#0877 - OGDEN DIRECTORIES INC.

2007 NATIONAL ADVERTISING POLICIES & PROCEDURES

Artwork Specifications

Artwork and Artwork Transmittals must arrive at the Publisher's location within 7 calendar days from the close date shown in Rates & Data.  All artwork materials received after the 7^th calendar day will not be guaranteed.  This means that we will either create useable art internally or use artwork from previous editions or other directories where your client may be placed.  Regardless of the artwork that is use.  The CMR will still be responsible for payment regardless.

Ogden requires artwork to appear on a CD for all ad types with the exception of Space Listing ads.  Space Listing ads can be either faxed to us on the artwork transmittal sheet or emailed on the artwork transmittal sheet.  These are reset internally.  (Please refer to the attached Ad Specifications chart.)  All regular display ads (no knockout or color) must be saved in a grayscale .eps file with 20% yellow background.  All white knockout ads that contain yellow in the art must be 20% yellow. This requirement was set so that the image resolution and ad copy quality are not lost.  If display ads and trademarks are not submitted on a CD, credit will not be given for ads that appear fuzzy or out of focus.

Ogden reserves the right to reject any artwork that is received via floppy disc and/or velox copy.

Order Placement

Late Order Approval (LOA) is required on all orders submitted after a directory close date.  LOA is to be given and approved only by the National Sales staff at Ogden Directories.  No Late Order will be accepted without the proper authorization or advice lines.  Late Order artwork must be received within 1 week after late order has been given.

All orders must contain the correct advice lines for any and all incentive rollouts.  Without the proper advice lines or missing advice lines, CMRs will be charged the full price.

What is printed on the order is what is published.  Keying the order correctly is very important.  Orders are proofed against UDAC's, spellings, artwork, artwork ID#'s, and pricing. Make sure that you are entering RLs, ALs, and ELs correctly! An RL is:  Name, Address, and Phone Number, which will appear within the column in alpha order.  An AL is an additional address and phone number that is indented underneath the RL.  A name can be used but most often is not.  An EL is an indented extra line that contain text only; no address or phone number.  The EL is situated between the name and the address of the RL.

Ogden only allows for (1) SRL or (1) WSRL per Client Number.  Because we are not the telephone company we are not obligated to give free listings.  As a courtesy to our customers, we do allow them 1 free listing in the white pages and 1 in the yellow page or a buy 1 get 1 free (ie. if you have 3 listings you must buy 2).

From this point forward, the "Buy Line" for Trademarks/Trade Names must be placed on the order (not the artwork) and entered as a caption.  "Buy Lines" are keyed into our system to allow more space for the Trademark/Trade Name.

Billing/Receivables

Ogden invoices within the same month that a directory publishes.  Our terms are Net 30 days or upon receipt of invoice.  No credits can be taken nor will be given without prior publisher approval of a 1080 or proper documentation.  Prompt payment is appreciated.

PLEASE MAKE SURE THAT THIS ELINC IS SHARED WITH THE RESPECTIVE DEPARTMENT