Bottom Line Management Industry News

News

Wednesday, January 24, 2007

 

Idearc's E-Billing for Verizon Print Directories Jan. 22

To:          Certified Marketing Representatives

From:     Idearc Media Corp.

 

Subject: Idearc’s E-Billing for Verizon Print Directories Jan. 22 

 

 

Idearc Media has invoiced the following using the YPA E-Billing Processes:

  

005235 CARPINTERIACA

005895 INDIOCA

006235 LONG BEACH COASTAL,  CA

006238 LONG BEACH-CERRITOS-LAKEWOOD,  CA

007115 SANTA BARBARACA

018220 ANNA,  IL

020516 METROPOLIS,  IL

021939 WEST FRANKFORT,  IL

029395 EASTERN KENTUCKY REGIONAL,  KY

033587 NEWTONMA

033720 QUINCYMA

033834 WALTHAMMA

035620 IMLAY CITYMI

046047 BOW-HOOKSETT COMMNH

056412 CAMBRIDGE-CALDWELLOH

058656 TROY TIPP CITYOH

062778 EAST DELAWARE CO YPPA

063038 GREENSBURG YPPA

063247 IRWIN YP,  PA

063436 LATROBE YP,  PA

063491 LEHIGHTON YPPA

063718 MT PLEASANT-SCOTT YP,  PA

076666 PULASKI CO YPVA

102973 SPAN-DOWNEY-NORWALK SPANISH,  CA

102977 SPAN-INDIO SPANISH,  CA

102987 SPAN-PALM SPRINGS SPANISH,  CA

102993 SPAN-SANTA MARIA SPANISH,  CA

103509 GREATER FT. LAUDERDALEFL

103571 GREATER FT. LAUDERDALE SPANISH,  FL

104158 GREATER RALEIGHNC

104630 LOWER BUCKS CO COMPANION,  PA

104703 DOWNEY-NORWALK COMPANION,  CA

104705 LONG BEACH - LAKEWOOD COMPANION,  CA

104706 LONG BEACH COASTAL COMPANION,  CA

104712 SOUTH BAY COMPANION,  CA

 

The coverbills are dated January 22nd. 

 

 

 

 

Updated Contact Information

 

 

 

 

 

 

 

 

 

Hello All CMR’s

 

            This is a letter to inform you all that The Local Pages, Inc. (pub # 0647) has recently taken their Nationals Department in-house. Previously we had gone through a service bureau, but have decided to be more involved with each of you more personally. Effective November 2006, I will be your contact on all National requests or concerns, this includes tear sheets, directory requests, billing issues, etc. Please feel free to contact me anytime. Below you will find all my contact information. Hope your new year is going great!

 

Jamie McGowan

4910 West Amelia Earhart Dr. Ste 1

Salt Lake City, UT 84116

1-888-249-6920 Ext 214

Fax- 801-963-0864

jmcgowan@thelocalpages.net

 

Thanks for your time,

 

 

Jamie McGowan

Nationals Manager

jmcgowan@thelocalpages.net

1-888-249-6920 Ext. 214

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Thanks,

Jamie McGowan

National YP Manager

The Local Pages Inc.

1-888-249-6920 Ext. 214

Fax 1-801-988-1171

jmcgowan@thelocalpages.net

 

 


 

AT&T - Trademark/Tradename Caption Font Standardization

AT&T - Trademark/Tradename Caption Font Standardization

 

 

AT&T's Brand Advantage is all about enhancing the value of our trade offerings which equates to increased value for advertisers and consumers.  In continued efforts to improve our trade product, AT&T is standardizing the font size of all captions used in Trademarks and Trade Names.  This change helps give a consistent look to Trademark and Trade Name advertising across AT&T regions. 

 

Caption information is important and helps the directory user distinguish among trade listings for types of outlets, services, products, area locations, or functions of the advertiser's organization.  But consumers are looking primarily for Brand Names, and caption information should not "overwhelm" the Brand Name.

 

·        Only the font size is changing.   Font Style will remain the same, and will continue to differ slightly by region.

·        West Region (Pub 514,829, 836) items will not need to change.  They have already been set to the standard format.

 

Below are the UDACs and the font sizes that will be used for the Trade captions along with the directories that this will impact. 

 

Questions regarding these changed may be directed to Theresa Manning at 314-242-7598 or via e-mail at tn5452@att.com.

 

 

Trade Caption UDACs

TMX - Trade Caption

TMS - Trade Sub Caption

TMSS - Trade Sub-Sub Caption

 

TNC - Trade Name Caption

TNS - Trade Name Sub-Caption

TNSS - Trade Name Sub-Sub Caption

 

 

Pub 727, 717, 815, 997 Point Size Change

3 Col Directories:

    TMX, TMS, TNC, TNS - chg from 6 pts to 7 pts

    TMSS & TNSS - set at 7 pts

4 Col Directories:

    TMX, TMS, TNC, TNS - chg from 6 pts to 8 pts

    TMSS & TNSS - set at 8 pts

 

Pub 962, 927, 760 Point Size Change

2 & 4 Col Directories:

    TMX & TNC chg from 10 pts to 8 pts

    TMS, TMSS, TNS, TNSS chg from 7 pts to 8 pts

3, 3 Nar & 5 Col Directories:

    TMX & TMC chg from 10 pts to 7 pts

    TMS, TMSS, TNS, TNSS remain at 7 pts

 

Pub 836, 829, 514 - No Change in Point Size

2 & 4 Col Directories

    TMX, TMS, TMSS, TNC, TNS, TNSS - 8 pts

5 Col Directories

    TMX, TMS, TMSS, TNC, TNS, TNSS - 7 pts

 

 

Pub 727, 717, 815 & 997 Directory Effective List

The Trade Caption Font size change will occur beginning with the following February 2007 publications and moving forward. 

 

February 2007 Issues

Oshkosh, WI (081602)

Sheboygan, WI (082155)

Newberry, MI (036521)

Shiawassee County, MI (034438)

 

 

Pub 962, 927, 760 Directory Effective List

The Trade Caption Font size change will occur beginning with the following publications and moving forward. 

 

4 Col

Effective with May 2007 pubs and moving forward

 

3, 3 Nar & 5 Col

Effective with June 2007 pubs - excluding Richardson, Tx (072618)

 

2 Col

Effective with Sept 2007 pubs and moving forward

 

 

Have you upgraded your client's regular black trademark to a CTMWP?

 

AT&T offers Brand Advantage TM Upgrade to existing and new Trademark advertisers.  One UDAC, CTMWP, gets you Custom Trademark with color and White Knockout at NO ADDITIONAL CHARGE over a regular black TM.  If you haven't upgraded your client's black TM yet, what are you waiting for?  For more details, go to AT&T's National CMR website at www.nationalyp.com.  Look for the Breaking News titled "AT&T Yellow Pages Brand Advantage".

 

AT&T's Brand Advantage - Upgrade Your Brand...Your Way...Delivered.

 

 


 

Late order approval available in California Directories!!!

TO:       ALL CMR Representatives, Account Executives and Managers

FR:       Dawn Wood, National Operations Manager - Anderson Directory Sales

            dawn@andersoninfo.com

            Brandy Mooney, National Marketing Manager – Anderson Directory Sales

            brandy@andersoninfo.com  

 

           

DT:       1/24/2007

 

 

 

Publisher Name, Initials and Code: Legacy Directories (LEG #0564)

 

State: California

Directory Name: Newport Beach 
Directory Code: 103519

Close Date:  2/1/07
Late order approval will be granted to new insert and upgrades until: 3/2/07 ~ all art must be received no later than 3/9/07

 

State: California

Directory Name: South Beaches
Directory Code: 103152
Close Date: 2/10/07  
Late order approval will be granted for new insert and upgrades until: 3/23/07 ~ all art must be received no later than 3/30/07

Please contact Anderson Directory Sales for Late order approval code or more information!
Email: sales@andersoninfo.com

Phone: 303-649-1199

 


 

Advanced Sales Online Series from YPA

 

Yellow Pages Association 

Announces   

The Sales Lab Online Series  

 

 

The Yellow Pages Association is proud to offer "The Sales Lab", an advanced Yellow Pages sales series.

 

This online series will empower you with new concepts and vocabulary to conduct business discussions with your advertisers that will increase your advertisers' understanding of Yellow Pages advertising.

 

What some CMRs have said about the series: 
"I enjoyed the series.  It has helped me look at what I've been doing the last 15 years a little differently."
- RoseAnna Scruggs, Wahlstrom Group
 
"Tom Davis presents proven material that relates to each one of my clients on different levels.  I am looking forward to applying the concepts to better my clients results."  - Laura Cleveland, National Multimedia Marketing
 
"If you want to learn how to influence your client, take this course.  It takes advertising principles and simplifies them with logical thinking." - Whitney Gartzke, TMP (Unit 3)
 
 "I think it is a great series that represents an opportunity for all sales people to learn unique approaches and conversation starters." - Charlie May, Marquette Group

 

 Upcoming Course Dates: 

  • Unit One - The Occupancy Theory (Feb. 14, Mar. 21, May 16)
  • Unit Two - The Snowball Effect (Feb. 21, Mar. 28, May 23)
  • Unit Three - A Mirror of the Market (Feb. 28, April 4, May 30)
  • Unit Four - The Definition of Usage (Mar. 7, April 11, June 6)
  • Unit Five - Putting It All Together (Mar. 14, April 18, June 13)
The first four sessions may be taken in any order and purchased separately, but session five must be the last session completed.  Receive a complementary book, job-aid, and certificate upon completion of all coursework.        
 
This series will be conducted by Tom Davis from the Better Business Builders, Inc. and author of the book, The Truth About Yellow Pages.
 
Audience:  CMRs, account managers, account planners and sales managers
 
Course Fee Per Unit:  $99 member

 

Course Descriptions and Registration: Complete the downloadable registration form or register online at www.ypassociation.org/training. 

 

Questions:  Further questions may be directed to Rachel Grimm at (248) 244-0711 or by e-mail at Rachel.Grimm@ypassociation.org.     
 
 

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