To:          Certified Marketing Representatives

From:      Idearc Media Corp

Subject:   New Idearc Expansion Bilingual Directory in El Paso, TX!

Idearc is pleased to announce a new bilingual directory in El Paso, Texas.  Advertisers in El Paso now have a cost-effective alternative to currently offered publications in their area and an opportunity to target the Hispanic consumers in the El Paso Market.  This new directory will offer one yellow page section with both English and Hispanic advertising.   This integrated approach will allow businesses to advertise in English, in Spanish, or in both.  The El Paso directory will be available in the February Rates and Data.

Dir Name	St	Pub Code	Dir #	Close Date	Pub Date	Distribution*
El Paso Bilingual	TX	0676	105528	05/04/2007	09/2007	500,000

 

* Distribution includes a “mini” travel version of the El Paso directory that will have advertisers from the El Paso Core directory in it free of charge. 

Free TMs, TSLs and TALs for all national advertisers!

Why will your advertisers want to be in the new El Paso, TX directory?  Because their customers will use this directory!   Here’s why:

• Opportunity for your advertisers to improve positioning!

·         A large geographical coverage area for a fraction of the cost!  Delivered to areas where Hispanics live (Targeted Marketing).

• Research shows that households possess and utilize multiple directory brands.

·         Spanish language ads provide advertisers with an effective tool to reach the largest and fastest growing ethnic segment in the U.S.

·         Hispanic advertising is an easy way to increase the book’s value by extending the advertisers’ reach to include Spanish-speaking consumers.

·         Specific information regarding advertising opportunities

o        Listings – Only offered as English item codes (i.e. SL, BLN, SBNL, SBNLR)

o        HS – Only one HS ad (either English or Spanish) is allowed per heading.   Limited HS ad sizes are available.

o        Display – Multiple display ads (English and Spanish) can be purchased for an advertiser.   Limited display items are available

o        Trade – Finding lines cannot be duplicated under a heading.   If an advertiser wants both an English and Spanish TM, the finding line would need to differ due to our inability to accept duplicate finding lines.  

This directory will be loaded with many features useful to consumers.  These features in Spanish include: custom Bilingual Cover; 911 Emergency Page; special Community Magazine designed for the Hispanic Community; Maps (no map ads); Customer Info Guide; Government Pages; Index; Two-side Spanish Tab; YP Class Listing.

The Specialty items include: 2 Front Cover Spots OR 1 Front Cover Banner; Inside Front Cover; Inside Back Cover; Outside Back Cover; Spine (if book size allows).  These products are available on a limited item per directory basis; the CMR must check inventory availability and place reservations by calling 1 888-777-6600.

Also, check out the CMR website for pricing programs available for this directory including programs 488 and 261!

Don't let your advertisers miss out on this valuable opportunity!