOne’s directories immediately for all their ypOne directories in the United States and Phone Guide directories in Canada. CMR’s will receive directory information this week for YPO’s directories closing February 21, 2007 which are as follows:

 

·        Greater Deer Park, TX #100179

·        LaPorte-Seabrook, TX #100180

·        Pasadena, TX #100181

 

Directories closing in January may be eligible for Late Order Approval, please contact DMI for further information.

 

About YPO

ypOne Publishing, LLC is a rapidly growing publisher of print and online yellow pages shopping directories in the United States and Canada. The company serves 50 communities in the greater Houston, Phoenix, Ontario and Halifax regions, distributing to over 3.4 million homes and businesses. ypOne employs approximately 300 people at its 12 locations. For further information regarding ypOne, visit their website at http://www.yponepublishing.com/.

 

About DMI

Directory Marketing, Inc. (DMI) is in the business of growing national revenues for publishers through targeted sales and marketing.  DMI offers national yellow pages marketing, sales and order management for yellow pages publishers. DMI is responsible for growing national revenue in more than 350 directories for independent and utility publishers with a staff of approximately 25 people. Every directory is thoroughly researched on an individual basis by DMI’s marketing department to uncover directory development and revenue opportunities. For more information about DMI, visit www.DirectoryMarketingInc.com.   

 

Directory Marketing, Inc. (DMI)

1305 West Main Street

Greenwood, MO 64034

816-537-7950 Phone

816-537-7951 Fax

 


 

Yellow Pages Association Membership and Facilities User System Ch anges as of January 26, 2007

The following are YPA(tm) membership changes, and updates to the Rates & Data(tm) and/or ELITE(tm) system, as of January 26, 2007.

_____________________________________________________________________________

 

CMR ACTIVITY

_________________________________________________________________________

 

CERTIFIED MARKETING REPRESENTATIVE - MEMBERSHIP CONSOLIDATION AND NAME CHANGE

 

Fusion Worldwide, Inc.

3723 Fairview Industrial Dr. SE, suite 190

Salem, OR  97302

T:  (503) 881-7300

F:  (770) 926-8477

Web site:  www.fuseagency.com

Email:  bk@fuseagency.com

Ms. Becky Kraegel, National YP Manager

 

CMR CODE:  051

 

and

 

Fuse Agency, Inc. (formerly Fuse Advertising Agency, Inc.)

3723 Fairview Industrial Dr. SE, suite 190

Salem, OR  97302

T:  (503) 881-7300

F:  (770) 926-8477

Web site:  www.fuseagency.com

Email:  bk@fuseagency.com

Ms. Becky Kraegel, National YP Manager

 

CMR CODE:  090

 

Note:  Fuse Agency, Inc. will retain 051 and 090 as CMR codes.  Please remove Fusion Worldwide, Inc. from your records.

_____________________________________________________________________________

 

CERTIFIED MARKETING REPRESENTATIVE - ADDITIONAL CODE ONLY   

 

TMP Directional Marketing, LLC

New York, NY

 

CMR CODES:  050, 064, 070, 071, 074, 075, 079, 101, 114, 116, 118, 121, 136, 150, 154, 156, 164, 167, 171, 176, 190, 206, 223, 232, 237, 247, 283, 299, 303, 307, 320, 331, 335, 361, 399, 400, 406, 411, 412, 413, 442, 443, 458

 

ADDITIONAL CMR CODE:  128

_____________________________________________________________________________

 

CERTIFIED MARKETING REPRESENTATIVE - MEMBERSHIP ADDRESS AND CONTACT CHANGE ONLY

 

From:

McClung Advertising Agency

PO Box 898

Rancho Mirage, CA  92270

T: (514) 335-3003

F: (514) 335-6806

Email:  dick@mcclungadvagency.com

Mr. R. C. McClung, Owner

 

CMR CODE:  261

 

To:

 

McClung Advertising Agency

1669 Lexington Ave.

Mansfield, OH 44907

T:  (419) 756-0252

F:  (419) 756-6525

Email:  kault@Directoryconcepts.com

Kristin Ault, Director Client Services

 

CMR CODE:  261

____________________________________________________________________________

 

ASSOCIATE ACTIVITY

 ____________________________________________________________________________

 

ASSOCIATE MEMBERSHIP - INDUSTRY COLLEAGUE - COMPANY NAME, ADDRESS AND CONTACT CHANGES ONLY  

 

From:

 

Stadacona inc.

3100 Cote Vertu, Suite 300

St-Laurent, Quebec  Canada  H4R 2J8

T: (514) 335-3003

F: (514) 335-6806

Email:  tonygallant@stadacona.ca

Tony Gallant, General Manager-Directory Sales

 

To:

 

White Birch Paper Company

7575 Trans-Canada Highway

Suite 500

St-Laurent, Quebec  Canada  H4T 1V6

T:  (514) 335-3003

F:  (514) 335-6806

Email: TonyGallant@st.whitebirchpaper.com

Tony Gallant, General Manager-Directory Sales

___________________________________________________________________

 

ASSOCIATE MEMBER - INDUSTRY AFFILIATE - NEW 

 

NexGen Associates  LLC

24 Wyckoff Ave., Ste. 6

Waldwick, NJ  07463

T:  (201) 445-6416

F:  (866) 727-8885

Web site:  www.nexgenassoc.com

Email:  bobw@nexgenassoc.com

Mr. Robert Woods, Chief Operating Officer

 

NexGen Associates provides Technical Consulting and Tear Page Services.

 

Industry Guide Category:  Tear Pages Services

___________________________________________________________________

 

Code numbers are the property of the Association and can be transferred only by the Yellow Pages Association(tm)  to other member companies in connection with National Yellow Pages Advertising orders. These changes will appear in all future issues of YPA(tm) publications.

 

Please ensure this information is copied and forwarded to the appropriate staff members. Any questions may be directed to Lori Ross Melton at 248.244.6237 or email lori.rossmelton@ypassociation.org.

_____________________________________________________________________________

 

 


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