News
Wednesday, January 17, 2007
YLO directories in Ontario & Quebec - Product Integration - effec tive with September 2007 issues forward
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Submitted By: NATIONAL CHANNEL - [NATIONAL.CHANNEL@YPG.COM]
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TO: CMRs
From: Yellow Pages Group - Pubco. 507 and 510 (excluding the
Neighbourhood directories and the non-Bell Canada books)
Subject: YLO directories in Ontario & Quebec - Products Integration
Guide and Overview
Product Integration - Phase One - launching across Canada
Ontario and Quebec directories - effective with September 2007 directories
forward
Yellow Pages Group is pleased to announce the launch of Product Integration
- Phase One. This phase will introduce a standardized set of products
coast-to-coast, creating new advertising opportunities for your clients and
will help to reduce product confusion. Integration will involve some
changes to existing ad sizes, and the introduction of new ad sizes. 2007
issues will be the first directories to reflect these changes. (Owen Sound
2007 for Ontario, Montreal 2007 for Quebec, Vancouver 2007 for British
Columbia and Calgary 2007 for Alberta).
These documents cover the changes to the directories in Ontario and Quebec.
Another email will address the Phase One changes to the directories in
Alberta and British Columbia.
There are three documents to assist with the integration / transition. In
addition to the product changes, there are offers associated with Ad Size
Cancellation.
1. a Transition Guide (in MS Word) that provides complete details for the
CMR Account executives, national order processors and graphics departments;
2. a PowerPoint presentation to help as a product integration "overview";
3. a list of the Ontario and Quebec Neighbourhood and non-Bell Canada
directories. In Phase One, the Neighbourhood books are affected for the
listing changes, not the display ads. As before, Trade items are not
available in the Neighbourhood directories. The non-Bell Canada
directories are not part of the product integration and therefore the
content of these documents do not pertain to products and specs that are
available in these books.
These documents can be found on the CMR Centre:
www.national.yellowpages.ca
Go to:
Products / Print Products Guide / Classified Directory Products - Ontario
and Quebec
Thank you for your attention in this matter.
National CMR Sales Channel
Yellow Pages Group
1-800-551-0387
416-412-7124
national.channel@ypg.com
CMR Centre www.national.yellowpages.ca
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Yellow Pages Association
820 Kirts Blvd., Suite 100
Troy, MI 48084
248-244-6200 / 248-244-0700 fax
Internet: http://www.ypassociation.org
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Idearc Media CMR Commission Reporting
To: Certified Marketing Representatives
From: Idearc Media Corp.
Subject: Idearc Media CMR Commission Reporting
Idearc Media Corp. announces FINAL CMR Report Cards for 2006 are now posted on our CMR Website. The Report Card Tool enables CMRs to access a high level summary of the data that is used to determine print commission for the following year – print, electronic and performance based product revenue.
As a reminder to CMRs, both FINAL 2006 CMR Growth Reporting and preliminary 2007 CMR Growth Reporting for Verizon Yellow Pages Print Directories are also currently available on our CMR Website.
For CMRs that do not currently have access to CMR Report Cards and Growth Reporting Tools --
· A financial user must have access to the CMR web site, http://www.idearcmedia.com/cmr and know their login and password.
o To get CMR web site access, email your CMR # to nationalsales@idearc.com or call the Help Desk at 800-646-8544 and choose option 3 or 6. CMRs will receive a registration code and instructions on how to register for login ID.
- A Financial Officer Authorization (FOA) Form must be filled out, signed by an Officer, and faxed to 866-990-4300. Forms will also be accepted via email to nationalsales@idearc.com or chris.steigerwald@idearc.com.
- FOA Form is located on CMR web site and can be accessed by clicking References, then Forms from Home Page. Then choose Channel Change and Growth Reporting.
- Once form is verified, newly authorized users will receive email stating that access has been granted along with further instructions.
Free Prototypes - February, March & April 2007 Closings
Get a jump on Free Prototypes offered by DMI publishers!
Following are the Free Prototype Directories closing in February, March & April 2007 offered by DMI Publishers. To access the directory information, click on the directory name & number.
Following are all the details you need for this fantastic offer! (See additional instructions below for Metro Directories)
· If your clients have an order in the matching utility directories, they are entitled to a FREE MATCHING ORDER in the DMI Publisher’s directories.
· These directories are being prototyped on a national level only.
· All national clients qualify for free advertising equal to their advertising in the matching directory. Insert an advice line on your order stating:
“Free Prototype Offer Matching #?????? for ??/07 issue.”
Insert the matching directory code & the pub date of the prototype directory
· Please do not add an "F" to the end of the UDACs on your order. No locally purchased advertising will be cancelled or superseded with a free national order.
For Metro Directories: All half-page (HP) and larger display ads are required to use a free RCF test line through StandardCall; an additional advice line must be inserted on your order stating:
“RCF Required: Termination Number is ___ ___ ____"
(Include the area code desired for your RCF line).
· DMI will respond with an advice line of the RCF number to be used in the art and wherever the terminating number appears on the order.
· Please do not add an “F” to UDACs.
· No locally purchased advertising will be cancelled or superseded with a free national order.
| Pub/Int | Publisher | Directory Name & Number | Close Date | Pub Date | Matching Utility |
| 0870/MDP | Metro Directories | 2/1/07 | 5/07 | Gainesville, GA #014310 BSA | |
| 0870/MDP | Metro Directories | 2/1/07 | 5/07 | Newnan, GA #015110 BSA | |
| 0862/CPH | Community Phonebook Co | 2/2/07 | 4/07 | Beverly - Danvers - Topsfield, | |
| 0583/UFP | User-Friendly Phone Book | 2/9/07 | 6/07 | Evansville, IN #022987 ATT | |
| 0707/BES | Best Publications | 2/20/07 | 5/07 | Houston North Sub, TX #071128 ATT | |
| 0583/UFP | User-Friendly Phone Book | 3/9/07 | 7/07 | Wichita, KS #028855 ATT | |
| 0561/EPI | Eagle Publications | 4/1/07 | 8/07 | Springfield, IL #021632 RHD | |
| 0508/TAR | Tarheel Publishing Co | 4/1/07 | 7/07 | Clinton, NC #053268 RHD |
If you have any questions regarding the free prototype offers, please contact DMI. If your client does not qualify for the free prototype offer, there are several special pricing incentives to choose from, contact DMI for more details or go to www.DirectoryMarketingInc.com. If you do not have a login and password for the DMI website, please feel free to use: User name: dmi Password: rocks
Directory Marketing, Inc. (DMI)
1305 West Main Street
Greenwood, MO 64034
816-537-7950 Phone
816-537-7951 Fax
http://www.directorymarketinginc.com/
The Kelsey Group's Drilling Down on Local '07 Conference
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FREE Prototype -- #105373 West Kern County(CA)
#105373 West Kern County(CA). The national close is February 19 with a June 07 pub.
(If your system shows a February 2 close, that will change with your next update.)
The directory is free for all new national customers who purchase UDACs
in either source book -- #005100 Bakersfield-ATT or #007415 Kern County West-IAR.
Local revenue customers cannot transfer to national for this prototype.
Orders will be accepted with the UDACs listed for this directory in Rates & Data.lease use the advice phrase "2007 FREE Prototype". If the advice phrase does
not appear, full rate will be charged. Artwork should be submitted with the order
wherever possible, or by Monday, February 26 at the latest.
If the national account has a display ad larger than a half-page in the source books,
there are two options available for this prototype edition:
1. use a distinct phone number which is trackable - the national account pays
for the RCF line and shares the results with the publisher, or 2. place a half-page ad.
In Year Two(2008) of the prototype program, there will be a 50% discount on all
displays, in-columns and TMs. Listings and TNs will be at full rate in Year Two.
For production-related questions, please contact Missi Seifert at missis@psanda.com
or 937-439-7880. For questions on sales, rates or udacs, please contact
Peter Salzberg at peters@psanda.com or 239-566-9289 .
FREE Prototype -- #105472 Old Bridge(NJ)
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