News
Wednesday, March 21, 2007
AT&T - ACTION REQUIRED - NEW Core/Mini Bundle Program
ACTION REQUIRED!! AT&T's New Core/Mini Bundle Program!
Effective with July 2007 closes and moving forward, AT&T (Pub 962, 927, 836, 829, 514, 997, 815, 724, 717) is bundling the Core and Mini directories into one package offer. All advertising placed in the Core directory entitles the client to exact duplication in the associated Mini, excluding Premium (Cover & Tab products) and White Page Items. The rates charged for advertising placed in the core directory will include duplication of advertising in the associated mini directory at no additional cost.
Order Processing:
Ø To ensure the ad is included in the Mini directory, orders must be replicated from the Core directory and submitted for the Mini directory.
Ø Failure to submit a duplicate Mini order will result in the absence of the ad from appearing in the Mini Book. Billing will not be adjusted on the Core or the Mini book in cases where the order is not submitted on the Mini book.
Ø If changes are made to the Core directory Order, a replication of the changes must be made for the Mini Directory order.
Ø Standard UDAC's should be used for both the Core and Mini order (I.e. no special UDACS or Incentive Codes are required for the Mini items).
Ø Advertisers must have paid advertising in the Core book to be eligible for duplicate advertising in the Mini book.
Ø A new pricing program has been created in YPA Rate & Data titled "ATT-Core/Mini Market Bundle Program # 003000". This program will replace the "Mini Directory Pricing Program # 002575" as directories go into rate hold.
Artwork Processing
Ø Elite for Graphics Users - CMRs should use the Copy Reuse function for the Mini directory. Replicate Art Ids on all AT&T Mini/Companion directories when copying art from the full size directory. A copy of the AWT is required for Pub 836, 829, 514 directories until further notice.
Ø Non-Elite for Graphics Users can replicate Art IDs on all AT&T Mini/Companion directories when copying art from the full size directory. A copy of the AWT is required for Pub 836, 829, 514 directories until further notice.
Ø Refer to recent ELINCs dated March 13 & 15, 2007 for additional guidelines on reusing Art Ids.
Loyalty Placement
As a reminder, loyalty placement on any new display items placed in AT&T Mini directories is based on the date the Mini order is received. Existing Mini display advertisers will maintain their loyalty placement date from when their order was originally submitted. So act quickly to get your Mini directory order in now, if you haven't already.
Directory Effective List:
This program is valid beginning with July 2007 closes (4Q 2007 Pubs) and moving forward. See Core/Mini directory list below.
October 2007 Pubs
Ft. Worth, TX 070564/104104
Stanislaus County, CA 007335/105308
San Luis Obispo, CA 007035/104745
November 2007 Pubs
Fresno-Clovis, CA 005695/104721
San Antonio, TX 072826/104743
Nevada Bell-Reno, NV 045740/104264
December 2007 Pubs
Greater Tulsa, OK 060631/104514
San Francisco, CA 006981/104509
St. Louis, MO 041714/104516
Greater New Haven, CT 009149/104823
Austin, TX 069233/104752
Green Bay, WI 080336/104760
Fayetteville, AR 004300/105274
Rogers, AR 004793/105273
Grand Rapids, MI 035348/105159
Waterbury, CT 009185/104761
January 2008 Pubs
Contra Costa Co Ctl, CA 005320/104747
Dallas, TX 070167/104103;
Kansas City, MO 040855/104756
San Fernando Valley E, CA 006595/104746
February 2008 Pubs
Madison, WI 080863/105153
Little Rock, AR 004494/104759;
March 2008 Pubs
Rio Grande Valley, TX 072660/104753
Sacramento, CA 006935/104265
SE Connecticut, CT 009153/105111
April 2008 Pubs
Greater Hartford, CT 009125/104982
Stockton, CA 007355/104765
Fremont-Hayward, CA 005680/104751
Tri-Valley, CA 006170/105088
Bakersfield, CA 005100/104766
May 2008 Pubs
Orange County South, CA 006662/104744
Riverside, CA 006915/104764
Corpus Christi, TX 070010/105019
Santa Cruz, CA 007135/104763
Sonoma County, CA 007275/104750
June 2008 Pubs
San Jose, CA 007015/104749
Marin County, CA 006375/104748
El Paso, TX 070437/104968
July 2008 Pubs
Bay City/Saginaw, MI 034233/104501
August 2008 Pubs
San Diego North Coastal, CA 006995/104731
Orange County Coastal, CA 006680/104512
Orange County Central, CA 006675/104511
San Fernando Valley W, CA 005220/104513
Kalamazoo-Portage, MI 035739/104503
Greater Lansing, MI 035858/104502
September 2008 Pubs
Appleton-Fox Cities, WI 079095/104517
Columbus, OH 056668/104505
Oakland, CA 006635/104508
Consumers use the Mini Directory!
· Several Studies show that Mini Directories deliver 20%-40% of the Phone Calls.
· Calls Increase in both the Core and Mini Book when a Mini Book was introduced.
Sources: ADM/PAYS Studies, National Metered Ad Studies and AT&T Metered Ad Studies, 2006-2007
For More Information and Research that Proves the Value, visit www.nationalyp.com or Contact your AT&T National Sales Manager:
AT&T National Sales Managers
Tanc Agius 415/995-3750
Pat Ash 248/524-7801
Kay Blackburn 314/242-7590
Rick Erickson 248/524-7309
Scott Merrill 312/960-3738
Brad Payne 314/242-6574
Dan Rodriguez 248/524-7541
Michael Schnall 714/701-7532
Scott Sievertsen 419/255/2747
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