Bottom Line Management Industry News

News

Tuesday, January 16, 2007

 

New Incentive Program for the PBC Business Finder in Calgary.

As previously communicated, DirectWest will be publishing a directory for Calgary & surrounding area effective June, 2007. The PBC Business Finder™ for Calgary & Area will be closing on February 16, 2007.

 

Book Details:

Directory

The PBC Business Finder™ for Calgary & Area

Directory Number

105343

Circulation

625,000 to all Homes & Businesses

Close Date

February 16th, 2007

Pub Date

June 1st, 2007

 

Extended Market Coverage:

Extended coverage overlays areas such as Airdrie, Cochrane, Crossfield, High River, Okotoks, Strathmore and many more.

 

Incentive Programs:

The EZ Buy Program (002973): DirectWest is happy to offer CMRs a new tiered incentive program available for new publications including Calgary & Winnipeg. All display and informational advertising is 50% off in year one. If advertising is maintained in year 2, the advertiser is eligible for a 25% discount.

 

The Hotel Program (002670): Any Hotel or Motel with 20 rooms or more that agree to use the PBC Business Finder™ for Calgary and Area will receive an inventory of phone books (50% more than the # of rooms), a customized cover design of their choice, and a credit according to the below standards:

  • 20-49 rooms guarantees a credit equivalent to a QCWP
  • 50-149 rooms guarantees a credit equivalent to a DQCWP
  • over 150 rooms guarantees a credit equivalent to a TQCWP

 

Multi-Heading Program (002608):  For each display ad purchased at the regular rate, a second display ad may be placed in an additional heading at 50% off.  There is no limitation on the number of display ads placed.  Use the standard item code with the advice phrase, “Multi-Heading” for the second, fourth… ad placed.

 

Commission:

All orders are commissioned at 25%.

 

For questions regarding order processing please contact Direct West’s National Department toll free at 1-800-667-3585. For marketing and sales support material, please contact your National Product Consultant, Linda Patzwald at (306)777-0384.

 

Erica Kimmie

Marketing Manager

DirectWest Corp.

t – (306)777-0398

f – (306)359-7849

www.directwest.com/national

 

 


 

Winner Announced! GCI Yellow Pages Iditarod Adventure 2007 Sales Incentive Program

To: The CMR Community

From: Windstream Yellow Pages (0520)

Subject: Anchorage, AK 103610-GCI Yellow Pages Iditarod Adventure 2007 Sales Incentive Program

 

We have a winner!

Heather Karem of Ketchum Directory Advertising is going to Anchorage Alaska to participate in the start of the Iditarod Dog Sled race from Anchorage to Nome, courtesy of GCI Yellow Pages!

 

Thank you to all those CMRs who participated in the contest to make it successful.

 

Windstream’s National Account Team,


Cherie Bishop

330 650-7273

cherie.bishop@windstream.com

                                  

Mark C. Horn

330 650-7407

mark.horn@windstream.com

 

Betsy Turek

330 650-7274

betsy.turek@windstream.com

 

Shannon Wicker

330 650-7602

shannon.wicker@windstream.com

***************************************************************************************  The information contained in this message, including attachments, may contain  privileged or confidential information that is intended to be delivered only to the  person identified above. If you are not the intended recipient, or the person  responsible for delivering this message to the intended recipient, Windstream requests  that you immediately notify the sender and asks that you do not read the message or its  attachments, and that you delete them without copying or sending them to anyone else. 

 

January and February Online Workshops from the YPA

JANUARY & FEBRUARY ONLINE WORKSHOPS FROM YPA 

 

Never leave your office and attend Yellow Pages courses!  Click on the link for a course description and to register. 

 

January:

 

30th - Basics of Rates & Data Terminology (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=247

 

30th - Maximizing YPA IRIS ONLINE (2:00 pm) =  http://www.ypima.net/training/workshop_display.cfm?WID=272 

 

February:

 

12th - Creating an Order 101 (2:00 pm) = http://www.ypima.net/training/workshop_display.cfm?WID=254

 

13th - Creating an Order 102 (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=258

 

14th - Sales Lab Unit 1 (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=322

 

15th - YPA Directories Online (1:00 pm) = http://www.ypima.net/training/workshop_display.cfm?WID=301

 

16th - Understanding Various Transactions (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=278

 

16th - Advices and Queries for the Beginner (2:00 pm) = http://www.ypima.net/training/workshop_display.cfm?WID=244

 

20th - ELITE Graphics (11:00 am & 2:00 pm) = http://www.ypima.net/training/workshop_display.cfm?WID=286

 

21st - Sales Lab Unit 2 (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=310

 

28th - Sales Lab Unit 3 (11:00 am) = http://www.ypima.net/training/workshop_display.cfm?WID=328

 

Note:  The next New Employee Online series is being held March 5th-8th and a registration can be downloaded at http://www.ypima.net/training/workshop_display.cfm?WID=282

 

There are still a few seats left for the upcoming Order Processing & Procedures seminar in El Paso, TX on February 6-8th.  Please contact us for more information.

 

Need more information?

Please contact Rachel Grimm at (248) 244-0711 or rachel.grimm@ypassociation.org for a training catalog, questions and block pricing information.   The 2007 YPA Training & Development catalog is now available for download at www.ypassociation.org and click on "Professional Development".  

 
 

 

FREE ADVERTISING AVAILABLE IN NEW CALIFORNIA DIRECTORY

TO:       ALL CMR Representatives, Account Executives and Managers

FR:       Dawn Wood, National Operations Manager - Anderson Directory Sales

            dawn@andersoninfo.com

            Brandy Mooney, National Marketing Manager – Anderson Directory Sales

            brandy@andersoninfo.com  

 

           

DT:       1/16/2007

 

 

New Directory and Free Advertising Opportunity From PDC!!

 

Directory Name: Hollister
Directory Code:
105715
St
ate: California
Close Date:  March 31, 2007
Pub Date:
July 2007
Projected Distribution: 21,000 Copies
Publisher Initials & Code:  PDC 0762

 

Guidelines:

Source Directories: 005832 (YBC) & 005755 (IAR)

Please note that there will be a difference in the items available within the directories. You are entitled to a comparable item in the new directory published by PDC for free. Please contact sales@andersoninfo.com if you have any questions.

Any client that has signed a local contract is not eligible for this free offer.

Advice Phrase (no special UDAC’s are needed): Free to national 2007 Issue per Elinc dated 1/16/2007

 

Roll out information: All display items, trademarks and in-column are 50% off in the 2008 issue for advertisers who maintain their order. These items are 25% off in 2009 with a maintained order. All listings are full rate in 2008 and beyond. Again, no special UDAC’s are needed for roll-out discounts just an advice phrase that states the discount amount, item and issue date.

Contact Anderson Directory Sales if you have any questions or if you require additional information.

Thank you!!

Email: sales@andersoninfo.com
Phone:
303-649-1199

 

 

 

 

 

 

 


 

EXTENDED CLOSE DATE AND FREE ADVERTISING AVAILABLE IN NEW OK DIRE CTORY

TO:       ALL CMR Representatives, Account Executives and Managers

FR:       Dawn Wood, National Operations Manager - Anderson Directory Sales

            dawn@andersoninfo.com

            Brandy Mooney, National Marketing Manager – Anderson Directory Sales

            brandy@andersoninfo.com  

 

           

DT:       1/16/07

Original elinc sent: 11/28/06

 

 

 

Phone Directories Company L.P. and Anderson Directory Sales are pleased to announce that the close date has been extended in this free directory!!!

Directory Name: Edmond Regional
Directory Code:
105553
St
ate: Oklahoma
Close Date:  March 17, 2007
(was 1/13/07)
Pub Date: June 2007
(was 5/07)
Publisher Initials & Code:  PDC 0762

*Updated dates will be reflected in 3/2007 R&D

Guidelines:

Source Directories: 060151 (ATT) & 060035 (YBC)

Please note that there will be a difference in the items available within the directories. You are entitled to a comparable item in the new directory published by PDC for free. Please contact sales@andersoninfo.com if you have any questions.

Any client that has signed a local contract is not eligible for this free offer.

Advice Phrase (no special UDAC’s are needed): Free to national 2007 Issue per Elinc dated 11/28/06 & 1/16/07

 

Roll out information: All display items, trademarks and in-column are 50% off in the 2008 issue for advertisers who maintain their order. These items are 25% off in 2009 with a maintained order. All listings are full rate in 2008 and beyond. Again, no special UDAC’s are needed for roll-out discounts just an advice phrase that states the discount amount, item and issue date.

Contact Anderson Directory Sales if you have any questions or if you require additional information.

Thank you!!

Email: sales@andersoninfo.com
Phone:
303-649-1199

 

 

 

 

 

 

 


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