News
Wednesday, January 10, 2007
Sugar Land/Katy/Fort Bend County, TX 073164
To: The CMR Community
From: Windstream Yellow Pages (0520)
Subject: Sugar Land/Katy/Fort Bend County, TX 073164
Here are Three Great Reasons why your client should advertise in Windstream’s
Sugar Land/Katy/Fort Bend County, TX 073164
1. In 2006 Money Magazine named Sugar Land, TX the 3rd best city to live in the U.S.[i]
2. Sugar Land ranked second among the "hottest" places to live within the state of Texas[ii]
3. Sugar Land boasted the highest growth among Texas’ largest cities per the U.S. Census 2000[iii]
Directory Information:
Directory Name | Sugar Land/Katy/Fort Bend County |
Directory Name as it appears in IRIS | Sugarland-Katy-Fort |
Directory State | Texas |
Directory # | 073164 |
Directory Close | 01/29/2007 |
Publication Date | 05/2007 |
Directory Status | Utility |
Directory Coverage | Sugar Land |
Coverage Location | The City of Sugar Land is located 20 miles Southwest of Houston |
Expanded Distribution Area | Arcola, Barker, Bear Creek, Langham Creek, Beasley, Brookshire, Pattison, Damon, Pecan Bend, Katy, Fairchilds, Missouri City: including Pecan Grove and Sienna Plantation, Needville, Richmond, Rosenberg, Smithers Lake, Stafford, Valley Lodge |
Zip Code Coverage | 76561, 77406, 77413, 77417, 77423, 77430, 77449, 77450, 77459, 77461, 77466, 77469, 77471, 77476, 77477, 77478, 77479, 77487, 77489, 77491, 77492, 77493, 77494, 77496, 77497, 77583 |
Directory Population | 879,958 estimated 2005 |
Local Area # of Households | 281,318 |
Total Bound Copies | 259,704 |
Electronic Distribution | 82,339 |
Directory Available Online | |
Nearby Directories Published by Windstream(Multi-Book Opportunities) | Brazoria County Regional, TX 069482 |
Directory Usage:
Possession and Usage Highlights for Sugar Land/Katy/Fort Bend County, TX (073164) directory published, May 2006[iv] (Local Exchanges)
| Possession and Usage Information (among those surveyed who possess the Sugar Land/Katy-Fort Bend County, TX (073164) directory) | |
| 64% | Possess it. |
| 83% | Use it. |
| 64% | Use the White Pages. |
| 70% | Use the Yellow Pages. |
| Of the customers who use the Sugar Land/Katy/Fort Bend County, TX (073164) directory: | |
| 53% | Use the directory Yellow Pages monthly or more often. |
| 15% | Use the directory Yellow Pages weekly or more often. |
| 93% | Contacted an advertiser after their last reference. |
| 90% | Of those who contacted an advertiser, actually made a purchase or visited the advertiser. |
| Results indicate that the customers who use the Sugar Land/Katy/Fort Bend County, TX (073164) directory, use it: | |
| 1 | Time per month median usage for the Yellow Pages. |
Directory Highlights:
Distributed to key communities like Sugar Land, Katy, Stafford, Missouri City, Richmond and Rosenberg, your clients advertising will reach an audience of over 597,800 adults[v]. Over 250,000 copies of the Windstream Sugar Land/Katy/Fort Bend County directory are printed and distributed. A second distribution will be available at multiple bin locations throughout Fort Bend County. Additionally, 82,000 computer workstations throughout Fort Bend County also have the directory on their desktop. The directory is available online at http://www.windstreamdirectory.com/dir/SUG/
All advertising in the printed book will automatically appear in the online version at no additional cost. This is not just a search engine, but an actual replica of the printed book, including all of the directory’s listings, advertisements, specialty sections and community pages. In addition, all web sites and email addresses that appear in the directory will be automatically activated as hotlinks on the online version for free.
Value Tracking:
Further Proof that the Windstream Sugar Land/Katy/Fort Bend County, TX (073164) is a Must Buy!
We know that value tracking proves value to advertisers and Windstream Yellow Pages offers value tracking information to our national advertisers*. Please contact a Windstream National Accounts Team member for more information.
*A minimum ad size is required to be eligible for Value Tracking
White Pages:
· This directory offers Yellow Highlight in the White Pages.
· White Pages Internet Box Ads
· White Pages Corner Billboard Ads*
Yellow Pages:
Check out Windstream Yellow Pages’ FLEX Plan Incentive Program for discounts on the below items! Discounts of 50% to 100%!
· Yellow Pages Internet Box Ads
· Leader Ads* (This item is eligible for a 50% discounts under the FLEX Program)
· Home Improvement Guide (Discounts available for this item under the FLEX Program)
· Wedding Guide (Discounts available for this item under the FLEX Program)
· Metro Menu Guide (Discounts available for this item under the FLEX Program)
· Coupon Section (Discounts available for this item under the FLEX Program)
Specialty Items:
· New Lower Rate! Gatefold Advertising*
· New Lower Rate! Tip-On* (Comes in 6x6 or 4x4 Paper or 4x4-Magnetic)
· New Lower Rate! Sprayed Edge*
· New Lower Rate! Inside Back Cover*
· New Lower Rate! Inside Front Cover*
· New Lower Rate! Tab Insert*
* The above items require a reservation; please contact Windstream’s National Accounts Team for availability and reservations.
Available Incentives Programs:
| Flex Program | Our Flex Plan Incentive Program is designed to offer a slower rollout to our advertisers. All existing customers on the incentive programs #100, #100 GCI, #M101, #G101, #311, #492, #501, #508, #514, #740, #750, #889 are now eligible for our new Flex Plan Incentive program. The program takes your existing program and rolls it out in 5% increments every year. * |
| The #512 program applies to foreign advertisers. Existing/new non-local advertisers purchasing new and/or upgraded advertising will receive a discount on any new or upgraded items in the new issue. The discount is a 30% on-going discount program. * | |
| | New/Step Up TN/TM Program #535 applies to New and/or Upgraded Trade Name and Trademark advertisers. Advertisers must maintain or exceed current revenue to qualify for this program. The incentive program is only applicable to upgraded/newly purchased advertising. * |
* All incentive programs have restrictions. For more information, please click on the program #’s to review all incentive program information.
Complete coverage information including maps and demographics is available on the website: http://www.windstreamyp.com/. If you have any questions, please call your National Accounts Team.
Cherie Bishop
330 650-7273
Mark Horn
330 650-7407
Betsy Turek
330 650-7274
Shannon Wicker
330 650-7602
[iv] Research conducted by Booth Research, Inc., June 2006, with adults (age 18 and over) in the Windstream Yellow Pages local distribution area. Interviewing was conducted between June 26th thru July 11th, 2006. Results on file at Windstream Yellow Pages, Hudson, Ohio, all rights reserved.
[v] Information obtained from YPA Rates and Data, September 2006, ECPM based on the Windstream Sugar Land/Katy/Fort Bend County Directory coverage area adult population of 597,802 from MapInfo Corporation, TargetPro 4.7 2005 data and the PUFP Study usage and possession percentages.
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