News
Tuesday, March 20, 2007
Windstream's Harrison-Mountain Home Regional, AR 004382 Closes 05 /17/2007
To: The CMR Community
From: Windstream Yellow Pages (0520)
Subject: Windstream’s Harrison-Mountain Home Regional, AR 004382
Advertise your client in
Harrison-Mountain Home Regional, AR 004382 and attract more potential customers.
Closes 05/17/2007
NEW! Expanded Coverage
Directory Information:
Directory Name | Harrison-Mountain Home Regional |
Directory State | Arkansas |
Directory # | 004382 |
Directory Close | 05/17/2007 |
Publication Date | 9/2007 |
Directory Status | Utility |
Directory Coverage | Berryville, Green Forest, Harrison, Leslie, Marshall, Oak Grove, Rudd, Witts Springs |
Expanded Coverage | Ash Flat, Bull Shoals, Calico Rock/Pineville, Cherokee Village, Cotter/Gassville, Diamond City, Eureka Springs/Beaver/Busch/Holiday Island, Evening Shade, Flippin, Franklin, Gamaliel, Hardy, Henderson, Horseshoe Bend, Lakeview, Lead Hill, Mallard Point, Melbourne, Midway, Mount Pleasant/Guion, Mountain Home, Omaha, Oxford, Ozark Acres/Willford, Pyatt, Salem, Salesville/Norfork, Tracy Ferry, Viola, Whiteville, and Yellville/Summit |
NEW! Expanded Coverage | Alpena, Compton, Deer, Jasper, Lurton, Mt. Judea, Osage, Ponca, St. Joe and Western Grove, |
Zip Code Coverage | 72482, 72512, 72513, 72519, 72525, 72529, 72532, 72536, 72537, 72540, 72542, 72544, 72556, 72561, 72565, 72566, 72576, 72583, 72601, 72602, 72613, 72616, 72619, 72626, 72630, 72631, 72632, 72634, 72635, 72638, 72642, 72644, 72645, 72645, 72650, 72651, 72653, 72654, 72658, 72659, 72660, 72662, 72672, 72677, 72686, 72687, |
Directory Population | 170,587 estimated 2006 |
Local Area # of Households | 66,795 |
Total Bound Copies | 106,546 Est. |
Directory Available Online | |
Key Foreign Markets | Mt. Home, Branson and Eureka Springs |
Nearby Directories Published by Windstream(Multi-Book Opportunities) | Elkins (04270), Greenbrier (04360), Mountain View (04655), and Clinton (04161) |
Important RLF Information:
The following area codes/prefixes are considered Foreign Listings, but all businesses receive a free SRL-type listing in the Yellow Pages section. These listings are called RLF’s. The following area codes and prefixes are included in the Harrison-Mountain Home Regional, AR 04382 as RLFs:
| Area Code | Prefix |
| 417 | 213, 231, 239, 243, 266, 292, 297, 330, 332, 334, 335, 336, 337, 338, 339, 348, 544, 617, 696, 791, 973 |
| 479 | 253, and 363 |
| 870 | 257, 258, 266, 294, 297, 322, 346, 368, 420, 422, 424, 425, 426, 427, 428, 429, 430, 431, 434, 435, 436, 437, 439, 445, 446, 449, 453, 458, 467, 481, 488, 491, 492, 499, 508, 553, 670, 856, 861, 895, 966, 994 |
Special Discount: Any current RLF advertiser appearing in the expanding Harrison-Mountain Home Regional, AR 04382 it’s listing to a BLN will be eligible for our special 50% discount. Call Windstream’s National Account Team for more information and required special advice phrase.
Competitive Information:
| Directory Name | Directory # | Publisher |
| Fayetteville | 004300 | ATT |
| Hardy | 004373 | LMB |
| Harrrison-Mtn Home | 004377 | KWB |
| Mountain Home | 004650 | LMB |
| NW Arkansas | 004796 | KWB |
| Ozark Regional | 004694 | IPS |
Directory Information:
- Windstream is the phone company for the Harrison-Home Mountain Regional market; therefore the brand awareness is strong in the local area.
- All email and web addresses appearing in White and Yellow Pages advertising will automatically be hot-linked for free.
· Harrison is located in the heart of the Ozarks, and the County Seat of Boone County, Arkansas, which is a community of approximately 13,000 residents who live, work and play in a city which has the conveniences of an urban setting with the benefits of small town friendliness.
· Harrison is 35 miles south of Branson, MO and 43 miles east of Eureka Springs, AR. It is nationally recognized as one of the " 100 Best Small Towns in America" with a downtown lake and a beautiful town square complete with hanging flower baskets and old-time whittlers relaxing on the park benches.*
Directory Usage
Possession and Use [among those surveyed who possess the Windstream Harrison-Mountain Home Regional, AR (004382) directory.[i]
| Possession and Usage [among those surveyed who possess the Windstream Harrison-Mountain Home Regional, AR (004382) directory]: | |
| 78% | Possess it. |
| 87% | Use it. |
| Of the customers who use the Windstream Harrison-Mountain Home Regional, AR (004382) | |
| 89% | Of those surveyed used the directory to contact a business |
| 82% | Of those who contacted an advertiser, actually made a purchase or visited the advertiser. |
All information above is based on the survey conducted by Booth Research. More information is available at http://www.windstreamyp.com/.
Directory Highlights:
White Pages
· This directory offers Yellow Highlight in the White Pages.
· White Pages Banner Ads*(6 slots, 5 available)
· White Pages Corner Billboard Ads*(6 slots, 5 available)
· White Pages Full and Half Display Ads
Yellow Pages
Check out Windstream Yellow Pages’ FLEX Plan Incentive Program for discounts on the below items! Discounts of 50% to 100%!
· NEW! In-Column White Knockout Ads
· Coupons Section (Discounts available for this item under the FLEX Program)
· Metro Menu Guide (Discounts available for this item under the FLEX Program)
Cover & Specialty Items
· NEW! Gatefold*
· Lower Rate Spine*
· Lower Rate Tab Insert*
· Full Outside Back Cover* (Waitlist Only)
· Front Cover Banner/Spot Ads* (Waitlist Only)
· Tip-On*(4x4, 6x6 Paper or NEW! 4x4-Magnetic)
* The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.
Available Incentives Programs:
| | Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers. All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program. The program takes your existing program and rolls it out in 5% increments every year. * |
| The #512 program applies to foreign advertisers. Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. * | |
| | New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. * |
* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.
Complete coverage information including maps and demographics on the website: http://www.windstreamyp.com/. If you have any questions, please call your National Accounts Team.
Cherie Bishop
330 650-7273
Mark Horn
330 650-7407
Betsy Turek
330 650-7274
Shannon Wicker
330 650-7602
* www.harrison-chambers.com
[i] Research conducted by Booth Research, Inc., October, 2006 , withadults (age 18 and over) in the Windstream Directory local distribution area. Interviewing was conducted between October 15th and October 18th, 2006. Results on file at Windstream Yellow Pages, Hudson, Ohio, all rights reserved. Reproduction by any means is prohibited without written permission of Windstream Yellow Pages. A sample of 250 respondents at a 95% confidence level yields + or –6.2% margin of error.
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