News
Wednesday, January 10, 2007
Change in Display Items for Gold Country GCT/0912
TO: ALL CMR Representatives, Account Executives and Managers
FR: Dawn Wood, National Operations Manager -
Brandy Mooney, National Marketing Manager –
DT: 1/10/2007
Gold Country Directories (GCT/0912) in their continuing efforts to produce quality, well used and visually appealing telephone directories will no longer offer black and white display ads.
All display ads in the upcoming issues will need to be sent in full process color.
There will be no additional charge for this upgrade for your client.
Gold Country 100310
Gr Yuba-Marysville 105108
Granite Bay 100308
Mendocino Coast 100313
Redwood Empire 100311
South Placer Co 100315
Thank you!!
Email:
Phone: 303 649-1199
Larose, LA 030538 Closes 03/22/2007
To: The CMR Community
From: Windstream Yellow Pages (0520)
Subject: Larose, LA 030538 Closes 03/22/2007
The Larose, LA 030538 Directory is
The overwhelming choice for Yellow Pages1
The 2007 Larose, LA 030538 directory will put your clients within arms’ reach of more than 13,000 businesses and residents from Larose to Grand Isle Louisiana and many points in between.
With advertising sales for the 2007 directory underway, now is the perfect time to secure your client’s spot in the area’s official Yellow Pages. Contact your Windstream National Account Team to place your order, today.
See the information below on why the Larose, LA 030538 directory should be a valuable part of your client’s Yellow Pages advertising plan for 2007. The National Close is 03/22/2007.
Please remember that Alltel Publishing is now Windstream Yellow Pages. Click here for more information on name change.
Directory Information:
Directory Name | Larose |
Directory State | Louisiana |
Directory # | 030538 |
Directory Close | 03/22/2007 |
Publication Date | 07/2007 |
Directory Status | Utility |
Directory Coverage | Cut Off, Galliano, Golden Meadow, Larose, Grand Isle, Leeville |
Total Bound Copies (Est.) | 20,697 |
Zip Code Coverage | 70345, 70354, 70357, 70358 and 70373 |
Directory Population | 27,148 est. 2005 |
Key Foreign Markets | Houma, Thibodaux, New Orleans |
Competitive Information:
| Directory Name | Directory # | Publisher |
| Bayou Region-HOU-THI | 030068 | SSP |
| Houma-Thibodaux | 034018 | YB |
| West Bank NewOrleans | 030567 | SSP |
Important RLF Information: The following 985 area codes/prefixes are considered Foreign
Listings, but all businesses receive a free SRL-type listing in the Yellow Pages section.
These listings are called RLF’s. The following area codes/prefixes are included in the Larose, LA 030538 directory as RLFs:
| City | Prefix |
| Bourg, Montegut and Chauvin | 594 |
| Dulac | 563 |
| Gheens, Lockport and Raceland | 532 and 537 |
| Gibson | 575 |
| Gray | 360, 580, 601, 655, 709, 772, 850, 851, 853, 857, 868, 872, 873, 876, 879 and 917 |
| Houma | 219, 223, 274 and 346 |
| | |
| Gheens, Lockport and Raceland | 532 and 537 |
| Schriever | 446, 447, 448 and 449 |
| Thibodaux | 243, 387, 435, 493 and 625 |
Special Discount: Any current RLF advertiser appearing in the Larose, LA 030538 directory expanding its listing to a BLN will be eligible for our special 50% discount. Call Windstream’s National Account Team for more information and required special advice phrases.
Directory Highlights:
White Pages
· This directory offers Red Highlight in the White Pages
· New! White Pages Internet Box Ads
· White Pages Banner/Badges* (2 Slots, 1 Available)
· White Pages Corner Billboard Ads* (2 Slots, Waiting List Only)
Yellow Pages
Checkout Windstream Yellow Pages’ Flex Plan Incentive Program where your client can receive discounts of 50 to 100%.
· New! Yellow Pages Internet Box Ads
· New! Leader Ads* (A Flex Program 50% discount is available for this item)
· New! Metro Menu Guide (A Flex Program discount is available for this item)
· New! Home Improvement Guide (A Flex Program discount is available for this item)
Cover Items/Specialty Items
· Front Cover Banner/Badges* (Waiting List Only)
· New! Coupons
· Tab Insert* (One Side Available)
* The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.
Directory Overview:
· The Larose coverage area is located in Southeastern Louisiana and is just west of where the Mississippi River empties into the Gulf of Mexico.
· The Larose directory coverage area encompasses Highway 1, which is known as “The Longest Street in the World”.
· The Flex Plan provides new and current advertisers more valuable incentives and slower rollouts.
· This directory is available online at http://www.windstreamyellowpages.com/tearpages.
Directory Usage
Possession and Usage Highlights for Larose, LA 030538 directory published June 2006.
| Possession and Usage (among those surveyed who possess the Larose, LA 030538 directory) | |
| 94% | Possess it. |
| 99% | Use it. |
| Of the customers who use the Larose, LA 030538 directory | |
| 89% | Of those surveyed used the directory to contact a business |
| 86% | Of those who contacted an advertiser, actually made a purchase or visited the advertiser. |
All information above is based on the survey conducted by Booth Research. More information is available at http://www.windstreamyp.com/.
Available Incentives Programs:
| Flex Program | Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers. All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program. The program takes your existing program and rolls it out in 5% increments every year. * |
| The #512 program applies to foreign advertisers. Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. * | |
| | New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. * |
* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.
Complete coverage information including maps and demographics is available on the website: http://www.windstreamyp.com/. If you have any questions, please call your National Accounts Team.
Cherie Bishop
330 650-7273
Mark C. Horn
330 650-7407
Betsy Turek
330 650-7274
Shannon Wicker
330 650-7602
1 Research conducted by Booth Research, Inc., May 2006, with adults (age 18 and over) in the Windstream Yellow Pages local distribution area. Interviewing was conducted between August 20th and August 24th, 2006. Results on file at Windstream Yellow Pages, Hudson, Ohio, all rights reserved.
*************************************************************************************** The information contained in this message, including attachments, may contain privileged or confidential information that is intended to be delivered only to the person identified above. If you are not the intended recipient, or the person responsible for delivering this message to the intended recipient, Windstream requests that you immediately notify the sender and asks that you do not read the message or its attachments, and that you delete them without copying or sending them to anyone else.
Pub. #0530, MS Biloxi Gulfport Area
SunShine Pages, publisher #0530, divided the book previously known as
#100118 MS
retained with a new book name of
Biloxi
Distribution for the 2006 edition was postponed due to Hurricane Katrina
and the new book schedules are available with the
#105466 MS
will be the first edition of the directory.
If you have any questions, please contact Sarah Walters-Maher of Peter Salzberg and Associates at 937-439-7880, or via email at sarahw@psanda.com.
No Longer Publisher for Middleburgh, NY (051129)
To: All Certified Marketing Representatives
From: Windstream Yellow Pages (0520)
Subject: No Longer Publisher for Middleburgh, NY (051129)
Windstream Yellow Pages (formally Alltel Publishing), Pub Co 0520, will no longer be publishing the Middleburgh, NY (051129) directory. Windstream’s last publication of this directory was December 2006. The new publisher named for this directory is Hanson Directory Service Inc., Pub Co 0729.
Should you have any questions or if we can be of further assistance, please feel free to contact your National Accounts Team.
Thank you,
National Accounts Team
Cherie Bishop
330 650-7273 Phone
Mark Horn
330 650-7407 Phone
Betsy Turek
330 650-7274 Phone
Shannon Wicker
330 650-7602 Phone
*************************************************************************************** The information contained in this message, including attachments, may contain privileged or confidential information that is intended to be delivered only to the person identified above. If you are not the intended recipient, or the person responsible for delivering this message to the intended recipient, Windstream requests that you immediately notify the sender and asks that you do not read the message or its attachments, and that you delete them without copying or sending them to anyone else.
Sugar Land/Katy/Fort Bend County, TX 073164
To: The CMR Community
From: Windstream Yellow Pages (0520)
Subject: Sugar Land/Katy/Fort Bend County, TX 073164
Here are Three Great Reasons why your client should advertise in Windstream’s
Sugar Land/Katy/Fort Bend County, TX 073164
1. In 2006 Money Magazine named Sugar Land, TX the 3rd best city to live in the U.S.[i]
2. Sugar Land ranked second among the "hottest" places to live within the state of Texas[ii]
3. Sugar Land boasted the highest growth among Texas’ largest cities per the U.S. Census 2000[iii]
Directory Information:
Directory Name | Sugar Land/Katy/Fort Bend County |
Directory Name as it appears in IRIS | Sugarland-Katy-Fort |
Directory State | Texas |
Directory # | 073164 |
Directory Close | 01/29/2007 |
Publication Date | 05/2007 |
Directory Status | Utility |
Directory Coverage | Sugar Land |
Coverage Location | The City of Sugar Land is located 20 miles Southwest of Houston |
Expanded Distribution Area | Arcola, Barker, Bear Creek, Langham Creek, Beasley, Brookshire, Pattison, Damon, Pecan Bend, Katy, Fairchilds, Missouri City: including Pecan Grove and Sienna Plantation, Needville, Richmond, Rosenberg, Smithers Lake, Stafford, Valley Lodge |
Zip Code Coverage | 76561, 77406, 77413, 77417, 77423, 77430, 77449, 77450, 77459, 77461, 77466, 77469, 77471, 77476, 77477, 77478, 77479, 77487, 77489, 77491, 77492, 77493, 77494, 77496, 77497, 77583 |
Directory Population | 879,958 estimated 2005 |
Local Area # of Households | 281,318 |
Total Bound Copies | 259,704 |
Electronic Distribution | 82,339 |
Directory Available Online | |
Nearby Directories Published by Windstream(Multi-Book Opportunities) | Brazoria County Regional, TX 069482 |
Directory Usage:
Possession and Usage Highlights for Sugar Land/Katy/Fort Bend County, TX (073164) directory published, May 2006[iv] (Local Exchanges)
| Possession and Usage Information (among those surveyed who possess the Sugar Land/Katy-Fort Bend County, TX (073164) directory) | |
| 64% | Possess it. |
| 83% | Use it. |
| 64% | Use the White Pages. |
| 70% | Use the Yellow Pages. |
| Of the customers who use the Sugar Land/Katy/Fort Bend County, TX (073164) directory: | |
| 53% | Use the directory Yellow Pages monthly or more often. |
| 15% | Use the directory Yellow Pages weekly or more often. |
| 93% | Contacted an advertiser after their last reference. |
| 90% | Of those who contacted an advertiser, actually made a purchase or visited the advertiser. |
| Results indicate that the customers who use the Sugar Land/Katy/Fort Bend County, TX (073164) directory, use it: | |
| 1 | Time per month median usage for the Yellow Pages. |
Directory Highlights:
Distributed to key communities like Sugar Land, Katy, Stafford, Missouri City, Richmond and Rosenberg, your clients advertising will reach an audience of over 597,800 adults[v]. Over 250,000 copies of the Windstream Sugar Land/Katy/Fort Bend County directory are printed and distributed. A second distribution will be available at multiple bin locations throughout Fort Bend County. Additionally, 82,000 computer workstations throughout Fort Bend County also have the directory on their desktop. The directory is available online at http://www.windstreamdirectory.com/dir/SUG/
All advertising in the printed book will automatically appear in the online version at no additional cost. This is not just a search engine, but an actual replica of the printed book, including all of the directory’s listings, advertisements, specialty sections and community pages. In addition, all web sites and email addresses that appear in the directory will be automatically activated as hotlinks on the online version for free.
Value Tracking:
Further Proof that the Windstream Sugar Land/Katy/Fort Bend County, TX (073164) is a Must Buy!
We know that value tracking proves value to advertisers and Windstream Yellow Pages offers value tracking information to our national advertisers*. Please contact a Windstream National Accounts Team member for more information.
*A minimum ad size is required to be eligible for Value Tracking
White Pages:
· This directory offers Yellow Highlight in the White Pages.
· White Pages Internet Box Ads
· White Pages Corner Billboard Ads*
Yellow Pages:
Check out Windstream Yellow Pages’ FLEX Plan Incentive Program for discounts on the below items! Discounts of 50% to 100%!
· Yellow Pages Internet Box Ads
· Leader Ads* (This item is eligible for a 50% discounts under the FLEX Program)
· Home Improvement Guide (Discounts available for this item under the FLEX Program)
· Wedding Guide (Discounts available for this item under the FLEX Program)
· Metro Menu Guide (Discounts available for this item under the FLEX Program)
· Coupon Section (Discounts available for this item under the FLEX Program)
Specialty Items:
· New Lower Rate! Gatefold Advertising*
· New Lower Rate! Tip-On* (Comes in 6x6 or 4x4 Paper or 4x4-Magnetic)
· New Lower Rate! Sprayed Edge*
· New Lower Rate! Inside Back Cover*
· New Lower Rate! Inside Front Cover*
· New Lower Rate! Tab Insert*
* The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.
Available Incentives Programs:
| Flex Program | Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers. All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program. The program takes your existing program and rolls it out in 5% increments every year. * |
| The #512 program applies to foreign advertisers. Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. * | |
| | New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. * |
* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.
Complete coverage information including maps and demographics is available on the website: http://www.windstreamyp.com/. If you have any questions, please call your National Accounts Team.
Cherie Bishop
330 650-7273
Mark Horn
330 650-7407
Betsy Turek
330 650-7274
Shannon Wicker
330 650-7602
[iv] Research conducted by Booth Research, Inc., June 2006, with adults (age 18 and over) in the Windstream Yellow Pages local distribution area. Interviewing was conducted between June 26th thru July 11th, 2006. Results on file at Windstream Yellow Pages, Hudson, Ohio, all rights reserved.
[v] Information obtained from YPA Rates and Data, September 2006, ECPM based on the Windstream Sugar Land/Katy/Fort Bend County Directory coverage area adult population of 597,802 from MapInfo Corporation, TargetPro 4.7 2005 data and the PUFP Study usage and possession percentages.
*************************************************************************************** The information contained in this message, including attachments, may contain privileged or confidential information that is intended to be delivered only to the person identified above. If you are not the intended recipient, or the person responsible for delivering this message to the intended recipient, Windstream requests that you immediately notify the sender and asks that you do not read the message or its attachments, and that you delete them without copying or sending them to anyone else.
Archives
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