News
Wednesday, April 4, 2007
Somerset Area, KY 103357 Closes 06/23/2007
To: The CMR Community
From: Windstream Yellow Pages (0520)
Subject: Somerset Area, KY 103357 Closes 06/23/2007
Do you have clients in Somerset, KY?
If so, they need to be in the Somerset Area, KY
103357 Utility directory
Directory Information:
Directory Name | Somerset Area |
Directory State | Kentucky |
Directory # | 103357 |
Directory Close | 06/23/2007 |
Publication Date | 10/07 |
Directory Status | Utility |
Directory Coverage | Somerset, Burnside, Eubank, Faubush, Nancy, Science Hill, Shopville, White Lily |
Total Bound Copies | 62, 236 Est. |
Initial Distribution | 56,000 by hand |
Expanded Coverage | Jamestown and Russell Springs |
Expanded Distribution | 8,650 by hand |
Zip Code Coverage | 42501, 42502, 42503, 42519, 42544, 42553, 42567, 42629 and 42642 |
Directory Population | 77,183 Est. 2006 |
Nearby Windstream Directories(Multi-Book Opportunities) | Monticello-Albany (103362), London Area (103360), Columbia-Liberty (103354) and Berea-Lancaster (103349) |
Key Foreign Markets | Monticello, London, Corbin, Williamsburg |
Competitive Information:
| Directory Name | Directory # | Publisher |
| Lake Cumberland AW | 029460 | YPK |
| Lake Cumberland | 029437 | PIN |
| Somerset-Mont-Jmstwn | 029892 | VZ |
Important RLF Information: The following area codes/prefixes are considered Foreign
Listings, but all businesses receive a free SRL-type listing in the Yellow Pages section.
These listings are called RLF’s. The following area codes and prefixes are included in
Somerset Area, KY 103357 directory as RLFs:
| City | Area Code | Prefix |
| Jamestown | 270 | 343 |
| Russell Springs | 270 | 585 and 866 |
Special Discount: Any current RLF advertiser appearing in the Somerset Area, KY 103357
directory expanding its listing to a BLN will be eligible for our special 50% discount. Call Windstream’s National Account Team for more information and required special advice phrase.
Directory Highlights:
- Windstream is the local phone company for the Somerset, KY market therefore the brand awareness for the Windstream Yellow Pages directory is strong.
- Somerset is situated on the northeastern edge of Lake Cumberland. It is the county seat of Pulaski County, which is the third largest county in the state.
· The Flex Plan provides new and current advertisers more valuable incentives and slower rollouts.
· Local customers are entitled to a free Internet Guide listing, featuring a website or email address.
- This book is available online at: http://www.windstreamdirectory.com/dir/SOM
White Pages:
· This directory offers Yellow Highlight in the White Pages.
· White Pages Banner Ads* (5 Slots, Waiting List Only)
· White Pages Corner Billboard Ads* (5 Slots, Waiting List Only)
Yellow Pages:
Check out Windstream Yellow Pages’ FLEX Plan Incentive Program for discounts on the below items! Discounts of 50% to 100%!
· Home Improvement Guide (Discounts available for this item under the FLEX Program)
· Metro Menu Guide (Discounts available for this item under the FLEX Program)
· Yellow Pages Internet Box Ads
Specialty Items:
· Tip-On* 6x6 or 4x4 Paper or 4x4-Magnetic
· Tab Insert*
*The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.
Directory Usage
Possession and Usage Highlights for Somerset Area, KY 103357 directory published December 2005.1
| Possession and Usage (among those surveyed who possess the Somerset Area, KY 103357 directory) | |
| 88% | Possess it. |
| 96% | Use it. |
| Of the customers who use the directory | |
| 87% | Of those surveyed used the directory to contact a business |
| 82% | Of those who contacted an advertiser, actually made a purchase or visited the advertiser. |
All information above is based on the survey conducted by Booth Research. More information is available at http://www.windstreamyp.com/.
Available Incentives Programs:
| Flex Program | Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers. All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program. The program takes your existing program and rolls it out in 5% increments every year. * |
| The #512 program applies to foreign advertisers. Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. * | |
| | New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. * |
* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.
Complete coverage information including maps and demographics is available on the website: http://www.windstreamyp.com/. If you have any questions, please call your National Accounts Team.
Cherie Bishop
330 650-7273
Mark C. Horn
330 650-7407
Betsy Turek
330 650-7274
Shannon Wicker
330 650-7602
[1] Research conducted by Booth Research, Inc., December 2005, with adults (age 18 and over) in the Windstream Yellow Pages local distribution area. Interviewing was conducted December 6 to December 10, 2005. Results on file at Windstream Yellow Pages, Hudson, Ohio, all rights reserved.
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