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Submitted By: NATIONAL CHANNEL - [NATIONAL.CHANNEL@YPG.COM]

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TO:         CMRs

FROM:       Yellow Pages Group - Pubco. 671

Subject:    New advertising opportunity in the Calgary market - Calgary
Companion Directory

Yellow Pages Group is pleased to announce the addition of a new Companion
Directory to our current product portfolio in the Calgary, Alberta market.
The Companion Directory is a lighter and more compact version of the
current Calgary Yellow Pages directory, for use in the home office, a
second phone or while on the move.

BENEFITS FOR USERS
§     Convenient and portable directory - smaller format, more portable and
lighter.
§     Useful for the home office, garage, second phone, in the car, etc.
§     Another complete source of information - All businesses with a free
listing in the Calgary Yellow Pages are also entitled to a free listing in
the Companion Directory.

BENEFITS FOR ADVERTISERS
§     For an investment of 15% above their spend in the Calgary Yellow
Pages directory, advertisers can reproduce their advertising in the
Companion Directory and get 60% more exposure (415,000 Companion
Directories will be distributed in addition to the 663,000 core directories
hereby generating 60% additional exposure).
§     Get more opportunities to be found if they advertise in the Calgary
core and in the Companion directory (40% more calls on average*)
§     More books in the market = More usage, frequency and look-ups + More
calls, clicks and visits
§     Maximum impact with a minimal investment!   This results in an
Increased Return on Investment.

Details on the Companion directory will be released shortly.
(Note for CMRs:  you will need to insert your client's SRL onto the
national order for the Calgary Companion Directory.  A directory number and
rates will be available in YPA's rates and data shortly.)

Yellow Pages Group is continually investing in new opportunities and
looking for ways to refine our products that encourage users to keep and
consult our directories more often. We are confident that this new product
will be appreciated by both users and advertisers.

*CRM Associates 2006: Based on over 900 measured ad studies in Companion
directories in the US in 2005 and 2006.

Thank you,

National CMR Sales Channel
Yellow Pages Group
1-800-551-0387
416-412-7124
national.channel@ypg.com
CMR Centre:   www.national.yellowpages.ca

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Yellow Pages Association
820 Kirts Blvd., Suite 100
Troy, MI  48084
248-244-6200 / 248-244-0700 fax
Internet: http://www.ypassociation.org
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