February 2, 2007

National E-Linc To:  All Certified Marketing Representatives

Subject:  Visalia, CA National Prototype Info

Yellow Book USA will be publishing a Pub Co 999 prototype directory for the Visalia, CA area in February, 2008.  The Visalia, CA directory (105697) will be closing November 7, 2007.  This directory will overlay parts of two utility directories (see below).  It will be delivered to 61,500 homes and businesses.  All national advertisers currently advertising in one of the source directories will be offered the same unit of advertising “free” with no future obligation in this directory.  This means if your client has a half page ad in one of the source directories, they are eligible for a half page ad in the Visalia Yellow Book, published by Yellow Book USA.  Display, Space Listings, and Trademarks will convert to “H” rates in year 2, and full rate in year 3.  Listings and Trade Listings convert to full rate in year 2.  You will need to transmit the order and send the appropriate artwork on disk. 

This prototype offer is NOT available under the “Attorneys,” “Florists,” or “Plumbers” headings.

This is a National-only prototype.  Local advertising will be paid.  Ad seniority dates will be set based on this first issue.  Free prototype ads will appear after paid advertising (local or national).  If you would like to secure the best space positioning for your client, please use standard item codes on your orders (no F prefix).  Paid orders will be billed upon publication.  We ask that all orders for this directory contain an advice line indicating whether the order is a “free prototype order” or a “paid order.”  

Below is the information you will need when researching and transmitting your order:

Prototype directory:               Visalia, CA                  

Directory Code:                      105697

Source Directories:                Kings-Tulare (100489) and Kings-Tulare (005995)

Distribution:                            61,500

Columns:                                 2

Major towns covered:            see below

Counties covered:                  Tulare County, CA

Close Date:                             11/7/07

Pub Date:                                2/08

When keying orders, please add an “F” at the beginning of each item code, and please use the advice line, “all advertising free for the 2/08 issue.”  Orders keyed without “F” udacs will be billed at full rate. 

The following are available item codes for this directory:

Artwork may be sent to:

Yellow Book USA

Attn:  National Publishing

2004 Renaissance Blvd.

King of Prussia, PA.  19406

Here is a list of towns and zip codes included in the Visalia, CA (105697) directory:

If you require additional information, please contact your National Account Manager or call the Yellow Book USA National Hotline at (800) 937-5285.  Be sure to check out our CMR website at www.nationalsales.yellowbook.com.  Call 610-731-2530 for a user name and password.