WHITE DIRECTORY PUBLISHERS & ASSOCIATED PUBLISHING CO.

January 2007 – Newsletter – Issue VIII

New Books Mean New Opportunities

White Directory has been growing larger and expanding into more markets. Over the past two years, White has started several new books your clients may be interested in.

            In 2006, White introduced Goldsboro-Kinston NC (105418) located just south of Raleigh, and Thomasville FL (105122) located north-east of Tallahassee. These books offer a great opportunity for CMRs to secure their clients’ positioning. Clients can take advantage of the New Advertiser Incentive which offers 50% discount the first year, 35% the second, and 15% the third. There is also RCF testing available with 50% off a DHC and up to 2 free test lines.

            For clients that prefer the “wait and see” approach, there are two second-year books to consider. They are Brunswick GA (104999) and New Bern NC (105000) both located on the Atlantic coast. Upon request, your national rep can e-mail tear pages for any heading and mail you a copy of either book. Advertisers can still secure good positioning and the New Advertiser and RCF incentives are also available.

            Call your national rep for more information on these directories.

Ask Nancy National

Dear Nancy:

Lately I’ve been getting fed up with missing art queries. It seems that when I receive a query for missing art, the art has already been sent. Sometimes I even have to send it a second time. Why does this keep happening to me? What can I do to help prevent this?

-  Art Resender

Dear Art:

White Directory usually sends out two sets of queries for art that has not been received. The first is sent 7 days after close, and the second is sent 14 days after close. If you receive a query on art that you already sent out, the first thing you should do is contact your national rep to see if the art and the query have crossed paths. If the art was sent via e-mail, double check with your graphic artist to make sure that the AWT was sent along with it. If art was faxed, you’ll want to confirm that the fax went through. To clear the query just place a Q or R in the action field on the line that was queried. This is usually the name line rather than the art ID line. Follow these steps and you’ll find queries aren’t such a drag!

- Nancy

Incentive of the Month: White Page Upgrade

The White Page Upgrade allows any current advertiser to upgrade their existing white page representation by one size at no additional cost. Non-advertisers can purchase a WRL and receive an upgrade to a WBL.

Januarys’ Featured Directory:  Rio Grande TX #104318

Rio Grande Area-Wide is one of 13 books published by Associated Publishing Company in Texas. With a distribution area spanning eight counties, the Rio Grande Area-Wide Phone Book has more coverage than any of its competitors.

Jan & Feb Closes

1/12/07                       

Baldwin AL # 103998     

Cocoa Beach FL # 100133    

Melbourne FL # 100132  

McKean PA # 063616 

Fort Walton FL # 012291  

Florence SC # 101500   

Elk-Cameron PA # 104236

1/26/07                    

Jamestown NY # 050737

2/2/07                            

Heart Of Texas TX # 069568

2/9/07                            

Goldsboro-Kinston NC #105418

2/16/07                   

Burlington NC # 053166    

Fayetteville NC # 100294     

Thomasville FL # 105122

For more information visit www.CMRwhitedirectory.com or call your National Account Executive.

TO:       ALL CMR Representatives, Account Executives and Managers

FR:       Dawn Wood, National Operations Manager - Anderson Directory Sales

            dawn@andersoninfo.com

            Brandy Mooney, National Marketing Manager – Anderson Directory Sales

            brandy@andersoninfo.com  

DT:       1/8/2007

FREE Advertising Available in California Directory!!

Directory Name: Ojai Valley Directory
Directory Code: 103953
State: California
Close Date:  March 1, 2007
Pub Date: June 2007
Publisher Initials & Code:  OVD #0940

GUIDELINES Please read carefully!
Source Directory: 007495 (ATT) For the communities of: Meiners Oaks, Oak View, Ojai, Casitas Springs, Mira Monte, Upper Ojai & Lake Casitas.
IF YOUR CLIENT IS LOCATED IN A DIFFERENT CITY YOU ARE ENTITLED TO 50% OFF YOUR NATIONAL ORDER IN 2007, 25% OFF IN 2008 AND FULL RATE IN 2009 AND BEYOND. Advice Phrase (no special UDAC’s are needed): 50% off 2007 issue per elinc dated 1/8/07.

Please note that there will be a difference in the items available within the directories. New advertisers only are entitled to a comparable item in Ojai Valley Directory for free. Please contact sales@andersoninfo.com if you have any questions.

Any client that has signed a local contract is not eligible for the free offer. Current National Advertisers or Local to National Transfers are not eligible for the free offer.

Advice Phrase (no special UDAC’s are needed): Free to national 2007 Issue Per ELINC 1/8/07

National Order Information: This directory is in a PAPER Environment! Please submit your order one of the following ways:
Email: dawn@andersoninfo.com
Fax: 605-892-4421 Attn: Dawn Wood
Mail to:
Anderson Directory Sales
Attn: Dawn Wood
1501-A 5^th Ave
Belle Fourche, SD 57717

Roll out information: All display items, trademarks and in-column are 50% off in the 2008 issue for advertisers who maintain their order. These items are 25% off in 2009 with a maintained order. All listings are full rate in 2008 and beyond.
Contact Anderson Directory Sales-National Sales Office if you have any questions or require additional information.

Thank you!!

Email: sales@andersoninfo.com
Phone: 303 649-1199

EASY Pages/0954 YPA Membership Status

Effective January 2007 Rates and Data

EASY Pages (0954/EAS) YPA membership has been terminated, however, membership will be reinstated.

In April of 2006, three Easy Pages directories were sold to a new company – The Lehigh Valley Easy Pages.  While the new publisher was in the process of becoming a YPA member, the current Easy Pages (0954/EAS) membership was terminated.  The Easy Pages the new Lehigh Valley Easy Pages and National Solutions, are currently working with YPA to reinstate the directories on ELITE, however, because YPA does not permit directory codes to be reinstated, new directory codes will be assigned.  Therefore, when directory codes become available, ALL orders must be established under the new directory codes before any changes/deletes can be made to the orders.   

The following Easy Pages directories are affected:

Old Code          New Code         Directory Name               Version #

#104100**             TBD                 Allentown, PA                          3

#103901**             TBD                 Bethlehem, PA                        3

#103725**             TBD                 Easton Phillipsburg, PA          3

#104945                TBD                 Port Jervis, NY                        2

#104500                TBD                 Sullivan, NY                             2

#104261                TBD                 Pike County, PA                      3

#103900                TBD                 Pocono Mountains, PA           3

#103726                TBD                 Slate Belt, PA                          4

#104262                TBD                 Wayne County                        3

**Upon resolution of this issue these directories will appear under Lehigh Valley Easy Pages, the new owner for these directories, with their newly assigned pub code.

Once we receive new directory codes from YPA an ELINC will immediately be sent with all of the details.  In addition, each CMR with an order will be contacted to ensure all orders are re-established. 

For directories that closed/rolled in IRIS prior to data loss:

For invoicing purposes, books that have closed or rolled in IRIS but have not yet been invoiced will be invoiced under the OLD directory codes.   Because the directories closed prior to the data loss, our invoicing system was unaffected and the old numbers can be used. 

CMR Action Needed

As soon as the directories become live on ELITE, CMRs will need to establish all orders under new directory codes, before any changes can be made, INCLUDING DELETES.  This is the only way to distinguish between who did not want advertising and who was unaware of the Termination. Due to the amount of advertising in these directories and the publisher’s desire to print a complete and accurate directory, any order not inserted under the new directory code will print as it stood at the time of the data loss, December 31,2006, and the CMR will be invoiced for the advertising.

Additional questions which have been raised or that may be of concern:

1. When will the new directory numbers be available on Rates & Data?
   We are striving to have all the information uploaded for the February version of Rates & Data.  This will be dependant upon how quickly they are reinstated.  As soon as the data is uploaded in ELITE you will need to begin migrating orders from the old directory number onto the new one by sending an “I” order or a “V” trans.

2. Will display advertising seniority be maintained from the old directory number to the new one?
   Yes.  Seniority dates are not an issue since they are maintained and stored in the publisher production system.  The data loss affected orders on ELITE, not the records in the publisher system.

3. Will I have to resend artwork?
   Yes and no.  If you are reusing art from last year’s issue and your system will allow you to key the same Art ID, you do not need to resend artwork.  If you want to use the same art as last year but must assign a new art ID, then you will need to submit a new art ID, new art, and a new artwork transmittal.   Please send new art by email, fax, or mail to:

Email: art@national-solutions.com

Fax: (850) 729-1151 (space ads or transmittals only)

Mail: 321 E. John Sims Parkway

Niceville, FL 32578

4. Will closed directories still publish and if so, what directory number will they publish with?
   Yes, closed directories will publish.  Directories that have not yet published will print with both the old and new directory numbers.

5. Will the version numbers be the same?
   Yes. Version numbers are unaffected by the data loss.  The versions appearing under the new directory codes will be consistent with the previous directory codes.

6. Will the rates be changing for these directories?
   Directories currently in rate hold:  Will not change

Directories NOT in rate hold:  Subject to change until rate hold

Please refer all questions to:

Sabrina Brletich

sbrletich@national-solutions.com

"Your Solution to National Advertising”

ph:  919-499-2831
fax: 919-499-0720

$$$$ WIN BIG! $$$$

FREE ADVERTISING IN THE 2007 ISSUE OF

LAS VEGAS WEST - SUMMERLIN, NEVADA DIRECTORY!

CLOSE DATE FAST APPROACHING DON’T LOSE OUT ON THIS SURE BET! 

LAS VEGAS WEST - SUMMERLIN, NV
DIRECTORY #104995
Click on the directory name to see the coverage map with zip codes.
If you do not have an ID or Password, please feel free to use:
ID: dmi PW: rocks

Close Date: 01/12/07 - Pub Date: 05/07

2007 Issue Free Prototype
Population 232,955 - Distribution: 140,000
Households: 92,798

The User-Friendly Phone Book 0583 (UFP)

Las Vegas West - Summerlin, NV 2007 Free Prototype Issue

All clients with orders in the following directory qualify for free national advertising in UFP Las Vegas West - Summerlin directory #104995, up to what they currently have on order in:

Las Vegas Valley West, NV #045828 (RHD)

Please include the following advice line:
“Free prototype offer 05/07 issue matching #045828"

Please do not add an "F" to the end of the UDACs on your order. No locally purchased advertising will be cancelled or superseded with a free national order.

If your client is not eligible for the free prototype, please check out the many other Special Pricing incentives offered by User-Friendly, see link below.

Click on the Prototype Conversion Program link below for details of next year's program.

· UFPB Prototype Conversion Program

· UFPB Special Pricing

If you need further information, please contact Heidi Lambeth, national marketing representative for The User-Friendly Phone Book. You may email her at: heidil@directorymarketinginc.com or phone her at 816-537-7950.

Directory Marketing, Inc. (DMI)

1305 West Main Street

Greenwood, MO 64034

816-537-7950 Phone

816-537-7951 Fax

January 8, 2007

National E-Linc To:  All Certified Marketing Representatives

Subject:  Juniata-Mifflin-PerCo, PA National Prototype Info

Yellow Book USA will be publishing a Pub Co 999 prototype directory for the Juniata-Mifflin-Perry County, PA area in January, 2008.  The Juniata-Mifflin-PerCo, PA directory (105551) will be closing October 24, 2007.  This directory will overlay parts of four utility directories (see below).  It will be delivered to 54,500 homes and businesses.  All national advertisers currently advertising in one of the source directories will be offered the same unit of advertising “free” with no future obligation in this directory.  This means if your client has a half page ad in one of the source directories, they are eligible for a half page ad in the Juniata-Mifflin-PerCo, PA Yellow Book, published by Yellow Book USA.  Display, Space Listings, and Trademarks will convert to “H” rates in year 2, and full rate in year 3.  Listings and Trade Listings convert to full rate in year 2.  You will need to transmit the order and send the appropriate artwork on disk. 

This prototype offer is NOT available under the “Attorneys,” “Florists,” or “Plumbers” headings.

This is a National-only prototype.  Local advertising will be paid.  Ad seniority dates will be set based on this first issue.  Free prototype ads will appear after paid advertising (local or national).  If you would like to secure the best space positioning for your client, please use standard item codes on your orders (no F prefix).  Paid orders will be billed upon publication.  We ask that all orders for this directory contain an advice line indicating whether the order is a “free prototype order” or a “paid order.”  

Below is the information you will need when researching and transmitting your order:

Prototype directory:               Juniata-Mifflin-PerCo, PA                   

Directory Code:                      105551

Source Directories:                River Valley Three County (103776), Lewistown (063539), Perry County (063894), and Mifflin-Juniata Counties (104102)

Distribution:                            54,500

Columns:                                 3

Major towns covered:            see below

Counties covered:                  Juniata, Mifflin, and Perry Counties, PA

Close Date:                             10/24/07

Pub Date:                                1/08

When keying orders, please add an “F” at the beginning of each item code, and please use the advice line, “all advertising free for the 1/08 issue.”  Orders keyed without “F” udacs will be billed at full rate. 

The following are available item codes for this directory:

Artwork may be sent to:

Yellow Book USA

Attn:  National Publishing

2004 Renaissance Blvd.

King of Prussia, PA.  19406

Here is a list of towns and zip codes included in the Juniata-Mifflin-PerCo, PA (105551) directory: