TO:       YPA™ Members FROM: YPA™ President Neg Norton RE: The Kelsey Group's Drilling Down on Local '07 Conference How is Yellow Pages and other traditional media affected by search? Where are local ad dollars heading? How are national advertisers getting into the local mix? What is the impact of self-serve advertising? If you are looking for answers to questions like these, then I encourage you to attend The Kelsey Group's Drilling Down on Local '07 conference, March 19-21, in Santa Clara, California. Drilling Down on Local '07 is the 12th conference hosted by The Kelsey Group since 1997 focused on local search, interactive local media and local online commerce. This year's event will take a close look at sales, technology and usage, and will cover a range of subjects, including: Selling/Serving Local Businesses Leveraging Yellow Pages Assets Verticalizing Major Directory Categories Localizing National Businesses Co-Existing with Major Search Engines Understanding Disruptive Ad Models Drilling Down will offer you the superior networking opportunities that are the hallmark of Kelsey Group events: The place to meet industry insiders—your clients, prospects and potential partners. Numerous opportunities to connect with speakers, other attendees, exhibitors, sponsors and Kelsey Group analysts. Pre- and post-conference networking facilitated through the Drilling Down Group on LinkedIn, enabling you to arrange appointments in advance of the conference, as well as follow-up with key contacts after returning to the office. The Kelsey Group and YPA™ have made an agreement that can save you $200 off the regular conference registration price. Please note this discount is available only to those who have not yet registered – if you are already signed up, then you are receiving a price better than any new registrant. This special offer will remain in effect through the start of the conference, but the price will go up periodically as the conference draws closer. There's a registration price increase  Friday, January 26. So register right away to take advantage of the lowest price possible for YPA™ members. Call The Kelsey Group at (609) 921-7200 Ext. 10, or click here for more information. I look forward to seeing you in Santa Clara.

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